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Mad for Ads: How Advertising Gets (and Stays) in Our Heads
Par Ian Turner, Erica Fyvie. 2021
Braille (abrégé), Braille électronique (abrégé), DAISY audio (CD), DAISY audio (Téléchargement direct), DAISY audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Essais et documents généraux, Psychologie
Audio avec voix humaine, Braille automatisé
This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them…
every day and make smart decisions. For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there's information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find. Award-winning author Erica Fyvie has geared this vital, comprehensive and entertaining look at advertising to children who are just beginning to notice and to be swayed by brands. By building media literacy and promoting critical thinking about all kinds of marketing tools --- from in-game ads to social media “kid influencers” --- the book empowers readers to analyze and respond to what they see every day. Relevant, child-friendly language and examples, along with bold and humorous illustrations by Ian Turner, keep the pages lively and interesting. There are direct curriculum links to language arts, visual arts, technology and social studies lessons. Also included are a glossary, index and selected bibliography.
The Wolf Mother (Mothers of Xsan #5)
Par Natasha Donovan, Hetxw’ms Gyetxw Huson, Hetxw'ms Gyetxw Brett D. Huson. 2021
DAISY audio (CD), DAISY audio (Téléchargement direct), DAISY audio (Zip)
Nature, Animaux et faune, Essais et documents généraux, Peuples autochtones au Canada
Audio avec voix humaine
Follow along as award-winning author Hetxw’ms Gyetxw (Brett D. Huson) introduces young readers to a pack of grey wolves, including…
a striking black female pup. Will the young wolf’s bold spirit help her find a new pack of her very own?
Why Does My Shadow Follow Me?: More Science Questions from Real Kids
Par Kira Vermond, Suharu Ogawa. 2021
Braille électronique (intégral), DAISY audio (CD), DAISY audio (Téléchargement direct), DAISY audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip), Braille (intégral)
Essais et documents généraux, Sciences et technologies
Audio avec voix humaine, Braille avec transcription humaine
Science starts with a question in this fascinating compendium for curious kids. The team behind the acclaimed Why Don’t Cars…
Run on Apple Juice? is back to tackle more kid questions like “Are birds really dinosaurs?” and “Why do we have butts?” With help from Ontario Science Centre experts, Kira Vermond packs mind-boggling facts into answers that encourage further inquiry, covering topics over five sections: animals, the human body, planet Earth, tech and innovation, and outer space. From glowing scorpions and prehistoric sharks to stem cells and Mars missions, Suharu Ogawa’s colorful, zesty illustrations enhance Vermond’s lively tone.
Treaty Words: For As Long As the Rivers Flow
Par Aimée Craft, Luke Swinson. 2021
Braille électronique (intégral), DAISY audio (CD), DAISY audio (Téléchargement direct), DAISY audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip), Braille (intégral)
Parental (rôle), Peuples autochtones au Canada, Peuples autochtones
Audio avec voix humaine, Braille avec transcription humaine
The first treaty that was made was between the earth and the sky. It was an agreement to work together.…
We build all of our treaties on that original treaty. On the banks of the river that have been Mishomis’s home his whole life, he teaches his granddaughter to listen—to hear both the sounds and the silences, and so to learn her place in Creation. Most importantly, he teaches her about treaties—the bonds of reciprocity and renewal that endure for as long as the sun shines, the grass grows, and the rivers flow. Accompanied by beautiful illustrations by Luke Swinson and an author’s note at the end, Aimée Craft affirms the importance of understanding an Indigenous perspective on treaties in this evocative book that is essential for readers of all ages.