Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Your coach in a box)
Business and economics, Economics
Human-narrated audio
Summary
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool,… but by creating "blue oceans": untapped new market spaces ripe for growth. 2006.
Title Details
ISBN
9781449893576
Publisher
Recorded Books
Copyright Date
2006
Book number
2386304
Audio details for CELA title
Narrator
W. Chan Kim
Duration
6 hours 42 minutes 27 seconds
Audio producer
Recorded Books, 2006..