The road to Dr Pepper, Texas: the story of Dublin Dr Pepper
Affaires et économie
Audio avec voix humaine
Résumé
The Road to Dr Pepper, Texas is the story of Dublin Dr Pepper Bottling Co., a case study of the world's first Dr Pepper bottling plant. The book tells how a small plant ignored most of the cherished rules of… production and marketing - and from the founder's birth through the contemporary struggles of a tiny, independent, family-owned franchise against industry giants