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By Fraser P. Seitel, John Doorley. 2012
Why PR is more important than advertising or marketing - and how to harness its power to get new customers…
and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating set of case studies--including the BP oil spill and the launch of CitySlips--to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good--launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!By L. Neil Smith. 2001
In the North American Confederacy . . . People are free--really free. Free to do as they please, whether it…
be starting a business, running for elected office, or taking target practice in the back forty. There's not a whole lot of government, nor is there a lot of crime, because everyone who wants to carries a gun, and isn't afraid to use it.But someone has bombed the Endicott Building, killing hundreds of people, and Win Bear, the only licensed detective in the confederacy, has to find out who did this dastardly deed, and why. Because whoever did it has already shown their willingness to commit more terrorist acts, no matter how many people are hurt.And that can't go on, or soon the confederacy will be just as the bad old United States--and that is something they want to avoid at all costs.At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.By Jim Denney, Michael Reagan. 2010
"There are cynics who say that a party platform is something that no one bothers to read and it doesn't…
very often amount to much. Whether it is different this time than it has ever been before, I believe the Republican Party has a platform that is a banner of bold, unmistakable colors, with no pastel shades." –Ronald Reagan, 1976 Republican National Convention When Ronald Reagan was called to the podium by President Ford during the 1976 Republican National Convention, he had no prepared remarks. But the unrehearsed speech he gave that night is still regarded as one of the most moving speeches of his political career. The reason he was able to give such a powerful speech on a moment's notice was that he was proclaiming the core principles of his heart and soul, which he had been teaching and preaching for years.The New Reagan Revolution reveals new insights into the life, thoughts, and actions of the man who changed the world during the 1980s. The challenges and threats we face today are eerily similar to the conditions in the world before the beginning of the Reagan era. The good news is that we already know what works. Ronald Reagan has given us the blueprint. This book is not merely a diagnosis of our nation's ills, but a prescription to heal our nation, rooted in the words and principles of Ronald Reagan. In these pages, you'll find a plan for returning America to its former greatness, soundness, and prosperity. It's the plan Ronald Reagan developed over years of study, observation, and reflection. It's a plan he announced to the nation, straight from his heart, one summer evening during America's 200th year. It's the plan he put into action during his eight years in office as the most effective president of the 20th century, and it is the plan we can use today to help return America to its former greatness, soundness, and prosperity.By Christine Poulson. 2002
All is not well at Cambridge University's St. Ethelreda's College. The head of the English Department is dead, and Professor…
Cassandra James is appointed the task of running the department. Faced with the choice of whipping her underperforming colleagues into shape or losing the much-needed funding for the program, Cassandra resigns herself to the challenge. However, when she stumbles upon the former head's private papers and realizes that the death was no accident, Cassandra is forced to use her academic expertise of solving obscure literary puzzles for a very different purpose: tracking down a killer.By Clara Darling. 2009
Sex, shopping, and sisterhood – for three young women in Manhattan, it's all about living life on top.Sophie Steele, twenty-two…
and fresh out of business school, thinks she has it all: beauty, an MBA, and a high-powered job at a hedge fund in New York City. But Sophie's about to uncover a whole new life – a life filled with beautiful people, exclusive parties, and tantalizingly hot sex – when she moves into her older sister Bella's fabulous Tribeca penthouse apartment.Bella Steele, a Penthouse Pet and Manhattan's hottest glamour model, can have her pick of rich, sexy guys eager to satisfy her every desire, and Sophie can't help but feel envious of her exciting, girl-about-town lifestyle. When her super-hot boss makes her an erotic offer she can't refuse, Sophie takes Bella's advice and starts to explore her wild side.Meanwhile, Bella's about to start some erotic experimenting of her own. She introduces Sophie and her best friend Maya Lin to Naked, the city's sexiest gym, where anything goes. It's there that Maya finds release through submission in an edgy, dark relationship with her boxing trainer, D, and all three girls let their passion take them over the top.By Andrew Winer. 2010
Two mysterious deaths unlock one man's past and another's future in this moving tale of art, love, and historyWhen the…
wife of renowned art critic Daniel Lichtmann plunges to her death, she is not alone. Lying next to her is her suspected lover, Benjamin Wind, the very artist Daniel most championed. Tormented by questions about the circumstances of their deaths, Daniel dedicates himself to uncovering the secrets of their relationship and the inspiration behind Wind's dazzling final exhibition.What Daniel discovers is a web of mysteries leading back to pre-World War II Vienna and the magnificent life of Josef Pick, a forgotten artist who may have been the twentieth century's greatest painter of love. But the most astonishing discoveryis what connects these two artists acrosshalf a century: a remarkable woman whose response to the tragedy of her generation offers Daniel answers to the questions he never knew to ask.Ambitious, haunting, and stunningly written, The Marriage Artist tells a universal tale of a family dramatically reshaped by the quest for personal freedom in the face of inherited beliefs, public prejudices, and the unfathomable turns of history. It is at once a provocative snapshot of contemporary marriage, the recovery of a passion that history never recorded, and a fierce reminder of the way we enlist love in our perpetual search for meaning and permanence.By Alisa Valdes-Rodriguez. 2009
From the bestselling author of The Dirty Girls Social Club comes a novel about a young woman in Albuquerque who…
seeks her perfect mate—but it seems like all of them are taken.Why does Vanessa keep falling for married men?Not that she knows she does. At least not at first. But every man who seems like he might be the one turns out to be someone else's. So maybe the right thing to do is take a vow to stay single, to keep away from all men, until she can figure things out. At least work is a bright spot: It's an anchor to be so good at something, to lose yourself in your job, and Vanessa is a whiz of a chef, so good she makes her grandstanding boss, Hawk—of Albuquerque's chic Nuevo American restaurant hawk—look good. After all, it's his name on the awning above the door. If only her friends and family would get on board with Vanessa's plan and stop trying to fix her up. If she can't fix her life, nobody else is going to get the chance to try—not her parents, not her friends, and certainly not her ultra-well-meaning but just-not-getting-it sister, Larissa.And nothing could be more with the plan than helping out at her parents' house—gardening, keeping them fed, getting them organized with her loyal pet Red Dog by her side. Red Dog is all the companionship she needs. Until Vanessa meets Paul, her parents' neighbor—he's all wrong on paper, but he's got great manners and certainly seems safe. Not bad in the kissing department, either. But just when Vanessa's guard goes down, the red flag goes up: Could Paul be yet another married man?Bursting with Alisa Valdes-Rodriguez's trademark wit and originality, The Husband Habit introduces a rich and complex heroine in chef Vanessa. You're not going to want to leave her world when the novel comes to an end.By Caleb Roehrig. 2016
Teenage socialite Margo Manning leads a dangerous double life. By day, she dodges the paparazzi while soaking up California sunshine.…
By night, however, she dodges security cameras and armed guards, pulling off high-stakes cat burglaries with a team of flamboyant young men. In and out of disguise, she’s in all the headlines.But then Margo’s personal life takes a sudden, dark turn, and a job to end all jobs lands her crew in deadly peril. Overnight, everything she’s ever counted on is put at risk. Backs against the wall, the resourceful thieves must draw on their special skills to survive. But can one rebel heiress and four kickboxing drag queens withstand the slings and arrows of truly outrageous fortune? Or will a mounting sea of troubles end them—for good?By Amy Kathleen Ryan. 2013
In the thrilling conclusion to Amy Kathleen Ryan's Sky Chasers series, Waverly, Kieran, and Seth struggle to survive on-board the…
New Horizon—and take down their enemies before it's too late Waverly and the other members of the Empyrean have been scattered, and their home ship destroyed. Their mission to rescue their parents didn't go as planned, and now they're at an even greater disadvantage: trapped with their enemies on the New Horizon, trying to find a way to survive. Kieran has been pulled under Anne Mather's wing, but is she really trying to make peace, or just using Kieran to build her own power? Meanwhile, Waverly is taken in by a mysterious old man who wants to help her bring Anne Mather down—but the more Waverly cooperates with him, the more dangerous her position is, and the more at odds with Kieran she becomes.Seth's situation is even worse. After setting out from the Empyrean on his own, with only a vague strategy to guide him, he is a fugitive aboard the New Horizon. He's doing what he can to challenge the power of Anne Mather, but he's badly hurt, and getting sicker. All the while, unknown to him, the terrorist Jacob is making plans of his own.Will Seth ever see Waverly again? Will his health hold out long enough to help her topple their enemies? And will Waverly find a way to unite with her friends before they all fall? Nothing is sure and every moment is a risk in Flame, the explosive finale of the Sky Chasers series.By Michael Barakiva. 2019
From the author of One Man Guy, Hold My Hand is a funny, smart, relatable take on the joy and…
challenges of teenage love, the boundaries of forgiveness, and what it really means to be honest.Alek Khederian thinks about his life B.E. and A.E.: Before Ethan and After Ethan. Before Ethan, Alek was just an average Armenian-American kid with a mess of curly dark hair, grades not nearly good enough for his parents, and no idea of who he was or what he wanted. After he got together with Ethan, Alek was a new man. Stylish. Confident. (And even if he wasn’t quite marching in LGBTQ parades), Gay and Out and Proud.With their six-month anniversary coming up, Alek and Ethan want to do something special to celebrate. Like, really special. Like, the most special thing two people in love can do with one another. But Alek’s not sure he’s ready for that. And then he learns something about Ethan that may not just change their relationship, but end it.Alek can't bear the thought of finding out who he'd be P.E.: Post-Ethan. But he also can't forgive or forget what Ethan did. Luckily, his best friend Becky and madcap Armenian family are there to help him figure out whether it’s time to just let Ethan go, or reach out and hold his hand.By Iris Finz, Steven Finz. 2002
Iris and Steven Finz have an uncanny knack for getting people to talk about the intimate details of their sex…
lives. For more than a decade, they have been interviewing people from all segments of society and, with the permission of their subjects, passing the stories along to their readers. They've talked to regular housewives and hard-working husbands, confirmed bachelors, computer techies, nurses, ski instructors -- people from every walk of life -- to find out how they keep their sex lives fresh and exciting.Their books about the sexual experiences and fantasies of real people have become standard night-table fare in bedrooms all around the world. Readers use them not only to add erotic parks to their own relationships, but also to develop a better understanding of the sexual behavior of others.In Secret Sex: Real People Talk About Outside Relationships They Hide From Their Partners, the Finzes take an explicit and provocative look at sex outside a committed relationship. Through various tales of sexual adventures people keep hidden from their significant others, the Finzes reveal how extramarital sex sometimes damages or destroys a relationship, and sometimes helps or even strengthens it. Working to understand the sexual behavior of the people described in this book will help readers to better understand his or her own sexuality.While we learn the most through observation, the civilized world provides little opportunity to observe others having sex. Consequently, many people form opinions based on the exaggerated worlds of novels and pornography. While these worlds are exciting, forming opinions based on fiction can lead to skewed perceptions of sexual behaviors occurring outside the realm of our own personal experience. In their unique approach, Iris and Steven Finz provide candid accounts and explicit information, both of which are essential to a true understanding of sexuality.By Jack Garson. 2010
In How to Build a Business and Sell It for Millions, MBA meets Main Street, with a combination of inspiration…
and invaluable practical advice. Finally, the positive economic news every businessperson is waiting to hear. Jack Garson says the long economic downturn will give way to a major buying spree by cash-rich companies—and they could be in the market to purchase your small or medium-sized business. It's the ultimate payday for everyone who wants to live the American dream, whether they're starting a business or already own one. Millions of dollars are on the table. But will you and your business be ready?How to Build a Business and Sell it for Millions is a must-read for every business owner and would-be entrepreneur. In entertaining and elaborate detail, Garson outlines the vital moves your company needs to make to become an attractive acquisition by other firms:· Do you have a competitive edge that sets you apart from your competition?· Are both you and your company sustainable and able to outlast the bad times to become a success? · Can you stop being a "Derek," the boss who suffers from "Founder's Dilemma," micromanaging everything big and small? How to Build a Business and Sell it for Millions uses real life examples to explain how the goal of selling your company needs to be linked to every business decision you make: hiring, compensation, contracts, financial reporting and dozens of other areas often overlooked by busy entrepreneurs. While many business owners struggle to get to the next day, Garson has the inside scoop on achieving the opportunity of a lifetime— selling your company for vast riches.By Richard Buckley, Stanley Hoppenfeld, Piet De Boer. 2022
For nearly 40 years, Surgical Exposures in Orthopaedics: The Anatomic Approach has helped orthopaedic surgeons enhance their anatomic knowledge, increase…
safety, and improve patient outcomes. The fully revised sixth edition carries on the legacy of Dr. Stanley Hoppenfeld (1934-2020), whose ideas have influenced orthopaedic surgical care worldwide. Coauthored by Piet de Boer and Dr. Richard Buckley, this bestselling reference provides a clear view of orthopaedic anatomy from the surgeon’s perspective using easy-to-follow descriptions and hundreds of superb full-color illustrations.If you can slice an onion, you can cook almost anything. That's the first premise of this book. There are…
dozens more, all underlining the happy thought that cooking is easier than they tell you it is.The recipes and tips here--and there are many--are simple: it's flavor that counts, not a list of ingredients longer than a kitchen cabinet can bear. The methods are uncomplicated (mix vegetables and olive oil right in the roasting pan; why bother with a bowl?). Kitchen mythology, we learn, is one thing, and food history another. Mythology: the need for expensive slot-top box holders for knives. History: Did you ever wonder who Granny Smith was?How to Slice an Onion demystifies the culinary arts, making cooking simple for the beginner and opening new possibilities for the experienced cook. It's a kitchen companion, a friend at hand when you stand at the stove, a fascinating and amusing look at the history of the food we eat, and a charming guide to the fundamentals and finer details of good home cooking.For the beginner, the accomplished chef, and even for those who just like to read about food, this book is a good friend to have in the kitchen.By James Trefil. 2004
A radical approach to the environment which argues that by harnessing the power of science for human benefit, we can…
have a healthier planetAs a prizewinning theoretical physicist and an outspoken advocate for scientific literacy, James Trefil has long been the public's guide to a better understanding of the world. In this provocative book, Trefil looks squarely at our environmental future and finds-contrary to popular wisdom-reason to celebrate. For too long, Trefil argues, humans have treated nature as something separate from themselves-pristine wilderness to be saved or material resources to be exploited. What we need instead is a scientific approach to the environment that embraces the human transformation of nature for our benefit. In Human Nature, Trefil exposes the benefits of genetically modified species, uncovers vital facts about droughts and global warming, and points to examples of environmental management where catering to humans reaps greater rewards than sheltering other species. By taking advantage of explosive advances in the sciences, we can fruitfully manage the planet, if we rise to the challenge. Like Rachel Carson's Silent Spring and Paul Ehrlich's Population Bomb, Human Nature promises to fundamentally alter the way we perceive our relationship to the Earth-but with optimism rather than alarm.By Zillah Bethell. 2017
Will she find the last horses on earth? Serendipity lives inside a walled city. Before her mother died, she gave…
Seren an old figurine of a horse. Horses no longer exist in Serendipity’s world, but when she discovers a map that may lead her to real horses, she starts on a journey that will take her far from everything she knows. Traveling with an orphan boy, Tab, and his beloved dog, she's soon on the run from a powerful and dangerous man who will do anything to make sure Serendipity never leaves the walled city again.Zillah Bethell’s middle-grade fiction debut A Whisper of Horses is original, breathtaking, adventurous, and moving. It is a story of friendship, perseverance, and resilience that readers won’t soon forget.By Paul M. Barrett. 2007
Vivid, dramatic portraits of Muslims in America in the years after 9/11, as they define themselves in a religious subculture…
torn between moderation and extremismThere are as many as six million Muslims in the United States today. Islam (together with Christianity and Judaism) is now an American faith, and the challenges Muslims face as they reconcile their intense and demanding faith with our chaotic and permissive society are recognizable to all of us.From West Virginia to northern Idaho, American Islam takes readers into Muslim homes, mosques, and private gatherings to introduce a population of striking variety. The central characters range from a charismatic black imam schooled in the militancy of the Nation of Islam to the daughter of an Indian immigrant family whose feminist views divided her father's mosque in West Virginia. Here are lives in conflict, reflecting in different ways the turmoil affecting the religion worldwide. An intricate mixture of ideologies and cultures, American Muslims include immigrants and native born, black and white converts, those who are well integrated into the larger society and those who are alienated and extreme in their political views. Even as many American Muslims succeed in material terms and enrich our society, Islam is enmeshed in controversy in the United States, as thousands of American Muslims have been investigated and interrogated in the wake of 9/11.American Islam is an intimate and vivid group portrait of American Muslims in a time of turmoil and promise.By Megan Morrison, Lex Friedman. 2010
The Snuggie is a pop culture icon that quickly developed its own cult of awareness. Few of us were asking…
for a blanket with sleeves, but that's because we'd forgotten how to dream. Once we'd purchased our Snuggies, we quickly realized our world had changed for the better. Now, we want to show you just what makes the Snuggie cozy and sexy. Brilliantly illustrated with drawings of couples in flagrante delicto, our comprehensive guide includes—in ascending order of difficulty—everything from "The Warm and Snuggie" (for beginners) to "The Yes Ma'am" (perfect for hiding your flaws—not that you have any, of course!) to "The Night In" (which works great when you're staying home to page through The Snuggie Sutra).Based on our blog of the same name, which scored mentions everywhere from The Tonight Show with Conan O'Brien to New York magazine and a host of radio stations all over the country, The Snuggie Sutra covers important topics like how to convince your partner to bring a Snuggie into the bedroom and how to set the Snuggie mood (candles and Snuggies don't mix!). We are thrilled to share this first-of-its-kind sexual handbook with the reading, Snuggie-wearing, and love-making public. Enjoy!--The Snuggie SutristsBy John C. Hulsman. 2009
The little known history of Lawrence of Arabia's passionate and tragic advocacy of Arab nationalism during the pivotal years following…
WWI and his template for nation building in the Middle East.Lawrence of Arabia is best remembered for the Oscar-winning film about his life. But there is a different T.E. Lawrence, a man who applied his unique experiences and extensive knowledge of the Arab world to a political vision for nation building in the Middle East that holds many lessons for today. Following the Arab Revolt, Lawrence embarked on a heroic effort, harnessing his celebrity to force the British to keep the promises made to their Arab allies. Alas, he was unable to stop the Western powers from carving up the Middle East at Versailles, thus laying the foundations for the ongoing instability in that region. Still, until the day he died, Lawrence continued to fight for Arab nationalism, famously saying: "Better to let them do it imperfectly than do it perfectly yourself, for it is their country, their war, and your time is short." By weaving together a gripping narrative of Lawrence's Middle East adventures and highlighting his surprisingly astute political thinking, John Hulsman teases out this and many other lessons to be learned from Lawrence about the Arab world.By Simon Cheshire. 2011
In this third volume of the Saxby Smart: Private Detective series, Saxby solves three more daunting cases: The Pirate's Blood,…
The Mystery of Mary Rogers, and The Lunchbox of Notre Dame. With the help of his Thinking Chair (located in his headquarters/parents' tool shed), his sharp mind, and his two best friends, Saxby proves once again that age makes no difference when it comes to cracking the case.