Customer Insight in Tourism: Segments, Profiles and Personas (Contemporary Geographies of Leisure, Tourism and Mobility)
Affaires et économie
Audio avec voix de synthèse, Braille automatisé
Résumé
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and… segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and man>agers can build more satisfying experiences adapted to the modern recipient of tourism services. This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.