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Crowning the Customer: How To Become Customer-Driven
By Sen. Feargal Quinn. 1990
How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book, by an…
internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains: The 'Boomerang Principle' (bringing the customer back) How to get the feel of the market place How to listen effectively to the customer Customer panels Why you should increase the number of complaints How to introduce fun and surprise into business. An essential handbook for managers, company directors, employees and students.Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person…
online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.Average Joe: Be the Silicon Valley Tech Genius
By Shawn Livermore. 2020
The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It…
goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs. This idealization of tech success can create a paradox, preventing average tech professionals from their own successful journeys. This book provides hard evidence that anyone in tech can create, and anyone on the peripheral of tech can break through to the center where innovation, creativity, and opportunity meet. The anecdotes, stories, evidence, facts, arguments, logic, principles, and techniques provided in this book have helped individuals and businesses engage in slow creation cycles, improve the morale of their development teams, and increased their delivery potential of their technology solutions overall. Average Joe covers: Genius - The systematic deconstruction and debunking of the commonly held assumptions in the tech industry around supreme intelligence, and how that intelligence has been worshipped and sought after, despite the facts. Slow Creation - How to force-manufacture creative ideation. How conscious and subconscious cycles of patterns, details, and secrets can lead to breakthrough innovations, and how those P.D.S. cycles, and systematic mental grappling, can be conjured and repeated on a regular basis. Little-C Creativity - The conscious and miniature moments of epiphany that leak into our active P.D.S. cycles of Slow Creation. Flow - Why it's great, but also - why it's completely unreliable and unnecessary. How to perpetually innovate without relying on a flow state. Team Installation - How teams and companies can engage their employees in Slow Creation to unlock dormant ideas, stir up creative endeavors, and jumpstart fragile ideas into working products. User Manipulation - How tech products are super-charged with tricks, secret techniques, and neural transmitters like Dopamine, Oxytocin, and Cortisol; how those products leverage cognitive mechanisms and psychological techniques to force user adoption and user behaviors. Contrarianism - How oppositional and backward-thinking leaders create brand-new categories and the products which dominate those categories. Showmanship - How tech players have presented their ideas to the world, conjured up magic, manufactured mystique, and presented compelling stories that have captured their audiences. Sustainable Mystique Triad – A simple model for capturing audiences consistently without relying on hype and hustle.Discover how $55 million in cryptocurrency vanished in one of the most bizarre thefts in history Out of the Ether:…
The Amazing Story of Ethereum and the $55 Million Heist that Almost Destroyed It All tells the astonishing tale of the disappearance of $55 million worth of the cryptocurrency ether in June 2016. It also chronicles the creation of the Ethereum blockchain from the mind of inventor Vitalik Buterin to the ragtag group of people he assembled around him to build the second-largest crypto universe after Bitcoin. Celebrated journalist and author Matthew Leising tells the full story of one of the most incredible chapters in cryptocurrency history. He covers the aftermath of the heist as well, explaining the extreme lengths the victims of the theft and the creators of Ethereum went to in order to try and limit the damage. The book covers: The creation of Ethereum An explanation of the nature of blockchain and cryptocurrency The activities of a colorful cast of hackers, coders, investors, and thieves Perfect for anyone with even a passing interest in the world of modern fintech or daring electronic heists, Out of the Ether is a story of genius and greed that’s so incredible you may just choose not to believe it.Contesting ‘Race’ and Sport: Shaming the Colour Line
By Kevin Hylton. 2018
In the decade since Kevin Hylton’s seminal book ‘Race’ and Sport: Critical Race Theory was published, racialised issues have remained…
at the forefront of sport and leisure studies. In this important new book, Hylton draws on original research in contemporary contexts, from sport coaching to cyberspace, to show once again that Critical Race Theory is an insightful and productive tool for interrogating problematic social phenomena. Inspired by W.E.B. Du Bois’ statement that "the problem of the twentieth century is the problem of the colour line", this book sheds a critical light on the way sport perpetuates racism, while identifying opportunities to challenge its insidious presence. Exploring and explaining the ways in which notions of ‘race’ are expressed and contested at individual, institutional and societal levels, it addresses key topics such as whiteness, diversity, colourblindness, unconscious bias, identity, leadership, humour and discourse to investigate how language can be used as a device for resistance against racism in sport. Contesting ‘Race’ and Sport: Shaming the Colour Line is vital reading for all sport studies students, academics and those with an interest in race, ethnicity and society.The Right Kind of Heroes: Coach Bob Shannon and the East St. Louis Flyers
By Kevin Horrigan. 1992
This is the story of human pride pitted against the power of poverty--the true story of a heroic high school…
football coach, a team of determined players, and their fight against insurmountable odds to win, both on and off the field.The Digital Lives of Black Women in Britain (Palgrave Studies in (Re)Presenting Gender)
By Francesca Sobande. 2020
Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From…
accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s communal, counter-cultural and commercial qualities.Chapters 2 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.Zukunftskompetenz Vertrieb: So entwickeln Sie Ihr Unternehmen zu einer Top Sales Company
By Dirk Thiemann, Rainer Skazel. 2020
Der Vertrieb ist die Schlüsselkompetenz für den Unternehmenserfolg. Es gibt 16 Dimensionen und Leistungsfaktoren, die darüber entscheiden, ob ein Unternehmen…
vertrieblich erfolgreich wird oder nicht. Diese Leistungsfaktoren lassen sich unter den vier Begriffen Vertriebsausrichtung, Vertriebsorganisation, Vertriebsführung und Vertriebsmitarbeiter bündeln. Erst wenn alle Dimensionen nachhaltig ineinandergreifen und unter dem Dach einer ganzheitlichen Vertriebsstrategie harmonieren, sind optimale Vertriebsleistungen sowie vertriebliche Effektivität und Effizienz und damit die gewünschten Geschäftsergebnisse möglich. Die Autoren beschreiben exemplarisch anhand eines fiktiven Unternehmens und eines authentischen Unternehmensbeispiels, wie sich mit einer Vertriebs-Ist-Analyse und einem 360°-Audit vertriebliche Kompetenzen, Potenziale, Strukturen und Rahmenbedingungen ermitteln lassen. Auf dieser Basis können brachliegende Potenziale gehoben und strategische Wettbewerbsvorteile generiert werden. Das Buch wendet sich vor allem an Unternehmer sowie Vertriebsführungskräfte und Vertriebsmitarbeiter, aber auch an Führungskräfte aller Ebenen und Hierarchien in vertriebsnahen Bereichen.Teachers Can Be Financially Fit: Economists’ Advice for Educators
By Mark C. Schug, William C. Wood, Tawni Hunt Ferrarini, M. Scott Niederjohn. 2021
This book uses relatable case studies to dispense practical financial advice to educators. Written by an expert team of four…
award-winning economics educators, the book provides an engaging narrative specifically designed for teachers and their unique financial needs. Educators are attracted to the teaching profession for numerous reasons. Prospective teachers enter the profession believing it offers a certain level of job security and good benefits, usually including a defined-benefit, state-funded pension. But things are changing. Pensions vary widely from state to state and even within school districts. Many private schools do not offer even basic 403(b) saving plans and, when they do, they are often not very generous. Much the same can be said of many charter schools and private colleges and universities. The book consists of fourteen chapters covering a comprehensive group of topics specifically curated for educators teaching at the K-12 and university level, including saving for retirement, managing debt, investment strategies, and real estate. Each chapter begins with a case study of an educator in a specific financial situation, which sets the scene for the introduction and explanation of key concepts. The chapters include a Q&A section to address common questions and conclude with a “Financial 911” focusing on a financial emergency related to the chapter topic.Altersgerechte Fahrerassistenzsysteme: Technische, psychologische und betriebswirtschaftliche Aspekte
By Dieter Schramm, Heike Proff, Matthias Brand. 2020
Menschen in hoch entwickelten Ländern werden immer älter. Sie möchten im Alter mobil sein, haben jedoch oftmals Probleme im Straßenverkehr.…
Auch wenn sie häufig für altersgerechte Produkte, die die Sicherheit erhöhen, einen Aufpreis bezahlen, ist die Nachfrage nach Fahrerassistenzsystemen bei älteren Autofahrern bislang gering. Das Buch fasst Ergebnisse des Projektes ALFASY (ALtersgerechte FAhrerassistenzSYsteme) zusammen, in dem ein akustisches Fahrerassistenzsystem für die Bedürfnisse der stetig wachsenden Gruppe der älteren Fahrerinnen und Fahrer (50 Jahre und älter) entwickelt und aufgebaut wird. Untersucht wurden technische, psychologische und betriebswirtschaftliche Aspekte.The Multi-Criteria Approach for Decision Support: An Introduction with Practical Applications (International Series in Operations Research & Management Science #300)
By Lotfi Azzabi, Dorra Azzabi, Abdessamad Kobi. 2020
This book presents the multi-criteria approach to decision support, as well as the various multi-criteria tools to help avoid multi-objective…
optimization. The book is intended as a tool for understanding the multi-criteria tools for decision support and modeling in mathematical programming. It helps to structure models, to easily model complex constraints, to have a basic modeling guide for any multi-criteria system and to better understand models already existing in the literature.The book is structured in the same order as components of the methodology, established in a multi-criteria optimization problem. It introduces the elements of the actors, the decision-making activity under criteria, calculations, specifications and objective criterion.Praxishandbuch Social Media Recruiting: Experten Know-How / Praxistipps / Rechtshinweise
By Ralph Dannhäuser. 2020
Erfahrene Experten zeigen, wie man die wichtigsten Social-Media-Kanäle für die Personalgewinnung erfolgreich nutzen kann. Die Autoren offenbaren ihre Erfolgsgeheimnisse und…
zeigen auf, wie Sie mit Social Recruiting mehr und besser qualifizierte Bewerber finden. Sie erfahren auch, welche Möglichkeiten es mit „Employer Branding“ für Ihr Unternehmen gibt, um im „War for Talents“ Ihrem Mitbewerber einen Schritt voraus zu sein. Rechtshinweise, Praxisbeispiele, Interviews und Leitfäden sowie eine systematische Gliederung bieten Ihnen eine praktische Entscheidungshilfe für die tägliche Arbeit.Neu in der 4. Auflageu.a. „Instagram“, „Recruiting-Videos“, „Corporate Influencer“, „Social Recruiting in der Schweiz und in Österreich“, „HR-Analytics“, „Desinformationsangriffe gegen die Arbeitgebermarke“ sowie aktualisierte Themenkapitel und Praxisinterviews.Glück und positives Denken: Anregungen und Strategien für mehr Lebensfreude
By Arnold Kitzmann. 2020
Dieses Sachbuch stellt verschiedene Strategien zur Steigerung des Glücks und der persönlichen Zufriedenheit vor. Positiv zu denken ist dabei ein…
wichtiger Weg, um die eigenen Chancen zu verbessern und ein höheres Maß an Lebensqualität zu erreichen. Der Autor zeigt, wie man Aktivität und Entspannung, neue Sichtweisen und bewährte Erfahrungen optimal miteinander verbindet. Das Buch trägt der Komplexität des Begriffs Glück durchgängig Rechnung, indem es das Thema aus verschiedenen Blickwinkeln betrachtet. Aus philosophischer, literarischer, lebenspraktischer und zwischenmenschlicher Sicht befasst es sich auch mit den Auswirkungen einer gewandelten Welt im Zeitalter von Digitalisierung und künstlicher Intelligenz. Lesende erhalten Anregungen für die eigene Lebensweise und sind dazu eingeladen, den wirklich wichtigen Werten im Leben nachzuspüren und herauszufinden, was sie glücklich macht.Das Buch richtet sich an Praktiker und Experten (Personalabteilung, Marketing, Vertrieb, Führung) ebenso wie an Leser, die allgemein am Thema Glück interessiert sind.Nonprofit Career Guide: How to Land a Job That Makes a Difference
By Shelly Cryer. 2008
FINALIST 2008 Book of the Year Awards, Career Category, ForeWord Magazine A must read for anyone hoping to launch a…
nonprofit career! Nonprofits need talented, creative people with all types of skills and experiences. The Nonprofit Career Guide will help you find the best opportunity for you and your interests. This hands-on guide is filled with practical advice from real people working at all levels of diverse nonprofits. In detailed profiles, you'll find out what their work is like, the career paths they followed, and what they look for when hiring new staff. Besides getting a sense of the scope and range of work opportunities, you'll find the most up-to-date information on how to: Prepare for a nonprofit career; Conduct targeted job searches and network effectively; Handle interviews with aplomb; Write persuasive cover letters and stellar resumes; Negotiate a competitive compensation package. With The Nonprofit Career Guide, you'll get the competitive edge you need to land a great first job and build a rewarding career in the nonprofit sector. Published by Fieldstone Alliance in collaboration with American Humanics.Fishing For Dummies (For Dummies Ser.)
By Greg Schwipps. 2020
Catch the fish you want, and more of them Choose the right gear and the right locations to fish Get…
the whole family involved safely Get hooked on a lifelong hobby Millions of folks find fishing relaxing, challenging, entertaining…and a great way to spice up dinner. This 3rd edition of the top-selling guidebook shows you everything you need to know about the necessary gear, where different kinds of fish hang out, what types of bait and lures to stock, how to stay safe on the water, and even how to clean and cook your catch. Plus, you'll learn about the latest high-tech fishing gadgets and GPS hacks, get advice on fishing from boats, and much more. Here's where to drop your line! Inside... Advice on clothing and other gear Choosing a rod and reel All about line and tackle The latest high-tech gadgets Which bait for which fish How to evaluate the water Exploring fly fishing basics Tips for fishing from boats and kayaksGamification Marketing For Dummies
By Zarrar Chishti. 2020
Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better…
engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.Integrate Agile methodology into your business with this stunning guide to the latest management techniques Corporate Agility is the must-have…
guide on adopting Agile methodology for businesses of all shapes and sizes. This visually stunning book delivers seven key lessons that you must learn in order to effectively join the Agile world. You'll learn the ins and outs of the traditional approach, helping you answer the questions "Why Agile?" and "Why now?" You'll also discover new, more efficient Agile strategies that will help you lead your enterprise to increased collaboration, more flexibility, and better business results. Based on the latest practice and research, and drawing on years of experience at the author's own leading consultancy, Corporate Agility features a beautiful 4-color design that helps you visualize powerful strategic ideas, so you can understand and implement them right away. Unlike other books on the market, this title helps you reinterpret key Agile management concepts in a way that will work for your specific needs. Gain a clear understanding of traditional Agile methodology, the history of Agile, and the benefits to organizations of all shapes and sizes Discover cutting-edge Agile strategies that push Agile thinking forward and increase performance efficiency Learn the 7 "Agilessons" that underpin all successful Agile transformations Follow real-world case studies from leading businesses that have successfully made the leap into Agile operations Organizational leaders will love this digestible, forward-thinking guide written by one of America's fastest rising strategic execution gurus.The Principles of Islamic Marketing
By Baker Ahmad Alserhan. 2015
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business…
thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.How Soccer Explains the World: An Unlikely Theory Of Globalization
By Franklin Foer. 2004
Soccer is much more than a game, or even a way of life. It is a perfect window into the…
cross-currents of today's world, with all its joys and its sorrows. In this remarkably insightful, wide-ranging work of reportage, Franklin Foer takes us on a surprising tour through the world of soccer, shining a spotlight on the clash of civilizations, the international economy, and just about everything in between.Andonix: Launching New Ventures in Turbulent Times
By Lynda M. Applegate, Ankita Panda. 2020