Ben & Jerry's, the inside scoop: how two real guys built a business with social conscience and a sense of humor
Biography, Business biography
Human-narrated audio
Summary
Lager, who headed Ben & Jerry's for eight years, gives the company's history. Childhood friends, Ben Cohen and Jerry Greenfield led relatively unsuccessful lives until 1978, when they collaborated on creating an ice cream store in a former gas station… in Vermont after taking a correspondence course on the topic. c1994.
Title Details
ISBN
9780517597163
Publisher
Crown Publishers
Copyright Date
1994
Book number
2384127
Audio details for CELA title
Narrator
Lou Harpenau
Duration
9 hours 38 minutes 22 seconds
Audio producer
APH