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Robert Roper's Fatal Mountaineer is a gripping look at Willi Unsoeld and the epic climbs that defined him--a classic narrative…
blending action with ethics, fame with tragedy, a man's ambition with a father's anguish.In 1963, Willi Unsoeld became an international hero for his conquest of the West Ridge of Everest. A charismatic professor of philosophy, Unsoeld was one of the greatest climbers of the twentieth century, a man whose raw physical power and casual fearlessness inspired a generation of adventurers. In 1976, during an expedition to Nanda Devi, the tallest peak in India, Unsoeld's philosophy of spiritual growth through mortal risk was tragically tested. The outcome of that expedition continues to fuel one of the most fascinating debates in mountaineering history.The Ghost Horse: A True Story of Love, Death, and Redemption
By Joe Layden. 2014
In The Ghost Horse, Joe Layden tells the inspiring true tale of a one-eyed, club-footed thoroughbred racehorse and a journeyman…
trainer, Tim Snyder, who scraped together every penny he had to purchase the broken and unwanted filly. Snyder helped the horse overcome its deficiencies, eventually naming her in part after his deceased wife, Lisa, the great and only love of his life—a bright and sweet-tempered woman whose gentle demeanor seemed eerily reflected in the horse. The trainer (and now owner) was by nature a crusty and combative sort, the yin to his wife's yang, a racetrack lifer not easily moved by new-age mysticism or sentiment. And yet in those final days back in 2003, when Lisa Snyder lay in bed, her body ravaged by cancer, she reassured her family with a weak smile. "It's okay," she'd say. "I'll see you again. I'm coming back as a horse."Tim Snyder did not then believe in reincarnation. But he acknowledged the strangeness of this journey, the series of coincidences that brought them together, and the undeniable similarities between the horse and his late wife. And so did those who knew the couple well, and who could now only marvel at the story of the filly, Lisa's Booby Trap, and the down-on-his-luck trainer who apparently had been given a new lease on life.The Ghost Horse is a powerful horseracing story of underdogs and second chances.An urgent plan to confront climate change, transform the American economy, and create a green post-fossil fuel culture.A new vision…
for America’s future is quickly gaining momentum. Facing a global emergency, a younger generation is spearheading a national conversation around a Green New Deal and setting the agenda for a bold political movement with the potential to revolutionize society. Millennials, the largest voting bloc in the country, are now leading on the issue of climate change.While the Green New Deal has become a lightning rod in the political sphere, there is a parallel movement emerging within the business community that will shake the very foundation of the global economy in coming years. Key sectors of the economy are fast-decoupling from fossil fuels in favor of ever cheaper solar and wind energies and the new business opportunities and employment that accompany them. New studies are sounding the alarm that trillions of dollars in stranded fossil fuel assets could create a carbon bubble likely to burst by 2028, causing the collapse of the fossil fuel civilization. The marketplace is speaking, and governments will need to adapt if they are to survive and prosper.In The Green New Deal, New York Times bestselling author and renowned economic theorist Jeremy Rifkin delivers the political narrative and economic plan for the Green New Deal that we need at this critical moment in history. The concurrence of a stranded fossil fuel assets bubble and a green political vision opens up the possibility of a massive shift to a post-carbon ecological era, in time to prevent a temperature rise that will tip us over the edge into runaway climate change. With twenty-five years of experience implementing Green New Deal–style transitions for both the European Union and the People’s Republic of China, Rifkin offers his vision for how to transform the global economy and save life on Earth.For the Glory: College Football Dreams and Realities Inside Paterno's Program
By Ken Denlinger. 1994
For the Glory: College Football Dreams and Realities Inside Paterno's Program presents the college football experience as seen through the…
eyes of the young men who play the game. Sportswriter Ken Denlinger takes the reader on a five-year odyssey into the lives of one scholarship class and reveals their experiences at Penn State and in Coach Joe Paterno's program.Ken was given extraordinary access to the Penn State programs--starting with the recruiting process and then onto the field and in the locker room. He became friend and confidant to the players and found every player had the same dream: to bring glory to himself and his school and then ascend to the NFL. In this gritty account, Ken sets moving stories of triumph against the stark realities of injury, disillusionment, and failure.Here are the dreams, fears, and pressures facing young men who are exposed weekly to thousands of screaming fans. Here is a true picture of life in Division I college football. Anyone interested in Penn State, college football, or the larger issues or sports and society will find For the Glory an unforgettable experience.Lighting the World: Transforming Our Energy Future by Bringing Electricity to Everyone
By Jim Rogers, Stephen P. Williams. 2015
1.2 billion people on Earth still don't have electricity. Even where cell phones are now common, like sub-Saharan Africa and…
parts of India, villagers still walk miles to charge them. But new large-scale, sustainable solutions will not only usher in a new era of light, but be an important first step in lifting people from poverty and putting them on a road of sustainable economic development. Also, a unique, transforming opportunity for Western thinkers and practitioners will be created. These areas have largely skipped the analog stage of power development, and have moved straight from the middle ages to the digital age. They are not encumbered by existing infrastructure, dependence on fossil fuels, or too many outdated laws and regulations. An ideal innovation incubator, the developing world might just be the best way to make progress on our own energy issues at home.Jim Rogers is leading a grand collaborative effort to bring sustainable, clean electrical power to everyone who lacks it. This reverse engineering, he contends, could solve the energy crises of America and Europe, while also making the world a cleaner, smarter place. But it won't be easy. In Lighting the World, Rogers details the bold thinking, international cooperation, and political will required to illuminate the future for everyone.Bart Starr: America's Quarterback and the Rise of the National Football League
By Keith Dunnavant. 2011
The definitive, authorized biography of Bart Starr, quarterback for the University of Alabama and for the Green Bay Packers during…
the 1960s. A must-read for fans of the Crimson Tide, the Packers, and football greats.No one can touch Bart Starr's record setting 5 NFL Championships including 3 straight. America's Quarterback tells the story of the man who helped create the legend of Vince Lombardi and the Green Bay Packers. Set against the changing landscape of the last half of the 20th century, this biography traces Starr's life from childhood in Alabama to stardom in Green Bay and beyond. Not a simple sports story, Keith Dunnavant traces the story of one man reaching for the American dream while professional football emerged from the shadows to capture the nation's imagination. It's a story of the tension between a coach and a player as different as fire and ice, and how they came to trust and revere each other. It's a story of triumph tempered by tragedy, and the world-class athlete who quietly, persistently, achieved a level of greatness unsurpassed by any quarterback since.A remarkable blend of personal memory and historical narrative, Bart Starr: America's Quarterback and the Rise of the National Football League is a tribute to an American hero and the perfect companion to the classic When Pride Still Mattered.Remembering Woolworth's: A Nostalgic History of the World's Most Famous Five-and-Dime
By Karen Plunkett-Powell. 1999
Remembering Woolworth's brings back to life all the nostalgia and magic of the famous five-and-dime that captured the hearts of…
Americans for over a centuryMillions of Americans have fond memories of shopping at Woolworth's, wandering the aisles in search of a humble spool of Woolco thread, festive Christmas decorations, a goldfish or parakeet, or a blue bottle of Evening in Paris perfume. And who could forget the special treat of a grilled-cheese sandwich or ice-cream sundae at the famous lunch counter?These and countless other memories are celebrated in Karen Plunkett-Powell's Remembering Woolworth's. Packed with photos, first-hand remembrances, vivid anecdotes, and a lively, well-researched narrative, the book tells the story of how a poor potato farmer named Frank Woolworth created a merchandising empire that touched the lives of Americans in small towns, big cities, and everywhere in between. Chapters cover the store's humble beginnings, surviving the Great Depression, the civil rights sit-ins, Woolworth's around the globe, the popularity of Woolworth's collectibles, and much more.The Blueprint: How the New England Patriots Beat the System to Create the Last Great NFL Superpower
By Christopher Price. 2007
Moneyball for the New England Patriots, award-winning sportswriter Christopher Price goes into the inner workings of the legendary football franchise…
in The BlueprintFor years, the New England Patriots were a certifiable joke of a franchise. They were run on the cheap and were once the very example of how not to manage a team. They hired inept coaches--one of whom (Clive Rush) was nearly electrocuted when he grabbed a microphone at his introductory press conference. In 1968 their scouting director, Ed McKeever, suggested they draft a wide receiver . . . before someone in the organization realized the player had been dead for six months. They plucked ex-players out of the stands minutes before kickoff--Bob Gladieux was enjoying a beer at the game when he heard his name called over the P.A. (The Patriots had cut a player earlier that morning and found themselves short. Gladieux, who would go on to spend four years in the league as a running back, made the tackle on the opening kickoff.) And they played in a run-down stadium that was one of the worst venues in professional sports. There were brief moments of success, but on each occasion, front-office infighting would invariably cause the franchise to slide back down to the basement again.But in the first four months of 2000, everything changed. The hiring of head coach Bill Belichick and Vice President of Player Personnel Scott Pioli and the drafting of quarterback Tom Brady turned the fortunes of the franchise around. And their nontraditional approach to acquiring personnel--remembering that it's not about collecting talent, it's about assembling a team--quickly led to three Super Bowl titles in four seasons. It's a feat that, in the salary cap era, with free agency, planned parity and balanced scheduling, is in many ways even more impressive than anything achieved by the past dynasties of Green Bay, Pittsburgh, Dallas, and San Francisco.Along the way, Christopher Price has had a front-row seat for football history, chronicling the rise to power of the NFL's unlikeliest superpower. Price takes the reader inside the franchise to give him a dynamic portrait of a mighty organization at the height of its power. Readers are immersed in the locker room during the strange and tumultuous days of 2001 and 2003, when major personnel moves involving a pair of the most popular players in franchise history--Drew Bledsoe and Lawyer Milloy--threatened to rock their championship foundation to the core. Readers get an up-close look at the team that dominated the league on the way to a record-setting winning streak in 2004. And Price analyzes what went wrong when they fell short in 2005 and 2006, and how they plan to return to Super Bowl form.The Blueprint explores how the Patriots went from the dregs to a dynasty, becoming the gold standard for professional sports franchises everywhere. It will prompt sports fans (and those who study organizations) to acknowledge what many football insiders have believed for a long time: when it comes to building a successful system, the Patriots have the Blueprint.Shaq Talks Back
By Shaquille O'Neal. 2001
Funny, insightful, opinionated, and unexpectedly moving, Shaq Talks Back presents the true voice of one of the NBA's greatest players,…
as he looks back on life during his first championship with the Los Angles Lakers.It's rare to discover a candid sports autobiography--even rare when the author is one of the most recognizable athletes in the world. But in Shaq Talks Back, Shaquille O'Neal for the first time talks frankly about his childhood, his life, his rivalries, and his career, culminating in a dramatic, behind-the-scenes account of the Los Angeles Lakers' drive to the NBA Championship.At seven feet one inch tall and 330 pounds, Shaq has always faced outsized expectations, even as a child when he towered over other kids. Shaq Talks Back is the story of how potential became reality--how someone expected to be a champion finally learned to become one. Beginning with his memory of crying on the court after the Lakers defeated the Indiana Pacers, Shaq takes us back to his younger days in Newark and Jersey City, New Jersey, then to Georgia and finally to Germany, where he began to harness some of his height and strength.From there, he recounts the remarkable progress of his basketball career, changing from a big but inexperienced teenager to a dominant college and professional player. Shaq talks about:* Playing at Louisiana State University for the unpredictable coach Dale Brown* Signing the biggest rookie contract ever with the Orlando Magic-- and going to the NBA Finals for the first time* What happened next: dissention, disappointment, and his decision to leave for Los Angeles* The dysfunctional Lakers who were never able to win the big games* Dealing with egos as he finds the right chemistry with Kobe Bryant, Phil Jackson, and new additions to the team* Rivalries with Alonzo Mourning, Patrick Ewing, Hakeem Olajuwon, David Robinson, and others* The trouble with free throws...* Inside the Lakers' comeback from the brink against Portland and the drive to the 2000 NBA championshipShort-Term Trading in the New Stock Market
By Toni Turner. 2005
Short-Term Trading in the New Stock Market by Toni Turner is an essential guide for every money-minded trader. In an…
uncertain market, can traders and investors find profits in short-term stock movements?Bestselling author and trader Toni Turner teaches readers the techniques and strategies needed to trade in today's up-and-down stock market. The book begins with "Seven Steps to Trading Success," which outlines the logistics needed to establish a trading career. In an upbeat, clear, and lively style, Short-Term Trading in the New Stock Market covers: *The Seven Steps to Trading Success*What the new stock market looks like*How to lower risks and increase gains*How to formulate your own trading business plan*How to analyze market cycles and find profit opportunities*Key Charting fundamentals that reveal buy and sell signals using Trends and Trendlines, Candlesticks, Volume, Momentum Indicators, and other tools for success*Swing Trading, Position Trading, and Selling Short*Introduction to E-mini trading and Forex markets* "Center Points" to find balance and calm in a fast-moving marketBeating Goliath: My Story of Football and Faith
By Art Briles, Don Yaeger. 2014
Beating Goliath is a memoir about overcoming loss and keeping faith by the innovative former head coach of the top…
ranked Baylor Bears college football team.Growing up in Rule, Texas, Art Briles learned at a young age the importance of hard work and faith from his parents. Soon that faith would be tested. On their way to see him play in a college football game, Briles' parents and aunt died in a car crash. This event shaped Briles into the man he is today. His father, Dennis, left him with a series of lessons. He taught his son that the world doesn't just hand you things, you have to earn them. And he taught him the influence that faith could have in his life.Briles put these lessons to work as a football coach, where he established his reputation for turning struggling teams into winners, from high school to the staff at Texas Tech to head coach at the University of Houston. Hired to coach Baylor in 2007, he was faced with a familiar task. Within three years, Briles led the Bears to their first bowl game in 15 years.Today, he instills those same lessons into his young players, helping them find a reason to excel. There are plenty of excuses for failure but Briles surrounds himself with people who are fearless when it comes to chasing success. That is one of the many lessons he imparts to his readers, with chapters that include:* God and the Teaching of Dennis Briles* Finding Your Passion* You Can Change Attitude, Not Talent* Passing in the Land of Earl Campbell* Everybody is a CaptainFilled with dramatic football stories and lessons learned, this book will inspire and entertain.Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines
By Suzanne Mustacich. 2015
An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon…
it helped createThe wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China.Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role.At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.Why Michael Couldn't Hit: And Other Tales of the Neurology of Sports
By Harold L. Klawans. 1996
The author who told us why Toscanini fumbled and why Newton raved takes us on a tour of the great…
brains of great athletes in --baseball players and basketball players, track stars and golfers--to show how both accomplishment and tragedy may be the result of some unusual neurons.In Why Michael Couldn't Hit, Dr. Harold L. Klawans joins his two lifelong passions for neurological discovery and sports. And his arguments about the way the two are linked will give every sports fan a new outlook on what happens on the track, the baseball diamond, or in the arena. A deft and fascinating exploration, the book reveals that the twists and turns of athletes' brains have at least as much to do with their stardom as the strength and coordination of their muscles. It's an entirely original perspective on a topic that has always captured the American imagination: the breathtaking sight of athletic grace, force, and skill.Hotbox: Inside Catering, the Food World's Riskiest Business
By Matt Lee, Ted Lee. 2019
Matt Lee and Ted Lee take on the competitive, wild world of high-end catering, exposing the secrets of a food…
business few home cooks or restaurant chefs ever experience.Hotbox reveals the real-life drama behind cavernous event spaces and soaring white tents, where cooking conditions have more in common with a mobile army hospital than a restaurant. Known for their modern take on Southern cooking, the Lee brothers steeped themselves in the catering business for four years, learning the culture from the inside-out. It’s a realm where you find eccentric characters, working in extreme conditions, who must produce magical events and instantly adapt when, for instance, the host’s toast runs a half-hour too long, a hail storm erupts, or a rolling rack of hundreds of ice cream desserts goes wheels-up.Whether they’re dashing through black-tie fundraisers, celebrity-spotting at a Hamptons cookout, or following a silverware crew at 3:00 a.m. in a warehouse in New Jersey, the Lee brothers guide you on a romp from the inner circle—the elite team of chefs using little more than their wits and Sterno to turn out lamb shanks for eight hundred—to the outer reaches of the industries that facilitate the most dazzling galas. You’ll never attend a party—or entertain on your own—in the same way after reading this book.Yukon Alone: The World's Toughest Adventure Race
By John Balzar. 1999
In the tradition of Into the Wild, John Balzar's Yukon Alone is a story of daring and determination in one…
of nature's harshest, loneliest, and most beautiful places.The Yukon Quest International Sled Dog Race is among the most challenging and dangerous of all the organized sporting events in the world. Every February, a handful of hardy souls sps over two weeks racing sleds pulled by fourteen dogs over 1,023 miles of frozen rivers, icy mountain passes, and spruce forests as big as entire states. It's not unusual for the temperature to drop to 40-below or for the night to be seventeen hours long.Why would anyone want to run this race? To find out, John Balzar moved to Alaska months before The Quest began and he spent time in the homes of many of the mushers. Balzar then spent many days and nights on the trail, and the result is a book that not only treats us to a vivid day-by-day account of the grueling race itself but also offers an insightful look at the men and women who have moved to this rugged and beautiful place, often leaving behind comfortable houses and jobs in the lower forty-eight states for the sense of exhilaration they find in their new lives. Readers will also be fascinated by Balzar's account of what goes into the training and care of the majestic dogs who pull the sleds and whose courage, strength, and devotion make them the true heroes of this story. For anyone captivated by the wild north country, this riveting tale of courage and adventure will inspire and entertain.Ratings als Steuerungsinstrument von Unternehmen für eine nachhaltige Entwicklung
By Christian Strangalies. 2024
In diesem Open-Access-Buch wird mit Hilfe einer systemtheoretischen Perspektive untersucht, wie Nachhaltigkeitsratings zu einer sinnvollen Gesellschaft beitragen. In einer grundlegenden…
Einführung in die Systemtheorie wird erklärt, wie die Selbsterhaltung von sozialen Systemen durch neuen Sinn ermöglicht wird, der auf weiteren Sinn verweist. Daraufhin wird die Notwendigkeit einer nachhaltigen Entwicklung der Gesellschaft systemtheoretisch dargestellt, indem ein pathologisches Wirtschaftssystem beschrieben wird, das die eigene Umwelt zerstört und dadurch immer weniger sinnvolle Anschlussoperationen findet, die weiteren Sinn ermöglichen. Zudem wird erläutert, wie aus systemtheoretischer Sicht ein nachhaltiges Wirtschaftssystem operiert. Es wird ausgeführt, wie durch eine begrenzte Reflexion neuer Sinn für das Wirtschaftssystem erzeugt wird, der im Einklang steht mit den gesellschaftlichen Entwicklungsmöglichkeiten und somit die wirtschaftliche und gesellschaftliche Selbsterhaltung langfristig sicherstellt. Anhand von Nachhaltigkeitsratings wird dann ein konkretes Beispiel angeführt, wie Entscheidungen mit einer begrenzten Reflexion in Unternehmen zu einer solchen sinnvollen Ökonomie beitragen.Dieses Buch erklärt, was die ESG-Kriterien Umwelt, Soziales und Governance für die Immobilienbranche bedeuten und wie Unternehmen nachhaltiges Wirtschaften in…
der Praxis umsetzen können. Der Autor erläutert anschaulich die Auswirkungen in verschiedenen Bereichen, etwa in der Projektentwicklung, der Investitionsplanung, bei Maklern oder im Gebäudemanagement. Darüber hinaus wirft er einen fokussierten Blick auf digitale Lösungen bei der Umsetzung von ESG-Anforderungen und erläutert warum das Thema in Zukunft ganz oben auf die Agenda von Immobilienunternehmen rücken mussGreat Men Die Twice: The Selected Works of Mark Kram
By Mark Kram Jr.. 2015
A collection of classic essays by legendary sports journalist Mark Kram, Great Men Die Twice covers Muhammad Ali and Joe…
Frazier, George Best, Cool Papa Bell, and other memorable subjects.Imagine Mad Men set not in the advertising world but at 1960s Sports Illustrated, a place where the finest sports staff of any generation was attended by an open bar and almost unlimited expense account. This was the world Mark Kram lived and wrote in, along with his peers including Frank Deford, Dan Jenkins and other major talents. A high school graduate with a gift for revealing the hearts of his subjects, Kram would become one of the greatest sports writers of all time, covering the famed rivalry between Muhammad Ali and Joe Frazier, Negro League baseball star Cool Papa Bell, doomed soccer legend George Best, Olympic gold medal sprinter Edwin Moses, and others.The New York Times obituary of Kram in June, 2002 saluted his work in SportsIllustrated by calling him one of its "most lyrical writers of the 1960s and 1970s." Great Men Die Twice selects his best work with a moving introduction by his son, Mark Kram Jr., the PEN/ESPN Award-winning author of Like Any Normal Day.Soldiers First: Duty, Honor, Country, and Football at West Point
By Joe Drape. 2012
In Soldiers First, bestselling author Joe Drape reveals the unique pressures and expectations that make a year of Army football…
so much more than just a tally of wins and losses.The football team at the U.S. Military Academy is not like other college football teams. At other schools, athletes are catered to and coddled at every turn. At West Point, they carry the same arduous load as their fellow cadets, shouldering an Ivy League–caliber education and year-round military training. After graduation they are not going to the NFL but to danger zones halfway around the world. These young men are not just football players, they are soldiers first.New York Times sportswriter Joe Drape takes us inside the world of Army football, as the Black Knights and their third-year coach, Rich Ellerson, seek to turn around a program that had recently fallen on hard times, with the goal to beat Navy and "sing last" at the Army-Navy game in December. The 2011 season would prove a true test of the players' mettle and perseverance.Drawing on his extensive and unfettered access to the players and the coaching staff, Drape introduces us to this special group of young men and their achievements on and off the field. Anchoring the narrative and the team are five key players: quarterback Trent Steelman, the most gifted athlete; linebacker Steve Erzinger, who once questioned his place at West Point but has become a true leader; Andrew Rodriguez, the son of a general and the top scholar-athlete; Max Jenkins, the backup quarterback and the second-in-command of the Corps of Cadets; and Larry Dixon, a talented first-year running back. Together with Coach Ellerson, his staff, and West Point's officers and instructors, they and their teammates embrace the demands made on them and learn crucial lessons that will resonate throughout their lives—and ours.Sapp Attack: My Story
By Warren Sapp, David Fisher. 2012
In his no-holds-barred memoir, Sapp Attack!, Warren Sapp, one of the NFL's most hilarious and candid personalities, reveals a side…
of football most fans have never before seen.Big Man. Big Talent. Big Star. Big Mouth. Big Heart. Big Personality. Big Smile. Big Headlines. Warren Sapp, one of pro football's most dominating defensive players both on and off the field, has a reputation for being bold, brash, knowledgeable, and outspoken. During his All-American career at the University of Miami, 13 seasons as an NFL star, four years on the NFL Network and one very big season on Dancing with the Stars, Sapp has never held back. Now he brings that same fearless attitude to his memoir, a book that will create controversy and headlines; in other words, pure Warren Sapp.Sapp has won every award possible for a defensive player, but it wasn't just his extraordinarily athletic ability that made him a star; it was also his ability to understand the subtleties of the game. He writes about working his way up from the high school gridiron to one of the top college football programs in the country, to the NFL, and reveals how the system actually works—the behind-the-scenes plays that fans rarely get to see. He'll discuss what it was like to face some of the greatest players in NFL history, including Hall of Famers Steve Young and Jerry Rice, both of whom he put out of the game, and Bret Favre, whom he sacked eleven times during his career. In this revealing, hilarious, and must-read book, Sapp offers readers a look inside the life of one of football's biggest stars and shares his often controversial opinions about the state of pro football today and its future.