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Braille (Contracted), Electronic braille (Contracted), DAISY audio (CD), DAISY audio (Direct to player), DAISY audio (Zip), DAISY text (Direct to player), DAISY text (Zip), Word (Zip), ePub (Zip)
General non-fiction, Psychology
Human-narrated audio, Automated braille
This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them…
every day and make smart decisions. For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there's information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find. Award-winning author Erica Fyvie has geared this vital, comprehensive and entertaining look at advertising to children who are just beginning to notice and to be swayed by brands. By building media literacy and promoting critical thinking about all kinds of marketing tools --- from in-game ads to social media “kid influencers” --- the book empowers readers to analyze and respond to what they see every day. Relevant, child-friendly language and examples, along with bold and humorous illustrations by Ian Turner, keep the pages lively and interesting. There are direct curriculum links to language arts, visual arts, technology and social studies lessons. Also included are a glossary, index and selected bibliography.
DAISY audio (CD), DAISY audio (Direct to player), DAISY audio (Zip)
Nature, Animals and wildlife, General non-fiction, Indigenous peoples in Canada
Human-narrated audio
Follow along as award-winning author Hetxw’ms Gyetxw (Brett D. Huson) introduces young readers to a pack of grey wolves, including…
a striking black female pup. Will the young wolf’s bold spirit help her find a new pack of her very own?
Electronic braille (Uncontracted), DAISY audio (CD), DAISY audio (Direct to player), DAISY audio (Zip), DAISY text (Direct to player), DAISY text (Zip), Word (Zip), ePub (Zip), Braille (Uncontracted)
General non-fiction, Science and technology
Human-narrated audio, Human-transcribed braille
Science starts with a question in this fascinating compendium for curious kids. The team behind the acclaimed Why Don’t Cars…
Run on Apple Juice? is back to tackle more kid questions like “Are birds really dinosaurs?” and “Why do we have butts?” With help from Ontario Science Centre experts, Kira Vermond packs mind-boggling facts into answers that encourage further inquiry, covering topics over five sections: animals, the human body, planet Earth, tech and innovation, and outer space. From glowing scorpions and prehistoric sharks to stem cells and Mars missions, Suharu Ogawa’s colorful, zesty illustrations enhance Vermond’s lively tone.