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Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
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Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a…
Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer first, rather than just making the sale. This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton's system, they will naturally refer those potential new customers to you.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Biographies, Épanouissement personnel, Coutumes et cultures
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Chicken Soup for the African American Woman's Soul is a rich collection of stories that truly celebrate the mountaintops and…
share the valleys of the African American woman's experience; highlighting her moments of strength, as well as her struggles. This candid, touching, and inspiring collection of stories proves that the spirit of sisterhood extends beyond geography, economics, age, and time. Whether we're passing on family traditions, keeping the faith, or just keepin' it real, one thing is for sure; we are here because of the shoulders we stand on. Chicken Soup for the African American Woman's Soul will leave you feeling as if you've just shared a sacred space with some legendary African American women through quotes or stories from Rosa Parks, Coretta Scott King, Mary McLeod Bethune, and modern day heroines like Patti LaBelle, Halle Berry, and Queen Latifah. Experience inspiring moments of ordinary sisters doing extraordinary things in the world like voting in a time when voting could cost you your life to learning the true meaning of self love through the simple gesture of letting your hair down. Allow these stories--exclusively for sisters, from sisters--encourage and inspire you as you feed your soul and soothe your spirit.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip)
Affaires et économie
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Provides practical solutions to the business problem of distributing training to multiple locations Introduces a new and practical way to…
use assessment to create a sustainable training and development function Shows how those involved with training and development can make bottom line contributions to the company Provides a model for calculating return on investment (ROI) for technology based programs In this era of rapid globalization, human resource development professionals in every type of organization face the problem of managing training and development across many different, often widely dispersed, sites. Training Across Multiple Locations offers a comprehensive, proven model for designing, building and assessing every aspect of a multiple location training and development (T&D) system. Stephen Krempl and R. Wayne Pace detail how to integrate training from multiple locations into a comprehensive organizational strategy, and how corporate training can align those multiple locations with a single corporate vision. Training Across Multiple Locations draws from numerous real-life examples to show how distance learning technology-including intra-nets, web-based training, and computer-based training-is being used to manage multi-point training at companies like Motorola, Ford, Boeing, Kinko's, Hewlett-Packard, and others. With technology, the authors reveal, training organizations are able to extend their reach and distribute training over a far wider audience in ways that may make current approaches to training less relevant and even obsolete. And perhaps most importantly, they provide a model for calculating return on investment (ROI) for these technology-based programs. Krempl and Pace present a detailed review process for evaluating the effectiveness of multiple location training and development systems and provide specific advice on how to conduct the review and how to share data to enhance unit effectiveness. They also include a unique questionnaire that helps teams assess how well they are carrying out their T&D responsibilities and how well they are integrating their activities into the corporate business plan. Training and development functions survive by maintaining relationships with critical decision-makers at all levels in the organization. This process is often described in terms of politics and power-but Training Across Multiple Locations treats the issue simply in terms of how to get the job done. The unique process described in this book will encourage better preparation and more informed discussions and decisions, allowing managers to better anticipate problems and stay on top of key issues.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
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Top diversity experts Katz and Miller offer a short, engaging guide to four simple behaviors that fundamentally change the quality…
and nature of people's workplace interactions, thereby opening doors to more productive interpersonal relationships, greater job satisfaction, and increased organizational success. Your people might be your organization’s greatest assets, but their interactions with one another are what determine the quality and the quantity of their contributions. Too many neglect this basic truth and fail to create the sense of excitement, energy, and shared mission that occurs when people truly join together. In this concise, engaging book, Judith Katz and Fred Miller describe four deceptively simple behavioral guidelines that fundamentally change the way people work together: Lean into Discomfort: Encourage yourself and others to move beyond comfort zones, speak up, do new things, and grow. Listen as an Ally: Work to understand and build on others’ ideas instead of sitting in judgment of them.State Your Intent and Intensity: Why make them guess? Let people know how committed you are to your ideas. Share Your Street Corners: Actively seek out others’ perspectives to see all sides of the story. Katz and Miller show exactly how to put each of these behaviors into practice and offer examples demonstrating the extraordinary impact these concepts have had in building greater trust, understanding, and collaboration. This book is for any individual or team from the shop floor to the executive suite in search of higher performance, greater collaboration, and game-changing leaps forward in speed and quality of decision making, problem solving, and the ability to create breakthroughs.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Journaux personnels et mémoires, Épanouissement personnel
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Like many of us, Bob Miglani felt overwhelmed and anxious. He worried constantly about his job, his finances, and his…
family. It was a chance invitation to India, the land of his birth, that finally freed him. India, Miglani writes, is “the capital of chaos”: over a billion people living on one-third the space of the United States. And it was there that he learned to let go. The secret is to stop trying to control the chaos and focus on what you can control—your own actions, words, and thoughts. Move forward, make mistakes, trust your intuition, find your purpose. In this inspiring book, Miglani shares the experiences and encounters that helped him finally get it. What happens when you find yourself in an Indian village with no money and a plane to catch? How could an educated urban woman agree to a marriage after two dates? What keeps a rural health worker motivated despite the enormous need and such limited ability to help? What does trying to catch an insanely overcrowded bus teach you about perfection? Embracing the chaos, Miglani found, “leads us down paths we never would have walked on...It brings out strengths we never knew existed inside of us.”
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
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In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide…
you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
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We live and lead in an increasingly volatile, uncertain, complex, and ambiguous world. But paradoxically, Kevin Cashman contends that leaders…
today must not merely act more quickly but pause more deeply. He details a catalytic process to guide you to step back in order to lead forward in three critical growth areas: personal leadership, development of others, and fostering of cultures of innovation. You and your organization will learn to move from management speed and transaction to leadership significance and transformation.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Santé et vieillissement
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Richard Leider and David Shapiro helped hundreds of thousands, if not millions of people discover the true purpose of their…
lives with their classic bestseller Repacking Your Bags. Now they focus their attention on the second half of life, showing readers how to claim their rightful place as new elders, men and women who, the authors write, "use the second half of life as an empty canvas, a blank page, a hunk of clay to be crafted on purpose." Claiming Your Place at the Fire uses dozens of inspiring and surprising stories of new elders, as well as thought-provoking exercises like the Fireside Chats that conclude each chapter, to help readers address four key questions: Who am I? How do I stoke the wisdom gained in the first half of my life to burn more brightly in the second half? Where do I belong? What makes a place the right place for me in the second half? What do I care about? Where do I want to use my gifts and talents in the second half? What is my purpose? How do I leave a legacy that has real meaning for myself and my loved ones? What is my purpose? How do I leave a legacy that has real meaning for myself and my loved ones? For the next 12 years, there will be 10,000 people a day in the U.S. alone turning 50. Never before have so many entered into the second half of life so vital, healthy, and free. And never before have so many had such a hunger for direction in how to live this stage of their lives in a purposeful way. Claiming Your Place at the Fire shows how to embrace the lessons that we learn as we age and share these lessons in a manner that is relevant and meaningful to ourselves and the people whose lives we touch.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
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An authentic brand community is more than just people buying your product or working alongside one another. This book articulates…
the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
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A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic…
response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football scandal, the Catholic priest molestation scandal, and the Toyota recall of 20092010. The biggest mistake he's seen organizations make in their crisis communication is to try to make it go away by refusing to apologize, declining to comment, or going on the attack-anything to deflect attention. Instead, Winick argues for communicating ethically, with transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them. Drawing on his intimate insider knowledge of how the media works, Winick addresses every aspect of how to respond to a scandal. He includes the Ten Crisis Commandments-universal dos and don'ts. And he gives practical advice on who you should talk to and when, who should do the talking, how to form a crisis communication team, what tone you should strike in your message, how to work with the media, and much more.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip)
Politique et gouvernement
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NEW EDITION, REVISED AND UPDATED Since the Supreme Court&’s Citizens United ruling that the rights of things—money and corporations—matter more…
than the rights of people, America has faced a crisis of democracy. In this timely and thoroughly updated second edition, Jeff Clements describes the strange history of this bizarre ruling, its ongoing destructive effects, and the growing movement to reverse it. He includes a new chapter, &“Do Something!,&” showing how—state by state and community by community—Americans are using creative strategies and tools to renew democracy and curb unbalanced corporate power. Since the first edition, 16 states, 160 members of Congress, and 500 cities and towns have called for a constitutional amendment to overturn Citizens United, and the list is growing. This is a fight we can win!
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Épanouissement personnel, Essais et documents généraux
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Utilizing Dr. Martin Luther King's Beloved Community framework, activists will be empowered to create change and equity through fierce yet…
compassionate dialogue against racism and systematic white supremacy.Can a person be both fierce and compassionate at once? Directly challenge racist speech or actions without seeking to humiliate the other person? Interrupt hateful or habitual forms of discrimination in new ways that foster deeper change? Dr. Roxy Manning believes it's possible—and you can learn how. In this book, Dr. Manning provides a new way to conceive of antiracist conversations, along with the practical tools and frameworks that make them possible. Her work is grounded in the idea of Beloved Community, as articulated by Dr. Martin Luther King, Jr., as a goal to aspire to and even experience now, in the present, when we refuse to give up on the possibility of human connection within ourselves, with potential allies, and with those whose words and actions create harm. This book fuels courage and provides tools to confront everyday forms of racism. It walks the reader through an effective, efficient model of dialogue that utilizes concepts of nonviolent communication and helps normalize talking about racism instead of treating it like a "third rail," strictly avoided or touched at one's peril.Readers will Be empowered to identify what kind of antiracist conversation they want to have-for example, do they only want to be heard, or do they want to negotiate a change in policy? Learn how to engage in antiracist conversations whether they are the Actor (person who says or does something racist), the Receiver (the target of racism), or the Bystander. Learn how to notice the underlying needs and values that motivate all human actions and how those values can open up pathways to transformation.Examples of antiracist conversations highlight different ways to initiate dialogue, raise awareness, speak one's truth, and make clear, doable requests or demands for change. Drawing on her experience as a clinical psychologist, a nonviolent communication practitioner, and an Afro-Caribbean immigrant, Dr. Manning provides a model of antiracist dialogue with practical applications for individuals and organizations.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Essais et documents généraux
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"We are in deep trouble," writes Sharif Abdullah. "We live a world that works for only a few." The problem,…
Abdullah asserts, is exlusivity: "I am separate." By practicing exclusivity, he maintains, we have created a soul-starved society. We suffer, both personally and as a society, from complex, interlocking so intense that they create a deep sense of emptiness in all of us. But there is hope. Abdullah shows how we can change our world by changing our consciousness. We can actually put an end these complex problems if we reject exclusivity in favor of inclusivity. We must turn from a mentality that disconnects us and instead embrace the goals of restoring balance to the earth and building community with all other people. In Creating a World That Works for All, Abdullah provides a practical blueprint for that change. Abdullah makes it clear that there are no bad guys to blame: we are all equally responsible for the current state of our world. We each have created it, and we each have equal power to change it. Abdullah offers three criteria for creating a world that works for all: 1. The Criteria of Enoughness: Everyone has enough, even though not everyone shares resources equally 2. The Criteria of Exchangeability: Trading places would be okay 3. The Criteria of Common Benefit: The system is designed and intended to benefit all In order to meet these criteria, Abdullah shows us how to let go of old theories and ideas, so we can clearly see our current problems and possible solutions. And he shows us how to create new stories that explain and define the new behaviors that make cultural changes possible.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
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Hire and Keep the Best People is filled with proven, practical knowledge and offers effective steps you can take today…
to find, select, hire, orient, train, and retain the best people for your business.From corner cubicle to corporate suite, managers today say their biggest concern is the competition for talent. The critical constraint on the growth and success of any business is the ability to attract and keep excellent people. Unfortunately, very few managers have been thoroughly trained in the process of personnel selection. In this book, Brian Tracy draws on over 20 years of training managers in the art of employee selection to pinpoint the 21 most important, proven principles of employee recruitment and retention. In a single, brief, easy-to-read volume, Tracy summarizes the essential information every manager must know to attract the most capable, committed employees and to make sure they continue to be active contributors to the company for years to come. For each of these 21 techniques, Tracy explains the underlying principle and offers an Action Exercise that enables readers to apply the technique immediately and see the results for themselves. Filled with proven, practical knowledge, Hire and Keep the Best People distills years of hard-won wisdom into a quick and easy set of techniques, offering managers effective steps they can take today to find, select, hire, orient, train, and retain the best people for their business.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Épanouissement personnel
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So many of us are beset by anxiety, depression, loneliness, and spiritual malaise, tense and unhappy despite our gadgets and…
goodies. Michael Schuler, leader of the nation’s largest Unitarian Universalist congregation, says it’s because, urged on by an aggressively materialist culture, we too often opt for short-term gratification and long-term denial. In this thoughtful and deeply honest book, he helps us find a life path that leads to treasures of perennial value: a beautiful and healthy earth home, enduring relationships, strong communities, work that contributes to the common good, and play that restores our bodies and lifts our souls. Deconstructing the assumption that consumption, stimulation, and constant motion comprise the good life, Schuler urges the wholesale embrace of sustainability as both an operational principle and a life-sustaining core value. His book presents sustainability as a coherent frame of reference that can ground us spiritually, heal us internally, and deepen our relationships. Schuler identifies four behavioral principles for living sustainably—Pay Attention, Stay Put, Exercise Patience, and Practice Prudence—and shows how to apply them in our daily lives. He uses stories from his own life to illuminate the rewards and challenges of sustainable living and shares insights from environmentalists, social commentators, writers, poets, businesspeople, and spiritual leaders. Sustainability means more than mere survival—for individuals, just as for natural and social systems, it’s the key to thriving rather than burning out. For those seeking a more profoundly satisfying way of life, Schuler’s heartfelt explorations offer a counter intuitive answer: the sustainable life is the good life.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed…
to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Politique et gouvernement canadien, Affaires et économie
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An indispensable resource for all defense industry professionals—governmental and commercial!Introducing the only book on the market offering valuable best practices…
and lessons learned for U.S. military program managementThe U.S. Department of Defense and the related defense industry together form the largest and most powerful government and business entity in the world, developing some of the most expensive and complex major systems ever created.U. S. Military Program Management presents a detailed discussion, from a multi-functional view, of the ins and outs of U.S. military program management and offers recommendations for improving practices in the future. More than 15 leading experts present case studies, best practices, and lessons learned from the Army, Navy, and Air Force, from both the government and industry/contractor perspectives.This book addresses the key competencies of effective U.S. military program management in six comprehensive sections:• Requirements management• Program leadership and teamwork• Risk and financial management• Supply chain management and logistics• Contract management and procurement• Special topics
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Épanouissement personnel, Coutumes et cultures
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New York Times bestseller! "To build a world that works for everyone, we must first make the radical decision to…
love every facet of ourselves. . . . 'The body is not an apology' is the mantra we should all embrace."—Kimberlé Crenshaw, legal scholar and founder and Executive Director, African American Policy ForumHumans are a varied and divergent bunch with all manner of beliefs, morals, and bodies. Systems of oppression thrive off our inability to make peace with difference and injure the relationship we have with our own bodies.The Body Is Not an Apology offers radical self-love as the balm to heal the wounds inflicted by these violent systems. World-renowned activist and poet Sonya Renee Taylor invites us to reconnect with the radical origins of our minds and bodies and celebrate our collective, enduring strength. As we awaken to our own indoctrinated body shame, we feel inspired to awaken others and to interrupt the systems that perpetuate body shame and oppression against all bodies. When we act from this truth on a global scale, we usher in the transformative opportunity of radical self-love, which is the opportunity for a more just, equitable, and compassionate world—for us all.This second edition includes stories from Taylor's travels around the world combating body terrorism and shines a light on the path toward liberation guided by love. In a brand new final chapter, she offers specific tools, actions, and resources for confronting racism, sexism, ableism, homophobia, and transphobia. And she provides a case study showing how radical self-love not only dismantles shame and self-loathing in us but has the power to dismantle entire systems of injustice. Together with the accompanying workbook, Your Body Is Not an Apology, Taylor brings the practice of radical self-love to life.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Politique et gouvernement
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Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor…
affordable healthcare for all, even if it means raising taxes; want federal action to combat global warming; support stricter gun control; don’t want Roe vs. Wade overturned; and the list goes on. So why is it so hard for progressive candidates to win elections? Because, says Bernie Horn, most progressives don’t know how to explain their ideas in ways that resonate with “persuadables”—the significant slice of the electorate who don’t instantly identify as Democrats or Republicans. These are the voters who swing elections. There’s been a lot of theoretical discussion about framing lately, but Framing the Future isn’t theory—the concepts outlined have been used successfully by progressive candidates across the nation, even in such conservative bastions as Montana, Arizona, and Florida. Drawing on rigorous polling data and his own experience as a veteran political consultant, Horn explains how persuadable voters think about issues and make political decisions and why, as a result, the usual progressive approaches are practically designed to fail with them. He offers a crash course in the nuts and bolts of framing and shows how to use three bedrock American values—freedom, opportunity, and security—to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters. He even offers advice on specific words and phrases to use when talking about a variety of issues and ideas.
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
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Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and…
marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.