The big idea: how to make your entrepreneurial dreams come true, from the a-ha moment to your first million
Movie and television tie-ins, Business and economics, Self help
Human-narrated audio
Summary
In this companion to his nightly CNBC television series, The Big Idea, former ad man Deutsch profiles entrepreneurs who have visited his show and the lessons he's learned from them. The author relishes stories of little people, mothers, students, retirees… and former screw ups, who had only a good idea and built multimillion-dollar businesses without MBAs. Entrepreneurial success stories are complemented by practical advice and resources for building a business. c2008. Uniform title: Big idea with Donny Deutsch (Television program)