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Too broke or broken, too old or young, too stressed or busy to make your dreams reality? Join Shaun King…
and walk the transformative path to overcoming adversity and achieving success as he reveals practical steps to a life of unlimited possibility.Have you lost a job that you loved, or never even gotten the chance to start? Are you in a rut of mediocre, status-quo living, too tired and stressed to find a way out? Do you wonder whatever happened to the dreams you once dared to dream? Shaun King has been there, and he wants you to know that it’s not too late. Shaun knows firsthand what it’s like to see your dreams fade away right before your eyes; he’s lived through brutal spinal surgeries, had to survive on food stamps, worked four jobs at once, and he nearly died in a car accident that required over 400 stitches on his face alone. But he’s also emerged stronger and overcome the odds to become a successful businessman, social media pioneer, and humanitarian. Now he wants you to know that you can still take the dreams God has placed in your heart, craft them into goals, and actually make those goals into your reality. In an entertaining and conversational style, Shaun King shares the trials, research, and years of practice that have helped him form practical principles and effective strategies for overcoming adversity and achieving success. He encourages you to grasp the truth that your life has more potential than you understand; you just need to face your weakest points and unlock that potential.By Evan D. Fraser, Andrew Rimas. 2010
We are what we eat: this aphorism contains a profound truth about civilization, one that has played out on the…
world historical stage over many millennia of human endeavor. Using the colorful diaries of a sixteenth-century merchant as a narrative guide, Empires of Food vividly chronicles the fate of people and societies for the past twelve thousand years through the foods they grew, hunted, traded, and ate—and gives us fascinating, and devastating, insights into what to expect in years to come. In energetic prose, agricultural expert Evan D. G. Fraser and journalist Andrew Rimas tell gripping stories that capture the flavor of places as disparate as ancient Mesopotamia and imperial Britain, taking us from the first city in the once-thriving Fertile Crescent to today’s overworked breadbaskets and rice bowls in the United States and China, showing just what food has meant to humanity. Cities, culture, art, government, and religion are founded on the creation and exchange of food surpluses, complex societies built by shipping corn and wheat and rice up rivers and into the stewpots of history’s generations. But eventually, inevitably, the crops fail, the fields erode, or the temperature drops, and the center of power shifts. Cultures descend into dark ages of poverty, famine, and war. It happened at the end of the Roman Empire, when slave plantations overworked Europe’s and Egypt’s soil and drained its vigor. It happened to the Mayans, who abandoned their great cities during centuries of drought. It happened in the fourteenth century, when medieval societies crashed in famine and plague, and again in the nineteenth century, when catastrophic colonial schemes plunged half the world into a poverty from which it has never recovered. And today, even though we live in an age of astounding agricultural productivity and genetically modified crops, our food supplies are once again in peril. Empires of Food brilliantly recounts the history of cyclic consumption, but it is also the story of the future; of, for example, how a shrimp boat hauling up an empty net in the Mekong Delta could spark a riot in the Caribbean. It tells what happens when a culture or nation runs out of food—and shows us the face of the world turned hungry. The authors argue that neither local food movements nor free market economists will stave off the next crash, and they propose their own solutions. A fascinating, fresh history told through the prism of the dining table, Empires of Food offers a grand scope and a provocative analysis of the world today, indispensable in this time of global warming and food crises.By Henry Mintzberg. 1994
In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press…
that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically. Mintzberg traces the origins and history of strategic planning through its prominence and subsequent fall. He argues that we must reconceive the process by which strategies are created -- by emphasizing informal learning and personal vision -- and the roles that can be played by planners. Mintzberg proposes new and unusual definitions of planning and strategy, and examines in novel and insightful ways the various models of strategic planning and the evidence of why they failed. Reviewing the so-called "pitfalls" of planning, he shows how the process itself can destroy commitment, narrow a company's vision, discourage change, and breed an atmosphere of politics. In a harsh critique of many sacred cows, he describes three basic fallacies of the process -- that discontinuities can be predicted, that strategists can be detached from the operations of the organization, and that the process of strategy-making itself can be formalized. Mintzberg devotes a substantial section to the new role for planning, plans, and planners, not inside the strategy-making process, but in support of it, providing some of its inputs and sometimes programming its outputs as well as encouraging strategic thinking in general. This book is required reading for anyone in an organization who is influenced by the planning or the strategy-making processes.By Harry S. Dent Jr.. 2006
For over fifteen years, New York Times bestselling author Harry S. Dent, Jr., has been uncannily accurate in predicting the…
financial future. In his three previous works, Dent predicted the financial recession of the early nineties, the economic expansion of the mid-nineties, and the financial free-for-all of 1998-2000.The Next Great Bubble Boom -- part crystal ball, part financial planner -- offers a comprehensive forecast for the next two decades, showing new models for predicting the future behavior of the economy, inflation, large- and small-cap stocks, bonds, key sectors, and so on. In taking a look at past booms and busts, Dent compares our current state to that of the crash of 1920-21, and the years ahead of us to the Roaring Twenties. Dent gives advice on everything from investment strategies to real estate cycles, and shows not only how bright our future will be but how best to profit from it.Dent gives us all something to look forward to, including:The Dow hitting 40,000 by the end of the decade The Nasdaq advancing at least ten times from its October 2001 lows to around 13,500, and potentially as high as 20,000 by 2009 Another strong advance in stocks in 2005, with a significant correction into around September/October 2006 The Great Boom resurging into its final and strongest stage in 2007, and even more fully in 2008, lasting until late 2009 to early 2010Dent's amazing ability to track and forecast our financial future is renowned, and here he takes that ability to the next level, showing not only what our economy will look like but also how it will affect us as individuals, as organizations, and as a culture. From the upcoming wealth revolution to the essential principles of entrepreneurial success, the book describes a new society where economic and philanthropic development go hand in hand. In The Next Great Bubble Boom, Dent shows not only how the economic growth of the late 1990s was a prelude to the true great boom right around the corner but how all of us can reap its benefits.By A. R. Bernard. 2006
If money doesn't buy happiness, what does? From the founder and spiritual leader of the 28,000-member New York Christian Cultural…
Center comes a powerful tool that can help anyone escape the grip of negativity and achieve the spiritual prosperity that can come only with discipline and wisdom.Drawing on scripture, common sense, and inspirational quotes from an army of luminaries that includes Billy Graham, Mother Theresa, Quincy Jones, and Rick Warren, Happiness Is... explains what happiness is, how to find it, and how to keep it. "Happiness isn't a commodity that can be purchased in a store" counsels Bernard. "It's a by-product of the way you choose to live and the things you choose to think."Happiness Is... teaches you not to worry about things you can't control and instead inspires you to use the talents that God has already given you to lead a purposeful, principled life. Are you ready to celebrate your life today? God's love for you is infinite. Accept it joyfully...and be happy now.For more than a decade, Marion Jones was hailed as the “the fastest woman on the planet.” At the 2000…
Olympic Games in Sydney, Australia, she became the first woman ever to win five medals at one Olympics. That same year, the Associated Press and ESPN named her Athlete of the Year. She was on the cover of Vogue and Time. She seemed to have it all—fame, fortune, talent, and international acclaim. Now she is a convicted felon.The trouble started in 2003 when she lied to federal agents about her use of a performance-enhancing drug and her knowledge of a check fraud scam. In 2007, no longer able to live with the lies, she admitted the truth. In a sad end to what seemed like a storybook career, she was stripped of her medals, and her track-and-field records were wiped from the books.She was incarcerated at Carswell federal prison in Fort Worth, Texas—a prison known for its violence and abuse. While there, she kept herself in shape and her sanity intact by running on a dirt track and a treadmill in the prison’s improvised weight room. But her imprisonment was not the end for Marion Jones. In fact, it marked a new beginning. She is now using her story to change the lives of people the world over and inspire others who, like her, face obstacles that seem insurmountable.On the Right Track is the candidly told story of how Marion came to grips with her lies and the consequences of her actions, and how she found meaning in all of it. What she tells her children and has now applied to her own life is that when you make a mistake, you admit it, you accept the consequences, you move on, you make the wrong a right. She teaches her children and others to take a break and pause before making impulsive and potentially harmful decisions.At the heart of this book are real issues that we all face: learning to grow through pain; making decisions that will help us far into the future; overcoming failure and discouragement; and applying practical principles that point the way to personal and spiritual breakthrough.By Rajeev Peshawaria. 2011
How did Alan Mulally––an outsider to the auto industry—lead such a spectacular turnaround at Ford? How did Morgan Stanley CEO…
John Mack keep his company from imploding even as Lehman Brothers collapsed? What is it that enables such extraordinary leaders to galvanize their talents and energy, as well as the talents and energy of those who work for them, to achieve superior performance no matter what challenges they face? Rajeev Peshawaria has spent more than twenty years working alongside top executives at Fortune 500 companies and training them in leadership, including as Global Director of Leadership Development programs at American Express, as Chief Learning Officer at both Morgan Stanley and Coca-Cola, and as one of the founding members of the renowned Goldman Sachs leadership development program known as Pine Street. He knows precisely what makes the difference between those who are simply bosses and those who are superior leaders, and between those who continue to rise to the top levels and those who get stuck along the way.In this lively and remarkably empowering book, Peshawaria offers readers the opportunity to experience the highest level of leadership training available in the world. Introducing the three core principles he has observed are the foundation of the best leadership––that great leaders clearly define their purpose and values; that nobody can motivate another person because everyone comes premotivated; and that a leader’s job is not to directly produce results but to create the conditions that will harness the energy of others—he details his unique and proven program for achieving leadership excellence. Sharing a wealth of illuminating stories, from those of Mulally’s achievement at Ford and Mack’s at Morgan Stanley, to how Harvey Golub and Ken Chenault successfully restored American Express to long-term sustainable growth, how Neville Isdell turned the Coca-Cola Company around, and the continuing prowess of Jeff Bezos in growing Amazon.com, he first reveals how extraordinary leaders marshal and sustain the level of energy in themselves that is required and how they enlist a core group of proficient co-leaders. He then outlines how to harness the energy and talents of those at all levels of an organization, igniting their motivation by following his RED guidelines for addressing their core needs concerning their Role, their work Environment, and their career Development. Finally, he introduces his unique Brains, Bones, and Nerves framework for: developing a clear strategy for competitive advantage (the Brains); crafting an optimal organizational structure (the Bones); and fostering a highly cooperative and motivated company culture (the Nerves). Filled with specific tips about the vital questions to ask and simple but powerful steps to follow, Too Many Bosses, Too Few Leaders is a manager’s essential tool kit for long-term superior performance.By Marcus Buckingham. 2007
Marcus Buckingham&’s books have guided millions to become top performers in everything they do by focusing on their strengths. In…
Go Put Your Strengths to Work, a Wall Street Journal bestseller, Buckingham will show you how to hone and apply your strengths for maximum success in your career.Research data show that most people do not come close to making full use of their assets at work—in fact, only seventeen percent of the workforce believe they use all of their strengths on the job. Go Put Your Strengths to Work aims to change that through a six-step, six-week experience that will reveal the hidden dimensions of your strengths. Buckingham shows you how to seize control of your assets and rewrite your job description under the nose of your boss. You will learn:-Why your strengths aren't “what you are good at” and your weaknesses aren’t “what you are bad at.” -How to use the four telltale signs to identify your strengths. -The simple steps you can take each week to push your time at work toward those activities that strengthen you and away from those that don’t. -How to talk to your boss and your colleagues about your strengths without sounding like you’re bragging and about your weaknesses without sounding like you’re whining. -The fifteen-minute weekly ritual that will keep you on your strengths path your entire career.With structured exercises that will become part of your regular workweek and proven tactics from people who have successfully applied the book's lessons, Go Put Your Strengths to Work will arm you with a radically different approach to your work life. As part of the book's program you'll take an online Strengths Engagement Track, a focused and powerful gauge that has proven to be the best way to measure the level of engagement of your strengths or your team's strengths. You can also download the first two segments of the renowned companion film series Trombone Player Wanted.Go Put Your Strengths to Work will open up exciting uncharted territory for you and your organization. Join the strengths movement and thrive.By Chonda Pierce. 2007
A refreshingly honest and witty exploration of one woman&’s journey through depression. For many, depression is associated with shame and…
humiliation—even a lack of faith. But Laughing in the Dark is like getting genuine advice from a kind friend. And in her words you&’ll find hope and renewed confidence that will guide you through your own darkness and into the light.- If you are currently suffering from depression—this book will help you realize you&’re not alone. - If you have a loved one dealing with depression—this book will help you understand. - If you are a mental health professional—you now have a new tool to encourage your clients.Along with the humor, Chonda Pierce shares practical insight, biblical teaching, emotional support, and sympathetic concern. Whether you&’ve experienced depression in your own life or in the life of someone you love, this friend has something to offer you: help, hope and, believe it or not, plenty of laughter.By Ben Finkelstein. 2006
Until now, there has never been a book to help public fund managers direct fixed-income portfolios while simultaneously balancing politics,…
or the need to preserve principal, with economics, or the need to optimize income. The Politics of Public Fund Investing approaches public fund management from the lay perspective, providing much-needed guidance to modify Wall Street strategies to serve the needs of Main Street. If you manage a public fund, if you are an elected official, or if you oversee a portfolio for a foundation or an endowment, you know the traditional money management strategy used every day on Wall Street doesn't necessarily apply to your situation. For you, investing isn't simply about economics. Wall Street strategies do not take into account election cycles, political risk factors, or the unique performance assessments public funds must undergo. When Wall Street builds a portfolio, it doesn't need to consider the opinions and desires of a wide variety of constituents, and the management of the portfolio's performance doesn't carry the same level of career risk. This groundbreaking book is the first resource ever available to the stewards of public fund investing entrusted with the responsibility to make financial decisions in this unique environment. The Politics of Public Fund Investing shows readers how to evaluate and measure their funds' performance through specific techniques, standards, and procedures. It begins by addressing the key differences between Wall Street and Main Street, explaining which methods of Wall Street are unsuited to public fund management and why. The book provides a framework for moving from a static investment policy to a dynamic investment plan, making the important distinction between what is "legal" in terms of policy and what is "suitable" in terms of the objectives of the stakeholders. The book goes on to propose exceptional and beneficial insights into appraising a fund's performance along with providing a four-step process to build a politically correct portfolio. Finally, it shows how to be safe and optimize income within the constraints of acceptable risk. Based on years of experience and invaluable research, The Politics of Public Fund Investing is an innovative, compelling, and much-needed guide to navigating the complex territory where the political environment meets public investing.By Mark Hanby, Roger Roth Sr.. 2013
Discover the twelve spiritual keys that unlock divine portals between heaven and earth in this profound book offering wisdom for…
a new vision of life.In this amazing book, Dr. Mark Hanby shares twelve spiritual keys that will open the doors to God&’s miraculous intervention into life here on earth. Based on years of his own personal experience and the testimony of other amazed believers, Hanby opens his life and ministry to share these easily accessible but precious keys.God&’s blessings are waiting for you—He desires to rain them down in abundant living. As you step out in faith—expecting God to meet you right where you are—you will discover the amazing world of God&’s outpouring.By Karol Ladd. 2009
Life is unpredictable and often doesn't turn out as we'd planned. The things that matter most to us -- marriages,…
children, careers, families, and friends -- sometimes fall apart and leave us only with deflated dreams. Whether you're struggling with the big issues of life or simply overwhelmed by the demands of every single day, Karol Ladd's powerful biblical principles will give you the help you need. In this book, you will discover how to redefine your unexpected life, and you'll learn concrete skills that will help you move past simply surviving and into a thriving life that is lived passionately and with joy. New purpose and hope await you just beyond the cover of this book.By David A. Aaker, Erich Joachimsthaler. 2000
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of…
the brand revolution—brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture—as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:--Create and elaborate brand identities (what should the brand stand for)--Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets--Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter--Use the Internet and sponsorship to make brands resources work more effectively--Address the four imperatives of global brand managementLike David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.By Max Lucado, Philip Yancey, Richard Foster, Henry Cloud. 2007
Stop Breathe Listen Be Still In a world that moves too fast and places little value on quiet times, the…
practice of contemplative prayer offers rest to your soul and invites God's presence into your life. This thoughtful book, inspired by the best-selling DVD of the same name, invites you into the joy and peace that can be found in the age-old practice of contemplative prayer and features writings from some of today's most highly respected authors and speakers, including: Max Lucado Dr. Henry Cloud Philip Yancey Michelle McKinney Hammond Richard Foster Dallas Willard Dr. Calvin Miller Ken Gire In these pages you will be introduced to the practice of lectio divina, which simply means "sacred reading." Using Scripture and silence, you will learn to invite God's presence and direction into your life through the thirty-one meditations in this beautifully illustrated book. You don't have to be a scholar or a saint to experience contemplative prayer or enjoy God's divine companionship. As you walk through these thirty-one days, you will grow daily into a deeper, more satisfying prayer life with God. Open the book. Be still. Find rest for your soul. Compiled by Amy and Judge Reinhold.By Jeff Helton, Lora Helton. 2013
Transform your marriage with this revitalizing relationship guide that challenges couples to answer important questions together and grow in mutual…
understanding.In our modern, fast-paced society, it is easy for couples to drift apart and suddenly find their marriages in need of serious help. If this sounds familiar, then Pastor Jeff Helton and his wife Lora have a challenge for you: sit down once a week with your spouse to answer a question together. It could be something as simple as “What makes you laugh out loud?” or as deep and challenging as “If you had one day left on earth, what would you say to your spouse?” or “Are you satisfied with our level of physical intimacy?”The 50 Fridays Marriage Challenge is a fun book specifically designed to spark open and honest conversation between partners at any stage of married life. Each short chapter includes an engaging question, a brief message, an encouraging quote, a Bible scripture, and a prayer. The short messages bring hope to rocky marriages by providing a safe, gentle space for discussing important matters, such as communication, conflict, in-laws, finances, children, sex, and much more.By taking the 50 Fridays Marriage Challenge, husbands and wives will find that their Friday evening talks—whether they laugh together, delve deep into the topic at hand, or plan and dream for the future—may be the only time they spend in close conversation that doesn’t involve the kids, the checking account, or who took out the trash. Spend a few precious moments together once a week with this book, and you will ultimately see your marriage transformed.By Matt Mason. 2008
It started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made…
the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time. In The Pirate's Dilemma, VICE magazine's Matt Mason -- poised to become the Malcolm Gladwell of the iPod Generation -- brings the exuberance of a passionate music fan and the technological savvy of an IT wizard to the task of sorting through the changes brought about by the interface of pop culture and innovation. He charts the rise of various youth movements -- from pirate radio to remix culture -- and tracks their ripple effect throughout larger society. Mason brings a passion and a breadth of intelligence to questions such as the following: How did a male model who messed with disco records in the 1970s influence the way Boeing designs airplanes? Who was the nun who invented dance music, and how is her influence undermining capitalism as we know it? Did three high school kids who remixed Nazis into Smurfs in the 1980s change the future of the video game industry? Can hip-hop really bring about world peace? Each chapter crystallizes the idea behind one of these fringe movements and shows how it combined with technology to subvert old hierarchies and empower the individual. With great wit and insight -- and a cast of characters that includes such icons as the Ramones, Andy Warhol, Madonna, Russell Simmons, and 50 Cent -- Mason uncovers the trends that have transformed countercultural scenes into burgeoning global industries and movements, ultimately changing our way of life.By Bernd Schmitt, Alex Simonson. 1997
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any…
of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.By William H. Davidow. 1986
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing…
that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win.Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal.The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.By Karen R. Koenig. 2009
From a therapist and expert in emotional eating, the first book to explore the link between weight gain and women…
who do too much, complete with proven techniques for dropping pounds. Many women put too much on their plates, both literally and figuratively. In Nice Girls Finish Fat, psychotherapist Karen R. Koenig explains the link between the two and gives overweight women detailed advice on how to lose their extra baggage—both emotional and physical—by becoming more assertive in every aspect of life. For the millions of overweight women in America, diet and exercise just aren’t cutting it. That’s because many of these women have emotional issues buried deep beneath those stubborn pounds, issues that must be dealt with first if weight loss plans are to succeed. In this illuminating book, based on decades of professional experience, Karen Koenig offers on-the-page psychotherapy to help readers attack the roots of their food problems. With her engaging personal style, she teaches women about the biological connections between repressed emotions and eating, revealing the ways many women use food to stuff their anger, control their aggression, and assuage their feelings of guilt—all in the pursuit of being “nice.” Giving “good girls” permission to love themselves first, Koenig offers thought-provoking quizzes and questions to help readers identify and overcome the habits that have been holding them back. Empowering readers to gain the confidence they need to lose weight, Nice Girls Finish Fat not only shows women how to stop obsessing about food and develop healthy eating habits, it teaches readers skills to improve every aspect of their lives.By Kevin J. Clancy, Peter C. Krieg. 2000
Why does American business seem to sputter along where it ought to thrive? What is the source of the current…
plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance. Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs. Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.