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Kostenrechnung: Klassische und neue Methoden in der Unternehmenspraxis
By Jürgen Horsch. 2018
Kompakt und fundiert f hrt J rgen Horsch in die zentralen Inhalte der Kosten- und Erl srechnung…
ein Zugunsten einer verst ndlichen Vermittlung werden theoretische Ausf hrungen auf das notwendige Ma beschr nkt Anhand einer integrierten empirischen Untersuchung zeigt der Autor welche Methoden sich in der betrieblichen Praxis durchgesetzt haben Zahlreiche Fallbeispiele und bungsaufgaben vertiefen das erworbene Wissen Die 3 Auflage wurde berarbeitet und um weiteres Material f r Dozenten erg nzt das online zug nglich istSocial Marketing in India
By Nancy R. Lee, Sameer Deshpande. 2013
This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good,…
4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India's problems, this book is for you.The Changing Nature of Happiness
By Sandie McHugh. 2017
This book shines a light on the meaning of happiness and how public perceptions of it have changed over time.…
A question that has engaged philosophers from the days of Aristotle, happiness is a subject of growing academic interest, and its recent integration into government policy is provoking increased debate into its definition and nature. Sandie McHugh and her associates build on the work of social anthropologist Tom Harrison's 'Worktown' Mass Observation study from 1938, repeating the original study today. Together these accounts show how perceptions of happiness have changed over the years for the people of Bolton, UK, and reveal major difference between its definition then and now. This unique study is a useful tool in the understanding and study of happiness, offering invaluable insights for scholars and practitioners working in the fields of social psychology, positive psychology, health psychology and wellbeing.A Legacy of Madness
By Tom Davis. 2011
The story of a loving family coming to grips with its own fragilities, A Legacy of Madness relays the author's…
journey to uncover, and ultimately understand, the history of mental illness that led generations of his suburban American family to their demise.Dede Davis had worried, fussed, and obsessed for the last time: Her heart stopped beating in a fit of anxiety. In the wake of his mother's death, Tom Davis knew one thing: Helplessly self-absorbed and severely obsessive compulsive, Dede led a tormented life. She spent years bouncing around mental health facilities, nursing homes, and assisted-living facilities, but what really caused her death? A Legacy of Madness portrays Tom Davis's captivating discoveries of mental illness throughout generations of his family. Investigating his mother's history led to that of Davis's grandfather, a top administrator at one of the largest psychiatric hospitals in the country; his great-grandfather who died of self-inflicted gas asphyxiation during the Depression; and his great-great grandmother who, with her eldest son, completed suicide one tragic day. Ultimately, four generations of family members showed clear signs of depression, obsessive-compulsive disorder, and alcoholism--often mistreated illnesses that test one's ability to cope. Through this intimate memoir, we join Davis on a personal odyssey to ensure that he and his siblings, the fifth generation,--recover their family legacy by not only surviving their own mental health disorders but by getting the help they need to lead healthy, balanced lives. In the end, we witness Davis's powerful transition as he makes peace with the past and heals through forgiveness and compassion for his family--and himself. About the author Tom Davis is the Jersey Shore regional editor for Patch.com and an adjunct professor of journalism at Rutgers University. This is his first book. He lives in Metuchen, New Jersey.International Trade Policy and Class Dynamics in South Africa
By Simone Claar. 2018
This book provides an innovative perspective on class dynamics in South Africa, focusing specifically on how different interests have shaped…
economic and trade policy. As an emerging market, South African political and economic actions are subject to the attention of international trade policy. Claar provides an in-depth class analysis of the contradictory negotiation processes that occurred between South Africa and the European Union on Economic-Partnership Agreements (EPA), examining the divergent roles played by the political and economic elite, and the working class. The author considers their relationships with the new global trade agenda, as well as their differing standpoints on the EPA.How Statesmen Think: The Psychology of International Politics
By Robert Jervis. 2017
Robert Jervis has been a pioneering leader in the study of the psychology of international politics for more than four…
decades. How Statesmen Think presents his most important ideas on the subject from across his career. This collection of revised and updated essays applies, elaborates, and modifies his pathbreaking work. The result is an indispensable book for students and scholars of international relations.How Statesmen Think demonstrates that expectations and political and psychological needs are the major drivers of perceptions in international politics, as well as in other arenas. Drawing on the increasing attention psychology is paying to emotions, the book discusses how emotional needs help structure beliefs. It also shows how decision-makers use multiple shortcuts to seek and process information when making foreign policy and national security judgments. For example, the desire to conserve cognitive resources can cause decision-makers to look at misleading indicators of military strength, and psychological pressures can lead them to run particularly high risks. The book also looks at how deterrent threats and counterpart promises often fail because they are misperceived.How Statesmen Think examines how these processes play out in many situations that arise in foreign and security policy, including the threat of inadvertent war, the development of domino beliefs, the formation and role of national identities, and conflicts between intelligence organizations and policymakers.No One Understands You and What to Do About It
By Heidi Grant Halvorson. 2015
Have you ever felt you're not getting through to the person you're talking to, or not coming across the way…
you intend? You're not alone.That's the bad news. But there is something we can do about it. Heidi Grant Halvorson, social psychologist and bestselling author, explains why we're often misunderstood and how we can fix that.Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us-and also shape our perceptions of them.You can learn to clarify the message you're sending once you understand the lenses that shape perception: Trust. Are you friend or foe? Power. How much influence do you have over me? Ego. Do you make me feel insecure?Based on decades of research in psychology and social science, Halvorson explains how these lenses affect our interactions-and how to manage them.Once you understand the science of perception, you'll communicate more clearly, send the messages you intend to send, and improve your personal relationships. You'll also become a fairer and more accurate judge of others. Halvorson even offers an evidence-based action plan for repairing a damaged reputation.This book is not about making a good impression, although it will certainly help you do that. It's about coming across as you intend. It's about the authenticity we all strive for.The 8 Motivational Challenges
By Heidi Grant Halvorson. 2013
From the author of Succeed and Focus, a quick and easy guide to motivating anyone – including yourself. There is…
no one-size-fits-all way to get people motivated. Anyone who tells you that you should do X to get the most out of your employees, your students, or even yourself, isn’t telling you that – at best – X only works for some of the people, some of the time. In this short guide Heidi Grant Halvorson identifies the eight different types of underperformers and draws on research from her books Succeed and Focus to offer tailored strategies for lighting a fire under each one. Underperformers range from the truly achievement challenged to those who are actually performing at a high level but could perform even better if someone knew the right way to motivate them. Halvorson explains how we can understand each profile in terms of the mindset and motivational focus they bring to their work, in addition to the confidence with which they approach it. For each profile, each she lays out specific, evidence-based strategies for increasing effectiveness and engagement. Succinct and focused, this prescriptive guide will appeal to readers of What Successful People Do Before Breakfast and 9 Things Successful People Do Differently.The Praxis of Product Design in Collaboration with Engineering
By Wayne C. Chung. 2019
This book reveals how a generative design process capitalizes on understanding humans in context to deliver appropriate innovation A…
repertoire of design actions and output allows designers to work dynamically in order to create a cascade of new ideas and insights The Design Matrix a visual team tool provides a prescriptive and descriptive guide enabling a range of users to work through a problem and also reflect on past decisions Several case studies from prior industry collaborative projects show the complexities and tensions that can be tackled through the design process and matrix Case studies include design and engineering development and production of an 8 Tesla MRI biomedical projects medical devices and consumer products Other cases with Ford Motor Company and Cognizant Technologies illustrate how using a human-centered design process can shift the business paradigm for new products services systems and social innovations Each story shows different and distinct aspects that span classic design and engineering problem solving to generative contextual processes which lead to innovative solutions Describes a studio-based product development pedagogy so readers can understand through past examples how to operationalize their own design engineering and innovation processes Provides specific stories that showcase details of the project work the contextual insights and proposed solutions as a result of applying tangible visualizations collaborative work methods and framing and reframing of the problem Uses case studies to demonstrate how to use divergent and convergent design thinking and actions from multiple stages of the design process so this can lead to critical team integration and new contextual insightsOur Cheating Hearts: Love and Loyalty, Lust and Lies
By Kate Figes. 2013
By the author known and respected for her acclaimed books on relationships.Most of us manage to be monogamous, most of…
the time, but who cannot imagine themselves committing the 'crime' of adultery? Does being 'faithful' mean the same to everyone? Why DO people have affairs?Using real life testimony alongside the most current research, Our Cheating Hearts looks at the big questions around love and commitment. It lifts taboos, asks the tough questions and shows how in our progressive time monogamy has become the new ideal.Some people manage monogamy. For the countless others that don't, Our Cheating Hearts opens the debate and provides the honest approach that's essential.Global Crises, Global Solutions: Costs and Benefits
By Bjørn Lomborg. 2004
Lomborg (statistics, U. of Aarhus) explores ten of the most serious challenges facing the world today: climate change, communicable diseases,…
conflicts and arms proliferation, access to education, financial instability, governance and corruption, malnutrition and hunger, migration, sanitation and access to clean water, and subsidies and trade barriers. He provides arguments and data for this set of problems and hopes to help in prioritizing responses. Each issue is introduced by an expert who defines the scale of the problem and describes the cost and benefits of a range of policy options. Two sets of alternative perspectives are included with the proposals, and eight economists rank the options and evaluate the the policy proposals. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)Post-Truth: Why We Have Reached Peak Bullshit and What We Can Do About It
By Evan Davis. 2017
Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting…
- from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.Pattern Recognition and Machine Intelligence
By Sankar K. Pal, David Zhang, B. Uma Shankar, Kuntal Ghosh, Deba Prasad Mandal, Shubhra Sankar Ray. 2007
This book constitutes the refereed proceedings of the Second International Conference on Pattern Recognition and Machine Intelligence, PReMI 2007, held…
in Kolkata, India in December 2007. The papers are organized in topical sections on pattern recognition, image analysis, soft computing and applications, data mining and knowledge discovery, bioinformatics, signal and speech processing, document analysis and text mining, biometrics, and video analysis.Making Sense of Change Management
By Mike Green, Esther Cameron. 2015
The world we live in continues to change at an intense rate. In order to succeed over the next few…
years, organizations must adapt to tough market conditions by changing their strategies, their structures, their boundaries and of course their expectations of staff and managers.Ideal reading for anyone who is currently part of or leading a change initiative, Making Sense of Change Management, 4th edition, is the definitive text in the field of change management. Aimed at students and professionals alike, it provides comprehensive coverage of the models, tools and techniques of successful change management with a focus on individual, team and organizational change to help the reader apply each concept to unique situations.Now with a new chapter exploring the integration of change management with project management, it also contains a completely revised and updated chapter on culture change that takes into account emerging thinking and practice.Global Issues: An Introduction (4th Edition)
By John L. Seitz, Kristen A. Hite. 2012
Seitz (emeritus, government, Wolford College) and Hite (climate change program, Center for International Environmental Law, and international Environmental Law, U.…
of Maryland) provide a much-updated fourth edition of their book on the most critical environmental, political, economic, and social issues facing the world today. General topics include population, wealth and poverty, food, energy, the environment, and technology. The authors also offer discussions of alternative futures. The new edition includes a new section focusing on nuclear energy. It is well-illustrated and referenced, and includes numerous suggestions for further reading. Annotation ©2012 Book News, Inc. , Portland, OR (booknews. com)Beijing Jeep: A Case Study of Western Business in China
By Jim Mann. 1997
In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and…
Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists.You'll Win Nothing With Kids: Fathers, Sons and Football
By Jim White. 2007
On Sunday mornings Jim White has the following choice: visit the supermarket, buy trellising at B'n'Q, or stand on the…
sidelines of a muddy municipal football pitch, his trouser cuffs wetter than a weekend in Llandudno, shoulder-to-shoulder with a motley crew of mums, dads, step-parents and same-sex life partners all screaming at their beleaguered offspring. You'll find Jim in the same place every week, failing to organise a bunch of lads into something resembling a team while on the far side of the park his opposite number, a wannabe Mourinho in brashly monogrammed tracksuit, struts the sidelines, shouting - always shouting. This is the hilarious story of Jim White's time as manager of his son's football team: the highs, the lows, and the dog turd in the centre circle. At this level, winning spirit is not so much about passion, pride and belief as praying that your star centre forward has remembered his boots. Most importantly, it's about the enduring relationship between fathers, sons and football. This is the story no one who has ever watched his or her child play sport will want to miss.Manchester United: The Complete Story of the World's Greatest Football Club
By Jim White. 2009
Manchester United:The Biography will do for the football team what Peter Ackroyd did for London in his huge biog of…
the same name. The book follows the club?s extraordinary journey from its birth in the railway works of Newton Heath to its current statusThe Management of Conflict: Interpretations and Interests in Comparative Perspective
By Marc Howard Ross. 1993
Kitchen Table Tycoon: How to Make it Work as a Mother and an Entrepreneur
By Anita Naik. 2008
Are you eager to combine the roles of mother and entrepreneur but wondering how to get started? If so, you…
are not alone. Many mothers are starting up on their own, eager to cut out the nursery fees and see more of their kids. If that sounds like your dream, this book can help make it a reality. Having worked from home for 16 successful years, Anita Naik can give you the true, nitty-gritty details on what it really means to start and run a business from your kitchen table, including:* How to find out if you're suited to working on your own * How to deal with mummy versus work guilt* How to juggle family, work and YOU time * And where to go for support, help and advice Kitchen Table Tycoon also shows you how to research a business idea, find your start-up costs, and navigate your way through the inevitable ups and downs. With inspiring stories and advice from successful entrepreneurial mothers, even the most nervous of mumpreneurs can learn how to have a great business and a great life.