Oakland A's: Baseball's Great Transformation
Business and economics
Synthetic audio, Automated braille
Summary
The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if… they took care of their fans, they would remain loyal through winning and losing seasons.
Title Details
Publisher
Harvard Business Publishing
Copyright Date
1990
Book number
1325540