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An (Abbreviated) Perspective on Entrepreneurship
By Mitchell B. Weiss, Benjamin Henkes. 2019
Among the many competing definitions of entrepreneurship, the one adopted in The Entrepreneurial Manager at HBS was authored by Howard…
Stevenson in the 1980s and elaborated on in the decades since. Stevenson provided a managerial take on the term; he described entrepreneurship as a distinct approach to management. That approach is the subject of this brief note. The note provides his definition of entrepreneurship ("the pursuit of opportunity without regard to resources currently controlled") and six domains that differentiate entrepreneurial managers from administrative managers.Business Model Analysis of Startups
By Stig Leschly. 2020
LKQ-Stahlgruber
By Guhan Subramanian, Caeden Brynie. 2019
Unit Economics in Startup Settings
By Stig Leschly. 2020
Drift: The First Sales Hire
By Mark N. Roberge. 2020
The American Dream in History
By Tom Nicholas, David Chen. 2008
Keroche (F): Success and Future Growth Plans
By Ramon Casadesus-Masanell, Pippa Tubman Armerding. 2019
This case describes Keroche co-founder Tabitha Karanja's 2012 decision to invest in additional production capacity. In November 2012, with a…
loan from Barclay's bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant, completed in March 2015, greatly increased Keroche's beer production capacity. The company also made investments to increase capacity for its Viena Ice and Crescent vodka drinks. The case describes Tabitha Karanja's aggressive production, marketing, and distribution strategy, and the company's resulting growth by 2017. It also describes Keroche's ongoing competition with EABL, including a 2016 EABL lawsuit against Keroche, and Keroche's continuing struggles with the Kenyan government.AT&T, Retraining, and the Workforce of Tomorrow
By William R. Kerr, Joseph B. Fuller, Carl Kreitzberg. 2019
By the late 2000s, rapid changes in the telecommunications industry forced AT&T's management team to take on a task that…
CEO Randall Stephenson called the "biggest logistical challenge" they had ever seen: retraining 100,000 workers by 2020. In 2012, internal company analyses found that AT&T's workforce would lack the skills it needed to fulfill emerging job requirements. AT&T responded by creating "Workforce 2020," a company-wide initiative that sought to address potential skill shortfalls. The initiative aimed to transform AT&T's workforce by implementing multiple changes, such as redesigning job roles, developing new educational curricula with Udacity, and incentivizing employees to retrain themselves for high-demand careers. Some gave high praise to the "Workforce 2020" model, going so far as to call it a new "social contract" between employers and employees. Others worried that the new program was systematically disadvantaging specific groups of workers. In 2018, AT&T rebranded Workforce 2020 to "Future Ready," signaling the company's commitment to retraining its workforce beyond 2020.Microsoft Azure and the Cloud Wars
By Andy Wu, Cindy Na. 2019
Care Economy in the U.S. (Primer)
By William R. Kerr, Manjari Raman, Joseph B. Fuller, Carl Kreitzberg. 2019
This case describes how caregiving responsibilities influence American employees, firms, and the broader economy. It details how sociodemographic trends in…
the late 20th century transformed the way that Americans balance their personal and professional lives, analyzing changes such as the evolving role of women in the economy, the rise of non-traditional households, the increasing cost and complexity of healthcare, and the aging and ailing of the U.S. population. The case then reflects on how such changes impact the productivity and profitability of the modern American company. It reviews survey data from employees and employers to understand how caregiving impacts individual careers and firms' profitability. The case concludes by asking readers to "rethink" how care might be provided by employers. It analyzes recent research on the return-on-investment of caregiving benefits, describes ways that firms are expanding their caregiving benefits coverage, and discusses the importance for managers to understand internal "care demographics" and promulgate a culture that supports caregiving.TiVo 2020
By David B. Yoffie, Daniel Fisher. 2020
This short cases provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of…
several CEOs, and struggles on how to reposition its product business (the digital video recorder).Generation Investment Management
By Vikram Gandhi, Sarah Mehta. 2020
In January 2020, sustainable investment firm Generation Investment Management (Generation), was debating whether to terminate coverage of John Deere, one…
of its 47 portfolio companies. Generation believed that the type of mechanized agriculture enabled by John Deere's products was a vital tool for improving crop yield and farm productivity, and for feeding the world's growing population at scale. As time had passed, however, Generation's partners and analysts had grown increasingly concerned about the broader impacts of agriculture, which accounted for up to 90% of freshwater consumption and generated about 24% of greenhouse gas emissions worldwide. These concerns, coupled with emerging consumer trends that might reduce long-term demand for John Deere's products, had led Generation to consider removing the company from its focus list of potential portfolio companies.TransDigm in 2017: The Beginning of the End or the End of the Beginning?
By Daniel Fisher, Benjamin C. Esty. 2020
TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and…
commercial customers. Over the ten years ending in 2016, its stock price had increase ten times, and both EBITDA and revenues had grown at compound annual rates in excess of 20%. But in early 2017, investors, customers, and government officials began to question the implementation, sustainability, and ethics of the firm's unique value creation strategy. That strategy consisted of three parts: value-based pricing, cost reductions, and new product development. In the short term, CEO Nick Howley had to decide whether to respond to the barrage of criticism; in the longer term, he had to decide whether to change the firm's highly successful strategy.The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation combine to…
determine what sport we see on television, where we can see it and what the final output looks and sounds like.Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)
By Ramon Casadesus-Masanell, Karen Elterman. 2019
This case describes Airbus's February 2019 announcement that it was ending production of the A380, with the last delivery scheduled…
for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant competition from Boeing's Dreamliner, and airlines had difficulty filling their A380s enough to make them fuel efficient and cost effective. Since the plane's launch, Airbus had sold far fewer A380s than it initially predicted.Airbus vs. Boeing (J): New Plane Developments (2016)
By Ramon Casadesus-Masanell, Karen Elterman. 2019
This case describes Airbus and Boeing developments in 2016, including Airbus's delivery of the first A320neo and Boeing's work on…
the 737 MAX and 777X programs. It also notes Airbus's restructuring in 2016.Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)
By Ramon Casadesus-Masanell, Karen Elterman. 2019
This case describes an issue with the batteries of Boeing's 787 Dreamliner planes overheating and sometimes catching fire in 2013.…
The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on the wings of Airbus's A380 superjumbo, which required the company to make a costly fix to a particular wing component.Airbus vs. Boeing (G): The Dreamliner Takes to the Skies (2011)
By Ramon Casadesus-Masanell, Karen Elterman. 2019
This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well…
as the first commercial flight of Airbus's superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011, including Airbus's work on the A350 and A320neo and Boeing's development of the 737 MAX.Keroche (E): Considering Additional Capacity
By Ramon Casadesus-Masanell, Pippa Tubman Armerding. 2019
This case describes Keroche's growth after entering the beer business in 2008. Although the company was operating at full capacity…
and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche's share of the Kenyan beer market from slightly over 1% to 20%. In 2010, Tabitha Karanja had invested US$2.5 million in a PET bottling line to increase capacity of Keroche's vodka drinks. However, in 2010, the government had passed a law requiring alcoholic drinks to be sold in glass containers, which made the PET investment obsolete. Now, in 2011, Tabitha Karanja sought new funding for a glass bottling line. The case asks whether, in the midst of these new investments, it was also time to expand beer capacity by building a new and larger plant.