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Vlad the Impaler: The Real Count Dracula
By Enid A. Goldberg, Norman Itzkowitz. 2007
Loyalty meant nothing to Vlad Dracula, a Transylvanian prince who'd sacrifice anything to stay in power. He ruled with a…
thirst for blood so terrible that the most famous vampire in literature was named after him.No One Understands You and What to Do About It
By Heidi Grant Halvorson. 2015
Have you ever felt you're not getting through to the person you're talking to, or not coming across the way…
you intend? You're not alone.That's the bad news. But there is something we can do about it. Heidi Grant Halvorson, social psychologist and bestselling author, explains why we're often misunderstood and how we can fix that.Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us-and also shape our perceptions of them.You can learn to clarify the message you're sending once you understand the lenses that shape perception: Trust. Are you friend or foe? Power. How much influence do you have over me? Ego. Do you make me feel insecure?Based on decades of research in psychology and social science, Halvorson explains how these lenses affect our interactions-and how to manage them.Once you understand the science of perception, you'll communicate more clearly, send the messages you intend to send, and improve your personal relationships. You'll also become a fairer and more accurate judge of others. Halvorson even offers an evidence-based action plan for repairing a damaged reputation.This book is not about making a good impression, although it will certainly help you do that. It's about coming across as you intend. It's about the authenticity we all strive for.Grigory Rasputin
By Enid A. Goldberg, Norman Itzkowitz. 2007
Post-Truth: Why We Have Reached Peak Bullshit and What We Can Do About It
By Evan Davis. 2017
Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting…
- from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.The Theory of the Leisure Class
By Thorstein Veblen. 1899
This scathing critique of America’s preoccupation with wealth and status in the Gilded Age continues to resonate more than a…
century after it was first published According to economist Thorstein Veblen, the leisure class produces nothing, contributes nothing, and creates nothing, yet exercises a peculiar control over American society. The shallowness of their interests—from fashion to sports to entertainment—endows the practice of “conspicuous consumption” with an undeserving air of respectability. Veblen deploys a razor sharp wit to expose the pretensions of the idle rich and their disastrous influence on the national character. From ruthless business practices to the plight of women in a male-dominated culture, The Theory of the Leisure Class tackles difficult subjects with sophisticated analysis and a vibrant literary style that influenced the work of authors including Edith Wharton, Henry James, and F. Scott Fitzgerald. A must-read for students of American history and anyone concerned about economic inequality, Veblen’s classic treatise is timelier today than ever. This ebook has been professionally proofread to ensure accuracy and readability on all devices.Our Man in Hibernia: Ireland, The Irish and Me
By Charlie Connelly. 2010
Each year on St Patrick's Day eighty million people around the world celebrate their Irish ancestry. Millions more don leprechaun…
hats and down pints of Guinness in the annual high-fiving of Ireland and the Irish. Charlie Connelly was one of them. He thought he had a good idea of what Ireland was all about. He was, after all, practically Irish. He had a bodhran and everything. Then, when he was least expecting it, he went to live there. Our Man in Hibernia follows Charlie's adventures among the Irish. Immersing himself in Ireland's language, music and literature, he learns how closely the rose-tinted image he'd grown up with matches the reality, and explores the land, from the small patch of Connemara bog that changed the world to the Holy Tree Stump of Rathkeale. From defining moments of the country's history - the Great Famine and the Easter Rising - to its quirkier phenomena, such as the National Ploughing Championships and the Rose of Tralee, in Our Man in Hibernia Charlie Connelly paints an evocative, entertaining and witty portrait of Ireland today.Francisco Pizarro: Destroyer of the Inca Empire
By John Diconsiglio. 2009
Innovation, Startups and Intellectual Property Management
By Ignacio De Leon, Jose Fernandez Donoso. 2017
This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a…
cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in turn, results in the undercapitalization of intellectual assets, thus creating hurdles for the development of capital venture markets. Using new data gathered from highly innovative SMEs in Latin America and the Caribbean, the authors bring a fresh cognitive approach towards understanding the institutional role of intellectual property, and outline various new policy recommendations.A penetrating critique tracing how under-regulated trading between European and U.S. banks led to the 2008 financial crisis—with a prescription…
for preventing another meltdown There have been numerous books examining the 2008 financial crisis from either a U.S. or European perspective. Tamim Bayoumi is the first to explain how the Euro crisis and U.S. housing crash were, in fact, parasitically intertwined. Starting in the 1980s, Bayoumi outlines the cumulative policy errors that undermined the stability of both the European and U.S. financial sectors, highlighting the catalytic role played by European mega banks that exploited lax regulation to expand into the U.S. market and financed unsustainable bubbles on both continents. U.S. banks increasingly sold sub-par loans to under-regulated European and U.S. shadow banks and, when the bubbles burst, the losses whipsawed back to the core of the European banking system. A much-needed, fresh look at the origins of the crisis, Bayoumi’s analysis concludes that policy makers are ignorant of what still needs to be done both to complete the cleanup and to prevent future crises.Discover Your Inner Economist
By Tyler Cowen. 2007
Read Tyler Cowen's posts on the Penguin Blog. In Discover Your Inner Economist one of America’s most respected economists presents…
a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—often when you least expect it to be relevant. Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets-- apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as “How to Control the World, The Basics” and “How to Control the World, Knowing When to Stop” Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want. Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For instance, what is the best way to give to charity? The chapter title “How to Save the World—More Christmas Presents Won’t Help” makes a point that is every bit as personal as it is global. Incentives are at the core of an economic approach to the world, but they don’t just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn’t work to pay your kids to do the dishes. Other kinds of incentives--like making sure family members know they will be admired if they respect you--can work. Another non- monetary incentive? Try having everyone stand up in your next meeting if you don’t want anyone to drone on. Deeply felt incentives like pride in one’s work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards such as money and free food. Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen’s often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life… How do you get a good guide in a Moroccan bazaar? Read Tyler Cowen's posts on the Penguin Blog. .Mani: Travels In Southern Peloponnese (New York Review Books. Classics)
By Patrick Fermor. 2006
This is Patrick Leigh Fermor's spellbinding part-travelogue, part inspired evocation of a part of Greece's past. Joining him in the…
Mani, one of Europe's wildest and most isolated regions, cut off from the rest of Greece by the towering Taygettus mountainPortrait of Orkney
By George Brown. 1989
Catherine the Great: Empress of Russia
By Zu Vincent. 2009
Roumeli: Travels In Northern Greece (John Murray Travel Classics)
By Patrick Leigh Fermor. 2003
Patrick Leigh Fermor's Mani compellingly revealed a hidden world of Southern Greece and its past. Its northern counterpart takes the…
reader among Sarakatsan shepherds, the monasteries of Meteora and the villages of Krakora, among itinerant pedlars and beggars, and even tracks down at Missolonghi a pair of Byron's slippers.Roumeli is not on modern maps: it is the ancient name for the lands from the Bosphorus to the Adriatic and from Macedonia to the Gulf of Corinth. But it is the perfect, evocative name for the Greece that Fermor captures in writing that carries throughout his trademark vividness of description. But what is more, the pictures of people, traditions and landscapes that he creates on the page are imbued with an intimate understanding of Greece and its history.Rick Steves Best of England (Rick Steves)
By Rick Steves. 2016
Hit England's can't-miss art, sights, and bites in two weeks or less with Rick Steves Best of England!Rick's expert advice…
on what's worth your time and moneyShort itineraries covering the best of London, Bath, the Cotswolds, Stratford-upon-Avon, Liverpool, the Lake District, and York, including Windsor Castle, Cambridge, Oxford, Stonehenge, and moreRick's tips for beating the crowds, skipping lines, and avoiding tourist trapsThe best of local culture, flavors, and haunts, including step-by-step walking tours of world-class museums and atmospheric neighborhoodsTrip planning strategies like how to link destinations and design your itinerary, what to pack, where to stay, and how to get aroundOver 400 full-color pages with detailed maps and vibrant photosSuggestions for side trips and excursionsExperience England's Old-World sophistication and modern-day excitement for yourself with Rick Steves Best of England!Planning a longer trip? Rick Steves England is the classic, in-depth guide to exploring the country.Trieste and the Meaning of Nowhere
By Jan Morris. 2001
With the end of the 1990s economic boom, The Race to the Bottom deftly explores how the United States has…
entered a no-win global competition in which the countries with the lowest wages, weakest workplace safety laws, and toughest repression of unions win investment from the U. S. and Europe. Tonelson analyzes how the entry of such population giants as China, India, and Mexico into the global market has accelerated the erosion of wages and labor standards around the world. And he describes how an ever-larger share of this low-wage competition is hitting not just sectors like apparel and toys, but also many of America's highest wage industries like aerospace and software. Tonelson explains why the re-education and retraining programs touted by many political leaders offer little but false hopes to most U. S. workers as he outlines the real decisions Washington needs to make to ensure long-term prosperity for the U. S. and the rest of the world. Updated with a new prologue from the author.Every year more than 270,000 students from all around the world come to study in the UK - and the…
number is growing by 10 per cent a year. At present, most students coming to the UK have to rely on information from their friends, and brief leaflets and booklets supplied by universities. This indispensable guide tells students all they need to know about Britain's higher education system: the application process, funding, immigration controls, health service, accommodation, study methods and employment opportunities, as well as university life, British customs and habits, and lots of other information on day to day living in the UK.The Long Depression: Marxism and the Global Crisis of Capitalism
By Michael Roberts. 2016
Setting out from an unapologetic Marxist perspective, The Long Depression argues that the global economy remains in the throes of…
a depression. Making the case that the profitability of capital is too low, and the debt built up before the Great Recession too high, leading radical economist Michael Roberts persuasively presents his case that this depression will persist until the profitability of capital is restored through yet another slump.Rethinking Economics
By Stuart Birks. 2015
This brief responds to the criticism that mainstream economics is currently facing due to its heavy reliance on models and…
narrow range of quantitative research techniques. It takes a broader view, identifying issues that are also relevant for heterodox and pluralist approaches to economics. By acknowledging that the world of theory is not the same as the reality that we are trying to understand, the brief focuses on three paths that generally receive little attention. These are: from theory to the real world; from theory to empirical analysis; and from empirical results to policy application. Each path highlights a range of related concerns and qualifications, and the focus on these transitions provides a strong basis for critical evaluation of analyses and potentially more realistic results and recommendations. It also provides a framework for synthesizing information from alternative schools of thought and across disciplines. In addition, the importance of framing and rhetoric is demonstrated. The brief addresses philosophical and methodological issues using a clear, non-technical approach that can be easily understood by a non-specialist audience.