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Canadian digital-marketing expert offers advice for integrating social media and personal branding into a new business model with the potential…
of reaching a larger consumer base. Offers examples of people who used Facebook, blogs, smartphones, and netbooks to successfully expand their businesses. 2009
The shallows: what the Internet is doing to our brains
By Nicholas Carr, Nicholas G Carr. 2010
Journalist Carr expands upon his 2008 article in The Atlantic Monthly entitled "Is Google Making Us Stupid?" Citing neurology research,…
he argues that humans are losing our capacity for concentration, contemplation, and reflection as advancing technology changes our neural pathways. Pulitzer Prize finalist. 2010
Idea man: a memoir by the co-founder of Microsoft
By Paul Allen. 2011
Allen, who cofounded Microsoft in 1975, traces the early years of the computer company and his relationship with his business…
partner and high school friend Bill Gates. Discusses his career blunders, ownership of the Seattle Seahawks and Portland Trail Blazers, recovery from Hodgkin's lymphoma, and philanthropic pursuits. 2011
The information: a history, a theory, a flood
By James Gleick. 2011
Author of Genius (DB 36181) and Chaos (RC 27005) chronicles the history of humanity's efforts to store, access, and communicate…
information--from Paleolithic cave paintings to early-twenty-first-century search engines. Discusses prominent inventors Charles Babbage, Ada Byron, Samuel Morse, Alan Turing, and Claude Shannon. 2011
Steve Jobs
By Walter Isaacson. 2011
Biography of entrepreneur Steve Jobs (1955-2011) chronicles his childhood, education, entry-level jobs in California's Silicon Valley, 1976 cofounding of Apple…
computer in his parents' garage, and leadership in spearheading the iPod, iPhone, and iPad. Discusses Jobs's personal and professional relationships and his 2003 cancer diagnosis. Some strong language. Bestseller. 2011Renowned for its superb photo-features, and its ability to secure exclusive access to the social elite, HELLO! has been capturing…
key moments in celebrities lives ever since it was launched more than 20 years. Each issue is rich mix of articles and interviews from around the world balanced by a series of regular practical features designed to appeal to every type of reader.A weekly magazine specializing in celebrity news; best known for its coverage of celebrity nuptials, packed with the biggest stories,…
the best photographs, exclusives and the hottest stars from the world of showbiz and entertainment; brings you the truth and the inside scoop about celebrities. Whether it’s movies, music, TV, celebrity weddings, babies, fashion, break-ups or make-ups.Keeps the closest watch on the ever changing and ever exciting entertainment industry. Takes you backstage at awards shows and…
sneaks you into celebrity parties. Peers into the minds (and dressing rooms) of the biggest stars, and escorts you around the world to see exactly where and with whom the hottest names in entertainment have been hanging out.
The master switch: the rise and fall of information empires
By Tim Wu. 2010
Historical analysis of mass-communication media--radio, telephone, television, and film--introduced during the twentieth century. Examines each technology's trajectory from being free…
and open for public access to becoming closed and controlled by a single corporation or cartel led by Adolph Zukor, David Sarnoff, and others. 2010Entre les joies et les peines, les larmes et les sourires, l’Histoire s’écrit à travers les destins du quotidien, sur…
la scène internationale, et trouve chaque semaine un écho émouvant dans le magazine.Renowned for its superb photo-features, and its ability to secure exclusive access to the social elite, HELLO! has been capturing…
key moments in celebrities lives ever since it was launched more than 20 years. Each issue is rich mix of articles and interviews from around the world balanced by a series of regular practical features designed to appeal to every type of reader.A weekly magazine specializing in celebrity news; best known for its coverage of celebrity nuptials, packed with the biggest stories,…
the best photographs, exclusives and the hottest stars from the world of showbiz and entertainment; brings you the truth and the inside scoop about celebrities. Whether it’s movies, music, TV, celebrity weddings, babies, fashion, break-ups or make-ups.