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Mad for Ads: How Advertising Gets (and Stays) in Our Heads
Par Ian Turner, Erica Fyvie. 2021
This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them…
every day and make smart decisions. For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there's information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find. Award-winning author Erica Fyvie has geared this vital, comprehensive and entertaining look at advertising to children who are just beginning to notice and to be swayed by brands. By building media literacy and promoting critical thinking about all kinds of marketing tools --- from in-game ads to social media “kid influencers” --- the book empowers readers to analyze and respond to what they see every day. Relevant, child-friendly language and examples, along with bold and humorous illustrations by Ian Turner, keep the pages lively and interesting. There are direct curriculum links to language arts, visual arts, technology and social studies lessons. Also included are a glossary, index and selected bibliography.
Shelter: Homelessness in Our Community (Orca Think #2)
Par Lois Peterson, Taryn Gee. 2021
Part of the Orca Think series for middle-grade readers, this book answers the questions young people have about homelessness and…
its causes, effects, possible solutions and what we can all do help.
Amazing Athletes: An All-Star Look at Canada's Paralympians
Par Howard Scott, Phyllis Aronoff, Marie-Claude Ouellet. 2021

The Wolf Mother (Mothers of Xsan #5)
Par Natasha Donovan, Hetxw’ms Gyetxw Huson, Hetxw'ms Gyetxw Brett D. Huson. 2021
Follow along as award-winning author Hetxw’ms Gyetxw (Brett D. Huson) introduces young readers to a pack of grey wolves, including…
a striking black female pup. Will the young wolf’s bold spirit help her find a new pack of her very own?
Why Does My Shadow Follow Me?: More Science Questions from Real Kids
Par Kira Vermond, Suharu Ogawa. 2021
Science starts with a question in this fascinating compendium for curious kids. The team behind the acclaimed Why Don’t Cars…
Run on Apple Juice? is back to tackle more kid questions like “Are birds really dinosaurs?” and “Why do we have butts?” With help from Ontario Science Centre experts, Kira Vermond packs mind-boggling facts into answers that encourage further inquiry, covering topics over five sections: animals, the human body, planet Earth, tech and innovation, and outer space. From glowing scorpions and prehistoric sharks to stem cells and Mars missions, Suharu Ogawa’s colorful, zesty illustrations enhance Vermond’s lively tone.
Treaty Words: For As Long As the Rivers Flow
Par Aimée Craft, Luke Swinson. 2021
The first treaty that was made was between the earth and the sky. It was an agreement to work together.…
We build all of our treaties on that original treaty. On the banks of the river that have been Mishomis’s home his whole life, he teaches his granddaughter to listen—to hear both the sounds and the silences, and so to learn her place in Creation. Most importantly, he teaches her about treaties—the bonds of reciprocity and renewal that endure for as long as the sun shines, the grass grows, and the rivers flow. Accompanied by beautiful illustrations by Luke Swinson and an author’s note at the end, Aimée Craft affirms the importance of understanding an Indigenous perspective on treaties in this evocative book that is essential for readers of all ages.
How to Become an Accidental Activist (Accidental Series #2)
Par Elizabeth MacLeod, Frieda Wishinsky. 2021
Just Get Started! Be Unstoppable! Dream Big! How to Become an Accidental Activist profiles almost 100 activists from around the…
world, including change-makers like Greta Thunberg, Pete Seeger and Lilly Singh. This book shows us how ordinary people have persevered throughout history to do extraordinary things to help themselves and others. These activists come from many different backgrounds and a drives to take action. They work for human rights, to help the environment, to preserve historic buildings and more. This book will inspire young readers by giving them tips on getting started, continuing when the going gets tough and encouraging others to get involved. They will learn how to use determination, channel their passions and dream big to change the world.
Nature Out of Balance: How Invasive Species Are Changing the Planet (Orca Footprints #19)
Par Merrie-Ellen Wilcox. 2021
Invasive species threaten local ecosystems and the planet’s biodiversity, but are they all as bad as we think they are?…
Plants, animals, insects and fish are moving in. In Nature Out of Balance:How Invasive Species Are Changing the Planet author Merrie-Ellen Wilcox profiles all-star invasive species around the world, starting in her own neighbourhood, and warns that humans are the most invasive species of all. We find out how and why species become invasive, what we can do to stop their spread and whether it’s time to think differently about invasive species that are here to stay.
Beavers: Radical Rodents and Ecosystem Engineers (Orca Wild #6)
Par Frances Backhouse. 2021
By cutting trees and building dams, beavers shape landscapes and provide valuable wetland homes for many plants and animals. These…
radical rodents were once almost hunted to extinction for their prized fur, but today we are building a new relationship with them, and our appreciation of the benefits they offer as habitat creators and water stewards is growing. Packed with facts and personal stories, this book looks at the beaver’s biology and behavior and illuminates its vital role as a keystone species. The beaver’s comeback is one of North America’s greatest conservation success stories and Beavers: Radical Rodents and Ecosystem Engineers introduces readers to the conservationists, scientists and young people who are working to build a better future for our furry friends.