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Evaluate the Alternatives: Finding the Value of Each Option
By Richard Luecke. 2004
Weighing the prospective merits of your alternatives is an important technique to use in making better decisions. Once you have…
identified a set of alternatives, the next step is to assess what each alternative contributes to the overall objective and how to prioritize the trade-offs. This chapter emphasizes that comparing important attributes of your alternatives is key to making better decisions.Context for Success: Setting the Stage
By Richard Luecke. 2004
Creating the right environment in which effective decisions can be made, otherwise known as the context, can sometimes be an…
uphill battle. This chapter illustrates why the right context is so important to decision making, and it explains why this is an important first step in making better decisions.Linden Row Inn
By Ginger Warder. 2014
Included in the National Register of Historic Places, the collection of Greek Revival row houses that make up the Linden…
Row Inn have played a significant role in the history of Richmond, Virginia, for two centuries. As a child, Edgar Allan Poe played in the private garden that occupied this site, and he later courted his first love, Elmira Royster, among the roses and linden trees. During the Civil War, Linden Row was a meeting place for leaders and supporters of the Confederacy; later, it was home to a prestigious girls' school, whose pupils included Irene and Nancy Langhorne, known in later years as the Gibson Girl and Lady Nancy Astor. In 1922, two of the original ten houses were torn down and replaced by the Medical Arts Building. In 1950, local preservationist Mary Wingfield Scott purchased the remaining houses to save them from the wrecking ball, donating them in 1980 to the Historic Richmond Foundation. In 1988, under the supervision of the foundation, seven of the eight remaining houses were renovated and restored to become the Linden Row Inn, which still welcomes travelers today.The MousedriverTM Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs
By John Lusk, Kyle Harrison. 2002
It all started late one night at The Ginger Man, a popular restaurant in Dallas, Texas. Using the back of…
a beer coaster and the bartender's pen, Kyle Harrison, in a moment of inspiration, began sketching an unusual computer mouse, shaped like the head of a driver golf club. He took the idea with him to the Wharton School of Business, where he managed to impress his roommate, John Lusk. Upon graduation, they bravely but somewhat naïvely set forth to launch their company, Platinum Concepts, Inc. , and its flagship product, MouseDriver™. Settling in San Francisco in an apartment that doubled as home and worldwide business headquarters, they had a front-row seat to the dot-com boom-watching their classmates rake in piles of cash and stock options, while they financed their venture with their own credit cards. The MouseDriver™ Chronicles is the riveting, one-of-a-kind narrative that chronicles their entrepreneurial journey. It takes us behind the scenes of the authors' tumultuous first two years of business, years marked by endless corporate cold calling, multiple failed attempts to find a distributor, and even a typhoon that derailed their very first shipment of MouseDrivers. A must-read for anyone who wants to start a business or wonders what it is like to do so, The MouseDriver™ Chronicles will inform, inspire, and renew our faith in the American spirit to succeed against all odds.Raise Your Prices to Get the Profit You Deserve
By Hermann Simon, Frank F. Bilstein, Frank Luby. 2006
Raising prices-and when, how, by how much, and why-is one of the most important decisions a manager in a mature…
market must make. It is also the most complicated and riskiest. Of all the elements of the classic marketing mix, price is the most flexible in the short term and the most potent. While price increases represent a substantial source of profit, you need to make sure that you understand the implications of the price changes before you raise prices.Becoming a Leader We Need: Leveraging Personality Intelligence to Lead in the Knowledge Economy
By Michael Maccoby. 2007
In order to be an effective leader in an interactive world, you need to develop your Personality Intelligence - the…
ability to both recognize and experience personality patterns and emotions, and to understand organizations as collaborative social systems. You can do this in a number of ways, including developing the heart, clearing the mind and practicing deep listening. Also, you have to remember that to make people willing collaborators, you have to gain their respect, and maybe even their trust.Revising Leadership Thinking: Requirements of the Knowledge Workplace
By Michael Maccoby. 2007
The kind of leadership needed for past eras doesn't fit the age of knowledge work. Knowledge workers want to collaborate…
with a leader who makes their lives more meaningful, and that calls for more than stellar personal qualities. The conventional leadership literature that has formed our thinking neglects the motivation of followers. In the new context, underlying assumptions about followers no longer hold true, and leadership theory must be driven by understanding and engaging different kinds of personalities.Human Foibles: How to Counter Tendencies That Can Ambush Your Decision
By Richard Luecke. 2004
Human behavior plays an important role in any decision-making process. Some behaviors can hinder people's ability to make effective decisions.…
This chapter describes a number of the decision traps that threaten good decision making and raises awareness of the foibles that lead us to making bad decisions.Keeping on Track: Maintaining Control
By Harvard Business Review Press. 2004
Keeping project team members motivated and focused is vital to the success of any project. This chapter focuses on three…
key responsibilities of project managers that allow them to master conflict and handle problems that might arise. Communication is an essential system that must be in place before an effective project management model is created.Adapt the Master Brand to Silo Markets: Developing a Master Brand Strategy
By David Aaker. 2008
Standardizing the brand and supporting marketing programs across all silos of an organization facilitates consistency in look, feel, and message.…
In addition, the chances of creating synergistic marketing programs will be enhanced, and the organization will be more likely to rally around the brand promise. However, there are situations in which a standardized brand is not optimal or even feasible because it cannot deliver a winning position in a silo market. In that case, there needs to be a process to adapt a master brand so that it has traction in each silo market while maintaining consistency to its core values.The Deep: Entrepreneurship in the Public Sector (B)
By Amy C. Edmondson, Barbara Zepp Larson. 2014
BTEC First Business Level 2 Assessment Guide: Unit 1 Enterprise in the Business World & Unit 2 Finance for Business
By Ian Gunn, Carole Trotter. 2013
Take the guesswork out of BTEC assessment with sample student work and assessor feedback for all pass, merit and distinction…
criteria.By focusing on assessment this compact guide leads students through each pass, merit and distinction criterion by clearly showing them what they are required to do.Helps your students' to tackle the new exam with confidence with mock examination questions together with answers and feedback Provides a sample student answer for every single pass, merit and distinction criterion, together with detailed assessor's comments on how work can be improved, so that students know exactly what their work needs to show to hit their grade target Includes realistic model assignments that provide an opportunity to generate all evidence, with each criterion and grade clearly indicated. Supports students with detailed revision-style summaries of all the learning aims from the unit allowing them to quickly find the facts and ideas they will need for their assessment. Enables you to customise your course to the units you deliver when used alongside other guides in the seriesBTEC First Sport Level 2 Assessment Guide: Unit 3 The Mind and Sports Performance
By Katherine Howard. 2013
Take the guesswork out of BTEC assessment with sample student work and assessor feedback for all pass, merit and distinction…
criteria.By focusing on assessment this compact guide leads students through each pass, merit and distinction criterion by clearly showing them what they are required to do.- Provides a sample student answer for every single pass, merit and distinction criterion, together with detailed assessor's comments on how work can be improved, so that students know exactly what their work needs to show to hit their grade target - Saves you time - realistic model assignments are included and provide an opportunity to generate all evidence, with each criterion and grade clearly indicated, so there is no need to rewrite yet more assignment briefs- Use instead of a textbook - detailed revision-style summaries of all the learning aims from the unit support students, allowing them to quickly find the facts and ideas they will need for their assessment- Enables you to customise your course - combine this guide with others in the series so you only pay for the units you deliverThe Long Depression: Marxism and the Global Crisis of Capitalism
By Michael Roberts. 2016
Setting out from an unapologetic Marxist perspective, The Long Depression argues that the global economy remains in the throes of…
a depression. Making the case that the profitability of capital is too low, and the debt built up before the Great Recession too high, leading radical economist Michael Roberts persuasively presents his case that this depression will persist until the profitability of capital is restored through yet another slump.The Dabbawala System: On-Time Delivery, Every Time
By Mona Sinha, Stefan Thomke. 2010
Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and…
very simple operating system. The case explores all aspects of their system (mission, information management, material flows, human resource system, processes, etc.) and the challenges that the Dabbawala organization faces in a rapidly changing environment. An outside consultant proposes the introduction of new technologies and management systems, while the leading logistics companies (e.g., FedEx) come to Mumbai to learn about the Dabbawala system.A Framework for Ethical Reasoning
By Sandra J. Sucher. 2010
Amyris Biotechnologies: Commercializing Biofuel
By Gary P. Pisano, Alison Berkley Wagonfeld. 2010
In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable…
fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped to have commercial product available in 2011; however, he realized that pursuing both chemicals and fuels added even more complexity to a business that was already executing multiple development steps in parallel. The case looks at the various strategic and operational decisions facing Melo as he planned the company's optimal commercialization strategy.Personal Knowledge Management, Leadership Styles, and Organisational Performance
By Vissanu Zumitzavan, Jonathan Michie. 2015
This book presents unique management perspectives from Thailand's Healthcare Industry. It focuses on the areas of Personal Knowledge Management, Leadership…
Styles and Organisational Performance. The book highlights the various business challenges that organisations face in the context of globalisation, which itself has produced new opportunities and difficulties alike. In addition, it also elaborates on how even large organisations with strong histories can no longer compete unless they are willing to adapt to changing conditions. Demonstrating how transferring and encouraging knowledge within an organisation can generate approaches that promote its continuing success, the book mainly focuses on the perspective of the Resource Based View, a broadly recognised method for maintaining the competitive advantages of an organisation. It also stresses the importance of making the most use of organisational resources. The book offers a valuable reference work, not only for practitioners and academic researchers in the fields of Business & Management but also for students taking Leadership Management, Organisational Learning and Organisational Performance Appraisal courses, serving as a sourcebook for the principles of successful management.Plaza, the Logistics Park of Zaragoza
By Noel Watson, Santiago Kraiselburd. 2009
In the year 2000, the Government of the Autonomous Community of Arag n, Spain, made public a project for the…
development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for Zaragoza Logistics Platform) would be by far the largest logistics park either built or under development in all of Europe. This case illustrates the motivations behind such an undertaking, the reasoning used in deciding the feasibility of the location of the park, and also the advantages (and disadvantages) related to the project. The case provides sufficient data to prepare an analysis from the point of view of a potential customer, where the cost advantage or disadvantage of locating a facility in Zaragoza (with respect to Rotterdam, a preferred European location) can be quantified, and where the parameters can be changed to determine the main drivers behind such a decision, and how changes in these drivers can affect the customer's analysis. The results are meant to serve as input for PLAZA management to understand which types of customers to target, and how to address the issues that could hinder the park's projected growth.