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A memoir from the cofounder of the nation&’s largest black-owned chain of bookstores. &“A candid testimony of struggle and achievement.&”… —Kirkus Reviews Never Stop is the wrenching memoir of Simba Sana, the cofounder and former leader of Karibu Books, a major indie-bookselling phenomenon and perhaps the most successful black-owned company in the history of the book industry. In this memoir, Sana reveals how his experience with Karibu jumpstarted his lifelong journey to better understanding himself, human nature, faith, and American culture—which ultimately helped him develop the powerful personal philosophy that drives his life today. Born Bernard Sutton in Washington, DC, Sana grew up in the cycle of poverty and violence that dominated inner-city life in the seventies and eighties. Sana&’s academic success got him into college, where his life increasingly embodied the contradictions that plagued his youth. Committed to self-improvement and self-discipline, he grew into a successful businessman while becoming an impassioned Black Nationalist and Pan-Africanist. He lived the corporate life at Ernst & Young by day while leading radical consciousness-raising groups by night. Building Karibu became Sana&’s opportunity to bind the disparate elements of his life together. Ultimately, though, the paradoxes in his identity and his accumulated emotional wounds confounded his effort to overcome his business reversals, and everything Sana built—his marriage, family, and business—was lost in an incredibly brief period of time. Sana had to rebuild his life—and his identity—and set out to do so in a way that focused principally on the meaning and importance of love. &“Hands down one of the best explorations into the Black male psyche I&’ve ever read.&” —Essence
Como primera biografía realizada sobre Bill Gates, este libro fue adaptado y publicado en varios países del mundo: EUA, China,… Japón, India, Corea del Sur, Israel, Hungría... Por largo tiempo considerado un superdotado, un genio de la tecnología, Bill Gates se volvió el hombre más rico del planeta gracias a sus software. Durante los años 2000, se convirtió en filántropo, persuadido de haber salvado a millones de vidas, especialmente en África. Sin embargo, él es objeto de mil controversias. Este libro, actualizado en 2020, busca hacer su parte de las cosas y dar toda la información para poder comprender lo que anima a esta personalidad fuera de lo común. Este libro cuenta sobre la juventud del superdotado de nombre Bill Gates, quien se vuelve un campeón de la informática en la escuela, la creación del primer BASIC para micro-ordenadores en 1975, luego la ascención de Microsoft, que haría de Bill el hombre más rico del planeta. Seguimos a Gates a través de mil peripecias: - Cómo un joven de 21 años logra persuadir al gigante IBM para sostener negocios con él. - La travesía del desierto de Windows duró 7 años hasta la victoria inesperada. - Cómo Gates tuvo éxito en imponerse sobre la inmensa mayoría del planeta con una mezcla de genio y de maniobras monopolísticas discutibles. - El juicio iniciado por el gobierno americano por abuso de posición dominante... - Cómo Gates finalmente encontró en Google y Apple una competencia que llegarían a igualar y sobrepasar a Microsoft. . Su progresiva conversión a lo humanitario con prioridades que llegaron a sorprender a sus contemporáneos. Este libro fue escrito por Daniel Ichbiah cuando era periodista especializado en las nuevas tecnologías, lo que lo llevo a encontrarse regularmente con Bill Gates. Siendo periodista desde 1986, Ichbiah tuvo la oportunidad de conocer a Gates en una época en la que tod
Le 4 vite di Steve Jobs Daniel Ichbiah N°1 nelle hit-parade di vendite nell’agosto del 2011. Nuova edizione 2016 aggiornata… «A trent’anni mi sono ritrovato sul lastrico. Licenziato brutalmente. La mia ragion d’essere non esisteva più. Ero a pezzi. Non me ne resi conto subito, ma la mia partenza forzata da Apple fu salutare…» Questa è la confessione di Steve Jobs fatta questa mattina di giugno del 2005 agli studenti dell’Università di Stanford. Riassumeva la maturazione che è lentamente avvenuta in lui. Cacciato da Apple come un sudicio nel 1985, Jobs ha effettuato un ritorno clamoroso dieci anni dopo producendo opere che hanno marcato la loro epoca come l’iPod, l’iPhone e l’iPad. Il CEO più ammirato del mondo, Steve Jobs ha spesso navigato controcorrente, spinto da una propria visione geniale e da una forza di convinzione fuori dal comune. Eppure, poteva anche sbagliarsi: è stato lui stesso ad aver quasi fatto fallire Apple nel 1984 dopo aver lanciato il Macintosh, imponendo delle scelte tecniche incoerenti! Le 4 vite di Steve Jobs racconta dell’infanzia turbolenta di Jobs, l’ascesa alla gloria dopo la fondazione di Apple, la sua disgrazia e il tentativo vano di vendetta seguito a un ritorno in apoteosi. Rivela anche mille sfaccettature inattese dell’artista fuori dalla norma che dirige Apple. * La sua ricerca di illuminazione in India * Il suo iniziale rifiuto di riconoscere la paternità a sua figlia Lisa * La sua storia con la cantante folk Joan Baez * La ricerca di sua madre che lo abbandonò alla nascita * Il tentativo di curare il suo cancro con una dieta vegetariana… A modo suo, Steve Jobs non ha smesso di voler cambiare il mondo, cambiare la vita… Un libro best-seller Pubblicato da Leduc Editions nell’aprile del 2011, Le 4 vite di Steve Jobs si è classificato n°1 di vendite nell�
Today, OPI is known as a global beauty icon, famous for its trend-setting colors and celebrity collaborations with the biggest… stars from film, television, music, and sports. But behind all the glamour is the little-known tale of OPI's unlikely origins-an intimate and inspiring story of a timid schoolgirl who arrives in this country with little money and no English and becomes the business leader known worldwide as "Suzi, the First Lady of Nails." Suzi reveals the events that led her family to flee Communist Hungary and eventually come to New York City in pursuit of the American dream
With unprecedented access, the veteran New York Times reporter and editorial writer who covered New York City and state politics… offers a revealing portrait of one of the richest and famously private/public figures in the country. Business genius, inventor, innovator, publisher, philanthropist, activist, and sly wit Michael Bloomberg.Michael Bloomberg’s life sounds like an exaggerated version of The American Story, except his adventures are real. From modest Jewish middle class (and Eagle Scout) to Harvard MBA to Salomon Brothers hot shot (where he gets “sent upstairs” and later fired) to creator of the machine that would change Wall Street and the rest of the world and make him a billionaire (a description by the author makes the invention clear to non-engineers). Randolph’s account of Bloomberg’s life and time reads almost like a novel, a quintessentially American story. She explains the “machine” he invented that gave and continues to give instant access to an infinite amount of information to bankers and investors on how, what, and where to invest, and how it changed the financial universe. Randolph recounts one day not long ago when the Bloomberg machine briefly blipped and the whole world’s financial marketplace came to a halt. Randolph recounts Mayor Bloomberg’s vigorous approach to New York city’s care—including his attempts at education reform, contract control, anti-smoking and anti-obesity campaigns, green climate control, and his political adventures with both aides and opponents. After a surprising third term as Mayor, Bloomberg returned to his business and doubles its already tremendous worth. The chapter that describes this is one of the most revealing of his temperament and energy and vision as well as how he spends his “private” time—private but convivial. Bloomberg’s philanthropies are education, anti-NRA, and supporting a cleaner environment. He is a moderate liberal in a time when that quality holds the future of the Democratic Party and the country to account.
In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée… Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today.In its infancy in the 1940s and 50s, the company comprised a handful of products, sold under a single brand in just a few prestigious department stores across the United States. Today, The Estée Lauder Companies constitutes one of the world’s leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products. It comprises more than 25 brands, whose products are sold in over 150 countries and territories. This growth and success was led by Leonard A. Lauder, Estée Lauder’s oldest son, who envisioned and effected this expansion during a remarkable 60-year tenure, including leading the company as CEO and Chairman.In this captivating personal account complete with great stories as only he can tell them, Mr. Lauder, now known as The Estée Lauder Companies’ “Chief Teaching Officer,” reflects on his childhood, growing up during the Great Depression, the vibrant decades of the post-World War II boom, and his work growing the company into the beauty powerhouse it is today. Mr. Lauder pays loving tribute to his mother Estée Lauder, its eponymous founder, and to the employees of the company, both past and present, while sharing inside stories about the company, including tales of cutthroat rivalry with Charles Revson of Revlon and others. The book offers keen insights on honing ambition, leveraging success, learning from mistakes, and growing an international company in an age of economic turbulence, uncertainty, and fierce competition.
The story of how Julian Van Winkle III, the caretaker of the most coveted cult Kentucky Bourbon whiskey in the… world, fought to protect his family's heritage and preserve the taste of his forebears, in a world where authenticity, like his product, is in very short supply. <p><p> As a journalist said of Pappy Van Winkle, "You could call it bourbon, or you could call it a $5,000 bottle of liquified, barrel-aged unobtanium." Julian Van Winkle, the third-generation head of his family's business, is now thought of as something like the Buddha of Bourbon - Booze Yoda, as Wright Thompson calls him. He is swarmed wherever he goes, and people stand in long lines to get him to sign their bottles of Pappy Van Winkle Family Reserve, the whiskey he created to honor his grandfather, the founder of the family concern. A bottle of the 23-year-old Pappy starts at $3000 on the internet. As Julian is the first to say, things have gone completely nuts. <p> Forty years ago, Julian would have laughed in astonishment if you'd told him what lay ahead. He'd just stepped in to try to save the business after his father had died, partly of heartbreak, having been forced to sell the old distillery in a brutal downturn in the market for whiskey. Julian's grandfather had presided over a magical kingdom of craft and connoisseurship, a genteel outfit whose family ethos generated good will throughout Kentucky and far beyond. There's always a certain amount of romance to the marketing of spirits, but Pappy's mission statement captured something real: "We make fine bourbon - at a profit if we can, at a loss if we must, but always fine bourbon." But now the business had hit the wilderness years, and Julian could only hang on for dear life, stubbornly committed to preserving his namesake's legacy or going down with the ship. <p> Then something like a miracle happened: it turned out that hundreds of very special barrels of whiskey from the Van Winkle family distillery had been saved by the multinational conglomerate that bought it. With no idea what they had, they offered to sell it to Julian, who scrambled to beg and borrow the funds. Now he could bottle a whiskey whose taste captured his family's legacy. The result would immediately be hailed as the greatest whiskey in the world - and would soon be the hardest to find. <p> But now, those old barrels were used up, and Julian Van Winkle faced the challenge of his lifetime: how to preserve the taste of Pappy, the taste of his family's heritage, in a new age? The amazing Wright Thompson was invited to be his wingman as he set about to try. The result is an extraordinary testimony to the challenge of living up to your legacy and the rewards that come from knowing and honoring your people and your craft. Wright learned those lessons from Julian as they applied to the honest work of making a great bourbon whiskey in Kentucky, but he couldn't help applying them to his own craft, writing, and his upbringing in Mississippi, as he and his wife contemplated the birth of their first child. May we all be lucky enough to find some of ourselves, as Wright Thompson did, in Julian Van Winkle, and in Pappyland. <p> <b>A New York Times Bestseller</b>
At 30, Duncan Bannatyne had no money and was enjoying life on the beaches of Jersey. He saw a story… of someone who had made himself a millionaire, and decided to do the same. Five years later he had done it, and now he is worth £168 million. <P><P>In this remarkable book, Bannatyne relives his colourful path to riches, from ice cream salesman to multi-millionaire, explaining how anyone could take the same route as he did - if they really want to. Hugely articulate, and with numerous fascinating and revealing stories to tell, this is an autobiography and a business book unlike any other - but then Bannatyne isn't like any other businessman, either.
The 2008 financial collapse, the expansion of corporate and private wealth, the influence of money in politics—many of Wall Street's… contemporary trends can be traced back to the work of fourteen critical figures who wrote, and occasionally broke, the rules of American finance. Edward Morris plots in absorbing detail Wall Street's transformation from a clubby enclave of financiers to a symbol of vast economic power. His book begins with J. Pierpont Morgan, who ruled the American banking system at the turn of the twentieth century, and ends with Sandy Weill, whose collapsing Citigroup required the largest taxpayer bailout in history. In between, Wall Streeters relates the triumphs and missteps of twelve other financial visionaries. From Charles Merrill, who founded Merrill Lynch and introduced the small investor to the American stock market; to Michael Milken, the so-called junk bond king; to Jack Bogle, whose index funds redefined the mutual fund business; to Myron Scholes, who laid the groundwork for derivative securities; and to Benjamin Graham, who wrote the book on securities analysis. Anyone interested in the modern institution of American finance will devour this history of some of its most important players.
Sonhando com a Rua da Esperança por Eder Holguin De viver nas ruas de Medelim, na Colômbia, para se tornar um empreendedor… de sucesso em Nova York De viver nas ruas de Medelim, na Colômbia, para se tornar um empreendedor de sucesso em Nova York Hoje, Eder é um empreendedor de sucesso de Nova York na indústria de mídia on-line e CEO de uma empresa de marketing digital. No entanto, quando criança, em meados dos anos 80, ele fugi de uma vida doméstica assustadora e acabou vivendo por anos nas ruas de Medelim, na Colômbia. Era uma existência arriscada, no que foi descrito nessa época como o "lugar mais perigoso da terra". Onde governantes internacionais de drogas como Pablo Escobar governavam, onde você poderia ser baleado por olhar para o cara errado da maneira errada. Sonhando com a Rua da Esperança é a história de como ele passou de morar nas ruas para se tornar um empreendedor de sucesso. O livro está na tradição clássica da maioridade e prova que, embora a vida possa ser feia e brutal, até os mais desfavorecidos podem superar as probabilidades e encontrar a felicidade, a sua própria Rua da Esperança. A narrativa avança e soa com autenticidade; muitas vezes é triste, chocante, mas, no final das contas, edificante e motivacional.
A thrilling new telling of the story of modern Canada's origins.The story of the Hudson's Bay Company, dramatic and adventurous… and complex, is the story of modern Canada's creation. And yet it hasn't been told in a book for over thirty years, and never in such depth and vivid detail as in Stephen R. Bown's exciting new telling. The Company started out small in 1670, trading practical manufactured goods for furs with the Indigenous inhabitants of inland subarctic Canada. Controlled by a handful of English aristocrats, it expanded into a powerful political force that ruled the lives of many thousands of people--from the lowlands south and west of Hudson Bay, to the tundra, the great plains, the Rocky Mountains and the Pacific northwest. It transformed the culture and economy of many Indigenous groups and ended up as the most important political and economic force in northern and western North America.When the Company was faced with competition from French traders in the 1780s, the result was a bloody corporate battle, the coming of Governor George Simpson--one of the greatest villains in Canadian history--and the Company assuming political control and ruthless dominance. By the time its monopoly was rescinded after two hundred years, the Hudson's Bay Company had reworked the entire northern North American world.Stephen R. Bown has a scholar's profound knowledge and understanding of the Company's history, but wears his learning lightly in a narrative as compelling, and rich in well-drawn characters, as a page-turning novel.
Featuring an introduction by President Jimmy CarterThe Home Depot cofounder and owner of the NFL's Atlanta Falcons and MLS's Atlanta… United shares a vision and a roadmap for values-based business. Arthur M. Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities. In fact, in 2001, The Home Depot was voted America's most socially responsible company. Blank left The Home Depot that same year with a burning question: Could the values and culture that made that company great be replicated? Good Company takes readers inside the story of how he did just that-turning around a struggling NFL team, rebooting a near-bankrupt retail chain, building a brand-new stadium, revitalizing a blighted neighborhood, launching a startup soccer club, and more. "When good companies put the wellbeing of their customers, their associates, and their communities first, financial success will follow," Blank writes. "The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value-for the company, for the customer, and for the community."
&“Vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel&” (Ken Auletta) ꟷ the… inside story of WeWork and its CEO, Adam Neumann, which tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history In its earliest days, WeWork promised the impossible: to make the American work place cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness." Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork&’s CEO built and grew his company along with Neumann&’s relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools. Culminating in a day-by-day account of the five weeks leading up to WeWork&’s botched IPO and Neumann&’s dramatic ouster, Wiedeman exposes the story of the company&’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump&’s first term, and also offers a sober reckoning with its fallout as a new era begins.
Don&’t let anyone crush your dreams! Whatever you want to achieve, no matter how hard it might seem, you owe… it to yourself to read this book.Undaunted will inspire you to move past your fears and defy the doubters. It doesn&’t matter whether you feel confident; it matters what you actually do.Author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time and has been named one of InStyle&’s Badass 50, Fast Company&’s Most Creative People in Business, Fortune&’s Most Powerful Women Entrepreneurs and EY Entrepreneur of the Year for Northern California.Undaunted is a rare opportunity to gain insights and proven advice unlike anything you&’ll find in the conventional business press. Kara combines real honest stories from her life with observations that might just change how you think about your own.Whether you want to get healthy, start a company, break an addiction, find a new career or just grow in life, Undaunted will inspire you to just go for it and help you find the courage to get there.As she started to achieve her goals, Kara found herself being called &“fearless&”, &“confident&” and even &“unstoppable,&” but nothing could be further from the truth. In Undaunted she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves.Her secret? Be Undaunted. Deal with your fears. Move forward despite uncertainty. Turn criticism into motivation. Just go for it!Setbacks will come, but Kara shows you can learn from failures and frustrations and keep advancing toward your true purpose. What if not having &“the right&” credentials or vast industry experience was the secret to making things happen? And what if we didn&’t let our fear of failure stop us?Part autobiography, part business memoir and lots of insights on self-development, Undaunted offers inspiring stories that impart lessons that any reader can apply to their own path. While most motivational business and life books try to offer quick fixes, Undaunted focuses on long-term success, showing you how to take control of breaking down barriers and moving forward. Undaunted won&’t solve your problems and challenges. You will. But it will help you see through other&’s experiences that it&’s possible to do so.Accept your fears, but decide to be Undaunted.
Thalhimers was founded in Richmond in 1842 by German Jewish immigrant William Thalhimer as a humble dry goods store. It… expanded over the years to become a 26-store chain across the Southeast under the leadership of William's great-grandson, William B. Thalhimer Jr. It boasted the latest in clothing, shoes, and accessories for the entire family, the most modern of housewares, and gourmet foods and baked goods, including the iconic six-layer chocolate cake. Through decades of dramatic political and social change, Thalhimers stood strong, guided by the overarching philosophies of honesty, integrity, quality, and service. Loyal and devoted employees were the heart of Thalhimers, becoming part of the extended Thalhimer family. Sadly, in 1992, as a result of retail consolidation, the Thalhimer name was dropped and the flagship downtown Richmond store closed. A 150-year legacy ended, leaving behind cherished memories, stories, and images.
Meet the LGBTQ+ dealmakers, trailblazers, and glass-ceiling breakers in business, politics, and beyond.The people who are creating national public policy,… running billion-dollar tech enterprises, and winning Olympic medals. Andrew Gelwicks interviews the leaders who have forged their own paths and changed the world. From Troye Sivan to Margaret Cho, George Takei to Billie Jean King, Shangela to Adam Rippon, each person credits their queer identity with giving them an edge in their paths to success. Their stories brim with the hard-won lessons gained over their careers. With variances in age, background, careers, and races, key themes shine through: Channeling anger in a positive way -- using it as rocket fuel to succeedLeveraging your difference to beget new ideas and strategiesBridging generational gapsAccessing resources to conquer crippling denial, internalized homophobia, and doubtThe power of the Internet as a tool of self-discoveryUsing your sensitivity and attunement to read the room, deciding when to fit in and when to stand outFinding a queer tribe and learning to help and lean on one anotherCollecting incisive, deeply personal conversations with LGBTQ+ trailblazers about how they leveraged the challenges and insights they had as relative outsiders to succeed in the worlds of business, tech, politics, Hollywood, sports and beyond, The Queer Advantage celebrates the unique, supercharged power of queerness.
In this revelatory memoir, the former CEO of Sonic challenges established thinking, offering counterintuitive career advice essential for every professional… at all levels, whether you're just starting out or in the middle of your career.In his bestselling Outliers, Malcolm Gladwell introduced readers to the 10,000-hour rule—the foundation of success in any endeavor. But as Clifford Hudson reveals, there are serious pitfalls to this rule. What happens to those who spend years trying to achieve something that doesn’t quite pan out? Do you really have to grind down the same path for many years, sacrificing priorities to become successful? In this thought-provoking memoir, Hudson asks whether or not mastery is even necessary to succeed. Most people don't need to be experts in their field. Yes, the successful know more than the average person about a particular topic, and they often possess a better-than-average ability with a particular skillset; but not everyone who is successful is an expert, he makes clear.More importantly, in today’s technology-driven environment, change is the only constant, including the nature of work and the skills required to do it. Over-investing in expertise is often riskier than learning to be adaptive and open to new knowledge, ideas, and skills. Experience can also lead to overconfidence. And yet we continue to deeply value the expertise ideal. In Master of None, Hudson turns expertise on its head and shows that by embracing variety and becoming more versatile, anyone can succeed and become more open to different opportunities in life. To do so, he provides three basic rules that will see any professional through: Don't plan, exploreDon't specialize, generalizeDon't keep your head down, turn it up toward opportunity Groundbreaking and thought provoking, Master of None is a new way forward to help businesses and professionals at all levels thrive.
A unique insider's guide to turning risk into opportunityIn business, everyone can see the first bounce of the ball. It… is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.
&“A tour de force . . . a top-notch study of a powerful couple negotiating the shifting socioeconomic world of the New South and… early corporate America.&”—Journal of American History Separately they were formidable—together they were unstoppable. Despite their intriguing lives and the deep impact they had on their community and region, the story of Richard Joshua Reynolds and Katharine Smith Reynolds has never been fully told. Now Michele Gillespie provides a sweeping account of how R. J. and Katharine succeeded in realizing their American dreams. From relatively modest beginnings, R. J. launched the R. J. Reynolds Tobacco Company, which would eventually develop two hugely profitable products, Prince Albert pipe tobacco and Camel cigarettes. His marriage in 1905 to Katharine Smith, a dynamic woman thirty years his junior, marked the beginning of a unique partnership that went well beyond the family. As a couple, the Reynoldses conducted a far-ranging social life and, under Katharine&’s direction, built Reynolda House, a breathtaking estate and model farm. Katharine and R. J. Reynolds &“is an engrossing study of a power couple extraordinaire . . . Telling us much about an unusual relationship, Michele Gillespie also provides a new way to understand how the post-Reconstruction New South elite helped construct business structures, social relations, and racial hierarchies. The result is an important addition to our understanding of the industrial South in the North Carolina Piedmont heartland&” (William A. Link, author of The Paradox of Southern Progressivism). &“Ms. Gillespie uses Katharine&’s life and work as a kind of prism through which to view the prejudices and predilections of Southern culture in the 1910s and 1920s.&”—The Wall Street Journal
Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry.Harold Burson,… described by PR Week as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The 96-year-old founder of PR giant Burson-Marsteller has had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm.In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents.By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crises,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this a priceless and fascinating guide for professionals in any industry.Public relations is practiced not only by every institution, but also by every individual. Throughout his ground-breaking career, which Burson describes as “a series of defining moments,” Burson set standards for corporate and individual behavior, insisting upon corporate social responsibility, product excellence, and unabated integrity. His legacy has shaped generations, and will shape many more to come.