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Andrew Carnegie
By David Nasaw. 2006
Celebrated historian David Nasaw, whom The New York Times Book Review has called "a meticulous researcher and a cool analyst,"…
brings new life to the story of one of America's most famous and successful businessmen and philanthropists--in what will prove to be the biography of the season. Born of modest origins in Scotland in 1835, Andrew Carnegie is best known as the founder of Carnegie Steel. His rags to riches story has never been told as dramatically and vividly as in Nasaw's new biography. Carnegie, the son of an impoverished linen weaver, moved to Pittsburgh at the age of thirteen. The embodiment of the American dream, he pulled himself up from bobbin boy in a cotton factory to become the richest man in the world. He spent the rest of his life giving away the fortune he had accumulated and crusading for international peace. For all that he accomplished and came to represent to the American public--a wildly successful businessman and capitalist, a self-educated writer, peace activist, philanthropist, man of letters, lover of culture, and unabashed enthusiast for American democracy and capitalism--Carnegie has remained, to this day, an enigma. Nasaw explains how Carnegie made his early fortune and what prompted him to give it all away, how he was drawn into the campaign first against American involvement in the Spanish-American War and then for international peace, and how he used his friendships with presidents and prime ministers to try to pull the world back from the brink of disaster. With a trove of new material--unpublished chapters of Carnegie's Autobiography; personal letters between Carnegie and his future wife, Louise, and other family members; his prenuptial agreement; diaries of family and close friends; his applications for citizenship; his extensive correspondence with Henry Clay Frick; and dozens of private letters to and from presidents Grant, Cleveland, McKinley, Roosevelt, and British prime ministers Gladstone and Balfour, as well as friends Herbert Spencer, Matthew Arnold, and Mark Twain--Nasaw brilliantly plumbs the core of this facinating and complex man, deftly placing his life in cultural and political context as only a master storyteller can.Virgin Rebel: Richard Branson In His Own Words
By Danielle Mclimore. 2013
Richard Branson, who has been called "England's most outrageous billionaire," is also one of the world's most successful business leaders.…
Since the age of 16, when he founded Student magazine, Branson has been creating companies and finding innovative ways to grow them into the prodigious conglomerate known as the Virgin Group. At the age of 20, Branson founded a mail-order record retailer. Two years later he built a recording studio where the first artist signed to his Virgin label, Mike Oldfield, recorded the haunting soundtrack to The Exorcist. Decades later, industries as varied as entertainment (Virgin Music), retail (Virgin Megastores), transportation (Virgin Airlines), and telecommunications (Virgin Mobile) all bear Branson's business moniker. For the first time, the most thought-provoking, revealing, and inspiring quotes from Branson are compiled in a single book.Virgin Rebel: Richard Branson in His Own Words is a comprehensive guidebook to the inner workings of the Virgin Group chairman and founder. Hundreds of Branson's best quotes, comprising thoughts on business, music, entrepreneurship, politics, exploration, and life lessons, provide an intimate and direct look into the mind of this modern business icon.The Google Boys: Sergey Brin and Larry Page In Their Own Words
By George Beahm. 2014
If you want to find something on the World Wide Web, you "Google" it. With its 1 million servers located…
around the world, the company handles over a billion search requests daily. But when the Internet first came online, people struggled to organize a seemingly infinite amount of information. Enter two computer science graduate students from Stanford, Larry Page and Sergey Brin, and the $229 billion behemoth we now know as Google was born. For the first time, the most thought-provoking, revealing, and inspiring quotes from Google's founders have been compiled into a single book. The Google Boys: Sergey Brin and Larry Page In Their Own Words is a comprehensive guidebook to the inner workings of Google's founders. Hundreds of their best quotes, comprising thoughts on business, management, entrepreneurship, technology, innovation, and life lessons, provide an intimate and direct look into the minds of these modern business icons. They are now highly respected, established figures in the tech industry, but Page and Brin, unlike industry icons like Steve Jobs or Bill Gates, have spent as little time as possible in front of the media. As a result, when Larry Page and Sergey Brin give time to speak, people listen. Carefully.Why Should White Guys Have All the Fun?
By Blair S. Walker, Reginald F. Lewis. 1978
Why Should White Guys Have All the Fun? is the inspiring story of Reginald Lewis: lawyer, Wall Street wizard, philanthropist…
- and the wealthiest black man in American history.When six-year-old Reginald Lewis overheard his grandparents discussing employment discrimination against African Americans, he asked, "Why should white guys have all the fun?" This self-assured child would grow up to become the CEO of Beatrice International and one of the most successful entrepreneurs ever. At the time of his death in 1993, his personal fortune was estimated in excess of $400 million and his vast commercial empire spanned four continents. Despite the notoriety surrounding Lewis's financial coups, little has been written about the life of this remarkable man. Based on Lewis's unfinished autobiography, as well as scores of interviews with family, friends, and colleagues, the book cuts through the myth and media hype to reveal the man behind the legend. What emerges is a vivid portrait of a proud, fiercely determined individual with a razor-sharp tongue - and an intellect to match - who would settle for nothing less than excellence from himself and others.Trust the Dog
By Gerri Hirshey, Fidelco Guide Dog Foundation. 2010
A groundbreaking look at the special bond between guide dogs and those who thrive with their help From a pioneering…
guide dog organization comes the first book to explore one of the most profound and inspiring relationships between humans and animals. In Trust the Dog, the Fidelco Guide Dog Foundation introduces readers to a group of extraordinary people who, thanks to their guide dogs, flourish in a world that assumes the ability to see. Among them are a brother and sister who lost their sight at a very young age and whose dogs essentially helped them grow up, a Serbian girl who fled civil war to find new hope in America, and a newly blind single father determined to keep his family together against all odds. Through their experiences we discover the astonishing teamwork and devotion between people who are blind and their guide dogs, the intelligence and discipline that these animals unfailingly display, and the noble work of the nonprofit organization that for fifty years has been making it all possible. A heartwarming tribute to this unique relationship, Trust the Dog is sure to change how we think about man's best friend, and the possibilities of life without sight.Twist of Faith
By Anne Beiler. 2008
The secret ingredient is love. It was a short distance from Anne Beiler's little town in the heart of Mennonite…
country to her humble farmer's stand that would become the first Auntie Anne's Pretzel store. But it was a long life journey for Anne to get there. Twist of Faith is more than the inspiring story of building a successful business; it's a personal journey of faith and forgiveness. From the death of her young daughter to surviving the rigors of building a successful business to struggles with depression, Anne offers a deeply personal view of her life. She says, "If you knew my life and understood where I came from, you would agree that Auntie Anne's, Inc. is a modern day business miracle." Twist of Faith is an inspiring look at the life of a woman who went from an 8th-grade Amish education to founding Auntie Anne's, Inc., the world's largest mall-based pretzel franchise.The Third Wave: An Entrepreneur's Vision of the Future
By Steve Case. 2016
One of America's most accomplished entrepreneurs--a pioneer who made the Internet part of everyday life and orchestrated the largest merger…
in the history of business--shares a roadmap for how anyone can succeed in a world of rapidly changing technology. Steve Case's career began when he cofounded America Online (AOL) in 1985. At the time, only three percent of Americans were online. It took a decade for AOL to achieve mainstream success, and there were many near-death experiences and back-to-the-wall pivots. AOL became the top performing company of the 1990s, and at its peak more than half of all consumer Internet traffic in the United States ran through the service. After Case engineered AOL's merger with Time Warner and he became Chairman of the combined business, Case oversaw the biggest media and communications empire in the world. In The Third Wave, which pays homage to the work of the futurist Alvin Toffler (from whom Case has borrowed the title, and whose work inspired him as a young man), Case takes us behind the scenes of some of the most consequential and riveting business decisions of our time while offering illuminating insights from decades of working as an entrepreneur, an investor, a philanthropist, and an advocate for sensible bipartisan policies. We are entering, as Case explains, a new paradigm called the "Third Wave" of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we're entering the Third Wave: a period in which entrepreneurs will vastly transform major "real world" sectors like health, education, transportation, energy, and food--and in the process change the way we live our daily lives. But success in the Third Wave will require a different skill set, and Case outlines the path forward. The Third Wave is part memoir, part manifesto, and part playbook for the future. With passion and clarity, Case explains the ways in which newly emerging technology companies (a growing number of which, he argues, will not be based in Silicon Valley) will have to rethink their relationships with customers, with competitors, and with governments; and offers advice for how entrepreneurs can make winning business decisions and strategies--and how all of us can make sense of this changing digital age. A New York Times BestsellerChaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
By Antonio Garcia Martinez. 2016
Liar's Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio…
García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. The reality is, Silicon Valley capitalism is very simple:Investors are people with more money than time.Employees are people with more time than money.Entrepreneurs are the seductive go-between.Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services' robustness--their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley's most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook's nascent advertising team, turning its users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck" Zuckerberg. Forced out in the wake of an internal product war over the future of the company's monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital "privacy," García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive? A New York Times BestsellerStaying in the Game: The Remarkable Story of Doc Seaman
By Sydney Sharpe. 2008
Peter C. Newman called him "the Totem of the Titans." From a small Prairie town, Daryl K. "Doc" Seaman became…
an icon of Canadian business and hockey. He is one of the last of a breed of postwar entrepreneurs and sportsmen who forged modern Canada, striking deals on a handshake and always keeping their word.After flying 82 combat missions during the Second World War, Doc Seaman worked in the oil industry with his brothers, turning a small Alberta drilling business into a global giant, Bow Valley Industries. Later, he led a group that brought the Atlanta Flames to Calgary. Still a Flames co-owner, he helped reshape Hockey Canada and restore Canada’s glory in international hockey.Doc Seaman’s life is a remarkable saga of courage, resolve, generosity, and success. It ultimately leaves us not only with a deep appreciation of one iconic Canadian but also with a wider understanding of our country.Street Freak
By Jared Dillian. 2011
When Jared Dillian joined Lehman Brothers in 2001, he fulfilled a life-long dream to make it on Wall Street--but he…
had no idea how close to the edge the job would take him. Like Michael Lewis's classic Liar's Poker, Jared Dillian's Street Freak takes readers behind the scenes of the legendary Lehman Brothers, exposing its outrageous and often hilarious corporate culture. In this ultracompetitive Ivy League world where men would flip over each other's ties to check out the labels (also known as the "Lehman Handshake"), Dillian was an outsider as an ex-military, working-class guy in a Men's Wearhouse suit. But he was scrappy and determined; in interviews he told potential managers that, "Nobody can work harder than me. Nobody is willing to put in the hours I will put in. I am insane." As it turned out, on Wall Street insanity is not an undesirable quality. Dillian rose from green associate, checking IDs at the entrance to the trading floor in the paranoid days following 9/11, to become an integral part of Lehman's culture in its final years as the firm's head Exchange-Traded Fund (ETF) trader. More than $1 trillion in wealth passed through his hands, but at the cost of an untold number of smashed telephones and tape dispensers. Over time, the exhilarating and explosively stressful job took its toll on him. The extreme highs and lows of the trading floor masked and exacerbated the symptoms of Dillian's undiagnosed bipolar and obsessive compulsive disorders, leading to a downward spiral that eventually landed him in a psychiatric ward. Dillian put his life back together, returning to work healthier than ever before, but Lehman itself had seemingly gone mad, having made outrageous bets on commercial real estate, and was quickly headed for self-destruction. A raucous account of the final years of Lehman Brothers, from 9/11 at its World Financial Center offices through the firm's bankruptcy, including vivid portraits of trading-floor culture, the financial meltdown, and the company's ultimate collapse, Street Freak is a raw, visceral, and wholly original memoir of life inside the belly of the beast during the most tumultuous time in financial history. In his electrifying and fresh voice, Dillian takes readers on a wild ride through madness and back, both inside Lehman Brothers and himself.Why Minsky Matters
By L. Randall Wray. 2016
Perhaps no economist was more vindicated by the global financial crisis than Hyman P. Minsky (1919-96). Although a handful of…
economists raised alarms as early as 2000, Minsky's warnings began a half-century earlier, with writings that set out a compelling theory of financial instability. Yet even today he remains largely outside mainstream economics; few people have a good grasp of his writings, and fewer still understand their full importance. Why Minsky Matters makes the maverick economist's critically valuable insights accessible to general readers for the first time. L. Randall Wray shows that by understanding Minsky we will not only see the next crisis coming but we might be able to act quickly enough to prevent it.As Wray explains, Minsky's most important idea is that "stability is destabilizing": to the degree that the economy achieves what looks to be robust and stable growth, it is setting up the conditions in which a crash becomes ever more likely. Before the financial crisis, mainstream economists pointed to much evidence that the economy was more stable, but their predictions were completely wrong because they disregarded Minsky's insight. Wray also introduces Minsky's significant work on money and banking, poverty and unemployment, and the evolution of capitalism, as well as his proposals for reforming the financial system and promoting economic stability.A much-needed introduction to an economist whose ideas are more relevant than ever, Why Minsky Matters is essential reading for anyone who wants to understand why economic crises are becoming more frequent and severe--and what we can do about it.The Snowball: Warren Buffett and the Business of Life
By Alice Schroeder. 2009
Here is THE book recounting the life and times of one of the most respected men in the world, Warren…
Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as "The Oracle of Omaha."Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world's richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term "simple."When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.Never before has Buffett spent countless hours responding to a writer's questions, talking, giving complete access to his wife, children, friends, and business associates--opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett's legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people's lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.From the Hardcover edition.Self-help Messiah
By Steven Watts. 2013
An illuminating biography of the man who taught Americans "how to win friends and influence people" Before Stephen Covey, Oprah…
Winfrey, and Malcolm Gladwell there was Dale Carnegie. His book, How to Win Friends and Influence People, became a best seller worldwide, and Life magazine named him one of "the most important Americans of the twentieth century." This is the first full-scale biography of this influential figure. Dale Carnegie was born in rural Missouri, his father a poor farmer, his mother a successful preacher. To make ends meet he tried his hand at various sales jobs, and his failure to convince his customers to buy what he had to offer eventually became the fuel behind his future glory. Carnegie quickly figured out that something was amiss in American education and in the ways businesspeople related to each other. What he discovered was as simple as it was profound: Understanding people's needs and desires is paramount in any successful enterprise. Carnegie conceived his book to help people learn to relate to one another and enrich their lives through effective communication. His success was extraordinary, so hungry was 1920s America for a little psychological insight that was easy to apply to everyday affairs. Self-help Messiah tells the story of Carnegie's personal journey and how it gave rise to the movement of self-help and personal reinvention.Ugly Beauty
By Ruth Brandon. 2011
Thanks to a combination of business savvy, breathtaking chutzpah, and lucky timing, Helena Rubinstein managed to transform herself from a…
poor Polish emigrant to the world's first self-made female tycoon. She went from selling homemade "Crème Valaze" out of her house in Australia to becoming an international cosmetics magnate. Tiny and plump, wearing extravagant jewels and spiked heels, she was a fixture of upper-crust New York for many years. She was larger than life, and never took no for an answer: when she was refused from a New York City apartment on the grounds that she was Jewish, she went ahead and bought the whole building and promptly moved in.The story of Eugène Schueller and L'Oréal begins in 1907, in a dingy working-class part of Paris, where a young Schueller sat at his family's kitchen table trying to develop the first harmless artificial hair dye. The tale of how L'Oréal went from that point to the world's largest cosmetics company is fascinating and full of intrigue, with a little of everything: fascist assassins, bitter unmaskings, political scandals. In 1988, although Schueller and Rubinstein had long since passed away, their worlds collided when L'Oréal bought Rubinstein's company -- leading to a series of scandals that threw a new and sinister light on L'Oréal. For starters, Rubinstein was Jewish, but Schueller and many other top L'Oréal executives had been active Nazi collaborators. What came to light threatened the reputations of some of France's most powerful men - up to and including its president.This is a powerful, dramatic, and largely untold story about the ugly truth behind a beauty empire.From the Hardcover edition.Street Freak: Money and Madness at Lehman Brothers
By Jared Dillian. 2011
When Jared Dillian joined Lehman Brothers in 2001, he fulfilled a life-long dream to make it on Wall Street--but he…
had no idea how close to the edge the job would take him. Like Michael Lewis's classic Liar's Poker, Jared Dillian's Street Freak takes readers behind the scenes of the legendary Lehman Brothers, exposing its outrageous and often hilarious corporate culture. In this ultracompetitive Ivy League world where men would flip over each other's ties to check out the labels (also known as the "Lehman Handshake"), Dillian was an outsider as an ex-military, working-class guy in a Men's Wearhouse suit. But he was scrappy and determined; in interviews he told potential managers that, "Nobody can work harder than me. Nobody is willing to put in the hours I will put in. I am insane." As it turned out, on Wall Street insanity is not an undesirable quality. Dillian rose from green associate, checking IDs at the entrance to the trading floor in the paranoid days following 9/11, to become an integral part of Lehman's culture in its final years as the firm's head Exchange-Traded Fund (ETF) trader. More than $1 trillion in wealth passed through his hands, but at the cost of an untold number of smashed telephones and tape dispensers. Over time, the exhilarating and explosively stressful job took its toll on him. The extreme highs and lows of the trading floor masked and exacerbated the symptoms of Dillian's undiagnosed bipolar and obsessive compulsive disorders, leading to a downward spiral that eventually landed him in a psychiatric ward. Dillian put his life back together, returning to work healthier than ever before, but Lehman itself had seemingly gone mad, having made outrageous bets on commercial real estate, and was quickly headed for self-destruction. A raucous account of the final years of Lehman Brothers, from 9/11 at its World Financial Center offices through the firm's bankruptcy, including vivid portraits of trading-floor culture, the financial meltdown, and the company's ultimate collapse, Street Freak is a raw, visceral, and wholly original memoir of life inside the belly of the beast during the most tumultuous time in financial history. In his electrifying and fresh voice, Dillian takes readers on a wild ride through madness and back, both inside Lehman Brothers and himself.How to Be a Bawse: A Guide to Conquering Life
By Lilly Singh. 2017
From the 2017 People's Choice Award winner for Favorite YouTube Star comes the definitive guide to being a bawse: a…
person who exudes confidence, hustles relentlessly and smiles genuinely because he or she has fought through it all and made it out the other side.Lilly Singh isn't just a superstar. She's Superwoman—which is also the name of her wildly popular YouTube channel. Funny, smart and insightful, the actress and comedian covers topics ranging from relationships to career choices to everyday annoyances. It's no wonder she's garnered more than a billion views. But Lilly didn't get to the top by being lucky—she had to work for it. Hard.Now Lilly wants to share the lessons she learned while taking the world by storm, and the tools she used to do it. How to Be a Bawse is the definitive guide to conquering life. Make no mistake, there are no shortcuts to success, personal or professional. World domination requires real effort, dedication and determination. Just consider Lilly a personal trainer for your life—with fifty rules to get you in the game, including:• Let Go of FOMO (Fear of Missing Out): Temptation will try to steer you away from your goals. FOMO is just a test of your priorities, a test that a bawse is ready to pass.• Be Nice to People: Treat niceness like an item on your daily to-do list. People will go out of their way to help and support you because you make them feel good.• Schedule Inspiration: Lack of motivation isn't permanent or a sign of weakness. Expect it and proactively schedule time to be creative. • Be the Dumbest: Challenge yourself by surrounding yourself with people who know more than you do. It's a vital way to learn and improve. Told in Lilly's hilarious, bold voice and packed with photos and candid stories from her journey to the top, How to Be a Bawse will make you love your life and yourself—even more than you love Beyoncé. (Yes, we said it!) WARNING: This book does not include hopeful thoughts, lucky charms or cute quotes. That's because success, happiness and everything else you want in life need to be worked for, not wished for. In Lilly's world, there are no escalators, only stairs. Get ready to climb.Advance praise for How to Be a Bawse: "Lilly is a bona fide #girlboss, boss and bawse. Her meteoric rise has come with so many incredible lessons that we are all lucky to have access to. This book is a must-have for the hustler in all of us." —Sophia Amoruso, founder and CEO, GirlbossUnmasking Financial Psychopaths
By Deborah W. Gregory. 2014
As financial markets expand globally in response to economic and technological developments of the twenty-first century, our understanding and expectations…
of the people involved in these markets also change. Unmasking Financial Psychopaths suggests that an increasing number of financiers labeled "financial psychopaths" are not truly psychopathic, but instead are by-products of a rapidly changing personal and professional environment. Advances have been made in identifying psychopaths outside of situations accompanied by physical violence, yet it is still difficult to differentiate psychopaths in cultural settings that have adopted psychopathic behavioral tendencies as the norm. Within the investment sector, a fundamental transformation has occurred: the type of person employed by financial firms and the environment within which finance is conducted have both changed. Society's expectation of financiers adapted to these subtle, behind-the-scenes shifts, resulting the public at large perceiving more individuals in the financial sector as acting in a psychopathic manner. Being able to distinguish the truly psychopathic financier from individuals who conform to behavioral expectations is the first step towards a cultural shift away from accepted psychopathic behaviors in the financial sector.The Nitrate King
By William Edmundson. 2011
William Edmundson examines the spectacular life story of 'Colonel' John Thomas North, also known as 'The Nitrate King,' a mechanic in Leeds who became one…
of the best-known and richest men of his time. Forgotten in Britain and vilified in Chile and Peru, this is the first biography of a controversial but compelling figure.Return to the Little Kingdom
By Michael Moritz. 2009
In 1984, The Little Kingdom told the story of Apple's first decade alongside the histories of Steve Jobs and Steve…
Wozniak. Now Moritz revisits his classic biography in light of what Apple has become, offering for the first time in paperback the only from the ground up account of Apple's early years. .Make It Reality: Create Your Opportunity, Own Your Success
By Cris Abrego, Pitbull. 2016
The creator and producer of several mega-hit television series, including The Surreal Life, Flavor of Love, Rock of Love, and…
Charm School, shares his incredible journey of making it to the top--and how you can too. "No one paves the road for you. You have to create your own path. If you believe in your dreams, embrace what makes you different, and bet on yourself, the destination will be greater than you ever imagined."--Cris Abrego From carrying camera gear on the sets of MTV's Road Rules, to pioneering the celebreality genre by creating such breakout hits as The Surreal Life and The Flavor of Love, and now as one of today's most prominent figures in the television industry--Cris Abrego's career has been nothing short of extraordinary. As a young boy growing up in L.A., Abrego spent his formative years glued to his family's TV set, forging his dream of one day working in television. With unrelenting drive, he overcame countless obstacles to build his own reality TV production company in his garage, which, by his mid-thirties, he sold to one of the world's largest television production companies, before being tapped as their co-CEO. In Make It Reality, Abrego provides practical and motivating lessons collected from almost twenty years on the frontlines of television, including: how to visualize and your goals and work tirelessly to attain them; when to take risks and push boundaries; and how to continually raise the bar for yourself and realize there are no limits on what can be achieved. Success isn't about your pedigree or your connections: it's about vision, leadership, and courage. Abrego's story is unforgettable, full of heart, and inspiring to anyone seeking to transcend all obstacles and achieve true success.Foreword by PitbullFrom the Hardcover edition.