
Massachusetts Lottery
Business and economics
Synthetic audio, Automated braille
Summary
Describes the role of state lotteries, lottery marketing, and the operation of the Massachusetts State Lottery, including reference to Massachusetts lottery advertising. Highlights the success of state lotteries while also noting growing criticism, particularly of their advertising. Teaching objectives: To… consider 1) truth in advertising, 2) the ethics of marketing gambling, and 3) the marketing/public policy interface.
Title Details
Publisher
Harvard Business Publishing
Copyright Date
1989
Book number
1324624