Stirring it up: how to make money and save the world
Affaires et économie, Environnement
Audio avec voix humaine
Résumé
Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while… boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints. 2008.