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Brand Beauty Unleashed: The Value of Aesthetics in Marketing
By Roberto M. Álvarez del Blanco. 2020
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its…
impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.The STOP Domestic Violence Program (Fourth Edition): Group Leader's Manual
By David B. Wexler. 2020
An update to this best-selling treatment program for domestic violence abusers. The bold interventions from STOP have now been field-tested…
for more than thirty years among military and civilian populations—and STOP has now treated more than 50,000 domestic violence offenders. David Wexler’s program offers therapists, social workers, and other counselors a new level of sound, psychologically based interventions that reach the very men who often seem so unapproachable in a treatment setting. Treatment providers will find new sessions—based on the latest evidence-supported strategies—on insecure attachment issues, stages of change, groundbreaking results from the Adverse Childhood Experiences (ACE) study, normative male alexithymia, stake in conformity issues, substance abuse issues, and more. This new edition integrates twenty- four field- tested video clips to dramatically illustrate key issues for the group. Presented in a 26- or 52-week psychoeducational format, STOP is packed with updated skills, exercises, videos, handouts, and homework assignments that challenge men to examine themselves and develop new tools to manage their relationship issues.The Gaming Mind: A New Psychology of Videogames and the Power of Play
By Alexander Kriss. 2020
Are videogames bad for us? It&’s the question on everyone&’s mind, given teenagers&’ captive attention to videogames and the media&’s…
tendency to scapegoat them. It&’s also—if you ask clinical psychologist Alexander Kriss—the wrong question. In his therapy office, Kriss looks at videogames as a window into the mind. Is his patient Liz really &“addicted&” to Candy Crush—or is she evading a deeper problem? Why would aspiring model Patricia craft a hideous avatar named &“Pat&”? And when Jack immerses himself in Mass Effect, is he eroding his social skills—or honing them via relationship-building gameplay? Weaving together Kriss&’s personal history, patients&’ experiences, and professional insight—and without shying away from complex subjects, such as online harassment—The Gaming Mind disrupts our assumptions about &“gamers&” and explores how gaming can be good for us. It offers guidance for parents, clinicians, and the rest of us to better understand the gaming mind. Like any mode of play, at their best, videogames reveal who we are—and what we want from our lives.You Can't F*ck Up Your Kids: A Judgment-Free Guide to Stress-Free Parenting
By Lindsay Powers. 2020
Cribsheet meets The Sh!t No One Tells You in this no-holds-barred, judgment-free parenting guide that sets the record straight on…
every hot-button parenting topic by longtime journalist and founder of the viral #NoShameParenting movement. What if you could do more for your kids, by doing a whole lot less? Parenting today has become a competitive sport, and it seems that everyone is losing. From the very moment that little line turns blue, parents-to-be find themselves in a brave new world where every decision they make is fraught, every action they take is judged, and everything they do seems to be the wrong thing. Formula feed? Breast is best. Breastfeed in public? That&’s indecent. Cry it out? You&’re causing permanent harm to your child. Don&’t sleep train? Your child will never learn to sleep on his or her own. Stay home? You&’re setting a bad example for your kids. Go back to work? Don&’t you love your kids more than your job? Lindsay Powers—former editor-in-chief of Yahoo! Parenting, creator of the #NoShameParenting movement, and mom of two—is here to help parents everywhere breathe a collective sigh of relief. This laugh-out-loud funny, accessible, and reassuring book sets the record straight on all of the insane conflicts that parents face—from having a glass of wine while pregnant to sleep training, childcare, feeding, and even sex after baby. Drawing on the latest research and delivered in a relatable, comforting voice, You Can&’t F*ck Up Your Kids demonstrates that it is possible to take the stress out of parenting and sit back and enjoy the ride.A smart, funny dive into the weight-loss industry, from a journalist on a quest to master healthy livingLike many of…
us, Andy Boyle struggled with his weight all his life. But it wasn't until one fateful pants-splitting incident that he realized he really ought to do something about it. Since then he has lost the weight. And put it back on. And lost it again. As he fumbled through his weight-loss journey, Andy learned the hard way that there's a difference between real, effective methods and the crap that big businesses are trying to sell you.In Big Problems, Andy explores the reasons why we've gotten fat in the first place as well as real ways to lose those extra pounds. Through interviews with health experts, doctors, runners, bodybuilders and more, he unpacks the truths hidden beneath the hype, including: • Are superfoods really all that super? • Why the heck are you so hungry all the time? • Is it better to go for a run or lift weights? • Does dieting work? (Spoiler alert: No)While he is by no means an expert, Andy Boyle's hands-on experience and insightful research cuts through the bullshit and gives it to you straight. This funny and useful book will have you lacing up your workout shoes and saying "no" to that second beer. (Well, maybe sometimes...)Team-Mind und Teamleistung: Teamarbeit zwischen Managementmärchen und Arbeitswirklichkeit
By Joachim Hasebrook, Benedikt Hackl, Sibyll Rodde. 2020
Wie können Teams den Erfolg von Organisationen steigern?Wann schaffen Mitarbeiter in Teams wirklich mehr als alleine? Entscheiden Teams ausgewogener als…
Einzelne?Führt eine gute Teamatmosphäre wirklich zu mehr Leistung?Können Roboter und Künstliche Intelligenz zu Teamkollegen werden?Aus der Wissenschaft für die Praxis gibt dieses inhaltlich breit aufgestellte Buch fundierte, richtungsweisende und praxisnahe Antworten auf Fragen zum Thema „Team“. Basierend auf aktuellen Erkenntnissen der Sozial-, Arbeits- und Neuropsychologie zeigen die Autoren an vielen praxisrelevanten Beispielen und anhand von Interviews mit erfahrenen Managern aus Spitzensport, Wirtschaft, Militär und Wissenschaft, wie Teamführung in Organisationen sinnvoll umgesetzt wird und Teams erfolgreich agieren können.Erfahren Sie, wie auch Sie in Ihrer Organisation oder in Ihrem Team die gesamte Teamleistung dauerhaft steigern können.Zielgruppen:Alle, die selbst in Teams arbeiten, z. B. Teamleiter in Dienstleistung, Verwaltung oder IndustrieMitarbeiter in teamorientierten Organisationen Vorstände und AufsichtsräteManager und TeamverantwortlicheAlle, die Voraussetzungen für Teamarbeit verbessern wollen, z. B. Strategie- und ManagementberaterIngenieure für im Team verwendete MaschinenArchitekten von ArbeitsräumenDesigner von ArbeitsumgebungenForscher an Hochschulen und in UnternehmenDie Würde des Kindes ist antastbar: Plädoyer für eine Kindheit ohne Beschämung (essentials)
By Gabriele Pohl. 2020
Kinder haben ein Recht auf gewaltfreie Erziehung und seine Einhaltung ist unabdingbar für die freie Entfaltung ihrer Persönlichkeit. Beschämung, Herabsetzung,…
Demütigung können schwerwiegende Folgen für die Psyche des Kindes haben. Psychische Gewalt in diesem Sinne wird aber oft nicht als solche erkannt, denn sie hinterlässt keine offensichtlichen Narben. Aus Hilflosigkeit, wider besseres Wissen oder aus einem technokratischen Menschenbild heraus werden herabwürdigende Erziehungsmaßnahmen in der Familie und in den Institutionen angewandt. In den Medien werden zunehmend Menschen vorgeführt und beschämt. Fragwürdige Erziehungsmethoden werden dort propagiert. In Youtube-Videos werden Kinder der Lächerlichkeit preisgegeben. Konditionierung ist kein menschengemäßes Erziehungsmittel. Die Menschenwürde entsteht aus dem Moment der Freiheit. Gabriele Pohl fragt in diesem essential, wie die Bedingungen sein müssen, die die Würde der Kinder und der Jugendlichen achten.Foster Care and Best Interests of the Child: Integrating Research, Policy, and Practice (SpringerBriefs in Psychology)
By Elizabeth T. Gershoff, Sarah A. Font. 2020
This brief examines the U.S. foster care system and seeks to explain why the foster care system functions as it…
does and how it can be improved to serve the best interest of children. It defines and evaluates key challenges that undermine child safety and well-being in the current foster care system. Chapters highlight the competing values and priorities of the system as well as the pros and cons for the use of foster care. In addition, chapters assess whether the performance objectives in which states are evaluated by the federal government are sufficient to achieve positive health and well-being outcomes for children who experience foster care. Finally, it offers recommendations for improving the system and maximizing positive outcomes. Topics featured in this brief include: Legal aspects of removal and placement of children in foster care.The effectiveness of prior efforts to reform foster care.The regulation and quality of foster homes.Support for youth aging out of the foster care system.Racial and ethnic disparities in the foster care system. Foster Care and the Best Interests of the Child is a must-have resource for policy makers and related professionals, graduate students, and researchers in child and school psychology, family studies, public health, social work, law/criminal justice, and sociology.A Theory of Imagining, Knowing, and Understanding (SpringerBriefs in Psychology)
By Luca Tateo. 2020
This is a book about imaginative work and its relationship with the construction of knowledge. It is fully acknowledged by…
epistemologists that imagination is not something opposed to rationality; it is not mere fantasy opposed to intellect. In philosophy and cognitive sciences, imagination is generally “delimiting not much more than the mental ability to interact cognitively with things that are not now present via the senses.” (Stuart, 2017, p. 11) For centuries, scholars and poets have wondered where this capability could come from, whether it is inspired by divinity or it is a peculiar feature of human mind (Tateo, 2017b). The omnipresence of imaginative work in both every day and highly specialized human activities requires a profoundly radical understanding of this phenomenon. We need to work imaginatively in order to achieve knowledge, thus imagination must be something more than a mere flight of fantasy. Considering different stories in the field of scientific endeavor, I will try to propose the idea that the imaginative process is fundamental higher mental function that concurs in our experiencing, knowing and understanding the world we are part of. This book is thus about a theoretical idea of imagining as constant part of the complex whole we call the human psyche. It is a story of human beings striving not only for knowledge and exploration but also striving for imagining possibilities.Seven Habits of Highly Effective People: Powerful Lessons in Personal Change
By Stephen R. Covey. 2004
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers…
for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.Learning and Memory: From Brain To Behavior
By Eduardo Mercado, Mark Gluck, Catherine Myers. 2020
With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human…
impact of groundbreaking learning and memory research. Its unique organization into three sections—Behavioral Processes, Brain Substrates, and Clinical Perspectives—allows students to make connections across chapters while giving instructors the flexibility to assign the material that matches the course. The new edition again offers the book’s signature inclusion of human and non-human studies and full-color design and images. You’ll find even more meaningful real-life examples; new coverage of learning and memory research and brain-imaging; an expanded discussion of the role of genetics in producing individual differences; new material on the role of sleep in memory, and more.SUGAR FREE 3: THE SIMPLE 3-WEEK PLAN FOR MORE ENERGY, BETTER SLEEP & SURPRISINGLY EASY WEIGHT LOSS!
By Michele Promaulayko. 2019
Sugar Free 3 is a revolutionary new plan based on the latest research and science. It's not a diet. It's…
not a detox. It's not a cleanse. It's a three-week program to reset your entire approach to food and eating. You'll discover why sugar makes you fat (and sick), where it's lurking, and how to live happier and healthier without it.Step-Training Workout: Quick and Effective Workouts for the Whole Body
By Sofia Stahl. 2020
Using a staircase, you can now easily do short intensive, interval training using only your own body weight. Give your…
body exactly what it needs—plenty of strength and conditioning—but without taking too much time out of your busy day or spending loads of money on a gym.Learn to utilize the staircases in your everyday environment and maximize every step with this practical guide. Step-Training Workout contains sixty exercises along with suggestions on structuring your workouts into time-saving and utility-boosting intervals. Each exercise typically takes between 5 and 15 minutes and can be done on-the-go, on a lunch a break, or at home after a long day—perfect for anyone who can’t fit in a full workout. Whether you’re just starting out or are an avid exercise, this book will add new, incredible workouts to your repertoire. With Step-Training Workout, learn how to get fit fast and feel great!The Illness Narratives: Suffering, Healing, And The Human Condition
By Arthur Kleinman. 1988
A Harvard psychiatrist and anthropologist argues that interpreting the illness experience is an art tragically neglected by modern medical training,…
and presents a compelling case for bridging the gap between patient and doctor. Based on twenty years of clinical experience studying and treating chronic illness, a Harvard psychiatrist and anthropologist argues that diagnosing illness is an art tragically neglected by modern medical training, and presents a compelling case for bridging the gap between patient and doctor.Purifica tu cerebro (Colección Vital #Volumen)
By David Perlmutter. 2020
Desintoxica tu mente, conéctate con quienes te rodean y despierta a una felicidad duradera. Un manifiesto contundente sobre los devastadores…
efectos de nuestra dependencia tecnológica. ¿Cuándo fue la última vez que te sentiste verdaderamente pleno, con la mente despejada, bien descansado y conectado contigo mismo y con el mundo a tu alrededor? Si ha pasado mucho tiempo, este libro es para ti. La vida contemporánea nos brinda infinitas oportunidades de satisfacer nuestros deseos, aunque también numerosas tentaciones. Y en un mundo saturado de pantallas, inmersos en rutinas que no nos permiten alimentarnos adecuadamente, descansar o ejercitarnos, nuestros cerebros libran una dura batalla cuyos resultados nos han dejado más solitarios, ansiosos, deprimidos y propensos a las enfermedades y al sobrepeso. Pero no tenemos quevivir así. El doctor David Perlmutter -autor número uno de The New York Times, con más de 1 millón de copias vendidas alrededor del mundo- y su hijo, el doctor Austin Perlmutter, nos invitan a descubrir cómo lo que comemos altera nuestra habilidad para acceder a nuestra corteza prefrontal, crucial en los procesos de toma de decisiones y piedra angular de nuestra agilidad cognitiva. No importa si somos adictos al trabajo, tenemos problemas para dormir o vivimos encadenados a nuestros dispositivos digitales: guiados por el programa práctico de 10 días aquí incluido y las 40 deliciosas recetas que lo acompañan, descubriremos las estrategias precisas para desintoxicar y fortalecer nuestro cerebro, sanar nuestros vínculos con quienes amamos y cambiar la trayectoria de nuestra salud para finalmente encaminarnos hacia la mejor versión de nosotros mismos.Can't Hurt Me: Master Your Mind and Defy the Odds
By David Goggins. 2018
For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights.…
But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.Abnormal Psychology: An Integrative Approach
By David Barlow, Stefan Hofmann, V. Durand. 2018
Balancing biological, psychological, social, and cultural approaches, this book's ground-breaking integrative approach is the most modern, scientifically valid method for…
studying abnormal psychology. Updated with leading-edge research findings, the eighth edition draws on the expertise of David H. Barlow, V. Mark Durand, and Stefan G. Hofmann, three internationally recognized experts in clinical psychology. In ABNORMAL PSYCHOLOGY: AN INTEGRATIVE APPROACH, the authors successfully blend sophisticated research with an accessible, engaging writing style. They go beyond simply describing different schools of thought on psychological disorders, exploring the interactions of the various forces that contribute to psychopathology. This comprehensive resource includes integrated case studies (95 percent from the authors' own files) and additional study tools.Do you find yourself feeling emotionally bruised, upset and confused after being in contact with your mother? Are you…
left doubting yourself - feeling crazy - as she remembers some incidents totally differently to how you remember them, and denies other events even happened at all? Do you somehow feel like you're not a real person in her company? Does it seem that she gets cross, angry or upset when good things happen in your life? And does she seem happy and energised if you have a trauma or crisis? But maybe that's your imagination, you tell yourself, because of course your own mother isn't going to be glad when you suffer, right? And round and round go your feelings and emotions and half-formed thoughts, till you think you must truly be crazy. And still you end up emotionally bruised and confused and hurt. If this resonates with you, it is possible that your mother has Narcissistic Personality Disorder. You're Not Crazy - It's Your Mother explains what that it is, and what it means to you in your life. It will help you to undertake a journey of recognition and recovery: of moving on, healing, and claiming your own self as the wonderful, vibrant woman you really are.New Horizons in Positive Leadership and Change: A Practical Guide for Workplace Transformation (Management for Professionals)
By Satinder Dhiman, Joan Marques. 2020
This edited volume provides managers, as well as students, with the best practices in effectively leading the 21st century workforce…
and managing change. It applies positive principles arising from the newly emerging fields of positive psychology, positive change, and positive organizational studies to the field of leadership and change; offering managers strategies and tools to lead change effectively, in the present-day boundary-less work environment. At its most fundamental level, the uniqueness of this volume lies in its anchorage in the moral and spiritual dimension of leadership, an approach most relevant for contemporary organizations.Intentionality in Mulla Sadra (Studies in the History of Philosophy of Mind #24)
By Sümeyye Parıldar. 2020
This volume translates Brentano’s intentionality into medieval psychological and ontological discussions through Sadrian theories of sense perception and mental existence.…
Applying a new methodology, it reframes various parts of Sadrian theory around the problem of intentionality, which results in a refreshed reading of the philosopher Mulla Sadra. The book starts out by defining intentionality problem and discussing the historiography of Brentano’s conceptualization. It examines immateriality, content and aboutness, and sense perception. In its conclusion, the book claims that intentionality in Mulla Sadra combines ontological and psychological realities and that as a result of Sadrian monism, the intentionality, intentional object, the agent, and the reality are different versions of same reality.