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Small Business For Dummies
By Eric Tyson, Jim Schell. 2012
The leading resource for starting and running any small businessWant to start the small business of your dreams? Want to…
breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level.How start-up and established small businesses can use the Small Business Jobs Act to their advantageEnhanced and expanded coverage on using technology in your small businessHiring employees using online resources including LinkedIn, Facebook, and other social media sitesNew coverage of the recent health care bill, health savings accounts, and their implications for small businessUpdated coverage of the best places to get small business loansWhat it takes to achieve and maintain success in an ever-changing economic landscapeYou have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies provides the rest.Data Mining for Business Intelligence
By Galit Shmueli, Peter C. Bruce, Nitin R. Patel. 2010
Praise for the First Edition" full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious…
interest in research and marketing."--Research magazine"Shmueli et al. have done a wonderful job in presenting the field of data mining a welcome addition to the literature."--computingreviews.comIncorporating a new focus on data visualization and time series forecasting, Data Mining for Business Intelligence, Second Edition continues to supply insightful, detailed guidance on fundamental data mining techniques. This new edition guides readers through the use of the Microsoft Office Excel add-in XLMiner for developing predictive models and techniques for describing and finding patterns in data.From clustering customers into market segments and finding the characteristics of frequent flyers to learning what items are purchased with other items, the authors use interesting, real-world examples to build a theoretical and practical understanding of key data mining methods, including classification, prediction, and affinity analysis as well as data reduction, exploration, and visualization.The Second Edition now features:Three new chapters on time series forecasting, introducing popular business forecasting methods including moving average, exponential smoothing methods; regression-based models; and topics such as explanatory vs. predictive modeling, two-level models, and ensemblesA revised chapter on data visualization that now features interactive visualization principles and added assignments that demonstrate interactive visualization in practiceSeparate chapters that each treat k-nearest neighbors and Naïve Bayes methodsSummaries at the start of each chapter that supply an outline of key topicsThe book includes access to XLMiner, allowing readers to work hands-on with the provided data. Throughout the book, applications of the discussed topics focus on the business problem as motivation and avoid unnecessary statistical theory. Each chapter concludes with exercises that allow readers to assess their comprehension of the presented material. The final chapter includes a set of cases that require use of the different data mining techniques, and a related Web site features data sets, exercise solutions, PowerPoint slides, and case solutions.Data Mining for Business Intelligence, Second Edition is an excellent book for courses on data mining, forecasting, and decision support systems at the upper-undergraduate and graduate levels. It is also a one-of-a-kind resource for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.Key Performance Indicators for Government and Non Profit Agencies
By David Parmenter. 2012
Winning techniques and strategies for nonprofits and government agencies in creating successful and critical key performance indicatorsBy exploring measures that…
have transformed businesses, David Parmenter has developed a methodology that is breathtaking in its simplicity and yet profound in its impact. Key Performance Indicators for Government and Nonprofit Agencies: Implementing Winning KPIs is a proactive guide representing a significant shift in the way KPIs are developed and used, with an abundance of implementation tools for government agencies and nonprofit groups.Implementation variations and short cuts for government and not-for-profit organizationsHow to brainstorm performance measuresTemplates for reporting performance measuresA resource kit for a consultant who is acting as a coach / facilitator to the in-house project teamAlso by David Parmenter: Key Performance Indicators: Developing, Implementing, and Using Winning KPIs, Second EditionFilled with numerous case studies and checklists to help readers develop their KPIs, this book shows government agencies and nonprofits how to select and implement winning key performance indicators to ensure that their performance management initiatives are successful.Charity Case
By Dan Pallotta. 2012
A blueprint for a national leadership movement to transform the way the public thinks about giving Virtually everything our society…
has been taught about charity is backwards. We deny the social sector the ability to grow because of our short-sighted demand that it send every short-term dollar into direct services. Yet if the sector cannot grow, it can never match the scale of our great social problems. In the face of this dilemma, the sector has remained silent, defenseless, and disorganized. In Charity Case, Pallotta proposes a visionary solution: a Charity Defense Council to re-educate the public and give charities the freedom they need to solve our most pressing social issues. Proposes concrete steps for how a national Charity Defense Council will transform the public understanding of the humanitarian sector, including: building an anti-defamation league and legal defense for the sector, creating a massive national ongoing ad campaign to upgrade public literacy about giving, and ultimately enacting a National Civil Rights Act for Charity and Social Enterprise From Dan Pallotta, renowned builder of social movements and inventor of the multi-day charity event industry (including the AIDS Rides and Breast Cancer 3-Days) that has cumulatively raised over $1. 1 billion for critical social causes The hotly-anticipated follow-up to Pallotta's groundbreaking book Uncharitable Grounded in Pallotta's clear vision and deep social sector experience, Charity Case is a fascinating wake-up call for fixing the culture that thwarts our charities' ability to change the world.Trading by Numbers
By Rick Swope, W. Shawn Howell. 1807
Get the E*Trade experts' inside track on playing the marketsFor retail traders, knowing which possible strategies to employ when has…
always been a challenge. That is, until now. For the first time, popular E*Trade educators Rick Swope and Shawn Howell introduce their two-dimensional scoring system for determining how bullish/bearish a trade setup looks by reading charts. In Trading by Numbers, they present a scoring system that uses a trend score and a volatility score, removing the guesswork and giving you a solid guide to the markets. Based on the score, the authors provide a toolkit of option strategies that are best to execute in each specific situation. Using common indicators and patterns, the book provides analysis for choosing your right strategy while managing risk. Authors Swope and Howell are accomplished market educators and their partners are the leaders in trading and investing, including E*Trade, CBOE, OIC, NYSE, NASDAQ OMX, CME and ISEAn easy-to-use guide that will help you make the best decisions in any situation, the book is essential for traders at all levelsTrading by Numbers outlines a proprietary market scoring system that helps traders determine the best option strategies to execute in any market climate.Trend Trading Set-Ups
By L. A. Little. 1807
An expert reveals a step-by-step process for profiting from neoclassical qualified trend trading Trend Trading Set-Ups extends the neoclassical concept…
of qualified trend first introduced by Little in Trend Qualification and Trading, providing traders and investors with a sound methodology for uncovering the very best trade set-ups and the ability to time trade entries like never before. In Trend Trading Set-Ups, Little reveals the data behind qualified trends and utilizes a novel concept involving time to calculate trend failure probability rates. Little reduces the complex to its most simplistic form compressing all trades types into just two classes - retraces and breakouts. Once simplified, over a decade worth of qualified trend data is examined. The result is a comprehensive presentation of what makes some trades enormously better than others and how you can both find and exploit the most favorable trade set-ups. Some trading books are an interesting read but soon forgotten. A few books you place on the reachable shelf and refer to often. In Trend Trading Set-Ups L. A. Little offers you an entirely new way of approaching an old subject and does so in a style that is both as riveting as it is valuable. As with Trend Qualification and Trading you will find this book an easy but comprehensive read and one that you will turn to again and again while pursuing your trading and investing endeavors.Governance Reimagined
By David R. Koenig. 1807
A timely guide for companies needing to grow equity and human capital after the recent economic turmoil. Written for leaders…
and students of for-profit, non-profit, political, and social organizations who are looking for a way to do their work more effectively. Most organizational leaders only partially understand the factors that affect the amount of value created by the activities of their organization and thus greatly under-deliver on the potential to achieve their objectives and serve their target audiences. Governance Reimagined has been written to fill in the missing pieces of this puzzle. It will help put your organization on the path toward re-governing, or redesigning how it works, to unlock its hidden value. Page by page, it will show you how to generate new and better processes and improve the value of those processes by altering the external perception of their risk. Addresses various issues that affect corporate value, from management and systems theory to governance science, risk management, and traditional finance Reveals how to recognize internal processes and external events that affect value creation Highlights how to create resilient organizations that generate greater value from their processes Governance Reimagined offers corporate leaders a new way to think about value, and will help you understand some of the factors that destroy value within organizations, but most importantly how new value can be created and how missions can more ably be fulfilled. This is an important book for these dynamic economic times.The Power of Unpopular
By Erika Napoletano. 2012
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had…
to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition.Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality.Community: It's the number one thing that unpopular brands have figured out--learn how to build yours.Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset.Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life--become unpopular.Visual Guide to Financial Markets
By David Wilson. 2012
A highly visual look at major investment opportunities from the minds at Bloomberg The essential guide for anyone trying to…
get a handle on the fundamentals of investing, the Bloomberg Visual Guide to Financial Markets distills 30 years of Bloomberg expertise into one straightforward, easy-to-read volume. The book teaches readers about three basic investment options--governments, companies, and real assets, including gold and other commodities--and offers valuable insights into money-market securities, bonds, stocks, derivatives, mutual funds, exchange-traded funds, and alternatives. Designed to help financial professionals, students of finance, and individual investors understand the markets in which they're investing, the book begins with simple investments before moving on to more complex choices. Explains bonds, stocks, derivatives, mutual funds, exchange-traded funds, and alternatives such as hedge funds Explores the three Rs of returns, risks, and relative value that are associated with each type of investment Provides a highly visual presentation with an emphasis on graphics and professional applications The Bloomberg Visual Guide to Financial Markets gives the reader a clear picture of what underlies market structure, instruments, and dynamics and how to capitalize on these elements.The Securitization Markets Handbook
By Anne Zissu, Charles Austin Stone. 2005
In this long-awaited handbook, noted experts Charles Stone and Anne Zissu provide an enlightening overview of how securitization works and…
explain how future cash flows from various asset classes--from credit card receipts to mortgage payments--can be packaged into bond-like products and sold to investors.Once a marginal source of funds, securitization is now an essential corporate funding technique widely adopted by financial and industrial companies throughout the world to finance both working capital and capital budgets. It is also used as a risk-management tool and a source of liquidity. Securitization has been adapted to fund corporate acquisitions, to capitalize future streams of revenue, and to liquidate pools of nonperforming loans. With examples from companies such as GE Capital, Ford Motor Credit, Countrywide Home Loans, and D&K Healthcare, The Securitization Markets Handbook provides descriptions of all major classes of asset-backed securities and offers a practice-oriented commentary on trends in securitization and the value of asset- and mortgage-backed securities across industries and throughout the global markets.The authors approach the topic from both sides of the market: the supply side, where assets are securitized and mortgage- and asset-backed securities are issued, and the demand side, where investors choose which classes of mortgage and asset-backed securities will enhance their portfolios or serve as efficient hedges. The book's detailed explanations and practical examples make it a valuable guide both for experienced money managers trying to put a securitization strategy into place and for those new to securitization looking to acquire a broad and strong foundation in the subject.Good Counsel
By Lesley Rosenthal. 2012
A concise overview of the legal needs of nonprofit organizationsGood Counsel is a compact and personable overview of the legal…
needs of nonprofits, crafted by one of America's most astute nonprofit general counsels. The book distills the legal needs of the 1.8 million tax-exempt organizations in the United States.Written in a clear and accessible style, with plenty of humor and storytelling as well as illustrative case studies, Good Counsel explains the basics of nonprofit corporate law, governance, and the tax exemption. It then takes a department-by-department look at legal topics relevant to program, fundraising, finance, communications, human resources, operations, contracts, government relations, and more. Good Counsel is designed help organizations fulfill their missions to do the public good.Designed to impart confidence and demystify the issues, Good Counsel is a must-read for nonprofit professionals and board members as well as lawyers and law students. Using Good Counsel as their playbook, lawyers, executives, and trustees can get an overview of the most common legal, governance, and compliance issues facing their organization and together ramp up a top-notch legal function. Contains practice pointers, checklists, and assessment toolsFeatures sample contracts, licenses, and other form documentsFilled with case studies and end-of-chapter focus questions, as well as available lesson plans for easy classroom use by educators in business, management, public policy, and law schoolsGood Counsel is the first-of-its-kind guidebook written by the sitting General Counsel of a major nonprofit. Written by influential author, speaker, and Bar leader Lesley Rosenthal, the General Counsel of Lincoln Center for the Performing Arts, Good Counsel shares the insights of a Harvard Law School graduate with years of in-house and business law experience as well as board service.Commonsense Talent Management
By Steven T. Hunt. 2014
A comprehensive guide to using strategic HR methods to increase company performance. This book explains what strategic human resources means,…
how it differs from other HR activities, and why it is critical to business performance. It walks through key questions for designing, deploying and integrating different strategic HR processes including staffing, performance management, compensation, succession management, and development The book also addresses the role of technology in strategic HR, and discusses how to get companies to support, adopt, and maintain effective strategic HR processes The book includes dozens of illustrative examples of effective and ineffective strategic HR using stories drawn from a range of companies and industries.The Trader's Guide to Key Economic Indicators
By Richard Yamarone. 2007
New economic data are reported by the media virtually every trading day. Investors--big or small--have to understand how these reports…
influence their investments, portfolios, and future sources of income. The new edition of The Trader's Guide to Key Economic Indicators homes in on the most important economic statistics used on Wall Street today and in a clear and concise voice tells you exactly what these important reports measure and what they really mean. With two new chapters on commodities and fixed-income indicators, this fully updated edition will be an easy-to-use desk reference for new readers, but will also be favored by fans of the first book. From GDP and employment to consumer confidence and spending, you'll learn what to look for and how to react. This handy reference, illustrated with scores of instructive graphs and charts, will put you ahead of the market curves.Bank Fraud
By Revathi Subramanian. 2014
Learn how advances in technology can help curb bank fraudFraud prevention specialists are grappling with ever-mounting quantities of data, but…
in today's volatile commercial environment, paying attention to that data is more important than ever. Bank Fraud provides a frank discussion of the attitudes, strategies, and--most importantly--the technology that specialists will need to combat fraud.Fraudulent activity may have increased over the years, but so has the field of data science and the results that can be achieved by applying the right principles, a necessary tool today for financial institutions to protect themselves and their clientele. This resource helps professionals in the financial services industry make the most of data intelligence and uncovers the applicable methods to strengthening defenses against fraudulent behavior. This in-depth treatment of the topic begins with a brief history of fraud detection in banking and definitions of key terms, then discusses the benefits of technology, data sharing, and analysis, along with other in-depth information, including:The challenges of fraud detection in a financial services environmentThe use of statistics, including effective ways to measure losses per account and ROI by product/initiativeThe Ten Commandments for tackling fraud and ways to build an effective model for fraud managementBank Fraud offers a compelling narrative that ultimately urges security and fraud prevention professionals to make the most of the data they have so painstakingly gathered. Such professionals shouldn't let their most important intellectual asset--data--go to waste. This book shows you just how to leverage data and the most up-to-date tools, technologies, and methods to thwart fraud at every turn.Newsjacking
By David Meerman Scott. 2012
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed.…
The traditional PR model--sticking closely to a preset script and campaign timeline--no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone's laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field--literally anyone can newsjack--but, that new level favors players who are observant, quick to react, and skilled at communicating. It's a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.Newsjacking will provide you with:Tools that you can use to monitor the newsCase studies and examples that demonstrate how to strike at the right timeInformation on how to make your content available online for journalists to findThe potential risks of newsjackingKeys to developing the real-time mindset required to succeed with the strategies presented in the bookNewsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.Asian Mergers and Acquisitions
By Soon Ghee Chua, Vikram Chakravarty. 1807
A fascinating look at the unique nature of mergers and acquisitions in AsiaThe Asian market is heating up, and both…
local and international firms are looking to get in on the mergers and acquisitions (M&As) that are poised to play a pivotal role in the restructuring of all manner of industries. This restructuring will increase competitiveness, but to make the most of it you need to understand why M&As in Asia are unique. With Asian Mergers and Acquisitions: Riding the Wave in hand, you have everything you need to do just that.Packed with invaluable information on how Asian M&As work, the book points to the fragmented nature of Asian countries, markets, and customers, the rise of Asian economies and firms, and the growth of cross-border business driven by the need for companies to gain access to markets, technologies, and brands as key elements for understanding the market.Lays out guiding principles for Asian M&As, including identifying the drivers for creating value, mitigating cultural differences, getting the best expertise in pre- and post-merger efforts, and moreContains everything investors need to know to understand coming changes in the Asian marketDetails how Asian M&As differ from those in other countriesProviding clear insights into Asian mergers and acquisitions and their inner workings, including do's and don'ts for successful investment, this book is essential reading for anyone looking to cash in--or simply understand-- the rapid growth of Asian industry.Leading Business Change For Dummies
By Christina Schlachter. 2012
Direct change expertly and lead your business to successChange is natural and good, but it can incite fear if not…
managed properly. Leading Business Change For Dummies arms mid- to senior-level managers with trusted guidance on leading, managing, responding to, and implementing change in the workplace. Packed with helpful advice and straightforward information, it gives you the skills needed to recognize the need for organizational change, deal with unexpected change, properly communicate a vision, prepare for structural change such as Mergers & Acquisitions, and address emotional responses to downsizing.Leading Business Change For Dummies serves as the ultimate roadmap for integrating and consolidating a multitude of personnel and organizational change initiatives. With tools for managing stress levels and advice on gathering and sharing information during times of transition, Leading Business Change For Dummies covers everything you need to know to achieve successful leadership in a challenging work environment.Sound, practical guidance on how to understand, lead, and manage change in the workplaceCovers operational and cultural elements that can ultimately affect the success of a transaction over timeInformation and tips for implementing change in the workplaceIf you're one of the thousands of managers who face change every day, Leading Business Change For Dummies has you covered.Investing in the High Yield Municipal Market
By Triet Nguyen. 2012
A practical guide to profiting from the high yield municipal marketThis unique guide to the high yield municipal bond market…
sheds some much-needed light on this esoteric but profitable corner of the fixed-income world. It fills the void between the general reference handbooks on municipal bonds and the superficial treatment of do-it-yourself bond guides, with an emphasis on practical trading applications.Having witnessed the beginning of the modern high yield tax-exempt institutional market, author Triet Nguyen documents its historical evolution, outlines a conceptual framework for high yield tax-free investing, one that takes into account both interest rate and credit cycles, and reviews the latest historical data on municipal defaults, including for the first time the non-rated sector. Current distressed opportunities are also discussed. Along the way, Nguyen takes the time to discuss in detail the pros and cons of investing in pre-packaged high yield vehicles--from mutual funds to hedge funds to exchange-traded funds--with frank and objective insider tips on how these slickly marketed products really work. For the truly committed investor who wants to do his or her own homework, Nguyen and a group of industry experts go over the key investment considerations for several major classes of high yield tax-exempt bonds.Offers unique insights into the risk/return, trading, and liquidity characteristics of high yield municipal instrumentsIncludes interesting case studies to fully illustrate the high yield investing processWritten by an insider of both the asset management industry and the broker-dealer communityInvesting in the High Yield Municipal Market will put you in a better position to profit in this arena and help you excel in today's tough financial environment.The Janus Factor
By Gary Edwin Anderson. 2012
Tap into feedback loops to unravel market trends and discover profitable trading opportunitiesThe Janus Factor presents an innovative theory that…
describes how feedback loops determine market behavior. The book clearly shows how the theory can be applied to make trading more profitable. The metaphor of the two-faced god Janus is used to reflect alternating market environments, one dominated by trend followers and the other by contrarian bargain hunters.In this book, author Gary Anderson puts forth a systematic view of how positive and negative feedback drive capital flows in the stock market and how those flows tend to favor either sector leaders or sector laggards at different times.Discusses how to find better performing stocksOutlines when and how to use momentum strategies for big profitsAddresses when and how to use contrarian strategiesGary Anderson is the winner of the 2003 Charles H. Dow Award, presented by the Market Technicians AssociationIntellectually challenging and highly practical, The Janus Factor offers insight into market behavior and new methods for capturing stock market trends.Video Marketing For Dummies
By Kevin Daum, Andreas Goeldi, Matt Scott, Bettina Hein. 2012
Savvy advice for adding video to your marketing planVideo marketing is rapidly gaining popularity in online marketing and this fun-but-practical…
guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges.Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outlineCovers the necessary steps for creating the video, from scripting to shooting to editingWalks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audienceDetails the new frontiers of video marketing including mobile video and measuring resultsFeaturing invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.