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Strategic Sport Marketing
By Hans Westerbeek, Daniel Funk, David Shilbury, Adam Karg, Shayne Quick. 2014
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as…
offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies.'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review'. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport ManagementOne Lucky Fan: From Bleachers to Box Seats, Chasing the Ultimate Sports Dream to Visit All 123 MLB, NBA, NFL And NHL Teams
By Rich O'Malley, Jimmy Traina. 2019
Twenty-five years ago, Rich O’Malley combined his two great loves – sports and travel – into one “superhobby,” launching a…
lifelong dream of seeing a home game for every franchise in American professional sports. Ever watch a big game on TV and say, “I would give anything to be there right now”? For Rich O’Malley that desire turned into a quest that plopped him down in hundreds of bleachers and box seats. Once Rich had swept through all 30 Major League Baseball stadiums, he focused on a bigger prize: seeing a home game for all 123 teams in the four major U.S. pro sports leagues – MLB, NBA, NHL and NFL. This is the story of Rich’s pursuit of that goal. It begins with his childhood roots as a fan and takes you back to relive some of the most historic – and just plain unbelievable – moments he’s experienced firsthand. It culminates in a 25,000-mile, two-month whirlwind tour Rich undertook to fulfill his dream. Throughout, he contemplates the qualities that unite fans – even rivals. Rich weaves this concept into the story, encouraging readers to reminisce about favorite memories and hoping to inspire their own adventure.Mastering Snowboarding
By Hannah Teter, Tawnya Schultz. 2013
They'll take you inside the sport and provide in-depth coverage of snowboarding equipment, including how to select and customize a…
board to fit your style and needs. Packed with the coolest tricks, expert advice, and secrets from the pros, this full-color guide is the only resource you need in order to own the slopes.Sport and Moral Conflict: A Conventionalist Theory
By William J. Morgan. 2020
What is the purpose of sport, and how are ethical conceptions of sport shaped by the answers to this question?…
In Sport and Moral Conflict, William Morgan investigates, examining sport as a moral crucible that puts athletes in competitive, emotionally charged situations where fairness and equality are contested alongside accomplishment. Morgan looks at the modern Olympics—from 1906 Athens to 1924 Paris, when the Games reached international prestige — in order to highlight the debate about athletic excellence and the amateur-professional divide. Whereas the Americans emphasized winning, the Europeans valued a love of the game. Morgan argues that the existing moral theories of sport—formalism and broad internalism (aka interpretivism), which rely on rules and general principles—fall short when confronted with such a dispute as the transition from amateur to professional sport. As such, he develops a theory of conventionalism, in which the norms at work in athletic communities determine how players should ethically acquit themselves. Presenting his case for an ethical theory of sport, Morgan provides insights regarding the moral controversies and crises that persist today.Wild LA: Explore the Amazing Nature in and Around Los Angeles
By Jason G. Goldman, Natural History Museum of Los Angeles County, Lila M. Higgins, Gregory B. Pauly, Charles Hood. 2019
“Put on your hiking shoes, pack your binoculars, and rediscover the City of Angels.” —Westways Magazine Los Angeles may have…
a reputation as a concrete jungle, but in reality, it's full of amazing wildlife. You just need to know where to find it! Equal parts natural history, field guide, and trip planner, Wild LA has something for everyone. It looks at the factors that shape local nature—including fire, floods, and climate—and profiles over 100 local species, from easy-to-spot squirrels and praying mantids to more elusive green sea turtles, bighorn sheep, and mountain lions. Also included are descriptions of day trips that help you explore natural wonders on hiking trails, in public parks, and in your own backyard.Brand Fans: Lessons from the World's Greatest Sporting Brands
By Aaron Smith, Constantino Stavros, Kate Westberg. 2017
Combining the latest branding research with a diverse range of powerful case examples this book reveals the cutting edge…
techniques of value co-creation personalisation and customer engagement employed by sport s leading brands Based on the transferable lessons that emanate from these practices Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates while building brand equity exponentially in the process This is a book that will appeal to scholars and practitioners alike as well as anyone fascinated by modern marketing consumer relationships and brandingThe Mathematics of Mechanobiology: Cetraro, Italy 2018 (Lecture Notes in Mathematics #2260)
By Benoît Perthame, Alfio Quarteroni, Lev Truskinovsky, Antonio DeSimone. 2020
This book presents the state of the art in mathematical research on modelling the mechanics of biological systems – a…
science at the intersection between biology, mechanics and mathematics known as mechanobiology. The book gathers comprehensive surveys of the most significant areas of mechanobiology: cell motility and locomotion by shape control (Antonio DeSimone); models of cell motion and tissue growth (Benoît Perthame); numerical simulation of cardiac electromechanics (Alfio Quarteroni); and power-stroke-driven muscle contraction (Lev Truskinovsky).Each section is self-contained in terms of the biomechanical background, and the content is accessible to all readers with a basic understanding of differential equations and numerical analysis. The book disentangles the phenomenological complexity of the biomechanical problems, while at the same time addressing the mathematical complexity with invaluable clarity. The book is intended for a wide audience, in particular graduate students and applied mathematicians interested in entering this fascinating field.The Lido Club Hotel (Images of America)
By Joanne Belli. 2020
The Lido Club Hotel officially opened in June 1928 as a swanky oceanfront resort adjacent to the world-class Lido Golf…
Course. Built by Sen. William H. Reynolds, who previously bought and developed nearby Long Beach, the Lido Club Hotel featured a striking architectural design with twin cupolas and became a playground for socialites, industrialists, and politicians. In 1942, the US Navy requisitioned the hotel as a naval training and separation center. After the war, the Lido Club Hotel was leased to the newly formed United Nations and housed over 500 of its personnel. The hotel returned to civilian hands in 1947 and was once again a fashionable seaside resort with a wealthy clientele. Over the next 30 years, many well-known entertainers such as Sammy Davis Jr. and Barbra Streisand performed in Lido's Starlight Room. In 1980, the Lido Club Hotel was sold to developers and converted into a luxury oceanfront condominium, Lido Beach Towers, that remains a local landmark with a fascinating past.Time, Leisure and Well-Being (Routledge Critical Leisure Studies)
By Jiri Zuzanek. 2020
The significance of work and leisure as elements of our social fabric have puzzled philosophers and social scientists for generations.…
This ambitious new study considers historical views of work and leisure alongside contemporary survey evidence about time-use and well-being. Combining sophisticated theoretical analysis with empirical research, the book presents a contrarian argument that defines leisure as a serious and stimulating challenge rather than an unqualified benefit or good. This is vital reading for anyone with an interest in the concept of time in the social sciences, work-life balance, organisational studies, or the history, philosophy, or sociology of work and leisure.Der Küstenraum ist ein dynamisches System, welches sensibel auf Veränderungen reagiert. Aufgrund der hohen Dynamik ist das Wattenmeer 2009 zum…
UNESCO Weltnaturerbe ernannt worden. Um diese besondere Bedeutung auch in außerschulischen Lernorten zu vermitteln, wird eine Ausstellung zu Strömungsphänomenen konzipiert und erprobt. Dabei werden kognitive Verarbeitungsprozesse von Besuchenden in der Interaktion mit Experimenten zu Strömungsphänomenen untersucht. Im Sinne des Design-based Research werden Weiterentwicklungen und Generalisierungen herausgearbeitet. Die Ergebnisse der empirischen Untersuchung sind in dieser Arbeit dargestellt, insbesondere werden Leitlinien für die Konzeption bzw. Weiterentwicklung von interaktiven Ausstellungen abgeleitet.Capitalism and Leisure Theory (Social Science Paperback Ser. #No. 291)
By Chris Rojek. 1985
First published in 1985, this title explores theories of leisure in a capitalist society. Basing his argument on a refutation…
of the conventional association of leisure with freedom and free time, Chris Rojek examines the four main structural characteristics of modern leisure practice: privatisation, individuation, commercialisation and pacification. The writings of Marx, Durkheim, Weber, and Freud are used to locate the question of leisure in more mainstream social theory. This interesting reissue will be of particular value to students of sociology and leisure studies, and those with an interest in the relationship between leisure and power.New Ethnographies of Football in Europe: People, Passions, Politics (Football Research In An Enlarged Europe)
By Nina Szogs, Alexandra Schwell, Malgorzata Z. Kowalska, Michal Buchowski. 2016
Football has emerged as an important symbolic field through which various social, cultural, political, economic, and historical dimensions and antagonisms…
are negotiated. This volume covers a variety of themes illuminating the multiple ways that football impacts on people's everyday lives. Using anthropological research methods and data collected from ethnographic fieldwork, the contributors scrutinize not only the social fields of football fans and the specific socio-cultural contexts in which they are embedded, but also other actors beyond the pitch, and the possibilities for both agency and subversion. Taking into account processes of Europeanization, globalization, commercialization and migration, the collection offers fresh insights into fan identity formations and practices and highlights the importance of anthropology's self-reflexive and actor-centred perspective.Who Was Celia Cruz? (Who Was?)
By Pam Pollack, Meg Belviso, Who Hq. 2020
How did a working-class girl from Cuba become a symbol of artistic freedom for Cuban Americans and the "Queen of…
Salsa"? Find out in this addition to the Who HQ library!Although her family and friends know her as Úrsula Hilaria Celia de la Caridad Cruz Alfonso, the world refers to her simply as Celia Cruz. Starting her career in 1950, Celia grew increasingly popular as the new lead singer of the Cuban band Sonora Matancera. Her exceptional vocal range and flashy costumes made fans fall in love with her. Celia's talent took her all around the world, including the United States. After Fidel Castro came to power in Cuba, she wasn't allowed to return to her native country. She and other Cubans who were exiled used their music to express their love for their homeland. Celia rose to the top of the charts in a genre that was dominated by men. She become an award-winning singer and the most popular Latin artist of the twentieth century. Azucar! indeed!Indiana University Olympians: From Leroy Samse to Lilly King (Well House Books)
By David Woods. 2020
From track and field to swimming and diving, and of course basketball and soccer, Indiana University Olympians celebrates over a…
century of Indiana University Olympic competitors. Beginning in 1904, at the 3rd summer games in St. Louis, IU's first Olympic medal went to pole vaulter LeRoy Samse who earned a silver medal. In 2016, swimmer Lilly King rocketed onto the world stage with two gold medals in the 31st Summer Games in Rio de Janeiro.Featuring profiles of 49 athletes who attended IU, Indiana University Olympians includes the stories of well-known figures like Milt Campbell, the first African American to win decathlon gold and who went on to play pro football, and Mark Spitz, winner of seven swimming gold medals. The book also highlights fascinating anecdotes and the accomplishments of their less well-known colleagues, including one athlete's humble beginnings in a chicken house and another who earned a Silver Star for heroism in the Vietnam War. Despite their different lives, they share one key similarity—these remarkable athletes all called Indiana University home.The Book of Atlantis Black: The Search For A Sister Gone Missing
By Betsy Bonner. 2020
The Book of Atlantis Black: The Search for a Sister Gone Missing will have you questioning facts, rooting for secrets,…
and asking what it means to know the truth. A young woman is found dead on the floor of a Tijuana hotel room. An ID in a nearby purse reads “Atlantis Black.” The police report states that the body does not seem to match the identification, yet the body is quickly cremated and the case is considered closed. So begins Betsy Bonner’s search for her sister, Atlantis, and the unraveling of the mysterious final months before Atlantis’s disappearance, alleged overdose, and death. With access to her sister’s email and social media accounts, Bonner attempts to decipher and construct a narrative: frantic and unintelligible Facebook posts, alarming images of a woman with a handgun, Craigslist companionship ads, DEA agent testimony, video surveillance, police reports, and various phone calls and moments in the flesh conjured from memory. Through a history only she and Atlantis shared—a childhood fraught with abuse and mental illness, Atlantis’s precocious yet short rise in the music world, and through it all an unshakable bond of sisterhood—Bonner finds questions that lead only to more questions and possible clues that seem to point in no particular direction. In this haunting memoir and piercing true crime account, Bonner must decide how far she will go to understand a sister who, like the mythical island she renamed herself for, might prove impossible to find.What did the citizens of the Soviet Union identify with? Where did the societal faultlines lie? Did mass demonstrations destabilize…
Soviet order? How did informal groups come into being within a society based on uniformity? What impact did media and new forms of connection have on the development of a multinational Soviet society? What remained after the end of the Soviet Union? Using Soviet soccer teams from Moscow (Spartak, Dynamo, ZSKA) and Kiev (Dynamo) as examples, Manfred Zeller tells a story of community and enmity in the post-Stalinist empire. He analyzes the complex loyalties that governed group identities and explains phenomena like the love-hate relationship between Kiev and Moscow. 'Moscow against Kiev' in Soviet times was not a question of war and peace, but in soccer there was already a feeling of 'us against them.' Zeller's book is an important contribution to research on Soviet culture after Stalin as well as to contemporary debates on antagonism in the post-Soviet world.The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter…
into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.Der Band beschäftigt sich mit zwei zentralen Themen, die sowohl pädagogisch, als auch gesellschaftlich und bildungspolitisch interessieren: Digitale Medien und…
Lehrerbildung. Beide Bereiche lassen eine medienbasierte Veränderung des universitären Lehrens und Lernens erkennen. Es werden hierzu relevante Grundlagen, Konzepte und Praxisbeispiele, speziell in der Sportlehrerbildung, vorgestellt. Sie bieten Lehrenden an der Hochschule Anregungen zur Implementierung digitaler Lehr-/Lernangebote in der eigenen Lehre, sowie einen Ausgangspunkt für eine didaktisch reflektierte Diskussion digitaler Medien in der Sportlehrerbildung.A Voyage Across an Ancient Ocean: A Bicycle Journey Through the Northern Dominion of Oil
By David Goodrich. 2020
In the face of widespread misinformation and misunderstanding, a climate scientist ventures into the vast heart of America&’s new oil…
country on just two wheels.Recently recovered from his epic bicycle journey that took him from the Delaware shore to the Oregon coast, distinguished climate scientist David Goodrich sets out on his bike again to traverse the Western Interior Seaway—an ancient ocean that once spread across half of North America. When the waters cleared a geologic age ago, what was left behind was vast, flat prairie, otherworldly rock formations, and oil shale deposits. As Goodrich journeys through the Badlands and Theodore Roosevelt National Park and across the prairies of the upper Midwest and Canada, we get a raw and ground-level view of where the tar sands and oil reserves are being opened up at an incredible and unprecedented pace. Extraordinary and unregulated, this &“black goldrush&” is boom and bust in every sense. In a manner reminiscent of John McPhee and Rachel Carson, combined with Goodrich&’s wry self-deprecation and scientific expertise, A Voyage Across an Ancient Ocean is a galvanizing and adventure-filled read that gets to the heart of drilling on our continent.Coming Back Stronger: Unleashing the Hidden Power of Adversity
By Chris Fabry, Drew Brees. 2010
When a potentially career-ending shoulder injury left quarterback Drew Brees without a team and faced with the daunting task of…
having to learn to throw a football all over again, coaches around the NFL wondered, would he ever come back? After Hurricane Katrina devastated New Orleans, leaving 85% of the city under water, many wondered, would the city ever come back? And with their stadium transformed into a makeshift refugee camp, forcing the Saints to play their entire 2005 season on the road, people questioned, would the Saints ever come back? It takes a special person to turn adversity into success and despair into hope-yet that is exactly what Super Bowl MVP Drew Brees has done, and with the weight of an entire city on his shoulders. Coming Back Stronger is the ultimate comeback story, not only of one of the NFL's top quarterbacks, but also of a city and a team that many had all but given up on. Brees' inspiring message of hope and encouragement proves that with enough faith, determination, and heart, you can overcome any obstacle life throws your way and not only come back, but come back stronger.