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Billions
By Tom Doctoroff, Martin Sorrell. 2005
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills…
what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.See and Say: A picture book in four languages
By Antonio Frasconi. 1955
"In 1953, Time magazine called Antonio Frasconi America's foremost practitioner of the ancient art of the woodcut. Four decades later,…
Art Journal called him the best of his generation." ― The New York Times In this New York Times Best Book of the Year, internationally renowned artist Antonio Frasconi presents beautiful and brightly colored woodcuts depicting a variety of everyday items — a boat, Christmas tree, dog, train, birthday cake, and many other eye-catching objects. The word for each image is given in English (printed in black), Italian (blue), French (red), and Spanish (green), and accompanied by pronunciation guides. A page of common expressions such as "Good morning!" and "What time is it?" in each language appears at the end. For the very young, this is a delightful picture book; for older children, it offers useful illustrated language lessons. All will enjoy the whimsical images and accompanying words and phrases.My First Book of Tagalog Words
By Liana Romulo, Jaime Laurel. 2006
In the age-old tradition of teaching language through rhyme and verse, My First Book of Tagalog Words introduces Philippine language…
and culture to preschool children in a playful and non-intimidating way. The ABC structure provides a familiar framework that encourages fun and easy learning. Its bold and bright illustrations aim to make children laugh and enjoy the learning process.On My Way
By Kristina Tracy, Deepak Chopra. 2010
On My Way to a Happy Life, by New York Times best-selling author Deepak Chopra, is based on his bestseller…
for adults, The Seven Spiritual Laws of Success. In this new book, children will discover seven "Keys" to living a happy and meaningful life. For example, the "Key to All Good Things" teaches kids about giving and receiving, and explains that what they put out to the world is what they will get back. The "Key to Reaching Your Dreams" helps children realize how much power they have over their own lives and where this power comes from. Each of the seven sections in this book presents a Key, as well as a beautifully illustrated example emphasizing how it works in the world. These Keys, which have their origins in ancient Indian teachings, give children what Deepak believes are the most important traits they can possess: the ability to love and have compassion . . . and to spread that love and compassion to others.Best Practices in Writing Instruction, Third Edition
By Michael Hebert, Charles A MacArthur, Steve Graham. 2019
Well established as a definitive text--and now revised and updated with eight new chapters--this book translates cutting-edge research into effective…
guidelines for teaching writing in grades K–12. Illustrated with vivid classroom examples, the book identifies the components of a complete, high-quality writing program. Leading experts provide strategies for teaching narrative and argumentative writing; using digital tools; helping students improve specific skills, from handwriting and spelling to sentence construction; teaching evaluation and revision; connecting reading and writing instruction; teaching vulnerable populations; using assessment to inform instruction; and more. New to This Edition *Chapters on new topics: setting up the writing classroom and writing from informational source material. *New chapters on core topics: narrative writing, handwriting and spelling, planning, assessment, special-needs learners, and English learners. *Increased attention to reading–writing connections and using digital tools. *Incorporates the latest research and instructional procedures. See also Handbook of Writing Research, Second Edition, edited by Charles A. MacArthur, Steve Graham, and Jill Fitzgerald, which provides a comprehensive overview of writing research that informs good practice.ABC Book
By C. B. Falls. 1923
This classic primer ranges from the familiar Antelope, Bear, and Cat to more unusual creatures ― the graceful Ibis, the…
aquatic Newt, the legendary Unicorn, and the powerful Xiphius, better known as the swordfish. Originally published in the 1920s, this volume is graced with striking poster art images of every animal. Each letter is represented by a full-page color woodcut illustration. In addition to its value to young learners, the ABC Book will appeal to collectors, bibliophiles, and others who appreciate beautiful books.Stay Positive: Encouraging Quotes and Messages to Fuel Your Life with Positive Energy
By Jon Gordon, Daniel Decker. 2020
Fuel yourself and others with positive energy—inspirational quotes and encouraging messages to live by from bestselling author, Jon Gordon. Ever…
since he wrote the mega bestseller The Energy Bus, Jon Gordon has been sharing inspirational messages and encouragement via his talks, books, and social media posts. After many requests to create a collection of his quotes, Jon teamed up with his long-time friend, Daniel Decker, to create Stay Positive. Stay Positive is more than a book of positive quotes. This book is a resource you can turn to each day for encouragement to help you take on your daily challenges, pursue your goals and dreams, and create positive momentum in your life. The power of positive thoughts is not about being Pollyanna Positive; it’s the real stuff that makes a proven difference in your perspective and life. After all, we don’t give up because it’s hard; we give up because we get discouraged. By fueling yourself with encouragement and positive energy, you’ll have greater power to overcome negativity, neutralize the naysayers, and conquer adversity. Stay Positive is more than a phrase. It’s an approach to life that says when you get knocked down, you'll get back up and find a way forward one faithful step and optimistic day at a time. Start your day with a message from the book, or pick it up anytime you need a mental boost. You can start from the beginning, or open the book to any page and find a message that speaks to you. However you decide to use Stay Positive, it’s a go-to resource for anyone wanting to inject a healthy dose of positivity into their life.The Energy Bus Field Guide: 10 Rules To Fuel Your Life, Work, And Team With Positive Energy
By Jon Gordon, Amy P. Kelly. 2017
A Road Map for living and implementing the 10 Principles of The Energy Bus The Energy Bus Field Guide is…
your roadmap to fueling your life, work and team with positive energy. The international bestseller The Energy Bus has helped millions of people from around the world shift to a more positive outlook; the story of George and Joy bus driver has resonated with people from all walks of life, each with their own individual vision of "success." This guide is designed as a practical companion to help you live and share the ten principles every day, with real, actionable steps you can immediately put into practice in your life, work, team and organization. Navigate the twists and turns that sabotage success. Cultivate positive energy and bring out the best in your team. Create a compelling vision for your life and team. Cultivate positivity and remove negativity from your life and organization. Learn how every day people and organizations utilized the Energy Bus to create amazing success and results. Filled with insightful questions, practical action steps, best practices and inspiring case studies you’ll be equipped to energize yourself and your team in new and powerful ways. Whether it’s a family team, work team, sports team, or school team, everyone benefits from getting on the bus.Writing That Works: Communicating Effectively On The Job
By Gerald Alred, Charles Brusaw, Walter Oliu. 2020
With 2020 APA Update. More than ever, Writing That Works is the right choice for the most up-to-date coverage of…
business writing. Real-world model documents are grounded in their rhetorical contexts to guide students in navigating the increasingly complex world of business writing. Now in full-color, the thirteenth edition continues to reflect the central role of technology in the office and the classroom, showcasing the most current types of business documents online and in print, providing succinct guidelines on selecting the appropriate medium for your document, communication, or presentation, and featuring new advice on creating a personal brand as part of a successful job search. Also available as an e-book and in loose-leaf, Writing that Works offers robust but accessible coverage at an affordable price.Taxi: A Book Of City Words
By Giulio Maestro, Betsy Maestro. 1990
When Writers Drive The Workshop: Honoring Young Voices And Bold Choices
By Brian Kissel. 2017
In this practical, engaging book, former elementary school teacher and university professor Brian Kissel asks teachers to go back to…
the roots of writing workshop. What happens when students, not planned teaching points, lead writing conferences? What happens when students, not tests, determine what they learned through reflection and self-evaluation? Writing instruction has shifted in recent years to more accountability, taking the focus away from the writer. This book explores what happens when empowered writers direct the writing workshop. Through stories from real classrooms, Brian reveals that no matter where children come from, they all have the powerful, shared need to be heard. And when children choose their writing topics, their lives unfold onto the page and teachers are educated by the young voices and bold choices of these writers. Written in an engaging, teacher-to-teacher style, this book focuses on four key components of writing workshop, with an eye on what happens when teachers step back and allow students to drive the instruction: Conferring sessions where students lead and teachers listen Author's Chair where students set the agenda and ask for feedback Reflection time and structures for students to set goals and expectations for themselves Mini-lessons that allow for detours based on students' needs, not teacher or curricular goals Each of the chapters includes practical ideas, a section of Guiding Beliefs, a list of Frequently Asked Questions, and some Digital Diversions to help teachers see the digital possibilities in their classrooms.An Observation Survey of Early Literacy Achievement
By Marie Clay. 2013
This third edition of Marie Clay's highly-valued An Observation Survey of Early Literacy Achievement presents her familiar assessment tasks designed…
for systematic observation of young children as they learn to read and write. Always respecting the author's intention, the editors have taken a fresh look at the way the book's message is communicated to teachers. Layout and expression have been refreshed to ensure clear understanding, and the administration and interpretation of each task in the survey have been carefully structured for consistent delivery. The observation procedures arose from a theory of how children learn to manage the complex task of reading and writing continuous text. That process is described in Marie Clay's books Becoming Literate: the Construction of Inner Control; Change Over Time in Children's Literacy Development, and By Different Paths to Common Outcomes. The intervention described in Literacy Lessons Designed for Individuals makes use of these observation procedures.Baby Janis: A Book about Nouns (Baby Rocker)
By Running Press. 2021
Introduce your littlest rocker to early concepts through the creativity of Janis Joplin in this fun and entertaining book that…
is perfect for the next generation of music lovers. Featuring eleven spreads pairing elements of Janis Joplin with simple words, this is the book for any Janis fan, young or old. Baby Janis teaches babies and toddlers a variety of nouns (heart, baby, half moon, pearl, tattoo, guitar, etc.).Essential Linguistics: What Teachers Need To Know To Teach ESL, Reading, Spelling, And Grammar
By Yvonne S. Freeman, David E. Freeman. 2014
The authors make the Second Edition more valuable by clearly explaining English phonology, morphology, and syntax and the implications for…
teaching, using the International Phonetic Alphabet to prepare students for the Praxis examination, including chapters on first and second language acquisition research and theories, reviewing ESL teaching methods. With examples, activities, and end-of-chapter applications that link linguistic theory and classroom practice, the authors show teachers how to use their new understandings of linguistics to help student learning.Finish the Pattern: A Turn-and-See Book (What's Next?)
By Cari Meister. 2021
Name that Feeling: A Turn-and-See Book (What's Next?)
By Cari Meister. 2021
Lightning flashes. Thunder rumbles. It’s a big storm! How do you think Micah feels? Woof! Woof! Gemma’s grandma brought her…
a puppy. How do you think Gemma feels? Turn the page to find out which feeling matches the description. Would you feel the same way?What's the Opposite?: A Turn-and-See Book (What's Next?)
By Cari Meister. 2021
Wah! Wah! A crying baby is loud. But what about a sleeping baby? You guessed it! A sleeping baby is…
quiet. With a flip of the page you will discover that opposites are everywhere.Where Is It?: A Turn-and-See Book (What's Next?)
By Cari Meister. 2021
Theodore and Violet trudge up the big sledding hill. Then they jump in their sleds and take off. Now which…
way are they going? You guessed it—down! Keep reading, guessing, and flipping the page to discover more position words.An Observation Survey of Early Literacy Achievement
By Marie M. Clay. 2019
This book provides teachers and school systems with essential information about how to assess young children's progress in literacy learning.…
The six tasks of the Observation Survey are used by teachers across the world to explore children's knowledge of early reading and writing, monitor progress, guide instruction, and reliably identify children for supplementary assistance. This fourth edition of Marie Clay's seminal text includes two important new developments: 1. a revised task for assessing children's phonemic awareness and sound-letter knowledge is more sensitive to different rates of progress and to the difficulties some children might have; 2. updated norms for five of the Observation Survey tasks will enable teachers and schools to more accurately monitor and compare the progress of five-to-seven-year-old children across different aspects of literacy learning. The observation procedures arose from a theory of how children learn to manage the complex task of learning to read and write continuous text.A complete beginning grammar text that uses copywork, narration, picture study, and other classical techniques to develop the young student's…
language ability. Scripted lessons give the teacher direction and confidence, while exquisite pencil reproductions of great paintings are used to encourage children in oral composition. Originally published as a single two-year volume, Level 1 (Grade 1, this book) and Level 2 (Grade 2, available separately) have been redesigned as two separate simple-to-use one-year programs. Grade Recommendation: Grade 1.