Tree Top: creating a fruit revolution
Etats-Unis (histoire), Affaires et économie, Économie
Audio avec voix humaine
Résumé
In the mid-20th century Washington, orchardists grew apples only for the fresh fruit trade. There was little or no market for the lower-grade leftovers, which otherwise made good, consumable fruit. Immense quantities of culls were a financial loss, and discarded… into landfills or the Columbia River - until a bold and colorful beverage entrepreneur, Bill Charbonneau, began using these sortouts in 1944 to create his own brand of 100% apple juice. In 1960 his company blossomed into a cooperative with hundreds of grower-members, and Tree Top Inc. was born. Adult. Unrated