
Tales from under the rim: the marketing of Tim Hortons
Business and economics, Canadian non-fiction
Human-narrated audio, Human-transcribed braille
Summary
The original Tim Horton's founders - Toronto Maple Leafs defenceman Tim Horton, doughnut entrepreneur Jim Charade, and Nova Scotia born franchise wizard Ron Joyce - are all profiled in this examination of the marketing strategies behind Canada's most popular coffee-and-doughnuts… chain. Look behind the invention of the apple fritter and the raisin dutchie, how timbits are made, or the origins of "Roll Up the Rim to Win". 2003.
Title Details
ISBN
9780864923653
Publisher
Goose Lane Editions
Copyright Date
2003
Book number
2419615
Audio details for CELA title
Narrator
Bruce Roney
Duration
6 hours 3 minutes 28 seconds
Audio producer
CNIB, 2008.
Braille details for CELA title
Volumes
6
Braille code
EBAE
Braille producer
CNIB, 2009.