Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul
Business biography, Business and economics
Synthetic audio, Automated braille
Summary
Now known as X, Twitter&’s messy history—including Elon Musk&’s takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news—is thoroughly and entertainingly revealed in this &“absolute triumph of reporting and storytelling&”… (Ashlee Vance, New York Times bestselling author).Bloomberg journalist Kurt Wagner takes you inside Twitter&’s everchanging headquarters, charting its rise from flippant 140-character posts to one of the world&’s most consequential tech companies. From Jack Dorsey&’s triumphant return as CEO in 2015 to the rise and fall of @RealDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network. This is the &“meticulous and riveting account&” (Emily Chang, host of Bloomberg&’s The Circuit) of the fight over the world&’s most influential social media platform. Now, for the first time—through deeply sourced, exclusive interviews—you will discover how the visionary promises of one iconoclast gave way to the darker, yet-to-be-defined motives of another, upending the virtual status quo and impacting the flow of news and information to the masses.