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Business and economics, General non-fiction, Writing
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Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the…
blurring of commercial and editorial functions within news organizations.This book considers the rise of brand journalism as it is broadly conceived across multiple genres and media forms, from brand-produced interactive documentaries such as Google’s “Beyond the Map” to sponsored multimedia features, videos, and podcasts made by news- and non-governmental organizations. Focusing on cases in North America and Europe, Dowling traces the origins of brand journalism and addresses key debates and disruptions brought about by the widespread adoption of the reportorial role by non-profits and corporations. These include journalistic concerns around threats to independence and impartiality and the commodification of reportorial integrity, as well as the reverse perspective in terms of the advertising industry’s adjustment to consumer ad avoidance. This project aims to situate these media products, industrially and culturally, in the context of competition for market share in the digital publishing industry. Ultimately, the study determines how the popularity of branded news content depends on the adaptability of corporate brands in spaces not typically associated with advertising and, in some cases, not yet discovered by competitors.News, Inc. is recommended reading for advanced students and researchers in fields including Digital Journalism, Public Relations, and Marketing Communications.
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Business and economics, Laws and statutes
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Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and…
Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multifaceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field.Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.
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General non-fiction, Psychology, Science and technology
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This book explores methodologies and strategies for enhancing educational practices through interdisciplinary research and open science. Featuring global contributions, it…
shows how integrating diverse disciplines can drive innovation, improve teaching, and tackle modern educational challenges.The book begins by highlighting the value of interdisciplinary research, technological advancements, and innovative processes for enriching education. It includes theoretical frameworks for frontier research, practical data visualization strategies, and inclusive approaches to diversity in higher education. Readers will find discussions on knowledge transfer for social impact and guidelines for integrating equity, diversity, and inclusion in open education. It also emphasizes academic networking and personal branding, offering insights into fostering collaboration and professional development. This resource highlights both the theoretical and practical benefits of interdisciplinary research and open science.Valuable for researchers, students, and decision‑makers interested in advancing educational research, promoting inclusive practices, and emerging educational technology, this book contributes to the discourse on educational innovation and provides essential tools and concepts for advancing educational research and practice.
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Ancient history, European history
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This volume examines the dynamism and complexity of religious expressions in rural settings across Late Antique Iberia.Chapters demonstrate that the…
rural world was a dynamic space which formed an integral part of the multi-directional process of religious exchange on the Iberian Peninsula in Late Antiquity, thus refuting the idea that rural spaces, and in turn rural religious practices, were static and unchanging, anchored in tradition and resistant to any process of religious change. The chapters present a series of case studies that examine phenomena such as the multi-locality of certain religious groups that moved periodically between the city and the countryside, the strategies that local agents used to shape religious expressions in rural areas (significantly marked by the permeability between the urban and rural worlds), the creation of religious landscapes as spaces imbued with cultural meanings by religious authorities that conceive the rural world as a place of refuge and spiritual experience, or the analysis of trans-local religious networks that connected rural and urban settings, facilitating the transmission of rituals and practices between these two spheres. Finally, both the introduction and the final chapter discuss the concept of “rural religion” and its applicability to the sphere of Late Antiquity.This volume provides a much-needed resource for students and scholars of religion in Late Antique Iberia, and in the post-Roman world more broadly, as well as anyone working on rural religion in the ancient, Late Antique and Medieval worlds.
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European history, World War II, History
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This volume presents the way the discourse of memory and identity in the post-Soviet territory of Kaliningrad Oblast has altered…
over time, examining the ways in which politically motivated German myths about East Prussia, which emerged after the unification of Germany in 1871, were reused and adapted after 1991 and the role the region has played in wider memory policies of the Russian Federation, particularly since Vladimir Putin’s third presidential term began in 2012.Kaliningrad Oblast is Russia’s westernmost region, maintaining a direct maritime but no land connection with the rest of the country. The region was part of East Prussia, which became a crucial element of the German national mythology after 1871. In 1945, East Prussia became one of the Soviet Union’s most important war trophies. Ever since, its complex political, cultural, ethnic, and religious history has presented a challenge to the central Soviet and Russian authorities. Ever since the emergence of a deep internal crisis in the Soviet system in the 1980s, the role of the Oblast’s past has been subject to intense public debate, reflecting the intricacies of post-Soviet Russian memory politics.Collective Memory in Post-Soviet Kaliningrad Oblast is intended for scholars interested in collective memory in the post-Soviet space, as well as the role that the history Kaliningrad Oblast has played in establishing the so-called neoconservative narrative in today’s Russia.
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European history, History
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This volume explores how Martin Luther’s life and teachings reshaped and redefined masculinity during the Reformation, offering a more nuanced…
portrayal of him as a man grappling with the complexities of fatherhood, marriage, and the battlegrounds of religious controversy.This book demonstrates how Luther forged a new ideal of Christian manhood by examining his struggles with monastic vows, his transformation of the household as a spiritual center, and his reshaping of male authority. Integrating insights from cultural historians, gender studies, and feminist scholarship, Whitford analyzes the intersections of gender, power, and religion during a time of profound social upheaval and change. Through Luther’s personal transformation, this book reveals how early Protestant ideals of masculinity were intricately tied to broader religious, political, and cultural changes that reshaped Europe. By placing Luther within the wider context of religious and social transformation, this work offers a fresh perspective on his impact and the changing notions of masculinity in the early modern period.The Making of a Reformation Man is a valuable resource for scholars and students of the Reformations and gender theory, as well as readers interested in the broader implications of religious thought on societal roles and identity.
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Arts and entertainment, Computers and internet, Laws and statutes
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This book is aimed at a diverse audience including students, researchers, academicians, cybersecurity professionals, IT managers, Metaverse developers, business leaders,…
policymakers, and tech enthusiasts. This book is for everyone—from beginners to experts, researchers, and students. It offers insights and tools suitable for people with different levels of knowledge, making it accessible to a wide range of readers. The book fits alongside other published books by addressing the rapidly evolving intersection of cybersecurity and the Metaverse, a niche yet increasingly critical area.Unlike traditional cybersecurity books that focus on current internet and IT infrastructures, this book uniquely targets the virtual environments of the Metaverse. It combines advanced technological insights with practical strategies, providing a specialized resource that bridges the gap between conventional cybersecurity literature and the futuristic needs of Metaverse security. This positions it as an essential read for those looking to stay ahead in the field of cybersecurity within the context of next-generation internet platforms.
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Arts and entertainment, Psychology
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The Handbook of Gestalt-Theoretic Psychology of Art synthesizes contemporary research in the psychology of perception, cognition, language and hearing to…
reassess the Gestalt approach to studying the arts.Since Rudolf Arnheim’s death in 2007, the field has seen a resurgence, with scientists revisiting and reinventing previously articulated points of view. For the first time, this new work is gathered in a single comprehensive resource. Beginning with a history of the field, the book considers meta-theoretic issues before discussing the various senses. It explores topics including aesthetics, space, poetry, literature, music, and film, bringing together leading researchers from across the discipline.It will be an essential read for all students and researchers of the psychology of art, the psychology of perception, or Gestalt Theory.
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Computers and internet, General non-fiction, Physics, Science and technology
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Navigating the realm where physics intersects with programming, this book serves as an indispensable guide for students embarking on their…
journey with Julia. Whether it is plotting equations or analyzing experimental data, mastering computational tools is essential for unraveling the complexities of physical phenomena. Julia, an open-source programming language, emerges as the bridge between simplicity and efficiency. While Python, another open-source language, offers user-friendly syntax, its line-by-line execution often leads to sluggish performance. Julia, however, embodies the ethos of being "as easy as Python but as fast as C/C++," tailored specifically for scientific computing with ongoing developmental enhancements. Notably, Microsoft's AI assistant Copilot is crafted in Julia, showcasing its versatility and adaptability. Within these pages, readers encounter cutting-edge research illustrating Julia's prowess across diverse domains. From streamlined code composition facilitated by modular architecture to the integration of artificial intelligence and graphical visualization, this book illuminates Julia's multifaceted applications. It notably avoids delving into AI algorithms, instead focusing on equipping readers with foundational Julia skills applicable to physics problem-solving. Julia boasts an extensive library ecosystem tailored for scientific computing, empowering users with tools for tasks ranging from differential equation solving to statistical analysis. Its robust support for parallel processing enables swift computations on multi-core systems, a crucial asset for handling voluminous datasets with finesse. Starting with a primer on Julia fundamentals, the book gradually transitions to practical applications across various physics subdomains. From nuclear physics to high-energy phenomena, each chapter offers hands-on exercises that cement comprehension and foster proficiency in employing computational methods to unravel complex physical phenomena. Designed as a precursor to deeper explorations into AI applications within scientific realms, this book lays the groundwork for harnessing Julia's capabilities in physics-centric contexts.
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Psychology
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Dieses Buch vereint die arbeits- und organisationspsychologische Forschung zu ökologischer Nachhaltigkeit mit praxisnahen Lösungen. Es beleuchtet individuelle Einflussfaktoren auf umweltfreundliches…
Verhalten, sowie die Rolle von Führung („Green Leadership&“), Personalpraktiken („Green HRM&“), Teamarbeit und Organisationskultur. Es gibt konkrete Werkzeuge an die Hand und beschreibt evidenzbasierte Interventionsansätze für die ökologische Transformation. Fallbeispiele und Interviews machen deutlich, wie Organisationen ihre Prozesse und Kulturen gestalten können, um umweltfreundliches Verhalten zu fördern.
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General non-fiction
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This volume presents Critical Race Structuralism as a framework for analyzing, explaining, and mitigating social and educational inequities. The book explores…
structural and systemic issues in schools with the aim of promoting greater DEI in education and beyond. With a focus on diversity and inclusion, it also addresses issues such as school policy, teacher pedagogy, curriculum design, and school leadership. The volume provides in-depth analyses of educational challenges to offer deeper conceptual understandings regarding how education can be used to heal and transcend inequities in schools, society, and beyond.
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Science and technology
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This book provides comprehensive recommendations and insights into the fundamentals, innovations, and industrial applications of microalgae-based processes. Covering both upstream…
and downstream processes, it addresses challenges and solutions in scaling up microalgae technologies from laboratory to industrial uses. Key topics include cultivation techniques, bioreactor designs, harvesting and drying methods, and applications in food, biofuels, and environmental management. Special emphasis is placed on market trends, socio-political factors, regulatory frameworks, innovation, and sustainability, ensuring a holistic understanding of this rapidly evolving field. In addition, the final chapters are dedicated to real-world cases, highlighting pilot projects and large-scale installations that tackle practical challenges in engineering and commercialization. As an interdisciplinary science, microalgae technology has significant relevance in academia, industry, and government, driving innovation and contributing to a growing billion-dollar global market for high-value products. This book serves as an essential resource for students, researchers, scientists, engineers, and professionals seeking to deepen their knowledge and stay updated on the latest developments in microalgae research and applications.
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Business and economics
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In einer Welt, die durch die Digitalisierung rasant und tiefgreifend verändert wird, stehen Führungskräfte vor der gewaltigen Aufgabe, Unternehmen und…
Arbeitsweisen neu zu gestalten. Das Buch bietet einen umfassenden Einblick in die Prinzipien des Digitalen Humanismus als Leitfaden, um Technologie mit menschlichen Werten zu verknüpfen. Der erste Teil des Buches beleuchtet, wie die Digitalisierung die Grundstrukturen unserer Arbeitswelt umformt und warum ein humanzentrierter Ansatz entscheidend für eine erfolgreiche digitale Transformation ist. Im zweiten Teil geht es um Schlüsselkompetenzen, die in der digitalen Ära sowohl für Führungskräfte als auch für Mitarbeitende unerlässlich sind. Es werden Kompetenzmodelle vorgestellt, die dazu beitragen, die persönliche sowie berufliche Entwicklung zu fördern. Dieses Fachbuch ist eine unverzichtbare Ressource für alle, die in der digitalen Wirtschaft führen und arbeiten. Es bietet praxisnahe Handlungsempfehlungen und strategische Leitlinien, die es Unternehmen und ihren Führungskräften ermöglichen, die Potenziale der Digitalisierung optimal zu nutzen und die digitale Transformation nachhaltig erfolgreich zu gestalten.
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Business and economics
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Dieses Praxisbuch bietet eine verständliche Anleitung zur Durchführung einer Verkehrssicherheitsprüfung v0on Wohngebäuden und dazugehöriger Peripherie. Die relevanten Bezüge zu Normen und Richtlinien sowie Rechtsgrundlagen werden berücksichtigt und runden das Werk ab.
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Laws and statutes
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This book covers China&’s practice in the past 20 years in four areas: China&’s practice in investment treaty conclusion, China&’s…
practice in the development of investment treaty, China&’s practice in the investment dispute settlement, and China&’s Belt and Road Initiative and international investment law. Being a major capital-import and export country, China has rich experience in international investment law including treaty conclusion and ISDS practice. China is also active in participating the currently undergoing ISDS reform. China&’s Belt and Road Initiative has implications for the development of international investment law. This book is good for graduates, researchers, governmental officials, and practitioners in investment law area.
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Science and technology
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This open access volume is the first to provide a comprehensive overview of the ecological and environmental characteristics of marine…
and freshwater parasites. In three clearly organized sections, world-leading authors present the current state of our knowledge as well as the future trends for their respective fields in aquatic parasitology. First, the basic life cycle strategies of the various major groups of aquatic parasites are presented, including protists, myxozoa, aquatic fungi, helminths, and arthropods. Subsequent chapters explore the ecological implications of aquatic parasites covering topics such as biodiversity, evolution, community structures, behavior, and conservation - to name a few. In addition, important developments in research are presented, such as the use of different molecular tools and eDNA in aquatic parasitology. The final section is devoted to the new field of environmental parasitology, where readers will find contributions on biological markers, invasive species, and bioindicators of environmental pollution, among others. Due attention is also given to zoonoses, aquaculture, and the effects of climate change on aquatic parasites. All chapters include original high-quality illustrations and never-before-seen photographs which complement the diverse aspects of aquatic parasitology described. Thus, this book is a must for every parasitologist and ecologist.
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Computers and internet, Science and technology
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This proceedings book presents the latest research in the fields of signal and information processing schemes, computer theory, space technologies,…
big data, as well as other related technologies. Collecting selected papers from the 12th Conference on Signal and Information Processing, Networking and Computers (ICSINC), is held in Chongqing, China, on September 10–13, 2024, it is of interest to professionals from academia and industry alike.
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Computers and internet, Science and technology
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The 2nd edition will add a major chapter on Generative AI in Software Architecture. This chapter will provide a comprehensive…
background in generative models, its impact on software design, evolution of new analysis methodologies, and the overall impact of the Systems Development Life Cycle (SDLC). The new edition will also have new sections relating to Generative AI in Cybersecurity analysis and design, including proactive threat detection, ethical issues regarding privacy, and generative AI workflows (Charlotte AI). Other updates include Legacy System interfaces with Generative AI, new impacts on project management, and Platform design architecture. The 2nd edition will have a number of editing changes and corrections, as well as about 30 pages net of some eliminations of outdated content.
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Medicine, Science and technology
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Comprehensive textbook on molecular pathology for newcomers to the field, covering history, analytics, types of cancers, and more Molecular Pathology…
delivers an in-depth outline of molecular pathology appropriate for the undergraduate, postgraduate, or early-stage career lab scientist, drawing from authoritative sources such as NICE, the World Health Organisation, the Office of National Statistics, clinical guidelines, research publications and the National Genomic Test Directory. The text contains numerous tables, diagrams, and photos in each chapter to help elucidate key concepts. The opening chapter provides a general introduction to the subject with a historical perspective of key findings that have led to our current view of molecular pathology. The introduction is followed by a look at the scope of chromosomal disease (such as Down’s syndrome) and genetic disease (such as sickle cell disease). Chapter two describes the numerous analytical tools required in molecular pathology, and how complex genetic data is interpreted – i.e., bioinformatics. The remaining three chapters review the molecular pathology of focused groups of disease, including solid tumor cancer, blood cancer, and metabolic and other genetic diseases. Each of these three chapters explains the role of molecular pathology in the etiology, diagnosis, and management of each particular condition. Sample topics explored in Molecular Pathology include: Generating DNA and RNA for analysis, amplification by PCR, and DNA sequencing through micro-arrays, libraries, and Next Generation SequencingChromosome structure, covering histones and the centromere, abnormal chromosome numbers, and errors within chromosomes such as translocations and deletionsMyelofibrosis, myelodysplasia, essential thrombocythemia, polycythaemia, leukemia, lymphoma, myeloma, and haemopoiesis and maturation arrestMolecular pathology of single organ/organ system disease, such as Huntington’s and cardiomyopathy, and multi-organ disease such as Barth syndrome Molecular Pathology serves as an excellent introduction to the subject for first to third year undergraduate students. Healthcare professionals and biomedical scientists and researchers will also find it valuable.
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Home and garden, Science and technology
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Flowers are universally admired. Flowers are the leading gift expressing love and respect. They prominently decorate our homes and cities,…
and they accompany all of the major events in human affairs, from birth through marriage and bereavement. Flowers are also of tremendous economic importance, representing billion-dollar industries in numerous countries. Hundreds of thousands of plant species produce flowers, but relatively few dominate the world of cultivated ornamental plants. Top 100 Flowers presents key information and illustrations of the world’s most popular, beautiful, and commercially valuable ornamental flowering plants.Toward these goals, basic information is presented on the identification, appearance, names, history, growth requirements, economic aspects, and problem issues, as well as sources of additional library and online resources. Throughout the text, extensive photos, paintings, and diagrams are provided to illustrate the beauty and applications of the plants. Although the book is encyclopedic in nature, the information given is reduced to essentials and presented in non-technical language. The world’s leading flowering plants are stunningly attractive, and the thousands of illustrations presented were chosen not only for their explanatory and educational value but also to reflect the beauty and charm of the plants. The text relates many of the wonderfully entertaining stories that reflect the intimate relationships of people and our beloved flowers.Features A unique compilation of authoritative, practical, and entertaining information and illustrations addressing the world’s most gorgeous and popular flowers Text is accessible, user-friendly, concise, and well-organized, making numerous topics comprehensible and readable not only by students, but also by the average layperson Wonderfully illustrated: approximately a billion photos, paintings, and diagrams were surveyed and the more than 3,500 chosen for this book represent the finest floral art ever assembled The goal of Top 100 Flowers: The World’s Most Popular, Beautiful, and Commercially Valuable Ornamental Flowering Plants is to provide basic knowledge of practical interest to the horticultural industry, especially students, to choose, develop, and market profitable floral crops, and the public, to choose, grow, and appreciate flowers in their gardens and homes.