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General interest magazines
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For automobile enthusiasts interested in domestic and imported autos. Each issue contains road tests and features on performance, sports, international…
coverage of road race, stock and championship car events, technical reports, personalities and products. Road tests are conducted with electronic equipment by engineers and journalists and the results are an important part of the magazine's review section.
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Business biography, Science and medicine biography, Family and relationships, Parenting
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Latch is a judgment-free guide to breastfeeding that will teach you exactly what you need to know to meet your…
own personal breastfeeding goals.Early motherhood is a time of great joy. It can also be filled with new stressors—chief among them: breastfeeding. In Latch: A Handbook for Breastfeeding with Confidence at Every Stage, International Board-Certified Lactation Consultant, Robin Kaplan, addresses specific breastfeeding concerns, allowing you to feel empowered while breastfeeding and overcome challenges as they arise. After working with countless mothers who have felt unique in their breastfeeding challenges, and as the mother of two who overcame breastfeeding challenges of her own, she knows how deeply personal breastfeeding is.Compassionate and supportive, Latch covers the most pressing topics at each stage of breastfeeding and will teach you to:Establish successful breastfeeding early on with attention to breastfeeding positions, latch, mom's wellbeing, milk supply, supplementation, and pumpingBreastfeed through lifestyle changes such as returning to work, transitioning to bottle-feeding, supplementation, reducing nighttime feedings, and introducing solidsWean your baby/toddler from breastfeeding including emotional preparation, reducing feedings, and guidance for when your child tries to nurse againComplete with breastfeeding stories from new moms, breastmilk storage guidelines, and resources for additional breastfeeding support Latch will be there for you, holding your hand, every step of the way.
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Business biography, Science and medicine biography, Computers and internet
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The #1 New York Times and global bestseller from Walter Isaacson—the acclaimed author of Steve Jobs, Einstein: His Life and…
World, Benjamin Franklin, and Leonardo da Vinci—is the astonishingly intimate story of the most fascinating, controversial innovator of modern times. For two years, Isaacson shadowed Elon Musk as he executed his vision for electric vehicles at Tesla, space exploration with SpaceX, the AI revolution, and the takeover of Twitter and its conversion to X. The result is the definitive portrait of the mercurial pioneer that offers clues to his political instincts, future ambitions, and overall worldview. When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist. His father&’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child, prone to abrupt Jekyll-and-Hyde mood swings, with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive. At the beginning of 2022—after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth—Musk spoke ruefully about his compulsion to stir up dramas. &“I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,&” he said. It was a wistful comment, not a New Year&’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world&’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground. For two years, Isaacson shadowed Musk, attended his meetings, walked his factories with him, and spent hours interviewing him, his family, friends, coworkers, and adversaries. The result is the revealing inside story, filled with amazing tales of triumphs and turmoil, that addresses the question: are the demons that drive Musk also what it takes to drive innovation and progress?
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Business biography, Biography, Business and economics
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The unauthorized, unvarnished story of famed Wall Street hedge-fund manager Ray Dalio. An instant New York Times bestseller!Ray Dalio does…
not want you to read this book.When the billionaire founder of Bridgewater Associates, the largest hedge fund on the planet, announced in 2022 that he was stepping down from the company he started out of his apartment nearly 50 years ago, the news made headlines around the world. Dalio cultivated an aura of international admiration and fame thanks to his company’s eye-popping success, coupled with a mystique he encouraged with frequent media appearances, celebrity hobnobbing, and his bestselling book, Principles. In The Fund, award-winning New York Times journalist Rob Copeland punctures this carefully-constructed narrative of the benevolent business titan, exposing his much-promoted “principles” as one of the great feats of hubris in modern memory—in practice, they encouraged a toxic culture of paranoia and backstabbing.The Fund is a page-turning, stranger-than-fiction journey into a rarefied world of wealth and power. It offers an unflinching look at the pain so often caused by the “radical transparency” Dalio has described as a core tenet of his recipe for business success and a meaningful life. Drawing on hundreds of interviews with those inside and around the firm, Copeland takes readers into the room as former FBI director Jim Comey kisses Dalio's ring, recent Pennsylvania Senate candidate David McCormick drinks the Kool-Aid, and a rotating cast of memorable characters grapple with their personal psychological and moral limits—all under the watchful eye of their charismatic leader. This is a cautionary tale for anyone convinced that the ability to make lots of money has anything at all to do with unlocking the principles of human nature.
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General interest magazines
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General interest articles on current events, consumer news and people, as well as competitions and letters from readers.
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Business biography, Business and economics
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Pulitzer Prize–winning journalist Maura McEnaney&’s fascinating and wide-ranging biography of businessman and entrepreneur Willard Garvey is, in many ways, a…
history of 20th-century America itself.Born in Dust Bowl country, as a teenager he rode the rails at the height of the Great Depression to work in California&’s Grapes of Wrath orchards. He sailed on the Queen Mary to the European theater of World War II, where he was one of the first three American officers into Berlin following its fall, and attended the Potsdam Conference. A visionary businessman who dreamed of &“Every man a homeowner,&” Garvey pioneered affordable home ownership in developing countries at a time when few if any knew or cared about the millions living in slums worldwide. Despite revolutions, coups, and Anti-American persecution, his World Homes provided thousands of families in countries from South America to Asia the opportunity of moving onto and up the economic ladder. He hobnobbed with heads of state and captains of industry, counting 20th century titans J.B. Fuqua, Robert Galvin, and John Templeton as closest friends and confidantes. He started a short-lived fourth television network, and pushed for independent journalism in an era of tightly-controlled media. He even tried to start a new country. Yet despite his far-flung operations, Garvey was never far from his hometown affairs. Organizing and hosting Saturday morning coffee-shop gatherings of ordinary concerned citizens, inveterate writer of Letters to the Editor, crusader against the overreach of government bureaucracy, Garvey ceaselessly fought for his fellow man to have the opportunities for success he had enjoyed and that he saw government&’s growing powers threatening. It is perhaps his final &“biggest&” achievement that stands as Willard Garvey&’s legacy. Beyond owner-operator of the &“world&’s largest&” grain elevator, and &“largest private landowner in Nevada&”: builder of Kansas&’s tallest building—the Epic Center. Its slanted copper roof pointed to the sky, it echoes the Kansas state motto that could well serve as his, too: Ad Astra per Aspera, &“To the stars, through difficulties.&”
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Business biography, Business and economics, Family and relationships, True crime
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The riveting saga of the Seabrook Family, by one of The New Yorker’s most acclaimed storytellers. “Having left this material…
for his writer son, my father must have wanted the story told, even if he couldn’t bear to tell it himself.” So begins the story of a forgotten American dynasty, a farming family from the bean fields of southern New Jersey who became as wealthy and powerful as aristocrats—only to implode in a storm of lies. The patriarch, C. F. Seabrook, was hailed as the “Henry Ford of Agriculture.” His son Jack, a keen businessman, was poised to take over what Life called “the biggest vegetable factory on earth.” But the carefully cultivated facade—glamorous outings by horse-drawn carriage, hidden wine cellars, and movie star girlfriends—hid dark secrets that led to the implosion of the family business. At the heart of the narrative is a multi-generational succession battle. It’s a tale of family secrets and Swiss bank accounts, of half-truths, of hatred and passion—and lots and lots of liquor. The Seabrooks’ colorful legal and moral failings took place amid the trappings of extraordinary privilege. But the story of where that money came from is not so pretty They say behind every great fortune there is a great crime. At Seabrook Farms, the troubling American histories of race, immigration, and exploitation arise like weeds from the soil. Great Migration Black laborers struck against the company for better wages in the 1930s, and Japanese Americans helped found a “global village” on the farm after World War II. Revealing both C. F. and Jack Seabrook’s corruption, The Spinach King undermines the “great man” theory of industrial progress. It also shows how American farms evolved from Jeffersonian smallholdings to gigantic agribusinesses, and what such enormous firms do to the families whose fate is bound up in the land. A compulsively readable story of class and privilege, betrayal and revenge—three decades in the making—The Spinach King explores the author’s complicated family legacy and the dark corners of the American Dream.
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Business biography, Business and economics, History, United States history
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Discover the extraordinary rise of a glamorous and significant American banking titan. This fascinating biography recounts the life and legacy…
of a titan of American banking, Louis Graveraet Kaufman (1870–1942). Also known as LG, he was a Gatsbyesque figure born in Michigan's Upper Peninsula who married into great wealth and then amassed far more of his own. Under LG, New York's Chatham Phenix National Bank and Trust Company became one of the nation's largest banks and the first in New York to boast a network of branches. When he was denied entry into the exclusive, Protestant, old-money Huron Mountain Club, LG responded by building his own retreat: the world's largest log lodge, a 26,000-square-foot behemoth near Marquette, Michigan. Christened Granot Loma, it became the site of lavish Prohibition-era parties, attracting many celebrities who came in private rail cars to enjoy jazz and liquor chez Kaufman. A darling of the press, LG became a household name, making news by coordinating the famous takeover of General Motors in 1916, narrowly escaping death in the Wall Street Bombing of 1920, and financing the Empire State Building during the Great Depression. Author Ann Berman highlights Kaufman's remarkable journey from "barefoot boy" to trailblazing branch banking giant, proving LG was not just a man of his time but one worth reading about over a century later.
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General interest magazines
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General interest articles on current events, consumer news and people, as well as competitions and letters from readers.
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Business biography, Business and economics
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From leadership expert Robert L. Dilenschneider, author of Decisions and Nailing It, a business inspirational title addressing the need for…
character as a vital dimension in public and private life, based on thirty-one iconic historical figures who embodied such qualities of character.Nelson Mandela * Eleanor Roosevelt * Susan B. Anthony * Stephen Hawking * Lou Gehrig * Winston Churchill * Margaret Chase Smith Whether in politics, science, religion or a myriad of other fields, national unity seems in jeopardy. What&’s missing? What trait did the men and women throughout history have that drove society to be the best that it could be? Resilience, courage, honesty, integrity, and allegiance. In a word, character. In these 31 inspiring portraits, venerable advisor Robert L. Dilenschneider explores not only the achievements of the leaders and groundbreakers who shaped our age, but their lessons in life and in business that can provide a blueprint for our future.Mother Theresa * Arthur Ashe * Daniel Patrick Moynihan * Margaret Thatcher * Bill Russell * John McCain * Jimmy Stewart In what ways did character manifest itself in Nelson Mandela who triumphed over the direst adversities? In Florence Nightingale and Edith Cavell who transformed the nursing profession during war and in great peril to themselves? It was tenacity that turned Walt Disney into an iconic entrepreneur. It was loyalty to his fellow soldiers in Vietnam that informed John McCain&’s entire worldview. Character—a vital dimension in public and private life—unifies these and others.Steve Jobs * John Wooden * Florence Nightingale * Edith Cavell * Vaclav Havel * Julia Child * Theodore Hesburgh * Walt Disney From a respected older generation of mentors come invaluable advice and hopeful direction for the young leaders, innovators, and mentors of tomorrow.Colin Powell * Valéry Giscard d&’Estaing * Anwar Sadat * Frederick Banting * Emmeline Pankhurst * Katherine Graham * S. P. Hinduja * Paul Volcker * Dwight D. Eisenhower
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Business biography, Business and economics
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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality…
and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:* "The man in the Hathaway shirt" with his aristocratic eye patch* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.* Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."* "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.* And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
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Business biography, Business and economics
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One of America's most successful young internet entrepreneurs tells his unique and inspiring story, and reveals the risks and rewards…
behind the sky's-the-limit possibilities of internet entrepreneurship.Gurbaksh Chahal started the Internet advertising company ClickAgents from his bedroom at the age of 16, having emigrated to the United States with his Sikh family from the small town of Tarn Taran, India. He dropped out of high school to pursue the venture full-time, and two years later sold ClickAgents for $40 million, making him one of the youngest self-made millionaires in history and allowing him and his entire family to realize their dreams. Chahal went on to become the youngest executive of a multi-billion dollar NASDAQ-listed company, and then sold his second company, BlueLithium, to Yahoo! for $300 million, turning many of his employees into multi-millionaires as well. In The Dream, Chahal's refreshing advice for entrepreneurs encourages them to embrace risk and to carve out new niches in the marketplace. He emphasizes the value of good business timing: how to execute an idea and get it to the marketplace, how to create and maintain solid business relationships, how to stay grounded, and-- most importantly--how to teach yourself that failure is not an option. Chahal's story not only shows how a 16-year-old immigrant overcame discrimination and adversity to fulfill his highest ambitions, but also provides aspiring entrepreneurs with valuable hands-on advice on how to achieve success.
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Business biography
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A lively husband and wife team recounts their twenty-year climb from amateur winemakers to recipients of an almost unheard-of perfect…
score from Robert Parker's Wine Advocate.Kathryn and Craig Hall launched themselves head first into Napa Valley 20 years ago with the purchase of an 1885 winery and never looked back. Since the couple's purchase of their debut winery, their critically acclaimed HALL Wines and WALT Wines have become fixtures of the California wine industry, winning numerous accolades including a coveted 100-point "perfect score." A PERFECT SCORE weaves a vibrant tale of the HALL brand's meteoric rise to success, Napa Valley's tug-of-war between localism and tourism, and the evolving nature of the wine industry as a whole. Readers who love a good glass of wine will find much to savor in the Halls' expert account of the art, soul, and business of a modern winery.
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Business biography, LGBTQ+ biography, Journals and memoirs
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Barry Diller, one of America’s most successful businessmen, reveals himself here—his successes, failures, and struggles—with surprising candor and intimacy in…
a memoir rich in Hollywood lore and filled with business acumen. Writing in his singular voice, Barry Diller delivers an astute business memoir, an unvarnished look at Hollywood, a primer on media, and a surprisingly frank coming-of-age story. “I want to work in the mail room at William Morris.” So begins Diller’s show business life. Diller did not aspire to be an agent, nor was he a glove fit for William Morris, the legendary talent agency he describes as resembling a “Jewish Vatican.” But he was a good assistant and student and took it all in. Before long, Diller was offered a job at ABC. His ascent was meteoric, launching ABC TV’s Movie of the Week at age twenty-seven, becoming CEO of Paramount Pictures at age thirty-two, and launching the Fox TV network at age forty-four. Along the way, Diller oversaw the production of classic films such as Saturday Night Fever, Raiders of the Lost Ark, and Home Alone (a film he credits with saving Rupert Murdoch’s career) and hit TV shows such as The Simpsons, Married…with Children, and Cops. He programmed and developed by instinct—not by research or data. Diller’s media savvy changed the course of American culture. His championing of Alex Haley’s Roots put long-form miniseries on the map. He was never cowed by the talent—actors, directors, and producers—and worked with them all. Indeed, throughout his career, Diller championed "creative conflict,” encouraging argument in every business he managed (“I’ve never thought decision-making should be peaceful,” he writes). Diller also recognized our digital future, founding IAC and growing it into a billion-dollar constellation of brands, including Match, Tinder, and Expedia. Moving beyond business, Diller recounts his family life, personal struggles, and regrets, his joyful marriage to Diane von Furstenburg, and where he has found fulfillment. Intimate, candid, and moving, Who Knew is a different kind of business memoir, one that holds nothing back. New York Times Bestseller
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Business biography, Science and medicine biography, Business and economics, Science and technology
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“The first major biography of tech’s newest titan, this sets a high bar for those to follow.”—Publishers Weekly, starred review…
“An exemplary blend of biography, financial technology reportage, and futurology.”—Kirkus, starred review From an acclaimed Wall Street Journal reporter comes the first biography of the enigmatic leader of the AI revolution, charting his ascent within the tech world as well as his ambitions for this powerful new technology. On November 30, 2022, OpenAI released ChatGPT, a chatbot that captivated the world with its uncanny ability to hold humanlike conversations. Not even a year later, on November 17, 2023, Sam Altman, the CEO of OpenAI, was summarily fired on a video call by the company’s board. The firing made headlines around the globe: OpenAI is the leader in the race to build AGI—artificial general intelligence, or AI that can think like a human being—and Altman is the most prominent figure in the field. Yet it was mere days before Altman was back running the company he had co-founded, with most of the directors who voted to fire him themselves removed from the board. The episode was a demonstration of how quickly the industry is moving, and of Altman’s power to bend reality to his will. In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, from his precocious childhood in St. Louis to his first, failed startup experience; his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team; and his struggle to keep his company at the cutting edge while fending off determined rivals, including Elon Musk, a former friend and now Altman’s bitter opponent. Hagey conducted more than 250 interviews, with Altman’s family, friends, teachers, mentors, co-founders, colleagues, investors, and portfolio companies, in addition to spending hours with Altman himself. The person who emerges in her portrait is a brilliant dealmaker with a love of risk, who believes in technological progress with an almost religious conviction—yet who sometimes moves too fast for the people around him. With both the promise and peril of AI increasing by the day, Hagey delivers a nuanced, balanced, revelatory account of the individual who is leading us into what he himself has called “the intelligence age.” Altman is a figure out of Isaac Asimov or Neal Stephenson. Or he is the author himself: if it feels as though we have all collectively stepped into a science fiction short story, it is Altman who is writing it.
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Business biography, Biography, Business and economics
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An empowering, inspiring, instructive, and essential blueprint for success from the award-winning entrepreneur who USA Today named one of the…
21 most influential Blacks in technology and is the co-founder and former CEO of the nation&’s first mobile theatrical subscription company, MoviePass, and founder of the Urbanworld Film Festival. Bracingly honest, as well as entertaining, this inspiring business memoir includes outrageous anecdotes featuring the likes of Harvey Weinstein and Eddie Murphy.From the award-winning entrepreneur USA Today named one of the 21 most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass, the nation&’s groundbreaking first-ever theatrical subscription service—straight from the co-founder and former CEO himself… Stacy Spikes knows what&’s it like to be an outsider. He certainly knew he didn&’t fit the mold of a successful future tech entrepreneur. But he marshaled his resilience and ultimately set out to shatter that mold—along with the glass ceiling that came with it. Finding his footing in the tech world was an education in the complexities of being an outsider—but as Stacy came to see, rather than a hindrance, it afforded him a unique position of power. Beginning as a film studio gopher, Spikes quickly rose through the industry ranks, being named one of the Hollywood Reporter&’s 30 Under 30. Still, he was an outsider looking in. So he set out to make his own dreams a reality. Defying expectations, Spikes effectively disrupted the status quo and reinvented himself from junior executive to CEO Tech Founder. What ensued was an escalating adventure with bigger stages, bigger risks, and a roller-coaster ride of exhilarating ascent—unpredictable collapse—and a story book return. Now Spikes shares his challenges, pitfalls, and keys to personal and professional fulfillment. He shows how the seemingly impossible can be overcome by having faith in oneself and creating from a place of confidence. Taking readers inside the battles of the boardroom and beyond, Black Founder is a business memoir that will inspire every outsider who has a dream.
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Business biography, Business and economics
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In Full Court Faith, George Shinn's remarkable journey from small-town obscurity to NBA franchise owner shows how trusting God's plan…
can lead to incredible success, redemption, and miraculous life transformations."&“God has done many wonderful things in my life—but the biggest things aren&’t the accomplishments I used to take the most pride in.&” —George Shinn What can God do with a poor country boy from a small town in North Carolina? The child no one expected much from. The kid who finished high school dead last in his graduating class. One of only two students in the whole school on government assistance. The young man who had to clean business school toilets in exchange for tuition. The aspiring pro-sports franchise owner no one in New York or California took seriously. The victim of an extortion scandal that rocked the sports and business communities of Charlotte, North Carolina. The sinner whose private mistakes became front-page news for more than a year. What can God do with a person like that? Amazing things . . . things that lead to unbelievable fame and fortune. Wonderful things . . . things that brought new life and vigor to a southern gem no one outside the south had ever heard of. Miraculous things . . . things that have saved the lives of numerous stroke victims—including his own. Full Court Faith presents the uniquely inspiring life of Charlotte entrepreneur, businessman, and former NBA franchisee George Shinn, the man who brought professional sports to North Carolina. With charm, wit, humility, and his trademark enthusiasm, Shinn tells his story his way—taking responsibility for the mistakes and giving God all the credit for the victories. If you&’ve ever wondered, What could God do with someone like me? Full Court Faith brings you the answer: Anything He wants. As long as you&’re willing to trust Him on the journey.
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Business biography, Business and economics
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It’s hard to imagine a history of British engineering without Rolls-Royce: there would be no Silver Ghost, no Merlin for…
the Spitfire, no Alcock and Brown. Rolls-Royce is one of the most recognisable brands in the world.But what of the man who designed them?The youngest of five children, Frederick Henry Royce was born into almost Dickensian circumstances: the family business failed by the time he was 4, his father died in a Greenwich poorhouse when he was 9, and he only managed two fragmented years of formal schooling. But he made all of it count.In Sir Henry Royce: Establishing Rolls-Royce, from Motor Cars to Aero Engines, acclaimed aeronautical historian Peter Reese explores the life of an almost forgotten genius, from his humble beginnings to his greatest achievements. Impeccably researched and featuring almost 100 illustrations, this is the remarkable story of British success on a global stage.
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Business biography, Biography, Journals and memoirs
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In this rich, transparent, and witty memoir, the Co-Founder of WangaWoman LLC, current President & CEO of Essence Ventures, and…
ambassador of authenticity navigates the lifelong battle between her intuition and inner saboteur delivering “instigational” inspiration with a passion to help every person discover the purpose they were born to deliver to the world. Published by Amistad in collaboration with Lavette Books.It Ain’t Math, it’s MISSION powered by INTUITION.Intuition is like the “endocrine system” of authenticity and purpose. Most of us don’t know its full function until it malfunctions, and every part of your existence that depends on it goes into dysfunction. At that point, every part of your anatomy (humanity) becomes compromised until the system can move into repair and recovery, which is a complex and intrusive restoration journey that will scare you just enough to never “not mind” your intuition ever again. At its apex, you move forward in ways that are generally accepted as good, bad, and most importantly, less-worse.“I’m Highly Percent Sure,” invites your curiosity to my co-existence with intuition, sometimes with foresight but oftentimes, without.You don’t have to agree to engage, but if you aren’t engaging, please only occupy the periphery as seating is reserved for those who intend to #TakeNotesDoItBetter. There is limited space for those who only intend to spectate.#IYKYKOnward!
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General interest magazines
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Outside readers are passionately committed to leading an active lifestyle. Outside not only motivates readers to uncover and define their…
own personal day-to-day adventures, but also provides them with the tools, products and information to fulfill them.