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Elon Musk
By Walter Isaacson. 2023
#1 New York Times bestseller From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate…
story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter. When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist. His father&’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child, prone to abrupt Jekyll-and-Hyde mood swings, with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive. At the beginning of 2022—after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth—Musk spoke ruefully about his compulsion to stir up dramas. &“I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,&” he said. It was a wistful comment, not a New Year&’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world&’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground. For two years, Isaacson shadowed Musk, attended his meetings, walked his factories with him, and spent hours interviewing him, his family, friends, coworkers, and adversaries. The result is the revealing inside story, filled with amazing tales of triumphs and turmoil, that addresses the question: are the demons that drive Musk also what it takes to drive innovation and progress?The Negotiator: A Memoir
By George J. Mitchell. 2015
Compelling, poignant, enlightening stories from former Senate Majority Leader George Mitchell about growing up in Maine, his years in the…
Senate, working to bring peace to Northern Ireland and the Middle East, and what he’s learned about the art of negotiation during every stage of his life.It’s a classic story of the American Dream. George Mitchell grew up in a working class family in Maine, experiencing firsthand the demoralizing effects of unemployment when his father was laid off from a lifelong job. But education was always a household priority, and Mitchell embraced every opportunity that came his way, eventually becoming the ranking Democrat in the Senate during the administrations of George H.W. Bush and Bill Clinton.Told with wit, frankness, and a style all his own, Senator Mitchell’s memoir reveals many insights into the art of negotiation. Mitchell looks back at his adventures in law and politics—including instrumental work on clean air and water legislation, the Iran-Contra hearings, and healthcare reform—as well as life after the Senate, from leading the successful Northern Ireland peace process, to serving as chairman of The Walt Disney Company, to heading investigations into the use of steroids in baseball and unethical activity surrounding the Olympic Games. Through it all, Senator Mitchell’s incredible stories—some hilarious, others tragic, all revealing—offer invaluable insights into critical moments in the last half-century of business, law, and politics, both domestic and international.In the Plex: How Google Thinks, Works, and Shapes Our Lives
By Steven Levy. 2011
&“The most interesting book ever written about Google&” (The Washington Post) delivers the inside story behind the most successful and…
admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business.Granted unprecedented access to the company, Levy disclosed that the key to Google&’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google&’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google&’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.In the Plex is the &“most authoritative…and in many ways the most entertaining&” (James Gleick, The New York Book Review) account of Google to date and offers &“an instructive primer on how the minds behind the world&’s most influential internet company function&” (Richard Waters, The Wall Street Journal).One Up on Wall Street: How To Use What You Already Know To Make Money in the Market (Irresistible Miniature Editionstm Ser.)
By Peter Lynch, John Rothchild. 1989
More than one million copies have been sold of this seminal book on investing in which legendary mutual-fund manager Peter…
Lynch explains the advantages that average investors have over professionals and how they can use these advantages to achieve financial success.America&’s most successful money manager tells how average investors can beat the pros by using what they know. According to Lynch, investment opportunities are everywhere. From the supermarket to the workplace, we encounter products and services all day long. By paying attention to the best ones, we can find companies in which to invest before the professional analysts discover them. When investors get in early, they can find the &“tenbaggers,&” the stocks that appreciate tenfold from the initial investment. A few tenbaggers will turn an average stock portfolio into a star performer. Lynch offers easy-to-follow advice for sorting out the long shots from the no-shots by reviewing a company&’s financial statements and knowing which numbers really count. He offers guidelines for investing in cyclical, turnaround, and fast-growing companies. As long as you invest for the long term, Lynch says, your portfolio can reward you. This timeless advice has made One Up on Wall Street a #1 bestseller and a classic book of investment know-how.Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
By Michael D'Antonio. 2006
Extensively researched and vividly written by Pulitzer Prize–winning journalist Michael D&’Antonio, Hershey is the fascinating story of the unique American…
visionary Milton S. Hershey.The name Hershey evokes many things: chocolate bars, the company town in Pennsylvania, one of America&’s most recognizable brands. But who was the man behind the name? In this compelling biography, Pulitzer Prize-winning journalist Michael D&’Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.Hershey, the son of a minister&’s daughter and an irresponsible father who deserted the family, began his career inauspiciously when the two candy shops he opened both went bankrupt. Undeterred, he started the Lancaster Caramel Company, which brought him success at last. Eventually he sold his caramel operation and went on to perfect the production process of chocolate to create a stable, consistent bar with a long shelf life...and an American icon was born.Hershey was more than a successful businessman—he was a progressive thinker who believed in capitalism as a means to higher goals. He built the world&’s largest chocolate factory and a utopian village for his workers on a large tract of land in rural Pennsylvania, and used his own fortune to keep his workers employed during the Great Depression. In addition, he secretly willed his fortune to a boys&’ school and orphanage, both of which now control a vast endowment.A Passion to Win
By Sumner Redstone, Peter Knobler. 2001
A titan of modern media, Sumner Redstone shares how he became the head of one of the world&’s great media…
empires and one of the richest men in the entertainment business.In one of the most fascinating and eye-opening business autobiographies written, Sumner Redstone shares the unvarnished story of how he overcame significant obstacles on his trek to build a vast media and entertainment engine.A Passion to Win gives a riveting look behind the scenes at the highly charged negotiations that won Redstone both Viacom and Paramount, revealing the intense business calculations and strong emotions of Redstone&’s head-to-head confrontations with adversaries such as Barry Diller and H. Wayne Huizenga.In a book that shows readers what it takes to win, Redstone shares the rollercoaster journey that led him to become the head of a wildly successful company and the mind behind the revolution of the video industry.The White Sharks of Wall Street: Thomas Mellon Evans and the Original Corporate Raiders
By Diana B. Henriques. 2000
It almost seems that Thomas Mellon Evans was a man so far ahead of his contemporaries that he had moved…
into the shadows before the full force of his business style had dawned on the rest of corporate America. At every step in his career, he was barging in where few would follow -- at first. But follow they did, at last." -- from the PrologueThe first in-depth portrait of the life and times of the trailblazing financier Thomas Mellon Evans -- the man who pursued wealth and power in the 1950s with a brash ruthlessness that forever changed the face of corporate America. Long before Michael Milken was using junk bonds to finance corporate takeovers, Thomas Mellon Evans used debt, cash, and the tax code to obtain control of more than eighty American companies. Long before investors began to lobby for "shareholder's rights," Evans was demanding that public companies be run only for their shareholders -- not for their employees, their executives, or their surrounding communities. To some, Evans's merciless style presaged much that is wrong with corporate life today. To others, he intuitively knew what was needed to keep America competitive in the wake of a global war. In The White Sharks of Wall Street, New York Times investigative reporter Diana Henriques provides the first biography of this pivotal figure in American business history. She also portrays the other pioneering corporate raiders of the postwar period, such as Robert Young and Louis Wolfson, and shows how these men learned from one another and advanced one another's takeover tactics. She relates in dramatic detail a number of important early takeover fights -- Wolfson's challenge to Montgomery Ward, Young's move on the New York Central Railroad, the fight for Follansbee Steel -- and shows how they foreshadowed the desperate battle waged by Tom Evans's son, Ned Evans, to keep the British raider Robert Maxwell away from his Macmillan publishing empire during the 1980s. Henriques also reaches beyond the business arena to tally the tragic personal cost of Evans's pursuit of success and to show how the family dynasty shattered when his sons were driven by his own stubbornness and pride to become his rivals. In the end, the battling patriarch faced his youngest son in a poignant battle for control at the Crane Company, the once-famous Chicago plumbing and valve company that Tom Evans had himself seized in a brilliant takeover coup twenty-five years earlier. The White Sharks of Wall Street is a fascinating portrait of an extraordinary man, whose career blazed across the sky and then sank into obscurity -- but not before he had provided the template for how American business would operate for the next four decades.Silent Cry: The True Story of Abuse and Betrayal of an NFL Wife
By Dorothy J. Newton. 2015
Raised near New Orleans as one of six children, Dorothy Newton was surrounded by abuse and poverty as she grew…
up. But she became the first in her family to graduate from college and moved out of poverty. She then began to live out her dreams in Dallas of a better home and life when she married celebrity superstar football player Nate Newton. She had gone from poverty to the pinnacle of success. She was married to a handsome, successful, famous professional athlete, who was a three time Super Bowl Champion and six time Pro-Bowler for the Dallas Cowboys.But all that glittered was not gold.Before long the relationship turned abusive. She found herself living in the world she thought she had escaped in her years growing up. The world did not see her suffering behind closed doors—she was betrayed, treated abusively, threatened continually. Dorothy was trapped with no one to talk to and nowhere to run. In this book Dorothy shares her experiences of pain, loss, survival, hope, recovery, and victory. A gripping story throughout, A Silent Cry is a testament to Dorothy&’s will to live and the peace that comes with hope in the God who sees and hears your tears—even when no one else does.The Negotiator: A Memoir
By George J. Mitchell. 2015
Compelling, poignant, enlightening stories from former Senate Majority Leader George Mitchell about growing up in Maine, his years in the…
Senate, working to bring peace to Northern Ireland and the Middle East, and what he’s learned about the art of negotiation during every stage of his life.It’s a classic story of the American Dream. George Mitchell grew up in a working class family in Maine, experiencing firsthand the demoralizing effects of unemployment when his father was laid off from a lifelong job. But education was always a household priority, and Mitchell embraced every opportunity that came his way, eventually becoming the ranking Democrat in the Senate during the administrations of George H.W. Bush and Bill Clinton.Told with wit, frankness, and a style all his own, Senator Mitchell’s memoir reveals many insights into the art of negotiation. Mitchell looks back at his adventures in law and politics—including instrumental work on clean air and water legislation, the Iran-Contra hearings, and healthcare reform—as well as life after the Senate, from leading the successful Northern Ireland peace process, to serving as chairman of The Walt Disney Company, to heading investigations into the use of steroids in baseball and unethical activity surrounding the Olympic Games. Through it all, Senator Mitchell’s incredible stories—some hilarious, others tragic, all revealing—offer invaluable insights into critical moments in the last half-century of business, law, and politics, both domestic and international.Rising Water: The Story of the Thai Cave Rescue
By Marc Aronson. 2019
The incredible true story of the twelve boys trapped with their coach in a flooded cave in Thailand and their…
inspiring rescue—as seen in Ron Howard's Thirteen Lives.On June 23, 2018, twelve members of the Wild Boars soccer team and their coach were exploring the Tham Luang cave complex in northern Thailand when disaster struck. A rainy season downpour flooded the tunnels, trapping them as they took shelter on a shelf of the dark cave. Eight days of searching yielded no signs of life, but on July 2 they were discovered by two British divers. The boys and their coach were eventually rescued in an international operation that took three days. What could have been a terrible tragedy became an amazing story of survival.Award-winning author Marc Aronson brings us the backstory behind how this astounding rescue took place. Rising Water highlights the creative thinking and technology that made a successful mission possible by examining the physical, environmental, and psychological factors surrounding the rescue. From the brave Thai Navy SEAL who lost his life while placing oxygen tanks along the passageways of the cave, to the British divers that ultimately swam the boys to safety, to the bravery of the boys and their coach, this is the breathtaking rescue that captivated the entire world.Perversion of Justice: The Jeffrey Epstein Story
By Julie K. Brown. 2021
The New York Times Bestseller“A gripping journalistic procedural… Spotlight meets Erin Brockovich.” —Michelle Goldberg, The New York Times“Julie K. Brown's important…
book offers not just a definitive account of the Epstein case, but a compelling window into her own experiences as a dogged reporter at a regional newspaper, facing off against powerful interests set against her reporting.” —Ronan Farrow, Pulitzer Prize-winning author of Catch and KillDauntless journalist Julie K. Brown recounts her uncompromising and risky investigation of Jeffrey Epstein's underage sex trafficking operation, and the explosive reporting for the Miami Herald that finally brought him to justice while exposing the powerful people and broken system that protected him.For many years, billionaire Jeffrey Epstein's penchant for teenage girls was an open secret in the high society of Palm Beach, Florida and Upper East Side, Manhattan. Charged in 2008 with soliciting prostitution from minors, Epstein was treated with unheard of leniency, dictating the terms of his non-prosecution. The media virtually ignored the failures of the criminal justice system, and Epstein's friends and business partners brushed the allegations aside. But when in 2017 the U.S Attorney who approved Epstein's plea deal, Alexander Acosta, was chosen by President Trump as Labor Secretary, reporter Julie K. Brown was compelled to ask questions.Despite her editor's skepticism that she could add a new dimension to a known story, Brown determined that her goal would be to track down the victims themselves. Poring over thousands of redacted court documents, traveling across the country and chasing down information in difficulty and sometimes dangerous circumstances, Brown tracked down dozens of Epstein's victims, now young women struggling to reclaim their lives after the trauma and shame they had endured.Brown's resulting three-part series in the Miami Herald was one of the most explosive news stories of the decade, revealing how Epstein ran a global sex trafficking pyramid scheme with impunity for years, targeting vulnerable teens, often from fractured homes and then turning them into recruiters. The outrage led to Epstein's arrest, the disappearance and eventual arrest of his closest accomplice Ghislaine Maxwell, and the resignation of Acosta. The financier's mysterious suicide in a New York City jail cell prompted wild speculation about the secrets he took to the grave-and whether his death was intentional or the result of foul play.Tracking Epstein’s evolution from a college dropout to one of the most successful financiers in the country—whose associates included Donald Trump, Prince Andrew, and Bill Clinton—Perversion of Justice builds on Brown's original award-winning series, showing the power of truth, the value of local reportage and the tenacity of one woman in the face of the deep-seated corruption of powerful men.Strange Stones: Dispatches from East and West
By Peter Hessler. 2013
Full of unforgettable figures and an unrelenting spirit of adventure, Strange Stones is a far-ranging, thought-provoking collection of Peter Hessler’s…
best reportage—a dazzling display of the powerful storytelling, shrewd cultural insight, and warm sense of humor that are the trademarks of his work.Over the last decade, as a staff writer for The New Yorker and the author of three books, Peter Hessler has lived in Asia and the United States, writing as both native and knowledgeable outsider in these two very different regions. This unusual perspective distinguishes Strange Stones, which showcases Hessler’s unmatched range as a storyteller. “Wild Flavor” invites readers along on a taste test between two rat restaurants in South China. One story profiles Yao Ming, basketball star and China’s most beloved export, another David Spindler, an obsessive and passionate historian of the Great Wall. In “Dr. Don,” Hessler writes movingly about a small-town pharmacist and his relationship with the people he serves.While Hessler’s subjects and locations vary, subtle but deeply important thematic links bind these pieces—the strength of local traditions, the surprising overlap between apparently opposing cultures, and the powerful lessons drawn from individuals who straddle different worlds.The Style Strategy: A Less-Is-More Approach to Staying Chic and Shopping Smart
By Nina Garcia. 2009
From Nina Garcia—fashion judge on Bravo’s hit Project Runway and the New York Times bestselling author of The One Hundred…
and The Little Black Book of Style—comes Style Strategy: a perfect primer on achieving the best fashion look possible, with a strong emphasis on saving money in the process.Country Driving: A Chinese Road Trip
By Peter Hessler. 2010
“Hessler has a marvelous sense of the intonations and gestures that give life to the moment.” —The New York Times…
Book ReviewFrom Peter Hessler, the New York Times bestselling author of Oracle Bones and River Town, comes Country Driving, the third and final book in his award-winning China trilogy. Country Driving addresses the human side of the economic revolution in China, focusing on economics and development, and shows how the auto boom helps China shift from rural to urban, from farming to business.Wall Street Meat: My Narrow Escape from the Stock Market Grinder
By Andy Kessler. 2004
Wall Street is a funny business. All you have is your reputation. Taint it and someone else will fill your…
shoes. Longevity comes from maintaining that reputation. Ask Jack Grubman, the All-Star telecom analyst from Salomon Smith Barney; uber-banker Frank Quattrone at CS First Boston; Morgan Stanley's Mary "Queen of the Net" Meeker; or Merrill Lynch's Henry Blodget.Well, they probably won't tell you anything. But have I got some great stories for you. Successful hedge fund manager Andy Kessler looks back on his years as an analyst on Wall Street and offers this cautionary tale of the intoxicating forces loose in the world of finance that overwhelmed sober analysis.Drinking with Strangers: Music Lessons from a Teenage Bullet Belt
By Butch Walker, Matt Diehl. 2011
Rolling Stone magazine called Butch Walker one of “America’s best singer-songwriters” and voted him a “Producer of the Year.” An…
American music industry giant, Walker has worked with some of today’s hottest talent, including Weezer, Katy Perry, Dashboard Confessional, Pink, Tommy Lee, Fall Out Boy, and The Donnas to name but a few. In his riveting memoir, Drinking with Strangers, Walker tells the fascinating story of his life and remarkable career, taking readers on a breakneck ride from his Georgia roots to the Hollywood music scene, and giving us a close up insider’s view of life behind closed recording studio doors.The Longevity Plan: Seven Life-Transforming Lessons from Ancient China
By John D. Day, Jane Ann Day, Matthew LaPlante. 2017
From a renowned Johns Hopkins- and Stanford-educated cardiologist at Intermountain Medical Center—a hospital system that President Obama has praised as…
an "island of excellence"—comes the story of his time living in Longevity Village in China, and the seven lessons he learned there that lead to a happy, healthy, long lifeAt forty-four, acclaimed cardiologist John Day was overweight and suffered from insomnia, degenerative joint disease, high blood pressure, and high cholesterol. On six medications and suffering constant aches, he needed to make a change. While lecturing in China, he’d heard about a remote mountainous region known as Longevity Village, a wellness Shangri-La free of heart disease, cancer, diabetes, obesity, dementia, depression, and insomnia, and where living past one hundred—in good health—is not uncommon.In the hope of understanding this incredible phenomenon, Day, a Mandarin speaker, decided to spend some time living in Longevity Village. He learned everything he could about this place and its people, and met its centenarians. His research revealed seven principles that work in tandem to create health, happiness, and longevity—rules he applied to his own life. Six months later, he’d lost thirty pounds, dropped one hundred points off his cholesterol and twenty-five points off his blood pressure, and was even cured of his acid reflux and insomnia. In 2014 he began a series of four-month support groups comprised of patients who worked together to apply the lessons of Longevity Village to their lives. Ninety-two percent of the participants were able to adhere to their plans and stay on pace to reach their health goals.Now Dr. Day shares his story and proven program to help you feel sharper, more motivated, productive, and pain-free. The Longevity Plan is not only a fascinating travelogue but also a practical, accessible, and groundbreaking guide to a better life.Burn Book
By Kara Swisher. 2024
From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who…
wanted to change the world but broke it instead.While tech titans bragged they would 'move fast and break things', Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Her consistent scoops drove one CEO to accuse her of "listening in the heating ducts" and for Facebook's Sheryl Sandberg to once say: 'It is a constant joke in the Valley when people write memos for them to say, "I hope Kara never sees this."'Burn Book is part memoir, part history and, most of all, a necessary recounting of tech's most powerful players. This is the inside story we've all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world.While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in the emerging field of tech. She was among the first to recognize the potential of the internet, accurately predicting that 'everything that could be digitized, would be digitized.' She went on to work for The Wall Story Journal, joining with Walt Mossberg to start the groundbreaking AllThingsD conference, as well as pioneering online tech sites.It's only a slight exaggeration to say Swisher has interviewed everyone. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, and Mark Zuckerberg are just a few who Swisher made sweat-figuratively and, in one famous case, literally.Despite the damage she chronicles, Swisher remains optimistic about tech's potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.Burn Book includes soaring tales of innovation and brilliant entrepreneurs, as well as Silicon Valley's much more complex history of striving, success, and failure. The book details how the commercial internet came into being and how, for all it has given the world, it now sits at the center of global power, creating a clear and present danger to humanity.Burn Book
By Kara Swisher. 2024
From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who…
wanted to change the world but broke it instead.While tech titans bragged they would 'move fast and break things', Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Her consistent scoops drove one CEO to accuse her of "listening in the heating ducts" and for Facebook's Sheryl Sandberg to once say: 'It is a constant joke in the Valley when people write memos for them to say, "I hope Kara never sees this."'Burn Book is part memoir, part history and, most of all, a necessary recounting of tech's most powerful players. This is the inside story we've all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world.While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in the emerging field of tech. She was among the first to recognize the potential of the internet, accurately predicting that 'everything that could be digitized, would be digitized.' She went on to work for The Wall Story Journal, joining with Walt Mossberg to start the groundbreaking AllThingsD conference, as well as pioneering online tech sites.It's only a slight exaggeration to say Swisher has interviewed everyone. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, and Mark Zuckerberg are just a few who Swisher made sweat-figuratively and, in one famous case, literally.Despite the damage she chronicles, Swisher remains optimistic about tech's potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.Burn Book includes soaring tales of innovation and brilliant entrepreneurs, as well as Silicon Valley's much more complex history of striving, success, and failure. The book details how the commercial internet came into being and how, for all it has given the world, it now sits at the center of global power, creating a clear and present danger to humanity.Wild Company: The Untold Story of Banana Republic
By Mel Ziegler, Patricia Ziegler. 2012
In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir…
from the founders of Banana Republic.With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that&’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic&’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as &“professional amateurs,&” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be &“the best catalogue of all time.&” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.