
Steinway & Sons
Affaires et économie
Audio avec voix humaine
Résumé
Lieberman traces the history of one of the world's most famous instrument makers. Founded in 1853, the Steinway company quickly rose to prominence and maintained its reputation with improvements in piano technology and creative marketing. Lieberman describes the company's passage… through two world wars, bitter labour disputes, growing competition, and five generations of family ownership, which ended in 1972 when the family sold the company to CBS. 1995.