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Canadian digital-marketing expert offers advice for integrating social media and personal branding into a new business model with the potential…
of reaching a larger consumer base. Offers examples of people who used Facebook, blogs, smartphones, and netbooks to successfully expand their businesses. 2009
Detailed account of college intern Thad Roberts's theft of moon rocks from NASA in 2002 and the FBI sting that…
snared him. Describes Roberts's sheltered upbringing, his estrangement from his parents, and his romance with a coworker that motivated the heist. Some strong language. 2011
Examines the trial of five black and Latino teenagers convicted of raping and beating New York banker Trisha Meili in…
1989 and exonerated in 2002. Describes the social milieu and racial tensions of 1980s New York and their effect on what became known as "the Central Park Jogger" case. 2011
Retired Florida attorney details the three years he spent prosecuting Casey Anthony for the death of her two-year-old daughter Caylee.…
Recounts the evidence against Casey, her ever-changing story, unusual behavior during Caylee's absence, and history of fabrications. Expresses his astonishment at her 2011 acquittal. Some strong language. Bestseller. 2011
Journalist Carr expands upon his 2008 article in The Atlantic Monthly entitled "Is Google Making Us Stupid?" Citing neurology research,…
he argues that humans are losing our capacity for concentration, contemplation, and reflection as advancing technology changes our neural pathways. Pulitzer Prize finalist. 2010
Allen, who cofounded Microsoft in 1975, traces the early years of the computer company and his relationship with his business…
partner and high school friend Bill Gates. Discusses his career blunders, ownership of the Seattle Seahawks and Portland Trail Blazers, recovery from Hodgkin's lymphoma, and philanthropic pursuits. 2011
Author of Genius (DB 36181) and Chaos (RC 27005) chronicles the history of humanity's efforts to store, access, and communicate…
information--from Paleolithic cave paintings to early-twenty-first-century search engines. Discusses prominent inventors Charles Babbage, Ada Byron, Samuel Morse, Alan Turing, and Claude Shannon. 2011
Biography of entrepreneur Steve Jobs (1955-2011) chronicles his childhood, education, entry-level jobs in California's Silicon Valley, 1976 cofounding of Apple…
computer in his parents' garage, and leadership in spearheading the iPod, iPhone, and iPad. Discusses Jobs's personal and professional relationships and his 2003 cancer diagnosis. Some strong language. Bestseller. 2011
Neuroscientist, who asserts that most mental activity is not under a person's conscious control, explores the depths of the subconscious.…
Discusses visual illusions, brain damage, artificial intelligence, the effects of various drugs, and the causes of phenomena such as synesthesia. Some strong language. Bestseller. 2011
Historical analysis of mass-communication media--radio, telephone, television, and film--introduced during the twentieth century. Examines each technology's trajectory from being free…
and open for public access to becoming closed and controlled by a single corporation or cartel led by Adolph Zukor, David Sarnoff, and others. 2010
Smithsonian Institution curator details the invention and development of computing, from punch cards to smartphones. Focuses on four themes: the…
coding of information in binary form, the convergence of different technologies, advances in solid-state electronics, and the interaction between people and machines. 2012
Software-company CEO posits society is at the tipping point of the Information Revolution, which he compares to the Agricultural and…
Industrial revolutions. Explores the history of computing and the rise of mobile technologies and social networks and analyzes their impact on entertainment, commerce, and health care. 2012
Revised edition offers unusual and interesting facts about the forty-three men who served as presidents of the United States. Points…
out the variety of personalities, backgrounds, and interests of these individuals, as well as their similarities. For grades 3-6 and older readers. Caldecott Medal. 2012
Biography of Robert T. Lincoln (1843-1926), the only son of Abraham Lincoln to reach adulthood. Discusses the political career of…
the Harvard-educated Chicago lawyer and businessman as a diplomat and U.S. secretary of war. Analyzes his relationship with his mother and covers the management of his father's legacy. 2012
Technology historian examines the creation of one of the first computers: the Universal Machine proposed by Alan Turing in 1936.…
Chronicles the 1945 gathering of scientists, led by mathematician John von Neumann, who constructed the theoretical machine that would later assist early weather modeling and nuclear weapons development. 2012
Journalist explains the 2010 Patient Protection and Affordable Care Act--coined Obamacare--and its effect on various groups, including the insured, the…
uninsured, senior citizens, illegal aliens, and others. Discusses the rollout and details changes in health insurance, long-term care, Medicaid, and Medicare. Offers suggestions to control personal costs. Bestseller. 2013
Chemistry professor and Sherlock Holmes scholar O'Brien analyzes the ways the fictional detective relied on forensic science to solve crimes.…
Details Holmes's use of handwriting analysis, cryptology, and--two years before police did--fingerprinting. Traces the development of these techniques and their application in actual cases. 2013
Recounts the life and career of the late founder of Apple, Steve Jobs (1955-2011). Covers his adoption and childhood, his…
friendship with Steve Wozniak, and his dynamic relationship with Apple--as chairman, head of the Mac department, advisor, and CEO--until his death. For junior and senior high and older readers. 2012
Patient advocate and former lieutenant governor of New York presents a guide to understanding the federal Patient Protection and Affordable…
Care Act, which becomes law in January 2014. Discusses health-insurance exchanges, individual mandates, Medicare, Medicaid, and more. Contains a time line. Bestseller. 2013
Award-winning reporter recounts the scheme of two Luzerne County, Pennsylvania, judges who received kickbacks for sending several thousand juveniles to…
for-profit detention centers between 2003 and 2008. Portrays the youth and their families and examines the consequences of widespread political corruption. 2012