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How to make your own luck
By Bernard Gittelson. 1981
A top consultant to industry, who is also a public relations representative and creator of a biothythm computer program business,…
focuses on using ingenuity and perseverance to get the breaks as an entrepeneur. Gittelson explains how to tap one's own creative energy and channel it into actionManaging the one-person business
By Mary Parson. 1987
A writer, teacher, and entrepreneur has written this succinct handbook for individuals starting up a one-person business. The author discusses…
a broad range of issues including finding money, marketing products, taking a vacation, and maximizing profits. Work sheets, sample contracts, and standardized forms are also includedThe little kingdom: the private story of Apple computer
By Michael Moritz. 1984
This is a microchip-by-microchip account of Apple Computer, Inc., from its hobbyist origin to a billion-dollar-plus corporation. Moritz traces co-founders…
Steven Jobs and Stephen Wozniak from their Silicon Valley childhoods to their present eminenceThe age of the common millionaire
By Robert Heller. 1988
Describes the rise of twentieth-century millionaires. Heller argues that millionaires have become common not only in numbers but also in…
the sources of their affluence and in their social origins. Though he focuses on the United States, he also cites examples of Australia's Alan Bond, Canada's Reichmann family and Japanese shipbuilder TsubouchiThe author describes dozens of innovative, alternative methods of fund-raising, particularly the "show me" techniques in which donors receive something…
tangible, such as a membership, record album, or button, in return for their donationsGetting better results from the meetings you run
By Michael Renton. 1980
Designed to help leaders do a better job of conducting meetings and group discussions, this manual offers advice on such…
topics as group involvement, clarifying problems to be solved, obtaining necessary facts, drawing on experienced individuals, and making sure everyone is in agreement and knows their assignmentsThe last empire: De Beers, diamonds, and the world
By Stefan Kanfer. 1993
Kanfer, a journalist, discusses De Beers Consolidated Mines Inc. and describes how it sometimes uses a show of power to…
maintain its hold on the world's diamond industry and much of the gold industry. He focuses on the exploitation of blacks in South Africa and on the three men who have controlled the company since its founding in 1880--Cecil Rhodes, Ernest Oppenheimer, and "King" Harry Oppenheimer. Some violenceBeating the Street
By Peter Lynch. 1993
Former manager of Fidelity Magellan Fund asserts that the stock market is the best investment and that a small investor…
does not need a professional manager. Lynch explains how he makes investment selections and suggests how to develop a method for choosing mutual funds. BestsellerMavericks!: how to lead your staff to think like Einstein, create like da Vinci, and invent like Edison
By Donald Blohowiak. 1992
Blohowiak presents a guide to fellow executives on becoming maverick managers. Maintaining that "if managers concentrated on helping people fulfil…
their potential, our companies would be filled...with craftsmen," he gives recommendations on improving workplace conditions and worker-boss relationships. Included is a quiz measuring maverick potentialThe contrary farmer
By Gene Logsdon. 1993
Writer and part-time farmer Logsdon describes the contrary cottage (small acreage) farmer. "A farmer with deep ecological sensitivity is to…
the plow jockey...what a French chef is to...hamburger handlers." Contrary farmers use technological cleverness and handiness to reduce manual labor by skill instead of expensive machines. They have a "love of home," subscribe to pastoral economics, and learn to let nature do work for themLager, who headed Ben & Jerry's for eight years, gives the company's history. Childhood friends, Ben Cohen and Jerry Greenfield…
led relatively unsuccessful lives until 1978, when they collaborated on creating an ice cream store in a former gas station in Vermont after taking a correspondence course on the topicThe craft of investing
By John Train. 1994
Advice for the private investor from an investment consultant and author of books and articles on finance. Drawing on personal…
experience and his study of other successful money managers, Train analyzes market cycles and investment styles and advises on topics such as taxes, trusts, financial statements, estate and retirement planning, and prenuptial agreements. Includes a glossary of investment termsOn your own: a guide to working happily, productively & successfully from home
By Lionel Fisher. 1995
Fisher, a writer who works out of his home, focuses on the mental, emotional, psychological, and motivational challenges of working…
alone. Topics include getting organized, avoiding procrastination, promoting self-actualization, setting office boundaries, and befriending solitudeOn our own terms: portraits of women business leaders
By Liane Enkelis. 1995
Interviews with fifteen women who lead large corporations and also have a personal life. The women include the principal chief…
of the Cherokee Nation, the president of two highly successful catalog companies, and the head of one of the world's leading software companiesThe good society: the humane agenda
By John Galbraith. 1996
Contending that big governments arise from the people's need for services, economist Galbraith explores the nature and elements of a…
"good society" that he finds practically achievable. He posits the essential human needs of personal liberty, basic well-being, social and ethnic equality, and individual opportunity, while offering a liberal blueprint for building a safer and better futureEconomics explained: everything you need to know about how the economy works and where it's going
By Robert Heilbroner. 1998
Ben & Jerry's double-dip: lead with your values and make money, too
By Ben Cohen. 1997
Cohen and Greenfield continue their story begun by Lager in Ben and Jerry's, the Inside Scoop (RC 39204, BR 9763).…
The two founders of the international ice cream company explain the idea of a value-led business and discuss how the concept can help the company as well as the community. An example is their free cones to persons registering to voteExplains why using fossil fuels to produce electricity is wasteful to consumers and harmful to the environment. Casten proposes a…
free market for electricity to encourage new energy technology that will improve efficiency, reducing costs and cutting emissionsOne world, ready or not: the manic logic of global capitalism
By William Greider. 1997
Contends that twentieth-century capitalism is driven by the imperatives of global industrial revolution. Examines negative consequences of the trend toward…
multinational corporations. Recommends remedies for economic problems of the future emphasizing the need for cooperation among countriesExplores cultural issues associated with globalization by examining the role of McDonald's restaurants in five distinct societies--in Beijing, Hong Kong,…
Taipei, Seoul, and Japan. Shows how the chain adapts to suit local circumstances and how Asians use McDonald's for their own benefit--for birthday parties, for dating couples, or as a woman's sanctuary