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Showing 1 - 20 of 3319 items
By Jon Yablonski. 2024
An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable…
nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.You'll learn:How aesthetically pleasing design creates positive responsesThe principles of psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts's law, Jakob's law, and Hick's lawEthical implications of using psychology in designA practical framework for applying principles of psychology in your design processThis updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.By Charles Marsh, David W. Guth, Bonnie Poovey Short. 2021
This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types…
of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document.By Rich Donovan. 2018
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family,…
the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.By Dianna L. Stone, Eugene F. Stone-Romero. 2008
This book, with contributions from expert academics, is designed to motivate both the further development of models concerned with the…
influence of cultural diversity on several human resource management processes and practices and the design and conduct of empirical research on the same topic.By Thomas A. Heberlein. 2012
Solving environmental problems requires a scientific understanding of public attitudes. Like rocks in a swollen river, attitudes often lie beneath…
the surface-hard to see, and even harder to move or change. In Navigating Environmental Attitudes, Thomas Heberlein helps us read the water and negotiate its hidden obstacles, explaining what attitudes are, and how they change and influence behavior. Rather than necessarily trying to change public attitudes, we need to design solutions and policies with them in mind. He illustrates these points by tracing the attitudes of the well-known environmentalist Aldo Leopold, while tying social psychology to real-world behaviors throughout the book. Bringing together theory and practice, Navigating Environmental Attitudes provides a realistic understanding of why and how attitudes matter when it comes to environmental problems; and how, by balancing natural with social science, we can step back from false assumptions and unproductive, frustrating programs to work toward fostering successful, effective environmental action.By Sebastian Markowsky, Simone Matthaei, Philipp Sandner. 2024
Immer wieder lesen wir in den Medien von großen Bitcoin-Hacks, extremen Kursschwankungen oder von Kriminellen, die im Darknet mit Hilfe…
von Bitcoin ihr Unwesen treiben. So hat der Bitcoin ein Schmuddel-Image bekommen. Tatsächlich kann uns der Bitcoin aber helfen, der kommenden Inflation zu begegnen und andere Krisen in den Griff zu bekommen. Sebastian Markowsky und Philipp Sandner gehören zu den besten Bitcoin-Finanzexperten Deutschlands. Gemeinsam mit Simone Matthaei räumen sie in ihrem Buch mit den Vorurteilen gegenüber dem Bitcoin auf. Sie tun dies, weil sie überzeugt sind, dass der Bitcoin bei den existierenden und sich anbahnenden existentiellen Krisen der entscheidende Rettungsanker sein kann. Krisen, die da heißen: Steigende Inflation, die das Leben für viele Menschen unbezahlbar macht und lebenslange Ersparnisse vernichtet. Ein dramatischer Investitionsstau, der dazu führt, dass die notwendigen Investitionen in die Zukunft, im Energiesektor, beim Klimaschutz oder beim Aufbau einer weltweiten Kreislaufwirtschaft gar nicht oder viel zu zögerlich vorankommen. Die Autoren zeigen sowohl, sich der Einzelne vor der Inflation schützen kann als auch, wie durch die Einführung des Bitcoins als Zahlungsmittel diesen Krisen begegnet werden kann.By Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. 2023
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make…
real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows you how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know. These include value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and highlights how the concepts you learn in class apply directly to your own personal marketing plan. With this text, you'll take an active approach to understanding marketing through decision making and be well equipped to tackle what's happening in the world of marketing today.By Riccardo Viale. 2021
Herbert Simon’s renowned theory of bounded rationality is principally interested in cognitive constraints and environmental factors and influences which prevent…
people from thinking or behaving according to formal rationality. Simon’s theory has been expanded in numerous directions and taken up by various disciplines with an interest in how humans think and behave. This includes philosophy, psychology, neurocognitive sciences, economics, political science, sociology, management, and organization studies.The Routledge Handbook of Bounded Rationality draws together an international team of leading experts to survey the recent literature and the latest developments in these related fields. The chapters feature entries on key behavioural phenomena, including reasoning, judgement, decision making, uncertainty, risk, heuristics and biases, and fast and frugal heuristics. The text also examines current ideas such as fast and slow thinking, nudge, ecological rationality, evolutionary psychology, embodied cognition, and neurophilosophy. Overall, the volume serves to provide the most complete state-of-the-art collection on bounded rationality available.This book is essential reading for students and scholars of economics, psychology, neurocognitive sciences, political sciences, and philosophy.By Bob Thomson. 2020
How to Coach: First Steps and Beyond is an essential guide for anyone starting out in the coaching profession and…
for existing coaches seeking to develop their craft. It is a practical introduction to the theory, skills and art of coaching. This extremely practical introduction contains numerous case studies showing theory in action, aiding in understanding of how to apply theory to actual practice in a variety of settings. The book: Uses clear, uncomplicated language throughout Explains key ideas through brief illustrations from the author′s practice and quotes from leading writers on coaching Contains a wide selection of ideas, models and exercises to stimulate the reader′s learning Encourages students to try things out in conversation, and reflect upon and make sense of their experiences How to Coach is a must-have book for anyone interested in coaching skillfully, ethically and effectively.By Bob Thomson. 2020
How to Coach: First Steps and Beyond is an essential guide for anyone starting out in the coaching profession and…
for existing coaches seeking to develop their craft. It is a practical introduction to the theory, skills and art of coaching. This extremely practical introduction contains numerous case studies showing theory in action, aiding in understanding of how to apply theory to actual practice in a variety of settings. The book: Uses clear, uncomplicated language throughout Explains key ideas through brief illustrations from the author′s practice and quotes from leading writers on coaching Contains a wide selection of ideas, models and exercises to stimulate the reader′s learning Encourages students to try things out in conversation, and reflect upon and make sense of their experiences How to Coach is a must-have book for anyone interested in coaching skillfully, ethically and effectively.By Captain D. Michael Abrashoff. 2012
The legendary New York Times bestselling tale of top-down change for anyone trying to navigate today's uncertain business seas. When…
Captain Abrashoff took over as commander of USS Benfold, it was like a business that had all the latest technology but only some of the productivity. Knowing that responsibility for improving performance rested with him, he realized he had to improve his own leadership skills before he could improve his ship. Within months, he created a crew of confident and inspired problem-solvers eager to take the initiative and responsibility for their actions. The slogan on board became "It's your ship," and Benfold was soon recognized far and wide as a model of naval efficiency. How did Abrashoff do it? Against the backdrop of today's United States Navy, Abrashoff shares his secrets of successful management including: See the ship through the eyes of the crew: By soliciting a sailor's suggestions, Abrashoff drastically reduced tedious chores that provided little additional value. Communicate, communicate, communicate: The more Abrashoff communicated the plan, the better the crew's performance. His crew eventually started calling him "Megaphone Mike," since they heard from him so often. Create discipline by focusing on purpose: Discipline skyrocketed when Abrashoff's crew believed that what they were doing was important. Listen aggressively: After learning that many sailors wanted to use the GI Bill, Abrashoff brought a test official aboard the ship-and held the SATs forty miles off the Iraqi coast. From achieving amazing cost savings to winning the highest gunnery score in the Pacific Fleet, Captain Abrashoff's extraordinary campaign sent shock waves through the U.S. Navy. It can help you change the course of your ship, no matter where your business battles are fought.By Chris Jones. 2022
In a world increasingly ruled by numbers and algorithms, award-winning journalist Chris Jones makes a compelling case for a more…
personal approach to analytical thinking. THE EYE TEST is a necessary course correction, a call for a more balanced, personal approach to problem-solving. Award-winning journalist Chris Jones makes the case for the human element—for what smart, practiced, devoted people can bring to situations that have proved resistant to analytics. Jones shares what he&’s learned from an army of extraordinary talents, including some of the best doctors, executives, athletes, meteorologists, magicians, designers, astrophysicists, and detectives in the world. There are lessons in their mastery.Of course, there is a place for numbers in decision-making. No baseball player should be judged by his jawline. But the analytics revolution sparked by Michael Lewis&’s Moneyball now threatens to replace one kind of absurdity with another. We have developed a blind faith in the machine, the way a driver overly reliant on his GPS might be led off the edge of a cliff. Not all statistical analysis is sound. Algorithms aren&’t infallible, and spreadsheets aren&’t testaments. Trust in them too much, and they risk becoming instruments of destruction rather than understanding.Worse, data&’s supremacy in our daily lives has led to a dangerous strain of anti-expertise: the belief that every problem is a math problem, and anyone given access to the right information will find the right answer. That taste doesn&’t matter, experience doesn&’t matter, creativity doesn&’t matter. That we can&’t believe our eyes, no matter how much they&’ve seen. THE EYE TEST serves as a reminder that if beauty is less of a virtue in the age of analytics, a good eye still is. This book is a celebration of our greatest beholders—and an absorbing, inspiring guide for how you might become one, too.By David Heath. 2022
This is the incredible story of the scientists who created a coronavirus vaccine in record time. In Longshot, investigative journalist David Heath…
takes readers inside the small group of scientists whose groundbreaking work was once largely dismissed but whose feat will now eclipse the importance of Jonas Salk&’s polio vaccine in medical history. With never-before-reported details, Heath reveals how these scientists overcame countless obstacles to give the world an unprecedented head start when we needed a COVID-19 vaccine. The story really begins in the 1990s, with a series of discoveries that were timed perfectly to prepare us for the worst pandemic since 1918. Readers will meet Katalin Karikó, who made it possible to use messenger RNA in vaccines but struggled for years just to hang on to her job. There&’s also Derrick Rossi, who leveraged Karikó&’s work to found Moderna but was eventually expelled from his company. And then there&’s Barney Graham at the National Institutes of Health, who had a career-long obsession with solving the riddle of why two toddlers died in a vaccine trial in 1966, a tragedy that ultimately led to a critical breakthrough in vaccine science. With both foresight and luck, Graham and these other crucial scientists set the course for a coronavirus vaccine years before COVID-19 emerged in Wuhan, China. The author draws on hundreds of hours of interviews with key players to tell the definitive story about how the race to create the vaccine sparked a revolution in medical science.By Christine Porath. 2022
From the author of Mastering Civility, a thoroughly researched exploration of the impact and importance of building thriving communities, with…
actionable steps on how to create them in your work and broader life.In her powerful new book, Christine Porath explores how the rise of technology and modern workplace practices have fractured our communications yet left us always &“on&” digitally. Through now common practices like hot-desking and remote work (even without the added isolation of social distancing we experienced during the pandemic), our human interactions have decreased, and so too have our happiness levels. This lack of a &“human factor&” is sparking a crisis in mental health that will have repercussions for years to come, leaving people lonelier and making the bottom line suffer, too. What Christine has discovered in her research is that leaders, organizations, and managers of all stripes may recognize there is a cost, but have no idea as to implement the cure: Community. With her signature depth and grasp of research across myriad industries including business, healthcare, hospitality, and sports, Christine extrapolates from the statistics on the experiences of hundreds of thousands of people across six continents to show us the potential for change. Through sharing information about the community, empowering decision-making discretion and autonomy, creating a respectful environment, offering feedback, providing a sense of meaning, and boosting member well-being, anyone can help a community truly flourish. The applications are endless, the stories are positive and uplifting, and will inspire the reader to establish and grow their community—be it in the workplace or the PTA—and make it thrive.By American Journal of Health Economics. 2024
This is volume 10 issue 1 of American Journal of Health Economics. The American Journal of Health Economics (AJHE) provides…
a forum for the in-depth analysis of health care markets and individual health behaviors. The articles appearing in AJHE are authored by scholars from universities, private research organizations, government, and industry. Subjects of interest include competition among private insurers, hospitals, and physicians; impacts of public insurance programs; pharmaceutical innovation and regulation; medical device supply; the rise of obesity and its consequences; the influence and growth of aging populations; and much more. The journal is published for the American Society of Health Economists (ASHEcon), which is a professional, non-profit organization dedicated to promoting excellence in health economics research in the United States.By James Price, Nina Evans. 2024
Organisations are using data, information and knowledge as a competitive weapon. Their data, information and knowledge are arguably their most…
valuable assets. Yet, this fourth asset is managed badly when compared to the other three assets, namely money, people and infrastructure with considerable risk to the organisation. Executives are accountable for the success of their organisations, and those who don’t manage this critical resource and business enabler effectively can be regarded as negligent. Information Assets carry enormous risk and value. Most boards and executives don’t know how to govern and manage IAs effectively and nobody is held accountable. Given this, organisations should govern and manage their Information Assets the way they manage their Financial Assets. The benefits of managing IAs well are compelling. These benefits include increased efficiency, productivity, employee satisfaction, improved decision-making, mitigating business risk and improving product, protecting corporate reputation and service delivery. Drawing on ground-breaking research, this book explains why Information Assets are so important to organisations and the barriers to managing them well. This book is unique in the sense that it takes a fresh look at this topic, is based on experience and research, and includes interviews from more than 70 industry leaders. In short, this book is written by executives and explains where to start.By Adam E. Ahmed, Jameel M. Al-Khayri, Azharia A. Elbushra. 2024
Food and nutrition security is a major concern for Saudi Arabia and the surrounding regions due to the range of…
challenges they face. These challenges include limited agricultural resources, low self-sufficiency in key food staples, climate change, and high levels of food loss and waste. This book aims to evaluate and analyze the current situation and future prospects of food and nutrition security in Saudi Arabia. Additionally, it seeks to analyze and assess the roles and functions of various institutions related to food security, providing a deeper understanding of the complex problems associated with it. Furthermore, this book aligns with Kingdom Vision 2030, which includes a set of strategies and programs focused on agriculture, food, and water security. It also aligns with the institutional identity of King Faisal University's "Food Security and Environmental Sustainability".The book consists of four volumes. Volume 2 is entitled "Macroeconomic Policy Implications on Food and Nutrition Security". It covers various areas, including food price, loss and waste, processing, finance, trade, investment, quality and safety, consumption patterns, climate change, early warning systems, nutrition institutions, oil revenue, and the significance of date palm and Hassawi rice, genetically modified food, and edible insects in ensuring food and nutritional security.This book is highly significant for professionals, researchers, policymakers, and entrepreneurs involved in food and nutrition security in Saudi Arabia, the Gulf Cooperation Council, and various national and international organizations. It offers a comprehensive analysis of the obstacles and possibilities in ensuring food and nutrition security, as well as presenting practical approaches to address these issues. Additionally, graduate students studying in fields related to food and nutrition security will benefit from this book.By Enzo Mondello. 2023
Dieses Buch gibt Studierenden von Fachhochschulen und Universitäten sowie Teilnehmern von Weiterbildungslehrgängen einen umfassenden und gut verständlichen Einstieg in die…
finanzmarkttheoretischen Konzepte der Kapitalanlage. Dazu gehören die Grundlagen des Portfoliomanagements, die wichtigsten Anlageinstrumente sowie die Verfahren zu ihrer Analyse und Bewertung. Jedes Kapitel besteht aus einer Einleitung, dem eigentlichen Lehrinhalt, einer Zusammenfassung, Aufgaben und Lösungen, Microsoft-Excel-Applikationen und dem Literaturverzeichnis. Das Buch ist praxisorientiert, da zum einen die im Buch aufgeführten Aufgaben vorwiegend reale Beispiele enthalten und zum anderen am Ende der Kapitel die Microsoft-Excel-Applikationen aufgeführt sind, welche die Umsetzung der im Kapitel vorgestellten Finance-Konzepte ermöglichen.By Ulrich A. K. Betz. 2024
This book follows up the debate on the future of science and technology at the Curious2022 – Future Insight Conference, the second…
event in this conference series initiated on the occasion of Merck’s 350th anniversary. In the chapters, some of the world’s top scientists, managers and entrepreneurs explore breakthrough technologies and how they can be applied to make a better world for humanity. The book begins with an introduction to the vision of the conference “United by science for a better tomorrow” and the impacts caused by the pandemic, highlighting the importance of gathering like-minded people to discuss and support the advancement of science and technology for the benefit of humanity. In the first part of the book, readers will also find a chapter written by the Executive Board of Merck KGaA discussing the importance of curiosity for innovation and an overview of the company’s contribution in the areas of life sciences, healthcare and electronics forward-moving the scientific discovery. The second part of the book offers insights of some of the scientific topics discussed at the conference, and particular attention is given to new therapies and sustainability. In the final part of the book, readers will find some thoughts on ethical principles guiding our application of science and technology to create a bright future for humanity, and diverse perspectives on topics such as health, life sciences, nutrition, material sciences, digitalization, AI, energy, mobility, space flight, robotics, the secrets of the human mind and new ways of working together. Given its interdisciplinary appeal, the book will inspire curiosity in a wide readership, from scholars and researchers to professionals with an interest in exploring the future of science and technology, solving the problems of today, and paving the way for a better tomorrow. Chapters 1 and 2 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.comBy Su Qingyi. 2024
This book aims to help readers understand the status of the division of labour in global value chains, its impact…
on traditional research topics and to familiarise readers with the application of input-output methods in Global Value Chain (GVC) research. The book features a combination of practices in China and offers international comparisons. Chapters 1 to 4 discuss the measurement of global value chains, specifically the measurement of the location of production, the status of the division of labour and the risk of the GVC, as well as the GVC and the Domestic Value Chain (DVC). Chapters 5 to 8 focus on the applications of GVCs in the study of traditional topics such as the structure of international trade, the factor content of foreign trade, the real effective exchange rate and environmental pollution. This book will be a great read to students and scholars of statistics, economics, international trade and those interested in China’s economy in general.