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Beauty Queen
By Deborrah Himsel. 2014
Andrea Jung, the glamorous former head of Avon, was arguably the world's most charismatic and effective CEO, credited with the…
astonishing turnaround of the venerable brand. Avon's board was filled with tough-minded, successful CEOs and other high achievers, but when Jung walked into a room wearing her Chanel suit, custom- blended lipstick and signature pearls, every head turned and she had them eating out of her hand. She seemed incapable of making a wrong move, until, amid declining sales, an investigation by the SEC, and a brand in crisis she stepped down in late 2012. In Beauty Queen, former Avon VP Deborrah Himsel uses Jung's story as a case study for two timeless leadership questions: What makes great leaders great? And what makes them fail? She explores both Jung's early years of success as well as the combination of missteps that led to her downfall, including her failure to nurture Avon's direct selling channel, the erosion of trust that occurred as a result of frequent decision reversals, and her ignorance of operational details, including how her people secured a license to conduct door-to-door sales in China, that led to a federal investigation. Through interviews with other CEOs, Avon executives past and present, and leadership experts, she explores the unique challenges Jung faced as a female Fortune 500 CEO; the thin line between pride and hubris; and the danger of the so-called "halo effect" in our high-stakes times.The New Confessions of an Economic Hit Man
By John Perkins. 2016
Shocking Bestseller: The original version of this astonishing tell-all book spent 73 weeks on the New York Times bestseller list,…
has sold more than 1.25 million copies, and has been translated into 32 languages. New Revelations: Featuring 15 explosive new chapters, this expanded edition of Perkins's classic bestseller brings the story of economic hit men (EHMs) up to date and, chillingly, home to the US. Over 40 percent of the book is new, including chapters identifying today's EHMs and a detailed chronology extensively documenting EHM activity since the first edition was published in 2004.Former economic hit man John Perkins shares new details about the ways he and others cheated countries around the globe out of trillions of dollars. Then he reveals how the deadly EHM cancer he helped create has spread far more widely and deeply than ever in the US and everywhere else--to become the dominant system of business, government, and society today. Finally, he gives an insider view of what we each can do to change it.Economic hit men are the shock troops of what Perkins calls the corporatocracy, a vast network of corporations, banks, colluding governments, and the rich and powerful people tied to them. If the EHMs can't maintain the corrupt status quo through nonviolent coercion, the jackal assassins swoop in. The heart of this book is a completely new section, over 100 pages long, that exposes the fact that all the EHM and jackal tools--false economics, false promises, threats, bribes, extortion, debt, deception, coups, assassinations, unbridled military power--are used around the world today exponentially more than during the era Perkins exposed over a decade ago.The material in this new section ranges from the Seychelles, Honduras, Ecuador, and Libya to Turkey, Western Europe, Vietnam, China, and, in perhaps the most unexpected and sinister development, the United States, where the new EHMs--bankers, lobbyists, corporate executives, and others--"con governments and the public into submitting to policies that make the rich richer and the poor poorer."But as dark as the story gets, this reformed EHM also provides hope. Perkins offers a detailed list of specific actions each of us can take to transform what he calls a failing Death Economy into a Life Economy that provides sustainable abundance for all.Mr. China
By Tim Clissold. 2006
La increíble historia de un banquero de Wall Street que viaja a China con cuatrocientos millones de dólares y aprende,…
de la manera más dura, que ese país no juega con las mismas reglas de Occidente. A principios de los noventa, cuando China abrió finalmente sus puertas a los negocios, Wall Street de inmediato quiso entrar. La llegada de los banqueros de Nueva York, con sus especializaciones en Harvard, sus camisas de rayas y sus mocasines con borlas, listos para negociar con los viejos amos chinos, crea el escenario perfecto para un choque entre los billones de Wall Street y la cultura más antigua del mundo. Tomada de la vida real, ésta es la historia de un recio banquero que se traslada a China buscando la gloria. Decidido a montarse en la gran ola de la inversión, se une con un ex guardia rojo y un inglés que habla mandarín. Entre los tres consiguen cuatrocientos millones de dólares y compran fábricas por todo el país. Pero cuando creen que con los contratos que han firmado tienen todo bajo control, comienzan a darse cuenta de que en China las cosas no funcionan de la manera que ellos conocen y son testigos de cómo desaparecen sus millones. "Ésta es una historia increíble... bien escrita, que absorbe completamente la atención y es muy divertida." Literary Review "Todas las compañías que tienen sede en China deberían armar a sus ejecutivos con una copia de esta sorprendente, divertida y culturalmente comprensiva historia de los peligros de hacer negocios en el salvaje oeste asiático". "Los libros del año" de The EconomistThe King Of California: J.G. Boswell and the Making of A Secret American Empire
By Mark Arax, Rick Wartzman. 2003
J.G. Boswell was the biggest farmer in America. He built a secret empire while thumbing his nose at nature, politicians,…
labor unions and every journalist who ever tried to lift the veil on the ultimate "factory in the fields." The King of California is the previously untold account of how a Georgia slave-owning family migrated to California in the early 1920s,drained one of America 's biggest lakes in an act of incredible hubris and carved out the richest cotton empire in the world. Indeed, the sophistication of Boswell 's agricultural operation -from lab to field to gin - is unrivaled anywhere.Much more than a business story, this is a sweeping social history that details the saga of cotton growers who were chased from the South by the boll weevil and brought their black farmhands to California. It is a gripping read with cameos by a cast of famous characters, from Cecil B. DeMille to Cesar Chavez.The First Tycoon: The Epic Life of Cornelius Vanderbilt
By T. J. Stiles. 2009
A gripping, groundbreaking biography of the combative man whose genius and force of will created modern capitalism. Founder of…
a dynasty, builder of the original Grand Central, creator of an impossibly vast fortune, Cornelius "Commodore" Vanderbilt is an American icon. Humbly born on Staten Island during George Washington's presidency, he rose from boatman to builder of the nation's largest fleet of steamships to lord of a railroad empire. Lincoln consulted him on steamship strategy during the Civil War; Jay Gould was first his uneasy ally and then sworn enemy; and Victoria Woodhull, the first woman to run for president of the United States, was his spiritual counselor. We see Vanderbilt help to launch the transportation revolution, propel the Gold Rush, reshape Manhattan, and invent the modern corporation--in fact, as T. J. Stiles elegantly argues, Vanderbilt did more than perhaps any other individual to create the economic world we live in today. In The First Tycoon, Stiles offers the first complete, authoritative biography of this titan, and the first comprehensive account of the Commodore's personal life. It is a sweeping, fast-moving epic, and a complex portrait of the great man. Vanderbilt, Stiles shows, embraced the philosophy of the Jacksonian Democrats and withstood attacks by his conservative enemies for being too competitive. He was a visionary who pioneered business models. He was an unschooled fistfighter who came to command the respect of New York's social elite. And he was a father who struggled with a gambling-addicted son, a husband who was loving yet abusive, and, finally, an old man who was obsessed with contacting the dead. The First Tycoon is the exhilarating story of a man and a nation maturing together: the powerful account of a man whose life was as epic and complex as American history itself. Winner of the National Book Award Winner of the Pulitzer PrizeGods and Kings: The Rise and Fall of Alexander McQueen and John Galliano
By Dana Thomas. 2015
More than two decades ago, John Galliano and Alexander McQueen arrived on the fashions scene when the business was in…
an artistic and economic rut. Both wanted to revolutionize fashion in a way no one had in decades. They shook the establishment out of its bourgeois, minimalist stupor with daring, sexy designs. They turned out landmark collections in mesmerizing, theatrical shows that retailers and critics still gush about and designers continue to reference. Their approach to fashion was wildly different—Galliano began as an illustrator, McQueen as a Savile Row tailor. Galliano led the way with his sensual bias-cut gowns and his voluptuous hourglass tailoring, which he presented in romantic storybook-like settings. McQueen, though nearly ten years younger than Galliano, was a brilliant technician and a visionary artist who brought a new reality to fashion, as well as an otherworldly beauty. For his first official collection at the tender age of twenty-three, McQueen did what few in fashion ever achieve: he invented a new silhouette, the Bumster. They had similar backgrounds: sensitive, shy gay men raised in tough London neighborhoods, their love of fashion nurtured by their doting mothers. Both struggled to get their businesses off the ground, despite early critical success. But by 1997, each had landed a job as creative director for couture houses owned by French tycoon Bernard Arnault, chairman of LVMH. Galliano’s and McQueen’s work for Dior and Givenchy and beyond not only influenced fashion; their distinct styles were also reflected across the media landscape. With their help, luxury fashion evolved from a clutch of small, family-owned businesses into a $280 billion-a-year global corporate industry. Executives pushed the designers to meet increasingly rapid deadlines. For both Galliano and McQueen, the pace was unsustainable. In 2010, McQueen took his own life three weeks before his womens' wear show. The same week that Galliano was fired, Forbes named Arnault the fourth richest man in the world. Two months later, Kate Middleton wore a McQueen wedding gown, instantly making the house the world’s most famous fashion brand, and the Metropolitan Museum of Art opened a wildly successful McQueen retrospective, cosponsored by the corporate owners of the McQueen brand. The corporations had won and the artists had lost. In her groundbreaking work Gods and Kings, acclaimed journalist Dana Thomas tells the true story of McQueen and Galliano. In so doing, she reveals the revolution in high fashion in the last two decades—and the price it demanded of the very ones who saved it.The Sages: Warren Buffett, George Soros, Paul Volcker, and the Maelstrom of Markets
By Charles R. Morris. 2009
Retail Hell
By Freeman Hall. 2010
• Perfect for the more than 24 million retail slaves—and the more than 138 million customers they serve • A…
retail tell-all, written by a twenty-year survivor who’s slaved—and raved—at Macy’s, Bullocks, I.Magnin, and Nordstrom • Does for retail what Waiter Rant did for the restaurant business From Act I: “I think you left these behind,” I said handing them to her. This happens all the time when women try to return bags they've used. Tampons, lipstick, coins, Tic Tacs, and condoms are the top treasures found. “Greasy” let out a sigh as if I were the problem. “I was just trying my things in it. I really don't see what the problem is here. It's none of your business what I keep in my handbag.” It is when my commission is at stake! I'm not your Designer Handbag Rental Service! My name is not BagBorrowOrSteal.com! This is a place Freeman Hall, a twenty-year veteran “on the floor,” knows well. While delivering practical advice alongside brutally cynical stories, Freeman recounts his most shocking experiences in Retail Hell. From the time he was attacked by a customer’s four-year-old, who grabbed onto his leg like a poodle and wouldn’t let go, to the disgusting day he found the fitting room walls covered in s**t, Freeman has seen and heard (smelled and felt) it all! Horrifying and hilarious, this behind-the-scenes look at what really goes on at the Big Fancy Stores across America is rollicking, ready-to-wear wisdom for readers everywhere. Retail Hell: A little retail therapy from the other side of the handbag display!Sidney Crosby
By Jeff Savage. 2009
Pittsburgh Penguins star Sidney Crosby has been dominating the ice for most of his life. He learned to skate when…
he was three, and by age seven, his talent had captured the attention of reporters. In 2005, he was the first pick in the NHL draft. Since then he has broken multiple scoring records in the pro league. Called the best in the league by his peers, Sidney knows there's more to success than just skill. As captain for the Penguins, Sidney has to work hard and be a good leader. Learn more about the incredible life of one of the NHL's best players. Book jacket.iWoz: Computer Geek to Cult Icon
By Steve Wozniak, Gina Smith. 2006
"iWoz? traces the life and times of a brilliant, gifted... individual whose contributions to the scientific, business and cultural realms…
are extensive."--?Bookpage Before slim laptops that fit into briefcases, computers looked like strange, alien vending machines. But in "the most staggering burst of technical invention by a single person in high-tech history" (?BusinessWeek?) Steve Wozniak invented the first true personal computer. Wozniak teamed up with Steve Jobs, and Apple Computer was born, igniting the computer revolution and transforming the world. Here, thirty years later, the mischievous genius with the low profile treats readers to a rollicking, no-holds-barred account of his life--for once, in the voice of the wizard himself.Permission to Screw Up: How I Learned to Lead by Doing (Almost) Everything Wrong
By Simon Sinek, Kristen Hadeed. 2017
The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead–and how she ultimately succeeded, not despite her many…
mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they’re mopping floors and scrubbing toilets. It’s the story of how she went from being an almost comically inept leader to a sought-after CEO who teaches others how to lead. Hadeed unintentionally launched Student Maid while attending college ten years ago. Since then, Student Maid has employed hundreds of students and is widely recognized for its industry-leading retention rate and its culture of trust and accountability. But Kristen and her company were no overnight sensation. In fact, they were almost nothing at all. Along the way, Kristen got it wrong almost as often as she got it right. Giving out hugs instead of feedback, fixing errors instead of enforcing accountability, and hosting parties instead of cultivating meaningful relationships were just a few of her many mistakes. But Kristen’s willingness to admit and learn from those mistakes helped her give her people the chance to learn from their own screwups too. Permission to Screw Up dismisses the idea that leaders and organizations should try to be perfect. It encourages people of all ages to go for it and learn to lead by acting, rather than waiting or thinking. Through a brutally honest and often hilarious account of her own struggles, Kristen encourages us to embrace our failures and proves that we’ll be better leaders when we do.The Oligarchs: Wealth and Power in the New Russia
By David E Hoffman. 2011
David Hoffman, former Moscow bureau chief for The Washington Post, sheds light onto the hidden lives of Russia's most feared…
power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals. Before perestroika, these men were normal Soviet citizens, stuck in a dead-end system, claustrophobic apartments, and long bread lines. But as Communism loosened, they found gaps in the economy and reaped huge fortunes by getting their hands on fast money. They were entrepreneurs. As the government weakened and their businesses flourished, they grew greedier. Now the stakes were higher. The state was auctioning off its own assets to the highest bidder. The tycoons go on wild borrowing sprees, taking billions of dollars from gullible western lenders. Meanwhile, Russia is building up a debt bomb. When the ruble finally collapses and Russia defaults, the tycoons try to save themselves by hiding their assets and running for cover. They turn against each other as each one faces a stark choice--annihilate or be annihilated. The story of the old Russia was spies, dissidents, and missiles. This is the new Russia, where civil society and the rule of law have little or no meaning.From the author of the "New York Times" bestseller "Confessions of an Economic Hit Man" comes an expos of international…
corruption. Perkins suggests how Americans can work to create a more peaceful and stable world for future generations.The Two Sides of Innovation
By Uwe Cantner, Guido Buenstorf, Horst Hanusch, Michael Hutter, Hans-Walter Lorenz, Fritz Rahmeyer. 2013
This volume is devoted to innovation with a special focus on its two sides, namely creation and destruction, and on…
its role in the evolution of capitalist economies. The first part of the book looks at innovation and its effects on economic performance, addressing issues of motives, behavioral rules under uncertainty, actor properties, and technology characteristics. The second part concentrates on potential consequences of innovative activities, in particular structural change, the "innovation-mediated" effect of skill-oriented policies on regional performance, the destructive effects of innovation activities, and the question whether novelty is always good. The role of innovation in the evolution of capitalism itself is discussed in the third part.How to Fail at Almost Everything and Still Win Big
By Scott Adams. 2013
Scott Adams has likely failed at more things than anyone you've ever met or anyone you've even heard of. So…
how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world's most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the strategy he has used since he was a teen to invite failure in, to embrace it, then pick its pocket. No career guide can offer advice for success that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares what he learned for turning one failure after another into something good and lasting. Adams reveals that he failed at just about everything he's tried, including his corporate career, his inventions, his investments, and his two restaurants. But there's a lot to learn from his personal story, and a lot of humor along the way. While it's hard for anyone to recover from a personal or professional failure, Adams discovered some unlikely truths that helped to propel him forward. For instance:* Goals are for losers. Systems are for winners. * "Passion" is bull. What you need is personal energy. * A combination of mediocre skills can make you surprisingly valuable. * You can manage your odds in a way that makes you look lucky to others. You won't find a road map to success in this audiobook. But Adams hopes you can laugh at his failures while discovering some unique and helpful ideas on your own path to personal victory. As he writes: "This is a story of one person's unlikely success within the context of scores of embarrassing failures. Was my eventual success primarily a result of talent, luck, hard work, or an accidental just-right balance of each? All I know for sure is that I pursued a conscious strategy of managing my opportunities in a way that would make it easier for luck to find me. "Car Guys vs. Bean Counters
By Bob Lutz. 2011
A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors…
hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace. .Empire State of Mind
By Greenburg, Zack O'Malley. 2011
"I'm not a businessman-I'm a business, man. " --Jay-Z Some people think Jay-Z is just another rapper. Others see him…
as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day. But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This audio book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. He also includes new information on Jay-Z's various business dealings, such as: * The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. * The Jay-Z branded Jeep that was scrapped just before going into production. * The real story behind his association with Armand de Brignac champagne. * The financial ramifications of his marriage to Beyonce. Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.Empire State of Mind
By Greenburg, Zack O'Malley. 2011
"I'm not a businessman-I'm a business, man. " --Jay-Z Some people think Jay-Z is just another rapper. Others see him…
as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day. But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This audio book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. He also includes new information on Jay-Z's various business dealings, such as: * The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. * The Jay-Z branded Jeep that was scrapped just before going into production. * The real story behind his association with Armand de Brignac champagne. * The financial ramifications of his marriage to Beyonce. Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.Good Morning, Beautiful Business
By Judy Wicks. 2013
It's not often that someone stumbles into entrepreneurship and ends up reviving a community and starting a national economic-reform movement.…
But that's what happened when, in 1983, Judy Wicks founded the White Dog Café on the first floor of her house on a row of Victorian brownstones in West Philadelphia. After helping to save her block from demolition, Judy grew what began as a tiny muffin shop into a 200-seat restaurant-one of the first to feature local, organic, and humane food. The restaurant blossomed into a regional hub for community, and a national powerhouse for modeling socially responsible business. Good Morning, Beautiful Businessis a memoir about the evolution of an entrepreneur who would not only change her neighborhood, but would also change her world-helping communities far and wide create local living economies that value people and place as much as commerce and that make communities not just interesting and diverse and prosperous, but also resilient. Wicks recounts a girlhood coming of age in the sixties, a stint working in an Alaska Eskimo village in the seventies, her experience cofounding the first Free People store, her accidental entry into the world of restauranteering, the emergence of the celebrated White Dog Café, and her eventual role as an international leader and speaker in the local-living-economies movement. Her memoir traces the roots of her career - exploring what it takes to marry social change and commerce, and do business differently. Passionate, fun, and inspirational,Good Morning, Beautiful Businessexplores the way women, and men, can follow both mind and heart, do what's right, and do well by doing good.Small Giants
By Bo Burlingham. 2005
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the…
radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc. , the premier independent records-storage business; Clif Bar & Co. , maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book. .