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Social Media Audit
By Urs E. Gattiker. 2013
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart,…
the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.One Country, Two Systems?: Italy and the Mezzogiorno (A)
By Bruce R. Scott, Jamie L. Matthews. 2002
GDP per person in northern Italy caught up with average incomes in Britain, France, and Germany in the 1970s, but…
incomes in southern Italy (the Mezzogiorno) fell further behind. This was partly due to cultural and societal differences that dated to the Renaissance, but even more obviously to northern dominance of the new nation in 1860 and Mafia dominance of much of the south. This case focuses on 50 years of efforts to correct this problem. Italy, with its north-south income divergence, is a good metaphor for the global economy with its divergence between First World and Third World incomes. A rewritten version of an earlier case.Project Valuation in Emerging Markets
By Robert E. Kennedy. 2002
Alan Greenspan
By Huw Pill, Allison Morhaim. 2002
Competitive Dynamics in Home Video Games (B): Nintendo Power
By Peter J. Coughlan. 2001
Tells the story of Nintendo's revival of the home video game industry in the mid-1980s and its dominance of the…
market in the late 1980s and early 1990s. Strategic issues addressed include the creation of value by sparking dormant demand and the capture of value relative to other players in the industry including competitors, buyers, suppliers, and complementors. This is part of a case series examining the competitive dynamics in the home video game industry from 1970 into the new millennium. A rewritten version of an earlier case.Jim Sharpe: Extrusion Technology, Inc. (A)
By H. Kent Bowen, Barbara Feinberg. 1997
Jim Sharpe, 11 years after receiving his MBA from Harvard and working for others, has finally become his own boss…
and 100% owner of manufacturer of aluminum extrusions. After 10 months of an unfunded search, he acquires the business in an LBO and prepares to face his employees on the first day.Project Management Manual
By H. Kent Bowen. 1996
A descriptive manual for how to manage the process of project management. Major sections are: 1) define and organize the…
project, 2) plan the project, and 3) track and manage the project. 12 processes are described in detail.Northco (A)
By Ananth Raman, Bowon Kim. 1996
A small school-uniform manufacturer wrestles with seasonal demand. The company is saddled with excess inventory when it is bought by…
a leveraged buyout firm. Students are required to identify ways to analyze and solve the problem.Medical Products Co.
By Robert H. Hayes. 1993
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total…
production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should be allocated to various plants (and countries). After years of having too much capacity, the latest sales forecasts indicate that it will soon be running out of capacity, and the company has to decide how to react. In analyzing this decision, students are invited to review the decision-making processes that the company has followed in the past--and that have resulted in too much capacity and high manufacturing costs--and asked to propose changes in the way it approaches such decisions in the future.Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)
By Michael D. Watkins, Roy D. Shapiro, Susan Rosegrant. 1993
AT&T's Universal Card Services (UCS) has been extremely successful during its short lifetime. Dedicated to improving service quality and customer…
satisfaction, chief quality officer Rob Davis and his quality team have designed and put into place an unusual measurement and compensation system based on more than 100 performance measures monitored and communicated daily.Shouldice Hospital Ltd.
By James L. Heskett. 1983
Various proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be…
given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity and organizational analysis, describes a well-focused, well-managed medical service facility that may well point the way to future economies in the field.Intellectual Property and Development
By Rami M. Olwan. 2012
The book examines the correlation between Intellectual Property Law - notably copyright - on the one hand and social and…
economic development on the other. The main focus of the initial overview is on historical, legal, economic and cultural aspects. Building on that, the work subsequently investigates how intellectual property systems have to be designed in order to foster social and economic growth in developing countries and puts forward theoretical and practical solutions that should be considered and implemented by policy makers, legal experts and the Word Intellectual Property Organization (WIPO).Corning Glass Works: The Z-Glass Project
By Kim B. Clark. 1981
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply.…
The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix it. Provides an opportunity to analyze yields and productivity, as well as the organizational and personal challenges inherent in line-staff interaction.National Cranberry Cooperative
By Jeffrey G. Miller, R. Paul Olsen. 1974
If you can point and click a mouse, type on a keyboard and have a basic grasp of the English…
language then you can make a fortune on the internet if you know what to do. This book will show you exactly what to do. You will learn how to: * Build a website and go live in 1 hour * Accept online payments and set up statements to track your income * Drive traffic to your site by getting your site listed instantly with the major search engines like Yahoo and Google. * Earn up to GBP10 per click every time someone clicks on your site * Earn up to GBP115 every time someone fills out a form on your site * Get other web publishers to sell your stuff *Create a database of readers you can profit from every time you update your site * Have a chat room, forum and video forum on your website for free * Automatically send out an email everyday with no input from you * Incorporate a search box on your site that makes you money every time someone searches * Add ready-made articles about your chosen subject to your site completely free - simply copy and paste!Building Business-Government Relations: A Skills Approach
By Montgomery Van Wart, Anna Ni. 2016
This book introduces business-government relations in the institutional context of the United States from a practitioner’s perspective. It provides the…
historical, descriptive, and comparative accounts of the public and private sectors, the different roles government plays with business, including several conceptual models to understand the social interactions between the two sectors, and various economic policies associated with business. Business-government relations are framed into three different social economic contexts: The sociopolitical arena, in which government’s role as agent of business, interest groups, and government’s limited role as social architect, are introduced. The local economic development, in which government acts as a promoter of, partner with, and buyer from, business. The global market, where government mainly plays a role as promoter of domestic business. In the course of discussion, a set of skills, such as searching government jobs, starting a business, analyzing stakeholders, ethical reasoning, advancing a business agenda, leveraging public resources, contracting with government, interpreting global trends, doing business abroad, and leveraging international resources, are introduced and exercised.US Airways (Images of Aviation)
By William Lehman. 2013
The history of US Airways begins in 1939 as All American Aviation, flying single-engine Stinson Reliant aircraft to carry mail…
under a contract by the US Postal Service. By 1953, All American became Allegheny Airlines with the goal to become one of America's premier airlines in the East. Allegheny grew by acquiring other airlines, the first being Lake Central Airlines in 1968, followed by Mohawk Airlines in 1972. In 1979, Allegheny became US Air to reflect the airline's desire to grow to the West Coast; this was followed by merging with PSA in 1988, Piedmont in 1989, Trump Shuttle in 1992, and America West in 2005. US Airways is now the fifth-largest airline in the United States, operating more than 2,000 flights daily. This book tells the story of the many men and women who transformed a small regional airline to become one of America's great success stories.Working with Words in Business and Legal Writing
By Lynne Agress. 2002
Taking an error-avoidance approach, Agress (a writing workshop facilitator) provides a guide to the basics of writing in everyday business…
activities. She discusses common mistakes involving awkward sentences, jargon, grammar, punctuation and transit ions, active versus passive verbs, and structure and organization. She also offers advice on writing specifically related to marketing or technology. Annotation c. Book News, Inc. , Portland, OR (booknews. com)Recent increases in uncertainty and speed of market change are driving the adoption of new intelligent mobile office systems. Organizational…
information systems paradigm suggests that a right match between organizational characteristics and the use of technology is critical in producing desired results. Following such perspective this study focused on the relationship between task characteristics and the use of mobile office systems with an intention to find out factors that affect the adoption of modern mobile office systems. The research results show that in performing tasks with high mobility users tend to use extensive mobile office functions. When the task has a high level of interdependency with external business partners, users relied on specialized mobile functions such as FFA, SFA and ERP. Highly volatile environment with many unexpected task changes caused an extensive use of task specific functions that help to solve problems at hand. Further, analyses of the differences of mobile office use by department showed that sales department used more communication functions than others, while administrative departments rely more on such task specific functions as mobile CRM and KM than others. Additional case study shows how the application of new technology the effectiveness of organizational coordination. Based on the research the concept of convergent coordination is suggested as well as the direction for future research.With the end of the 1990s economic boom, The Race to the Bottom deftly explores how the United States has…
entered a no-win global competition in which the countries with the lowest wages, weakest workplace safety laws, and toughest repression of unions win investment from the U. S. and Europe. Tonelson analyzes how the entry of such population giants as China, India, and Mexico into the global market has accelerated the erosion of wages and labor standards around the world. And he describes how an ever-larger share of this low-wage competition is hitting not just sectors like apparel and toys, but also many of America's highest wage industries like aerospace and software. Tonelson explains why the re-education and retraining programs touted by many political leaders offer little but false hopes to most U. S. workers as he outlines the real decisions Washington needs to make to ensure long-term prosperity for the U. S. and the rest of the world. Updated with a new prologue from the author.