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Showing 1 - 5 of 5 items
Braille (Contracted), Electronic braille (Contracted), DAISY audio (CD), DAISY audio (Direct to player), DAISY audio (Zip), DAISY text (Direct to player), DAISY text (Zip), Word (Zip), ePub (Zip)
General non-fiction, Psychology
Human-narrated audio, Automated braille
This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them…
every day and make smart decisions. For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there's information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find. Award-winning author Erica Fyvie has geared this vital, comprehensive and entertaining look at advertising to children who are just beginning to notice and to be swayed by brands. By building media literacy and promoting critical thinking about all kinds of marketing tools --- from in-game ads to social media “kid influencers” --- the book empowers readers to analyze and respond to what they see every day. Relevant, child-friendly language and examples, along with bold and humorous illustrations by Ian Turner, keep the pages lively and interesting. There are direct curriculum links to language arts, visual arts, technology and social studies lessons. Also included are a glossary, index and selected bibliography.
Braille (Contracted), Electronic braille (Contracted), DAISY Audio (CD), DAISY Audio (Direct to Player), DAISY Audio (Zip), DAISY text (Direct to player), DAISY text (Zip), Word (Zip), ePub (Zip)
Disabilities, Sports biography, Sports and games, Canadian travel and geography
Synthetic audio, Human-transcribed braille
An uplifting and engaging celebration of Paralympic champions and the sports they dominate
Braille (Contracted), Electronic braille (Contracted), DAISY Audio (CD), DAISY Audio (Direct to Player), DAISY Audio (Zip), DAISY text (Direct to player), DAISY text (Zip), Word (Zip), ePub (Zip)
Biography, Self help, Travel and geography
Synthetic audio, Automated braille
Just Get Started! Be Unstoppable! Dream Big! How to Become an Accidental Activist profiles almost 100 activists from around the…
world, including change-makers like Greta Thunberg, Pete Seeger and Lilly Singh. This book shows us how ordinary people have persevered throughout history to do extraordinary things to help themselves and others. These activists come from many different backgrounds and a drives to take action. They work for human rights, to help the environment, to preserve historic buildings and more. This book will inspire young readers by giving them tips on getting started, continuing when the going gets tough and encouraging others to get involved. They will learn how to use determination, channel their passions and dream big to change the world.
Braille (Contracted), Electronic braille (Contracted), DAISY Audio (CD), DAISY Audio (Direct to Player), DAISY Audio (Zip), DAISY text (Direct to player), DAISY text (Zip), Word (Zip), ePub (Zip)
Nature
Synthetic audio, Automated braille
Invasive species threaten local ecosystems and the planet’s biodiversity, but are they all as bad as we think they are?…
Plants, animals, insects and fish are moving in. In Nature Out of Balance:How Invasive Species Are Changing the Planet author Merrie-Ellen Wilcox profiles all-star invasive species around the world, starting in her own neighbourhood, and warns that humans are the most invasive species of all. We find out how and why species become invasive, what we can do to stop their spread and whether it’s time to think differently about invasive species that are here to stay.
Braille (Contracted), Electronic braille (Contracted), DAISY Audio (CD), DAISY Audio (Direct to Player), DAISY Audio (Zip), DAISY text (Direct to player), DAISY text (Zip), Word (Zip), ePub (Zip)
Animals and wildlife, Nature
Synthetic audio, Automated braille
By cutting trees and building dams, beavers shape landscapes and provide valuable wetland homes for many plants and animals. These…
radical rodents were once almost hunted to extinction for their prized fur, but today we are building a new relationship with them, and our appreciation of the benefits they offer as habitat creators and water stewards is growing. Packed with facts and personal stories, this book looks at the beaver’s biology and behavior and illuminates its vital role as a keystone species. The beaver’s comeback is one of North America’s greatest conservation success stories and Beavers: Radical Rodents and Ecosystem Engineers introduces readers to the conservationists, scientists and young people who are working to build a better future for our furry friends.