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By Heidi Grant Halvorson. 2015
Have you ever felt you're not getting through to the person you're talking to, or not coming across the way…
you intend? You're not alone.That's the bad news. But there is something we can do about it. Heidi Grant Halvorson, social psychologist and bestselling author, explains why we're often misunderstood and how we can fix that.Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us-and also shape our perceptions of them.You can learn to clarify the message you're sending once you understand the lenses that shape perception: Trust. Are you friend or foe? Power. How much influence do you have over me? Ego. Do you make me feel insecure?Based on decades of research in psychology and social science, Halvorson explains how these lenses affect our interactions-and how to manage them.Once you understand the science of perception, you'll communicate more clearly, send the messages you intend to send, and improve your personal relationships. You'll also become a fairer and more accurate judge of others. Halvorson even offers an evidence-based action plan for repairing a damaged reputation.This book is not about making a good impression, although it will certainly help you do that. It's about coming across as you intend. It's about the authenticity we all strive for.By Michael Crichton. 1970
By Evan Davis. 2017
Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting…
- from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.By Thorstein Veblen. 1899
This scathing critique of America’s preoccupation with wealth and status in the Gilded Age continues to resonate more than a…
century after it was first published According to economist Thorstein Veblen, the leisure class produces nothing, contributes nothing, and creates nothing, yet exercises a peculiar control over American society. The shallowness of their interests—from fashion to sports to entertainment—endows the practice of “conspicuous consumption” with an undeserving air of respectability. Veblen deploys a razor sharp wit to expose the pretensions of the idle rich and their disastrous influence on the national character. From ruthless business practices to the plight of women in a male-dominated culture, The Theory of the Leisure Class tackles difficult subjects with sophisticated analysis and a vibrant literary style that influenced the work of authors including Edith Wharton, Henry James, and F. Scott Fitzgerald. A must-read for students of American history and anyone concerned about economic inequality, Veblen’s classic treatise is timelier today than ever. This ebook has been professionally proofread to ensure accuracy and readability on all devices.By Axel Munthe. 1929
This `dream-laden and spooked? (Marina Warner, London Review of Books) story is to many one of the best-loved books of…
the twentieth century. Munthe spent many years working as a doctor in Southern Italy, labouring unstintingly during typhus, cholera and earthquake disasters. It was during this period that he came across the ruined Tiberian villa of San Michele, perched high above the glittering Bay of Naples on Capri. With the help of Mastro Nicola and his three sons, and with only a charcoal sketch roughly drawn on a garden wall to guide them, Munthe devoted himself to rebuilding the house and chapel. Over five long summers they toiled under a sapphire-blue sky, their mad-cap project leading them to buried skeletons and ancient coins, and to hilarious encounters with a rich cast of vividly-drawn villagers. The Story of San Michele reverberates with the mesmerising hum of a long, hot Italian summer. Peopled with unforgettable characters, it is as brilliantly enjoyable and readable today as it was upon first publication. The book quickly became an international bestseller and has now been translated into more than 30 languages; it is today an established classic, and sales number in the millions.By Jessica Queller. 2008
A timely, affecting memoir from the front lines of medical science: When genetics can predict how we may die, how…
then do we decide how to live? Eleven months after her mother succumbs to cancer, Jessica Queller has herself tested for the BRCA “breast cancer” gene mutation. The results come back positive, putting her at a terrifyingly elevated risk of developing breast cancer before the age of fifty and ovarian cancer in her lifetime. Thirty-four, unattached, and yearning for marriage and a family of her own, Queller faces an agonizing choice: a lifetime of vigilant screenings and a commitment to fight the disease when caught, or its radical alternative—a prophylactic double mastectomy that would effectively restore life to her, even as it would challenge her most closely held beliefs about body image, identity, and sexuality. Superbly informed and armed with surprising wit and style, Queller takes us on an odyssey from the frontiers of science to the private interiors of a woman’s life. Pretty Is What Changesis an absorbing account of how she reaches her courageous decision and its physical, emotional, and philosophical consequences. It is also an incredibly moving story of what we inherit from our parents and how we fashion it into the stuff of our own lives, of mothers and daughters and sisters, and of the sisterhood that forms when women are united in battle against a common enemy. Without flinching, Jessica Queller answers a question we may one day face for ourselves: If genes can map our fates and their dark knowledge is offered to us, will we willingly trade innocence for the information that could save our lives?By Ignacio De Leon, Jose Fernandez Donoso. 2017
This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a…
cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in turn, results in the undercapitalization of intellectual assets, thus creating hurdles for the development of capital venture markets. Using new data gathered from highly innovative SMEs in Latin America and the Caribbean, the authors bring a fresh cognitive approach towards understanding the institutional role of intellectual property, and outline various new policy recommendations.By Brian Taylor, Florian Freistetter. 2018
A blunt and humorous profile of Isaac Newton focusing on his disagreeable personality and showing that his offputting qualities were…
key to his scientific breakthroughs.Isaac Newton may have been the most important scientist in history, but he was a very difficult man. Put more bluntly, he was an asshole, an SOB, or whatever epithet best describes an abrasive egomaniac. In this colorful profile of the great man--warts and all--astronomer Florian Freistetter shows why this damning assessment is inescapable.Newton's hatred of fellow scientist Robert Hooke knew no bounds and he was strident in expressing it. He stole the work of colleague John Flamsteed, ruining his career without a second thought. He carried on a venomous battle with Gottfried Wilhelm Leibniz over the invention of calculus, vilifying him anonymously while the German scientist was alive and continuing the attacks after he died. All evidence indicates that Newton was conniving, sneaky, resentful, secretive, and antisocial. Compounding the mystery of his strange character is that he was also a religious fanatic, a mystery-monger who spent years studying the Bible and predicted the apocalypse.While documenting all of these unusual traits, the author makes a convincing case that Newton would have never revolutionized physics if he hadn't been just such an obnoxious person. This is a fascinating character study of an astounding genius and--if truth be told--an almighty asshole as well.A penetrating critique tracing how under-regulated trading between European and U.S. banks led to the 2008 financial crisis—with a prescription…
for preventing another meltdown There have been numerous books examining the 2008 financial crisis from either a U.S. or European perspective. Tamim Bayoumi is the first to explain how the Euro crisis and U.S. housing crash were, in fact, parasitically intertwined. Starting in the 1980s, Bayoumi outlines the cumulative policy errors that undermined the stability of both the European and U.S. financial sectors, highlighting the catalytic role played by European mega banks that exploited lax regulation to expand into the U.S. market and financed unsustainable bubbles on both continents. U.S. banks increasingly sold sub-par loans to under-regulated European and U.S. shadow banks and, when the bubbles burst, the losses whipsawed back to the core of the European banking system. A much-needed, fresh look at the origins of the crisis, Bayoumi’s analysis concludes that policy makers are ignorant of what still needs to be done both to complete the cleanup and to prevent future crises.By Tyler Cowen. 2007
Read Tyler Cowen's posts on the Penguin Blog. In Discover Your Inner Economist one of America’s most respected economists presents…
a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—often when you least expect it to be relevant. Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets-- apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as “How to Control the World, The Basics” and “How to Control the World, Knowing When to Stop” Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want. Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For instance, what is the best way to give to charity? The chapter title “How to Save the World—More Christmas Presents Won’t Help” makes a point that is every bit as personal as it is global. Incentives are at the core of an economic approach to the world, but they don’t just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn’t work to pay your kids to do the dishes. Other kinds of incentives--like making sure family members know they will be admired if they respect you--can work. Another non- monetary incentive? Try having everyone stand up in your next meeting if you don’t want anyone to drone on. Deeply felt incentives like pride in one’s work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards such as money and free food. Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen’s often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life… How do you get a good guide in a Moroccan bazaar? Read Tyler Cowen's posts on the Penguin Blog. .By Timothy J White. 2017
An exhaustive review of the history, current state, and future opportunities for harnessing light to accomplish useful work in materials,…
this book describes the chemistry, physics, and mechanics of light-controlled systems.• Describes photomechanical materials and mechanisms, along with key applications• Exceptional collection of leading authors, internationally recognized for their work in this growing area• Covers the full scope of photomechanical materials: polymers, crystals, ceramics, and nanocomposites• Deals with an interdisciplinary coupling of mechanics, materials, chemistry, and physics• Emphasizes application opportunities in creating adaptive surface features, shape memory devices, and actuators; while assessing future prospects for utility in optics and photonics and soft roboticsBy A. C. Seward.
The Cambridge Philosophical Society collected this series of essays in commemoration of the centenary of the birth of Charles Darwin…
and the 50th anniversary of the publication of The Origin of Species. Aiming to be accessible to the 'educated layman', the eminent contributors reviewed the impact of Darwin's ideas in many spheres. They addressed contemporary (1909) attitudes, Darwin's theories and their far-reaching implications, and the progress of new lines of research that had emerged from them. The diversity of views among biologists regarding both the origin of species and the best directions for further research is clearly evident. In his work, Darwin had sought only the truth, writing 'Absolute accuracy is the hardest merit to attain, and the highest merit. Any deviation is ruin.' However dramatic the controversies he stirred, what shines from these essays is profound admiration for both Darwin's intellect and the quality of his character.By Jennifer De Pippo. 2014
Three days before her eighth birthday, Jennifer De Pippo was nearly killed in a car accident which claimed the life…
of her mother and left her with brain injuries so severe that the doctors said she would never walk or talk again. Join Jennifer as she describes the highs and lows of her life-long struggle to prove the doctors wrong, and to rebuild herself into a functioning, fun-loving and fast-thinking adult.Through sheer determination, Jennifer has succeeded in achieving what was considered impossible, turning every day of her life into an unexpected miracle.By Fucheng Liu, Shan Lu, Yue Sun. 2019
This book introduces readers to the navigation guidance and control technologies involved in single-spacecraft double-spacecraft and multiple-spacecraft…
tasks in elliptical orbits It comprehensively covers the key technologies of guidance navigation and control GNC system design for spacecraft in elliptical orbits including the orbit design formation configuration design and maintenance autonomous navigation technology and relative navigation technology as well as autonomous rendezvous technology The methods that this book introduces are very close to actual practical engineering applications and presented in an accessible style The book can serve as reference teaching material for senior undergraduates and postgraduates with space navigation related majors while also providing essential information and guidance for research personnel and engineering technical personnel engaged in the development of GNC systems for spacecraftBy Linnie M. Wolfe. 1973
Working closely with Muir’s family and with his papers, Wolfe was able to create a full portrait of her subject,…
not only as America’s firebrand conservationist and founder of the national park system, but also as husband, father, and friend. All readers who have admired Muir’s ruggedly individualistic lifestyle, and those who wish a greater appreciation for the history of environmental preservation in America, will be enthralled and enlightened by this splendid biography. The story follows Muir from his ancestral home in Scotland, through his early years in the harsh Wisconsin wilderness, to his history-making pilgrimage to California. This book, originally published in 1945 and based in large part on Wolfe’s personal interviews with people who knew and worked with Muir, is one that could never be written again. It is, and will remain, the standard Muir biography. Pulitzer Prize WinnerWith the end of the 1990s economic boom, The Race to the Bottom deftly explores how the United States has…
entered a no-win global competition in which the countries with the lowest wages, weakest workplace safety laws, and toughest repression of unions win investment from the U. S. and Europe. Tonelson analyzes how the entry of such population giants as China, India, and Mexico into the global market has accelerated the erosion of wages and labor standards around the world. And he describes how an ever-larger share of this low-wage competition is hitting not just sectors like apparel and toys, but also many of America's highest wage industries like aerospace and software. Tonelson explains why the re-education and retraining programs touted by many political leaders offer little but false hopes to most U. S. workers as he outlines the real decisions Washington needs to make to ensure long-term prosperity for the U. S. and the rest of the world. Updated with a new prologue from the author.By Mark Pendergrast. 2003
As our first technology for contemplation of the self, the mirror is arguably as important an invention as the wheel…
and perhaps even more universal. Mirror Mirror is the fascinating story of the mirror's invention, refinement, and use in an astonishing range of human activities-from the bloodthirsty smoking gods of the Toltecs, to the fantastic mirrored rooms wealthy Romans created for their orgies, to the mirror's key role in the use and understanding of light. From Archimedes to Isaac Newton to Max Factor to David Hockney, this is the fascinating tale of one of the most remarkable inventions in human history and its effects on myth, religion, science, manners, and the arts.By Michael Roberts. 2016
Setting out from an unapologetic Marxist perspective, The Long Depression argues that the global economy remains in the throes of…
a depression. Making the case that the profitability of capital is too low, and the debt built up before the Great Recession too high, leading radical economist Michael Roberts persuasively presents his case that this depression will persist until the profitability of capital is restored through yet another slump.By Nora S. Stampfl. 2010
Auch wenn ihre Märkte nach wie vor rasant wachsen, die Dienstleistungsökonomie der modernen Wissensgesellschaft befindet sich im Umbruch. In dem…
Band wird die gesamte Dienstleistungslandschaft in den Blick genommen: Aus einem Verständnis der gegenwärtigen Situation heraus werden Entwicklungslinien in die Zukunft gezeichnet, Triebkräfte der Entwicklung beschrieben und die Grundzüge einer neuen Dienstleistungswelt dargestellt. Entwicklungstendenzen und Hintergründe des Wandels werden nachvollziehbar beschrieben und mit Beispielen illustriert.By Stuart Birks. 2015
This brief responds to the criticism that mainstream economics is currently facing due to its heavy reliance on models and…
narrow range of quantitative research techniques. It takes a broader view, identifying issues that are also relevant for heterodox and pluralist approaches to economics. By acknowledging that the world of theory is not the same as the reality that we are trying to understand, the brief focuses on three paths that generally receive little attention. These are: from theory to the real world; from theory to empirical analysis; and from empirical results to policy application. Each path highlights a range of related concerns and qualifications, and the focus on these transitions provides a strong basis for critical evaluation of analyses and potentially more realistic results and recommendations. It also provides a framework for synthesizing information from alternative schools of thought and across disciplines. In addition, the importance of framing and rhetoric is demonstrated. The brief addresses philosophical and methodological issues using a clear, non-technical approach that can be easily understood by a non-specialist audience.