Title search results
Showing 1 - 20 of 536 items
She's So Boss
By Stacy Kravetz. 2017
Whether you already have an idea for a business or you're mulling how to turn the things you enjoy into…
a self-sustaining enterprise, this book will connect the dots. From inspiration to execution, there are concrete steps every young entrepreneur, creator, or leader needs to take, and this book shows you how. Packed with information and with the profiles of more than a dozen real-life girl bosses who have turned their passions into business, She's So Boss is about thinking big, aiming high, and becoming the boss of your thing, whether it's a blog about baking organic treats or playing guitar and putting your music videos on YouTube.Specific features of the book include:Profiles of some of history's great girl bosses: Eleanor Roosevelt, Madam C.J. Walker, Coco Chanel, Marie Curie, Lena Dunham, Michelle Phan, and othersPop-up features, including lists of Ten Fabulous Girl Bosses, Ten Jobs You Wish Existed, Six Turned-Out-to-Be-Awesome Ideas No One Thought Could Make It, Signs You're Heading for an Epic Fail, and moreReal-life girl boss profiles showing the stages of development of more than a dozen girls who've transformed their visions into actionEye-catching graphs, charts, and diagrams covering such topics as the Basics of Any Business, Financial Implications of Borrowing at Different Interest Rates, The Importance of Superstar Marketing, Anatomy of a Girl Boss, Portrait of the Diva Anti-Boss, and the Social Media Influencer's Flow ChartExamples of logos, savvy packaging and branding ideas, great thank-you notes and other effective communication, texts never to send, and moreClimatopolis: How Our Cities Will Thrive in the Hotter Future
By Matthew E. Kahn. 2010
We have released the genie from the bottle: climate change is coming, and there’s no stopping it. The question, according…
to Matthew Kahn, is not how we’re going to avoid a hotter future but how we’re going to adapt to it. In Climatopolis, Kahn, one of the world’s foremost experts on the economics of the environment, argues that cities and regions will adapt to rising temperatures over time, slowly transforming our everyday lives as we change our behaviors and our surroundings. Taking the reader on a tour of the world’s cities-- from New York to Beijing to Mumbai--Kahn’s clear-eyed, engaging, and optimistic message presents a positive yet realistic picture of what our urban future will look like.Chief Culture Officer: How to Create a Living, Breathing Corporation
By Grant Mccracken. 2008
Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy…
jeans represented a whole new--and lucrative--market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn't alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends--from sneakers to slow food to preppies--while developing a systematic understanding of the deep waves of culture in America and the world. The CCO's professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.Every manager could benefit from a solid grounding in the history and evolution of business thinking. The Best Business Books…
Everis a uniquely organized guide and an illuminating collection of key ideas from the 130 most influential business books of all time. It places both historical and contemporary works in context and draws fascinating parallels and points of connection. Now fully revised and more than 30 percent bigger, this one book highlights the information you need to know and why it's important to know it, and does it all in a succinct, time-saving fashion. Business moves faster than ever these days. For the businessperson who has a growing list of tomes that they can never quite seem to get to,The Best Business Books Everis a must-have.Earn the Right to Win: How Success in Any Field Starts with Superior Preparation
By David Fisher, Tom Coughlin, Michael Strahan. 2013
A top NFL coach offers leadership advice that applies from the field to the office. Tom Coughlin led the New…
York Giants to two Super Bowl victories with his unique system of relentless preparation and resilience. He teaches his players that you can never guarantee a win, but you can always earn the right to win--with focus, hard work, and anticipation of obstacles. Now Coughlin shows how his teachings apply beyond the gridiron, illustrating his points with previously untold stories about players like Eli Manning, Doug Flutie, and Michael Strahan. His wisdom can help leaders in any field rev up their own organizations. ing flexibility into your game plan Paying close attention to the details, because every piece of information is an advantage over the competition Establishing trust and open communication with your team Coughlin illustrates his lessons with previously untold stories about prominent players like Eli Manning, Doug Flutie, and Michael Strahan. Earn the Right to Win can help you master a winning combination: preparation, smart decision making, and toughness in the face of adversity. It's a powerful guide for leaders in any kind of organization.Find Your Inner Red Shoes
By Mariela Dabbah. 2012
ARE YOU STRUGGLING TO ADVANCE IN YOUR CAREER? HOW DO YOU DEFINE SUCCESS? In Find Your Inner Red Shoes, bestselling…
author, motivational speaker and founder of the Red Shoe Movement, Mariela Dabbah teaches us that personal and professional success is a journey and not a destination point. In fact, it’s only by discovering ourselves and what gives us greatest satisfaction that we can defne what success means for each one of us. Based on Dabbah’s own life and thorough research, as well as the careers of dozens of other successful women, this book will help you fulfll your goals whatever you decide those to be. Chapter by chapter you’ll identify your strengths as well as the areas in which you might need to make adjustments to advance in the professional world. Dabbah will also show you how to break free from any childhood fears or family pressures that may be holding you back. Only when you recognize who you are can you then tap into your passion and personal style and triumph in today’s competitive global market. So go head, slip on those red heels (or flats!) and empower yourself, and other women, by joining the Red Shoe Movement. Only you can walk in your shoes down that shiny path toward success and this book is the perfect companion. Includes exclusive interviews with: SOLEDAD O’BRIEN MARÍA CELESTE ARRARÁS IVONNE BAKI CAROLINA BAYÓN NORA BULNES ANNA MARÍA CHÁVEZ REMEDIOS DÍAZ OLIVER NANCY DUBUC ELENA ROGER MARÍA ELENA SALINAS ROSELYN SÁNCHEZ CRISTINA SARALEGUI .Managing Employees (Young Adult Library of Small Business an #10)
By Helen Thompson. 2014
Are you interested in having your own business? Today, young people have never had more opportunities to build new and…
exciting businesses. Before you start your business, you'll need to know the basics, though. Businesses big and small need to make sure workers are enjoying their jobs and staying focused. Without employees doing their jobs well, no company can succeed. In Managing Employees, you'll learn how keeping your employees happy, healthy, and working hard will lead to a successful business--as well as how to avoid problems with workers that can hurt your company.Business Funding & Finances (Young Adult Library of Small Business an)
By C. F. Earl. 2014
Are you interested in having your own business? Today, young people have never had more opportunities to build new and…
exciting businesses. Before you start your business, you'll need to know the basics, though. Finding money to get your business going is one of the most important--and difficult--parts of starting a new company. Businesses can't run without money and having enough money to keep going can be tough, especially when you're starting. In Business Funding & Finance, you'll learn how you can find start-up money, and how to keep track of your finances once you're up and running.Business & Ethics (Young Adult Library of Small Business an #10)
By James Fischer. 2014
Are you interested in having your own business? Today, young people have never had more opportunities to build new and…
exciting businesses. Before you start your business, you'll need to know the basics, though. Understanding how to make a business that's not only successful but also good to customers, competitors, and the environment is more important than ever. In Business & Ethics, you'll learn how to start a responsible business, and the kinds of ethical choices businesses have to make.Are you interested in having your own business? Today, young people have never had more opportunities to build new and…
exciting businesses. Before you start your business, you'll need to know the basics, though. What is an entrepreneur? What is entrepreneurship? And what does it take to be a successful entrepreneur? In What Does It Mean to Be an Entrepreneur? you'll learn what it takes to start a new company and the kind of people who become entrepreneurs. Maybe you'll discover that you have what it takes too!The retirement crisis facing America-and the road map for a way out-from The New York Times bestselling author of Origins…
of the Crash In the last several decades, corporations and local governments made ruinous pension and healthcare promises to American workers. With these now coming due, they threaten to destroy twenty-first- century America's hopes for a comfortable retirement. With his trademark narrative panache, bestselling author Roger Lowenstein analyzes three fascinating case studies-General Motors, the New York City subway system, and the city of San Diego-each an object lesson and a compelling historical saga that illuminates how the pension crisis developed. Cumulative retirement deficits are approaching $1 trillion, and Lowenstein warns that these are only the first. Retirement pensions will continue to be a critical issue as the country ages, and While America Aged is the urgent call to action and prescription for reform. .Seth Godin s three essential questions for every marketer What s…
your story Will the people who need to hear this story believe it Is it true All marketers tell stories And if they do it right we believe them We believe that wine tastes better in a 20 glass than a 1 glass We believe that an 80 000 Porsche is vastly superior to a 36 000 Volkswagen that s virtually the same car We believe that 125 sneakers make our feet feel better and look cooler than a 25 brand And believing it makes it true As Seth Godin showed in this controversial book great marketers don t talk about features or even benefits Instead they tell a story a story we want to believe whether it s factual or not In a world where most people have an infinite number of choices and no time to make them every organization is a marketer and all marketing is about telling stories Marketers succeed when they tell us a story that fits our worldview a story that we intuitively embrace and then share with our friends Think of the Dyson vacuum cleaner or Fiji water or the iPod But beware If your stories are inauthentic you cross the line from fib to fraud Marketers fail when they are selfish and scurrilous when they abuse the tools of their trade and make the world worse That s a lesson learned the hard way by telemarketers cigarette companies and sleazy politicians But for the rest of us it s time to embrace the power of the story As Godin writes Stories make it easier to understand the world Stories are the only way we know to spread an idea Marketers didn t invent storytelling They just perfected itDerivatives: A Guide to Alternative Investments
By David M. Weiss. 2014
A guide to understanding the complex derivatives market, by the acclaimed author of After the Trade is Made In today's…
highly charged and rapidly changing financial climate, derivatives are dominating global headlines. It is essential for financial professionals to have a strong grasp of the products, practices, and regulatory agencies associated with the complex derivatives market in order to keep up. In this book, financial expert David Weiss introduces readers to the basic concept of a derivative and offers a thorough examination of the many derivative products. Breaking down a complex market into its basic parts, he systematically explains the structure, usage, and value aspect of all the products constituting the derivatives universe, including: Credit Default Swaps (CDS) Asset-Backed Securities (ABS) Exchange-Traded Funds Currency Rates Swaps Options Futures Forwards For each of these types of derivatives, Weiss introduces the players in the market, outlines the mechanics of trading, and explains the role of regulation and oversight in the process. Written for portfolio managers, brokers, financial planners, and institutional investors, this book is an indispensable tool for today's investor and will leave readers better equipped to understand one of finance's most complex arenas.Maestro
By Roger Nierenberg. 2009
A conductor reveals powerful leadership lessons by explaining the inner workings of a symphony orchestraRoger Nierenberg, a veteran conductor, is…
the creator of The Music Paradigm, a unique program that invites people to sit INSIDE a professional symphony orchestra as the musicians and conductor solve problems together. He captures that experience in Maestro: A Surprising Story about Leading by Listening, a parable about a rising executive tough challenges. The narrator befriends an orchestra conductor and is inspired to think about leadership and communication in an entirely new way. For instance: ? A maestro doesn?t micromanage, but encourages others to develop their own solutions. There?s a big difference between conducting and trying to play all the instruments. ? A maestro helps people feel ownership of the whole piece, not just their individual parts. ? A maestro leads by listening. When people sense genuine open-mindedness, they offer more of their talent. If not, they get defensive and hold back their best ideas. Truly great leaders, whether conductors striving for perfect harmony or CEOs reaching for excellence, act with a vision of their organization at its best. For more information, visit: www.MaestroBook.comA David and Goliath story, On The Books is the first-hand comic strip account of the labor struggle at NYC's…
legendary Strand bookstore in the summer of 2012. Told by Greg Farrell-an employee of the store who interviewed numerous other members of the staff-the book examines the motives and actions of those involved, including the store, the staff, the union local, and the people of New York City. Through interstitial comic portraits Farrell gives voice to his comrades, who often share a nuance of the story that would have otherwise gone overlooked and provide a depth of opinion and fairness to accompany Farrell's often very personal interpretation of events. In ten short chapters the book explores at once the inner workings of our national retail environment, the struggle to exist within it as a young working person, the current state of the book trade, and the impact of the economic recession on all of these factors.To Sell Is Human
By Daniel H. Pink. 2012
1 New York Times Business Bestseller 1 Wall Street Journal Business Bestseller …
1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives According to the U S Bureau of Labor Statistics one in nine Americans works in sales Every day more than fifteen million people earn their keep by persuading someone else to make a purchase But dig deeper and a startling truth emerges Yes one in nine Americans works in sales B ut so do the other eight Whether we re employees pitching colleagues on a new idea entrepreneurs enticing funders to invest or parents and teachers cajoling children to study we spend our days trying to move others Like it or not we re all in sales now To Sell Is Human offers a fresh look at the art and science of selling As he did in Drive and A Whole New Mind Daniel H Pink draws on a rich trove of social science for his counterintuitive insights He reveals the new ABCs of moving others it s no longer Always Be Closing explains why extraverts don t make the best salespeople and shows how giving people an off-ramp for their actions can matter more than actually changing their minds Along the way Pink describes the six successors to the elevator pitch the three rules for understanding another s perspective the five frames that can make your message clearer and more persuasive and much more The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work at school and at homeThe Writers
By Miranda J. Banks. 2015
Screenwriters are storytellers and dream builders. They forge new worlds and beings, bringing them to life through storylines and idiosyncratic…
details. Yet up until now, no one has told the story of these creative and indispensable artists. The Writers is the only comprehensive qualitative analysis of the history of writers and writing in the film, television, and streaming media industries in America. Featuring in-depth interviews with over fifty writers--including Mel Brooks, Norman Lear, Carl Reiner, and Frank Pierson--The Writers delivers a compelling, behind-the-scenes look at the role and rights of writers in Hollywood and New York over the past century. Granted unprecedented access to the archives of the Writers Guild Foundation, Miranda J. Banks also mines over 100 never-before-published oral histories with legends such as Nora Ephron and Ring Lardner Jr., whose insight and humor provide a window onto the enduring priorities, policies, and practices of the Writers Guild.With an ear for the language of storytellers, Banks deftly analyzes watershed moments in the industry: the advent of sound, World War II, the blacklist, ascension of television, the American New Wave, the rise and fall of VHS and DVD, and the boom of streaming media. The Writers spans historical and contemporary moments, and draws upon American cultural history, film and television scholarship and the passionate politics of labor and management. Published on the sixtieth anniversary of the formation of the Writers Guild of America, this book tells the story of the triumphs and struggles of these vociferous and contentious hero-makers.I'd Rather Be in Charge
By Charlotte Beers. 2012
Charlotte Beers, dubbed OC the most powerful woman in advertising, OCO takes female readers on a journey from within themselves…
and into the world of work, offering inspiring and practical advice in addition to guidelines for staying true to themselves while achieving their highest potential.The Prince: With Study Guide
By Niccolo Machiavelli, Theresa Puskar. 2008
Throughout his lifetime and in the years that followed Niccolo Machiavelli was best known for his strategic thinking in the…
world of politics and power. His writings have remained timely and highly controversial. This deluxe edition of this classic work, includes a 21st century study guide filled with practices and exercises that will provide a summary and insights on Machiavelli's teachings and provide you with the fundamental traits that help to cultivate a successful leader.How to Get into the Top MBA Programs, 6th Editon
By Richard Montauk J.D.. 2012
Sure-Fire Strategies for Getting into the Top MBA Programs Fully revised for 2013-2014 Now with new information on online MBA…
programs, comprehensive rankings of the leading schools, and new interviews with admissions officers, How to Get Into the Top MBA Programs provides a complete overview of what the top schools look for. This book features a step-by-step guide to the entire application process with in-depth advice from more than thirty admissions directors. It shows you how to: * Develop your optimal marketing strategy * Assess and upgrade your credentials * Choose the programs that are right for you * Write quality essays for maximum impact * Choose and manage your recommenders * Ace your interviews * Prepare for business school and get the most out of your program once you go This fully revised Sixth edition also offers expanded coverage of Asian programs, North American accelerated programs, and the latest insights on the new GMATs and GREs, making it the most comprehensive, trusted MBA guide on the market.