
Tales from under the rim: the marketing of Tim Hortons
Affaires et économie, Ouvrages documentaires canadiens
Audio avec voix humaine, Braille avec transcription humaine
Résumé
The original Tim Horton's founders - Toronto Maple Leafs defenceman Tim Horton, doughnut entrepreneur Jim Charade, and Nova Scotia born franchise wizard Ron Joyce - are all profiled in this examination of the marketing strategies behind Canada's most popular coffee-and-doughnuts… chain. Look behind the invention of the apple fritter and the raisin dutchie, how timbits are made, or the origins of "Roll Up the Rim to Win". 2003.