Title search results
Showing 1 - 20 of 203812 items
Heydrich: Butcher of Prague (Images of War)
By Ian Baxter. 2022
Reinhard Heydrich along with Heinrich Himmler, whose deputy he was, will always be regarded as one of the most ruthless…
of the Nazi elite. Even Hitler described him as ‘a man with an iron heart’. He established his fearsome reputation in the 1930s, as head of the Sicherheitsdienst (SD), the intelligence organization which neutralized opposition to the Nazi Party by murder and deportation. He organized Kristalnacht and played a leading role in the Holocaust, chairing the 1942 Wannsee Conference which formalized plans for the ‘Final Solution’. In addition, as head of the Einsatzgruppen murder squads in Eastern Europe he was responsible for countless murders. Appointed Deputy Reich-Protector of Bohemia and Moravia, he died of wounds inflicted by British trained SOE operatives in Prague in May 1942. The reprisals that followed his assassination were extreme by even the terrible standards of Nazi ruthlessness. Heydrich’s shocking and leading role in the Nazi regime is graphically portrayed in this Images of War book.Vietnam: The Necessary War
By Michael Lind. 1999
Michael Lind casts new light on one of the most contentious episodes in American history in this controversial bestseller.In this…
groundgreaking reinterpretation of America's most disatrous and controversial war, Michael Lind demolishes enduring myths and put the Vietnam War in its proper context—as part of the global conflict between the Soviet Union and the United States. Lind reveals the deep cultural divisions within the United States that made the Cold War consensus so fragile and explains how and why American public support for the war in Indochina declined. Even more stunning is his provacative argument that the United States failed in Vietnam because the military establishment did not adapt to the demands of what before 1968 had been largely a guerrilla war.In an era when the United States so often finds itself embroiled in prolonged and difficult conflicts, Lind offers a sobering cautionary tale to Ameicans of all political viewpoints.Do Chocolate Lovers Have Sweeter Babies?: The Surprising Science of Pregnancy
By Jena Pincott. 2013
Brain Candy for expectant parents! Pregnancy is an adventure. Lots of books tell you the basics—“the baby is the size…
of [insert fruit here].” But pregnant science writer Jena Pincott began to wonder just how a baby might tinker with her body—and vice versa—and chased down answers to the questions she wouldn’t ask her doctor, such as: • Does stress sharpen your baby’s mind—or dull it? • Can you predict your baby’s temperament? • Why are babies born in the darker months of the year more likely to grow up to be novelty-loving risk takers? • Are bossy, dominant women more likely to have boys? • How can the cells left behind by your baby affect you years later? This is a different kind of pregnancy book—thoughtful, fun, and filled with information you won’t find anywhere else.The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization
By Kaihan Krippendorff. 2008
Inside The Way of Innovation, corporate strategist Kaihan Krippendorff explains how you can adapt and thrive by recognizing, understanding, and…
utilizing the ancient Asian approach to innovation. He illustrates how companies like Microsoft and Nokia use this powerful wisdom, and how you too can pass through the five stages of innovation:Metal (Admit you are stuck)Water (Conceive new winning options)Wood (Assemble your resources)Fire (Break out your innovation)Earth (Make it sustainable)With this book, you have the ancient strategies you need to lead the way to a more productive - and profitable - future.Applied Empathy: The New Language of Leadership
By Michael Ventura. 2018
Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares &“how to unlock our ability to…
design solutions, spark innovation, and solve tough challenges with empathy at the center&” (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.Empathy is not about being nice. It&’s not about pity or sympathy either. It&’s about understanding—your consumers, your colleagues, and yourself—and it&’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa&’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). &“The most neglected fact in business is we&’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need&” (Chip Conley, New York Times bestselling author of Emotional Equation).For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today&’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.The Tender Soldier: A True Story of War and Sacrifice
By Vanessa M. Gezari. 2013
A “sharp-eyed look at the complexities of war” (Parade), that explores the inner workings of the Human Terrain System, a…
Pentagon program that sends civilian social scientists into war zones to help soldiers understand local culture.On the day Barack Obama was elected president in November 2008, a small group of American civilians took their optimism and experience to a village west of Kandahar, Afghanistan. They were part of the Pentagon’s controversial attempt to bring social science to the battlefield, driven by the notion that you can’t win a war if you don’t understand the enemy and his culture. The field team in Afghanistan that day included an intrepid Texas blonde, a former bodyguard for Afghan president Hamid Karzai, and an ex-military intelligence sergeant who had come to Afghanistan to make peace with his troubled past. But not all goes as planned. In this tale of moral suspense, journalist Vanessa Gezari follows these three idealists from the hope that brought them to Afghanistan through the events of the fateful day when one is gravely wounded, an Afghan is dead, and a proponent of cross-cultural engagement is charged with his murder. Through it all, these brave Americans ended up showing the world just how determined they were to get things right, how hard it was to really understand a place like Afghanistan where storytelling has been a major tool of survival, and why all future wars will involve this strange mix of fighting and listening.Vanessa Gezari is the only journalist to have gained access to the lives of people inside this troubled Army program, including the brilliant, ambitious figures who conceived it. This true story of war and sacrifice will upend your ideas about what really went wrong in Afghanistan.&“Compellingly chronicles one of the least studied great episodes of World War II with power and authority…A riveting read&” (Donald…
L. Miller, New York Times bestselling author of Masters of the Air) about World War II&’s largest airborne operation—one that dropped 17,000 Allied paratroopers deep into the heart of Nazi Germany.On the morning of March 24, 1945, more than two thousand Allied aircraft droned through a cloudless sky toward Germany. Escorted by swarms of darting fighters, the armada of transport planes carried 17,000 troops to be dropped, via parachute and glider, on the far banks of the Rhine River. Four hours later, after what was the war&’s largest airdrop, all major objectives had been seized. The invasion smashed Germany&’s last line of defense and gutted Hitler&’s war machine; the war in Europe ended less than two months later.Four Hours of Fury follows the 17th Airborne Division as they prepare for Operation Varsity, a campaign that would rival Normandy in scale and become one of the most successful and important of the war. Even as the Third Reich began to implode, it was vital for Allied troops to have direct access into Germany to guarantee victory—the 17th Airborne secured that bridgehead over the River Rhine. And yet their story has until now been relegated to history&’s footnotes.In this viscerally exciting account, paratrooper-turned-historian James Fenelon &“details every aspect of the American 17th Airborne Division&’s role in Operation Varsity...inspired&” (The Wall Street Journal). Reminiscent of A Bridge Too Far and Masters of the Air, Four Hours of Fury does for the 17th Airborne what Band of Brothers did for the 101st. It is a captivating, action-packed tale of heroism and triumph spotlighting one of World War II&’s most under-chronicled and dangerous operations.The Bomb in the Basement: How Israel Went Nuclear and What That Means for the World
By Michael Karpin. 2007
THE BOMB IN THE BASEMENT tells the fascinating story of how Israel became the Middle East's only nuclear power and…
-- unlike Iraq and Iran -- succeeded in keeping its atomic program secret. Veteran Israeli journalist Michael Karpin explains how Israel, by far the smallest of the nuclear powers, succeeded in its ambitious effort. David Ben-Gurion saw the need for an atomic capability to offset the numerical superiority of Arab armies at war with Israel. The Israeli program relied heavily on French assistance in its early years, until President Charles de Gaulle reduced his country's cooperation. Once it was discovered, Israel's nuclear program cast a shadow over relations between Israel and the United States. The Kennedy administration opposed it, and President Lyndon Johnson approved it only tacitly. Significant change took place when President Richard Nixon and Secretary of State Henry Kissinger adopted a new strategy. An Israel that possessed nuclear capability was a more valuable asset to the West than an Israel without such an option. President Nixon ceased to press Israel to join the Nuclear Non-Proliferation Treaty and dropped U.S. surveillance of the Israeli reactor at Dimona. In exchange, Israel committed itself to maintain official ambiguity about its nuclear program. That policy remains in place nearly forty years later. Without American approval and the financial assistance and lobbying of Jews in North America, Israel could not have achieved its nuclear capability. This is a fascinating story of scientists, politicians, spies, and major international personalities who all played a part in an extraordinary undertaking that continues to shape the politics of the world's most volatile region. Today it remains to be seen whether Israel will permit Iran to build a nuclear bomb and threaten Israel's security.Boltzmann's Atom: The Great Debate That Launched a Revolution in Physics
By David Lindley. 2001
In 1900 many eminent scientists did not believe atoms existed, yet within just a few years the atomic century launched…
into history with an astonishing string of breakthroughs in physics that began with Albert Einstein and continues to this day. Before this explosive growth into the modern age took place, an all-but-forgotten genius strove for forty years to win acceptance for the atomic theory of matter and an altogether new way of doing physics. Ludwig Boltz-mann battled with philosophers, the scientific establishment, and his own potent demons. His victory led the way to the greatest scientific achievements of the twentieth century.Now acclaimed science writer David Lindley portrays the dramatic story of Boltzmann and his embrace of the atom, while providing a window on the civilized world that gave birth to our scientific era. Boltzmann emerges as an endearingly quixotic character, passionately inspired by Beethoven, who muddled through the practical matters of life in a European gilded age.Boltzmann's story reaches from fin de siècle Vienna, across Germany and Britain, to America. As the Habsburg Empire was crumbling, Germany's intellectual might was growing; Edinburgh in Scotland was one of the most intellectually fertile places on earth; and, in America, brilliant independent minds were beginning to draw on the best ideas of the bureaucratized old world.Boltzmann's nemesis in the field of theoretical physics at home in Austria was Ernst Mach, noted today in the term Mach I, the speed of sound. Mach believed physics should address only that which could be directly observed. How could we know that frisky atoms jiggling about corresponded to heat if we couldn't see them? Why should we bother with theories that only told us what would probably happen, rather than making an absolute prediction? Mach and Boltzmann both believed in the power of science, but their approaches to physics could not have been more opposed. Boltzmann sought to explain the real world, and cast aside any philosophical criteria. Mach, along with many nineteenth-century scientists, wanted to construct an empirical edifice of absolute truths that obeyed strict philosophical rules. Boltzmann did not get on well with authority in any form, and he did his best work at arm's length from it. When at the end of his career he engaged with the philosophical authorities in the Viennese academy, the results were personally disastrous and tragic. Yet Boltzmann's enduring legacy lives on in the new physics and technology of our wired world.Lindley's elegant telling of this tale combines the detailed breadth of the best history, the beauty of theoretical physics, and the psychological insight belonging to the finest of novels.ON JUNE 23, 2000, the iron-ore carrier MV Treasure, en route from Brazil to China, foundered off the coast of…
Cape Town, South Africa, spilling 1,300 tons of oil into the ocean and contaminating the habitat of 75,000 penguins. Realizing thJuneat 41 percent of the world’s population of African penguins could perish, local conservation officials immediately launched a massive rescue operation, and 12,500 volunteers from around the globe rushed to South Africa in hopes of saving the imperiled birds.Serving as a rehabilitation manager during the initial phase of the three-month rescue effort, Dyan deNapoli—better known as "the Penguin Lady" for her extensive work with penguins—and fellow volunteers de-oiled, nursed back to health, and released into the wild nearly all of the affected birds. Now, at the tenth anniversary of the disaster, deNapoli recounts this extraordinary true story of the world’s largest and most successful wildlife rescue. When she first entered the enormous warehouse housing most of the 19,000 oiled penguins, the birds’ total silence told deNapoli all she needed to know about the extent of their trauma. African penguins are very vocal by nature, prone to extended fits of raucous, competitive braying during territorial displays and pair-bonding rituals, but these poor creatures now stood silently, shoulder to shoulder, in a state of shock. DeNapoli vividly details the harrowing rescue process and the heartbreaking scenarios she came up against alongside thousands of volunteers: unforgettable images of them laboriously scrubbing the oil from every penguin feather and force-feeding each individually; the excruciatingly painful penguin bites every volunteer received; and the wrenching decisions about birds too ill to survive. She draws readers headfirst into the exhausting physical and emotional experience and brings to life the cast of remarkable characters—from Big Mike, a compassionate Jiu-Jitsu champion with a booming voice, who worked every day of the rescue effort; to a man named Welcome, aka "the Penguin Whisperer," who had the amazing ability to calm any penguin he held in his arms; to Louis, a seventeen-year-old medical student who created a new formula for the highly effective degreaser used by the rescue mission—whose historic and heroic efforts saved the birds from near extinction. The extraordinary international collaboration of scientists, zookeepers, animal rescue groups, and thousands of concerned individuals helped save the African penguins—recently declared an endangered species—from an all-too-common man-made disaster.DeNapoli’s heartwarming and riveting story is not just a portrait of these captivating birds, nor is it merely a cautionary tale about the environment. It is also an inspirational chronicle of how following one’s passion can lead to unexpected, rewarding adventures—and illustrates not only how people from around the world can unite for a greater purpose, but how they can be extraordinarily successful when doing so. The Great Penguin Rescue will inspire readers to believe they can make a differenceFathoms: The World in the Whale
By Rebecca Giggs. 2020
Winner of the 2021 Andrew Carnegie Medal for Excellence in Nonfiction * Finalist for the 2020 Kirkus Prize for Nonfiction…
* Finalist for the PEN/E.O. Wilson Literary Science Writing AwardA &“delving, haunted, and poetic debut&” (The New York Times Book Review) about the awe-inspiring lives of whales, revealing what they can teach us about ourselves, our planet, and our relationship with other species. When writer Rebecca Giggs encountered a humpback whale stranded on her local beachfront in Australia, she began to wonder how the lives of whales reflect the condition of our oceans. Fathoms: The World in the Whale is &“a work of bright and careful genius&” (Robert Moor, New York Times bestselling author of On Trails), one that blends natural history, philosophy, and science to explore: How do whales experience ecological change? How has whale culture been both understood and changed by human technology? What can observing whales teach us about the complexity, splendor, and fragility of life on earth?In Fathoms, we learn about whales so rare they have never been named, whale songs that sweep across hemispheres in annual waves of popularity, and whales that have modified the chemical composition of our planet&’s atmosphere. We travel to Japan to board the ships that hunt whales and delve into the deepest seas to discover how plastic pollution pervades our earth&’s undersea environment.With the immediacy of Rachel Carson and the lush prose of Annie Dillard, Giggs gives us a &“masterly&” (The New Yorker) exploration of the natural world even as she addresses what it means to write about nature at a time of environmental crisis. With depth and clarity, she outlines the challenges we face as we attempt to understand the perspectives of other living beings, and our own place on an evolving planet. Evocative and inspiring, Fathoms &“immediately earns its place in the pantheon of classics of the new golden age of environmental writing&” (Literary Hub).General Lee's Army: From Victory to Collapse
By Joseph Glatthaar. 2009
"You would be surprised to see what men we have in the ranks," Virginia cavalryman Thomas Rowland informed his mother…
in May 1861, just after joining the Army of Northern Virginia. His army -- General Robert E. Lee's army -- was a surprise to almost everyone: With daring early victories and an invasion into the North, they nearly managed to convince the North to give up the fight. Even in 1865, facing certain defeat after the loss of 30,000 men, a Louisiana private fighting in Lee's army still had hope. "I must not despair," he scribbled in his diary. "Lee will bring order out of chaos, and with the help of our Heavenly Father, all will be well." Astonishingly, after 150 years of scholarship, there are still some major surprises about the Army of Northern Virginia. In General Lee's Army, renowned historian Joseph T. Glatthaar draws on an impressive range of sources assembled over two decades -- from letters and diaries, to official war records, to a new, definitive database of statistics -- to rewrite the history of the Civil War's most important army and, indeed, of the war itself. Glatthaar takes readers from the home front to the heart of the most famous battles of the war: Manassas, the Peninsula campaign, Antietam, Gettysburg, all the way to the final surrender at Appomattox. General Lee's Army penetrates headquarters tents and winter shanties, eliciting the officers' plans, wishes, and prayers; it portrays a world of life, death, healing, and hardship; it investigates the South's commitment to the war and its gradual erosion; and it depicts and analyzes Lee's men in triumph and defeat. The history of Lee's army is a powerful lens on the entire war. The fate of Lee's army explains why the South almost won -- and why it lost. The story of his men -- their reasons for fighting, their cohesion, mounting casualties, diseases, supply problems, and discipline problems -- tells it all. Glatthaar's definitive account settles many historical arguments. The Rebels were fighting above all to defend slavery. More than half of Lee's men were killed, wounded, or captured -- a staggering statistic. Their leader, Robert E. Lee, though far from perfect, held an exalted place in his men's eyes despite a number of mistakes and despite a range of problems among some of his key lieutenants. General Lee's Army is a masterpiece of scholarship and vivid storytelling, narrated as much as possible in the words of the enlisted men and their officers.Can't Buy My Love: How Advertising Changes the Way We Think and Feel
By Jean Kilbourne. 1999
"When was the last time you felt this comfortable in a relationship?"-- An ad for sneakers"You can love it without…
getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette adMany advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.The Nature of Technology: What It Is and How It Evolves
By W. Brian Arthur. 2009
“More than anything else technology creates our world. It creates our wealth, our economy, our very way of being,” says…
W. Brian Arthur. Yet despite technology’s irrefutable importance in our daily lives, until now its major questions have gone unanswered. Where do new technologies come from? What constitutes innovation, and how is it achieved? Does technology, like biological life, evolve? In this groundbreaking work, pioneering technology thinker and economist W. Brian Arthur answers these questions and more, setting forth a boldly original way of thinking about technology. The Nature of Technology is an elegant and powerful theory of technology’s origins and evolution. Achieving for the development of technology what Thomas Kuhn’s The Structure of Scientific Revolutions did for scientific progress, Arthur explains how transformative new technologies arise and how innovation really works. Drawing on a wealth of examples, from historical inventions to the high-tech wonders of today, Arthur takes us on a mind-opening journey that will change the way we think about technology and how it structures our lives. The Nature of Technology is a classic for our times.The Clean Hydrogen Economy and Saudi Arabia: Domestic Developments and International Opportunities (Routledge Explorations in Environmental Economics)
By Rami Shabaneh, Jitendra Roychoudhury, Jan Frederik Braun, Saumitra Saxena. 2024
This book provides a first-of-its-kind analysis of the emerging global hydrogen economy from the vantage point of one of the…
world’s biggest energy providers: Saudi Arabia. In 2021, and within the context of the Circular Carbon Economy framework, Saudi Arabia announced its goal to reach net-zero carbon emissions by 2060 and produce a substantial amount of clean hydrogen annually by 2030. The Kingdom is optimally situated geographically between the major demand markets in Europe and North Asia, from where it can leverage clean hydrogen exports as a potential tool to become a player of strategic importance and successfully diversify its economy under its Vision 2030 program. More broadly, the book charts a course for fossil fuel-exporting countries such as Saudi Arabia to carve a competitive position for themselves over the forthcoming decades using clean hydrogen as a catalyst for the energy transition.With contributions from global energy experts, the chapters in this book provide a multifaceted analysis of the "who," "what," "where," and "why" related to clean hydrogen development within and beyond Saudi Arabia. Collectively, the contributions analyze the countries and regions relevant to Saudi Arabia in terms of dedicated hydrogen policies, projects, and approaches that aim to incentivize production and demand in an increasingly carbon-constrained world. The book is a timely, unique and an indispensable resource for practitioners and students of energy, geopolitics, and climate policy working on hydrogen in academia, applied research, national government bodies, and international organizations.Experiencing and Envisioning Food: Designing for Change
By Ricardo Bonacho. 2024
Experiencing and Envisioning Food: Designing for Change contains papers on gastronomy, food design, sustainability, and social practices research as presented…
at the 3rd International Food Design and Food Studies Conference (EFOOD 2022, Lisbon, Portugal, 28-30 April 2022). The contributions explore potential solutions to current problems in the food system, and outline scenarios on the future of food and nutrition. The book aims at academics and professionals that interact with the food sector.The Costs of Climate Change Mitigation Innovations: A Pragmatic Outlook
By David S-K. Ting, Jacqueline A. Stagner. 2024
The notion that humanity may be too late to alter climate change could potentially lead to fear and therefore the…
advocacy of implementing radical strategies and/or hastening the execution of certain measures to the extreme. There is evidence that extensive and intensive implementation of some climate change solutions can significantly alter the environment and ecosystems in unintended ways. For example, the microclimate of a field in the proximity and downstream of a closely packed array of wind turbines can be noticeably altered by the modified lower atmospheric fluxes caused by the turbines, which can then negatively affect crop yields. Additionally, some studies have found that large-scale solar fields can result in the modulation of atmospheric circulation, leading to changes in regional precipitation. The Costs of Climate Change Mitigation Innovations: A Pragmatic Outlook provides a forum for discussion on the long-term consequences of various climate strategies. It promotes our striving toward minimizing the potential negative impact of new interventions by performing objective, holistic analyses. The bottom line is that we do not want today's solutions to become tomorrow’s problems.A Great Place to Have a War: America in Laos and the Birth of a Military CIA
By Joshua Kurlantzick. 2017
The untold story of how America&’s secret war in Laos in the 1960s transformed the CIA from a loose collection…
of spies into a military operation and a key player in American foreign policy.January, 1961: Laos, a tiny nation few Americans have heard of, is at risk of falling to communism and triggering a domino effect throughout Southeast Asia. This is what President Eisenhower believed when he approved the CIA&’s Operation Momentum, creating an army of ethnic Hmong to fight communist forces there. Largely hidden from the American public—and most of Congress—Momentum became the largest CIA paramilitary operation in the history of the United States. The brutal war lasted more than a decade, left the ground littered with thousands of unexploded bombs, and changed the nature of the CIA forever.With &“revelatory reporting&” and &“lucid prose&” (The Economist), Kurlantzick provides the definitive account of the Laos war, focusing on the four key people who led the operation: the CIA operative whose idea it was, the Hmong general who led the proxy army in the field, the paramilitary specialist who trained the Hmong forces, and the State Department careerist who took control over the war as it grew.Using recently declassified records and extensive interviews, Kurlantzick shows for the first time how the CIA&’s clandestine adventures in one small, Southeast Asian country became the template for how the United States has conducted war ever since—all the way to today&’s war on terrorism.Decoding Greatness: How the Best in the World Reverse Engineer Success
By Ron Friedman. 2021
National BestsellerFor readers of Outliers, Atomic Habits, and Deep Work, comes a game-changing approach to unlocking your greatness, using a…
secret strategy that&’s vaulted business titans and creative geniuses to the top of their profession.We&’ve long been taught there are two ways to succeed—either talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It&’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch your favorite film and grasp its narrative arc.&“Clear, concise, and backed by science&” (Daniel Pink, author of When), Decoding Greatness marries &“alluring stories and illuminating studies&” (Adam Grant, author of Think Again) of top performers—from Agatha Christie to Andy Warhol, Barack Obama, to Serena Williams—with groundbreaking research on pattern recognition and skill acquisition. You&’ll learn how to take apart acheivements you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas and products that are uniquely your own.Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, upgrading your skills, and sparking breakthrough ideas.Refinery Products and Product Improvement Processes (Petroleum Refining Technology Series)
By James G. Speight. 2024
This book focuses on the various refinery products, product improvement processes, and solvent processes that are used in the refining…
industry and the processes used in product improvement to ensure products meet sales specifications. This accessible book is written for engineers, scientists, students, and academics wanting an update on crude oil processing and insight into the direction of the industry.Key features:• Describes the development of technologies for a variety of feedstocks, including heavy feedstocks utilizing advanced pre-treatment processing and hydrotreating.• Presents the initial refining processes and prepares for the new changes and evolution of the industry, including the role of biomass in the future refinery. • Analyses catalyst deactivation mechanism for developing optimum technologies for processing feedstocks with low reactivity.• Includes an extensive glossary which will be beneficial for non-technical readers.