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Business and economics
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Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it…
explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter. Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
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General non-fiction, Environment, Science and technology
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This book explores the vital role that higher education institutions (HEIs) play in advancing the Sustainable Development Goals (SDGs) established…
by the United Nations. The book delves into how HEIs can leverage their unique capabilities—such as research, innovation, and community engagement—to drive social and environmental change. It highlights various case studies and best practices from around the globe, showcasing how universities and colleges can integrate sustainability into their curricula, promote interdisciplinary approaches, and foster partnerships with governments and businesses. The book emphasizes the importance of education in empowering individuals and communities to understand and tackle global challenges, from poverty and inequality to climate change. It argues that HEIs are not just centers of learning, but also crucial actors in shaping policy and influencing societal norms. By equipping students with the necessary knowledge and skills, the book posits that higher education can lead to transformative actions that significantly contribute to achieving the SDGs. Overall, it is a call to action for educators, policymakers, and leaders to recognize and harness the potential of higher education in creating a sustainable future for all.
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Computers and internet, Medicine, Science and technology
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Molecular biology is at the forefront of scientific discovery, unraveling the intricacies of life at the most fundamental level. As…
biological systems become increasingly complex and data-rich, artificial intelligence (AI) has emerged as a pivotal tool for unlocking new insights and enhancing our understanding of these systems. This first volume focuses on the core principles of molecular biology while introducing AI-driven approaches to genomic and proteomic sequence analysis. It serves as a foundation for integrating computational methodologies into the study of biological systems. The chapters in this volume are structured to provide a comprehensive overview of the essential concepts, tools, and methodologies in molecular biology, enriched by the latest advancements in AI: Fundamentals of Molecular Biology: This chapter delves into the foundational elements of molecular biology, exploring the central dogma, gene expression regulation, cellular organization, and the evolution of genome studies. It also highlights the role of computational biology in complementing traditional experimental techniques. DNA, RNA, & Protein Structures: Understanding the structural intricacies of DNA, RNA, and proteins is crucial for comprehending their functions. This chapter outlines their fundamental properties and sets the stage for discussing AI-driven sequence analysis. Exploration of AI-Driven Genomic and Proteomic Sequence Analysis Landscape: This section provides an in-depth look at how AI is reshaping the field of sequence analysis. Topics include representation learning, feature engineering, predictive modeling, and an evaluation of performance metrics for AI-driven pipelines.
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Computers and internet, General non-fiction, Science and technology
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This book includes original unpublished contributions presented at the International Conference on Data Analytics and Management (ICDAM 2025), held at…
London Metropolitan University, London, UK, during June 2025. The book covers the topics in data analytics, data management, big data, computational intelligence, and communication networks. The book presents innovative work by leading academics, researchers, and experts from industry which is useful for young researchers and students. The book is divided into ten volumes.
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Asian history, Politics and government, Customs and cultures, General non-fiction
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This book confronts, and redresses, the remarkable lack of understanding and knowledge about Myanmar, particularly in the West, regarding the…
backdrop to the Rohingya crisis and genocide. It provides an ethnohistorical overview, discussing the cross-border dynamics, the genocide, and UN/international responses. It focuses on the refugee camps, regional security, and Rohingya repatriation issues. The book presents a broad and well-rounded view of the ongoing crisis, highlighting perspectives both from &“within&” and &“outside&” it. This unique book collates chapters by a global, diverse team of interdisciplinary scholars and experts, bringing together an integrated and holistic analysis toward a better understanding of the roots of the ongoing crisis, and the survival and protection of the Rohingya refugees. It will be useful to students, scholars, and policymakers seeking to understand the complexity of the crisis, working in areas such as history, conflict/refugee studies, international affairs and regional studies, political science, sociology, and anthropology.
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Psychology
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The social world is complicated and our minds are limited, so we take shortcuts. You have to make quick decisions –…
this person is dangerous, this one is not. The shortcuts we take mostly work well enough, because, after all, we survive. But some are deeply unjust, including racial or social class categories or other unfair stereotypes. This book will help you understand how these shortcuts work, why they exist, and how they are changing. This edition has been thoroughly revised to remove outdated content and add new information on AI and machine learning, as well as a brand new chapter on accuracy. This is not a self-help book, but it will aid you as you navigate your social world. This is not a do-good book, but it will help you make a difference in the world. This is not fiction, but it tells some good stories. Social cognition captures a remarkable range of phenomena useful to individuals and to the human condition. Susan T. Fiske is Emerita Eugene Higgins Professor of Psychology and Professor of Public Affairs, Princeton University. She is the only person to have won all three APS awards.
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Psychology
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Dieses Buch, verfasst von angesehenen Spezialisten im Coaching, dient allen, die sich mit Coaching in Bezug auf die aktualisierten Kompetenzen…
der International Coaching Federation (ICF) befassen. Es fokussiert auf Kernfähigkeiten, Wissen und die Entwicklung von Selbstbewusstsein im Coaching. Es ist ein grundständiger Text für die Coachausbildung und ein Leitfaden für weltweit ICF-akkreditierte Programme. Dieses Buch hilft Leserinnen und Lesern, sich die Fähigkeiten und das Wissen anzueignen, die für die professionelle Entwicklung als Coach erforderlich sind. Es regt dazu an, über das eigene Sein, Handeln und Wachstumspotenzial zu reflektieren. Auf Basis des Goldstandards der Coaching-Ausbildung und aktueller Forschung stellt es sicher, dass die Praxis evidenzbasiert und höchsten professionellen Standards entspricht.
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General non-fiction
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Practical advice for teachers on using questioning in the classroom to maximise opportunities for teaching and learning. Linked to research…
evidence for the effectiveness of questioning as a teaching tool. Equips teachers to improve their questioning techniques, develop oracy skills in their learners and enhance the consolidation and recall of learning. The Little Guide for Teachers series is little in size but BIG on all the support and inspiration you need to navigate your day-to-day life as a teacher. *Authored by experts in the field *Easy to dip in-and-out of *Interactive activities encourage you to make it your own *Read in an afternoon or take as long as you like with it!
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General non-fiction
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Practical advice for teachers on using questioning in the classroom to maximise opportunities for teaching and learning. Linked to research…
evidence for the effectiveness of questioning as a teaching tool. Equips teachers to improve their questioning techniques, develop oracy skills in their learners and enhance the consolidation and recall of learning. The Little Guide for Teachers series is little in size but BIG on all the support and inspiration you need to navigate your day-to-day life as a teacher. *Authored by experts in the field *Easy to dip in-and-out of *Interactive activities encourage you to make it your own *Read in an afternoon or take as long as you like with it!
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Medicine
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Throughout your nursing degree you will need to undertake a broad range of assessments, each requiring a different skill set…
in order to pass. Taking an assessment literacy approach that explains the purpose and process behind each assessment, this book offers practical tips and guidance to help you feel confident, demonstrate learning and application to practice and achieve success. Key features: • Advice for a wide variety of assessments that you’ll encounter during your training – from essays and oral presentations to quality improvement projects and OSCEs. • Case studies and activities take you through each aspect of the assessment from start to finish and allow you to practise as you learn. • Practical tips and guidance for success, including how to overcome exam anxiety and how to utilise and make the most of simulation.
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General non-fiction
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A new edition of Qualitative Research reflects its importance in the field, demonstrated by the 11000 citations of previous iterations.…
This sixth edition offers a newly updated introduction to cutting edge issues, written by leading scholars in our field. Chapters from the fifth edition have been revised and updated by their distinguished authors. In addition, reflecting the changing face of qualitative research in a digital age, five new chapters have been added: Narrative ethnography [Gubrium, Holstein and Marvasti] Document analysis [Lewis and Atkinson] Analysing online data [Giles] Using AI in qualitative analysis [Schmieder] Ways of working with Visual and Online Data [Danby]. This new edition addresses what is missing from the methodology sections of many published journal articles, As Richard Fitzgerald has pointed out: ‘The actual work of doing research is often sanitized or hidden in ‘method reports’. This collection aims to supply what Fitzgerald calls the ‘missing what’ of research. It also offers a very different take on the nature of qualitative research [QR] from that found in many other articles and textbooks. We argue that: QR is a theoretically driven enterprise QR complements quantitative research in particular by entering into the ‘black box’ of how social phenomena [including interviews and focus groups] are constituted in real time QR is as much about social practices as about experience QR is, or should be, a credible, rigorous enterprise. As an edited book, this is ideal for final year students, as well as people beginning masters and doctoral programmes. The most comprehensive qualitative research book available, it is the perfect all-in-one companion for any student embarking on a qualitative research course or project. It introduces students to the big picture of qualitative research, teaching both the ‘why’ and the ‘how to’ of getting started, selecting a method and conducting research and data analysis. It is written by world experts of the highest calibre who are upfront about their analytic positions, but distilled into an accessible language and format for beginning researchers who will soon be tackling their own research study, whether at an undergraduate or postgraduate level. The particular added value of Qualitative Research is that it gives you an entrée into qualitative methods from leading experts in the field who address the needs of students who need to brush up their research skills prior to their own research projects.
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General non-fiction
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A new edition of Qualitative Research reflects its importance in the field, demonstrated by the 11000 citations of previous iterations.…
This sixth edition offers a newly updated introduction to cutting edge issues, written by leading scholars in our field. Chapters from the fifth edition have been revised and updated by their distinguished authors. In addition, reflecting the changing face of qualitative research in a digital age, five new chapters have been added: Narrative ethnography [Gubrium, Holstein and Marvasti] Document analysis [Lewis and Atkinson] Analysing online data [Giles] Using AI in qualitative analysis [Schmieder] Ways of working with Visual and Online Data [Danby]. This new edition addresses what is missing from the methodology sections of many published journal articles, As Richard Fitzgerald has pointed out: ‘The actual work of doing research is often sanitized or hidden in ‘method reports’. This collection aims to supply what Fitzgerald calls the ‘missing what’ of research. It also offers a very different take on the nature of qualitative research [QR] from that found in many other articles and textbooks. We argue that: QR is a theoretically driven enterprise QR complements quantitative research in particular by entering into the ‘black box’ of how social phenomena [including interviews and focus groups] are constituted in real time QR is as much about social practices as about experience QR is, or should be, a credible, rigorous enterprise. As an edited book, this is ideal for final year students, as well as people beginning masters and doctoral programmes. The most comprehensive qualitative research book available, it is the perfect all-in-one companion for any student embarking on a qualitative research course or project. It introduces students to the big picture of qualitative research, teaching both the ‘why’ and the ‘how to’ of getting started, selecting a method and conducting research and data analysis. It is written by world experts of the highest calibre who are upfront about their analytic positions, but distilled into an accessible language and format for beginning researchers who will soon be tackling their own research study, whether at an undergraduate or postgraduate level. The particular added value of Qualitative Research is that it gives you an entrée into qualitative methods from leading experts in the field who address the needs of students who need to brush up their research skills prior to their own research projects.
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Medicine
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Reading, critiquing and using research is a key requirement of nursing and healthcare students to ensure evidence-based practice. This unique…
book will equip you with the skills you need to understand research and use it in your practice and academic assignments. What will you learn? Understanding research papers: Learn to read, understand, and critically appraise research papers, a skill vital for your studies and clinical practice. Research methods: Explore common research designs through real-world examples, making complex concepts accessible and relevant. Critical appraisal tools: Discover tools to evaluate the strengths and weaknesses of research studies, enhancing your ability to discuss evidence confidently. Why this book? Real-World Examples: Each chapter presents a research paper relevant to nursing practice, annotated to highlight key aspects and decisions. Expert Insights: Contributions from original researchers provide authentic perspectives and rationales. Accessible and Practical: Designed to make research approachable, with step-by-step guidance and contemporary examples. Fully updated in a second edition, featuring a new chapter on participatory action research and new glossary to demystify complex terminology. Embark on your journey to mastering research in nursing and health care with confidence and clarity. This book is your companion in developing the critical skills needed to excel in your studies and beyond.
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Medicine
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Reading, critiquing and using research is a key requirement of nursing and healthcare students to ensure evidence-based practice. This unique…
book will equip you with the skills you need to understand research and use it in your practice and academic assignments. What will you learn? Understanding research papers: Learn to read, understand, and critically appraise research papers, a skill vital for your studies and clinical practice. Research methods: Explore common research designs through real-world examples, making complex concepts accessible and relevant. Critical appraisal tools: Discover tools to evaluate the strengths and weaknesses of research studies, enhancing your ability to discuss evidence confidently. Why this book? Real-World Examples: Each chapter presents a research paper relevant to nursing practice, annotated to highlight key aspects and decisions. Expert Insights: Contributions from original researchers provide authentic perspectives and rationales. Accessible and Practical: Designed to make research approachable, with step-by-step guidance and contemporary examples. Fully updated in a second edition, featuring a new chapter on participatory action research and new glossary to demystify complex terminology. Embark on your journey to mastering research in nursing and health care with confidence and clarity. This book is your companion in developing the critical skills needed to excel in your studies and beyond.
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Business and economics, Science and technology
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This book presents the select proceedings of International Conference on Mechanical Engineering: Researches and Evolutionary Challenges (ICMech-REC 24). The topics…
covered include advanced manufacturing processes, materials engineering, composite materials, nano materials, smart materials, additive manufacturing automation and robotics, sustainable manufacturing and emerging technologies. This book serves as a valuable resource for academics, industry professionals and professionals interested in manufacturing and allied fields.
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General non-fiction
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Key professional learning from the Chartered College of Teaching. Supports school leaders to build, cherish and develop diverse and inclusive…
staff teams. School leaders are grappling with the challenges of recruiting and retaining teachers every day. At a national level, this is about many factors including pay, workload and accountability. Within this context, how do school leaders face this challenge today, in their school, with their teaching staff? School leaders are working to fill vacancies, support those new to the profession and enable staff members to progress – all while grappling with competing priorities and limited budgets. This book supports leaders with recruitment and retention in practice. Specifically, it helps leaders to address the barriers that people with protected characteristics might face in becoming teachers and progressing into leadership positions. The strategies offered in this book support improved teacher recruitment, job satisfaction and retention.
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Science and technology
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Cobots – eine neue Generation an Leichtbaurobotern – unterstützen die Menschen bei der Erfüllung ihrer Produktionsaufgaben; auch im Mittelstand. Doch…
wie gestaltet man konkret das sichere Miteinander von Menschen und Robotern? Welche Sicherheitskonzepte und Normen gibt es? Wie begegnet man Ängsten? Wen muss man „mitnehmen&“ auf die Reise in die neue Mensch-Roboter-Ära? Und was muss man dabei beherzigen? Dieses Buch vermittelt auf anschauliche und pragmatische Weise alles Wissenswerte und Notwendige, um die Mensch-Roboter-Kooperation (MRK) und Cobots rechtssicher im betrieblichen Alltag einzuführen. Ein durchgängiger Leitfaden mit Orientierungshilfen!
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Business and economics, Computers and internet
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Das Buch untersucht den aktuellen Einsatz künstlicher Intelligenz in Marketingabteilungen. Basierend auf einem entwickelten Prozessmodell und einer quantitativen Befragung von…
Fachexpert*innen werden Nutzungshäufigkeit, Anwendungsfelder sowie Chancen und Herausforderungen analysiert. Abschließend werden konkrete Handlungsempfehlungen vorgestellt, um die Nutzung von KI im Marketing gezielt zu fördern.
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General non-fiction
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Unlock the secrets of social research with Keith F. Punch′s expertly crafted guide! This fourth edition dives deep into the…
essentials of research, covering theory, ethics, data collection, and analysis. With chapters dedicated to developing research questions, conducting literature reviews, and writing up findings, this book empowers you to master both quantitative and qualitative methods. You will learn: · How to develop genuine empirical questions to guide your research. · Practical tips for collecting and analysing various types of data. · Real-life applications and examples to ground your understanding. · Strategies for effective research writing and presenting your findings. Perfect for undergraduate and postgraduate students, this book lays a solid foundation for anyone embarking on their research journey.
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General non-fiction
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Ergodic theorems are a cornerstone of the theory of stochastic processes and their applications. This book is the second volume of a two-volume monograph…
dedicated to ergodic theorems. While the first volume centers on Markovian and regenerative models, the second volume extends the scope to semi-Markov processes and multi-alternating regenerative processes with semi-Markov modulation and delves into ergodic theorems with explicit power and exponential upper bounds for convergence rates for such processes. The book offers a powerful and constructive probabilistic framework by employing coupling ergodic theorems presented in the first volume in conjunction with the method of artificial regeneration and test functions. Theoretical findings are illustrated with applications to semi-Markov Monte Carlo algorithms and perturbed queuing systems featuring explicit convergence rate bounds. Many results presented in the book are groundbreaking, appearing in publication for the first time. Designed with researchers and advanced students in mind, the content is thoughtfully structured by complexity, making it suitable for self-study or as a resource for upper-level coursework. Each chapter is self-contained and complemented by a comprehensive bibliography, ensuring its value as a long-lasting reference. An essential resource for theoretical and applied research, this book significantly contributes to the field of stochastic processes and will remain a key reference for years to come.