Strategic Communications for PR, Social Media and Marketing
Audio avec voix de synthèse, Braille automatisé
Résumé
Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in… the 21st century. The metamorphosis of communications and marketing have presented opportunities for extreme segmentation of publics and of the channels to reach those publics. Every business, nonprofit and government entity needs solid communicators. And as diverse as the careers in our industry have become, one constant remains ― the necessity of strategy! The need for research-driven analysis, strategic planning and implementation has never been greater. The NEW Eighth Edition of Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson: Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts. Features new and refreshed examples, figures and tables, and mini cases throughout the book. Is Contemporary! The publication features an entirely rewritten social and digital media chapter with the most current information available. Is Practical! The title presents Tips from the Pros and Matrix Applied vignettes that provide advice from successful communication practitioners.