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The Praxis of Product Design in Collaboration with Engineering
By Wayne C. Chung. 2019
This book reveals how a generative design process capitalizes on understanding humans in context to deliver appropriate innovation A…
repertoire of design actions and output allows designers to work dynamically in order to create a cascade of new ideas and insights The Design Matrix a visual team tool provides a prescriptive and descriptive guide enabling a range of users to work through a problem and also reflect on past decisions Several case studies from prior industry collaborative projects show the complexities and tensions that can be tackled through the design process and matrix Case studies include design and engineering development and production of an 8 Tesla MRI biomedical projects medical devices and consumer products Other cases with Ford Motor Company and Cognizant Technologies illustrate how using a human-centered design process can shift the business paradigm for new products services systems and social innovations Each story shows different and distinct aspects that span classic design and engineering problem solving to generative contextual processes which lead to innovative solutions Describes a studio-based product development pedagogy so readers can understand through past examples how to operationalize their own design engineering and innovation processes Provides specific stories that showcase details of the project work the contextual insights and proposed solutions as a result of applying tangible visualizations collaborative work methods and framing and reframing of the problem Uses case studies to demonstrate how to use divergent and convergent design thinking and actions from multiple stages of the design process so this can lead to critical team integration and new contextual insightsGlobal Crises, Global Solutions: Costs and Benefits
By Bjørn Lomborg. 2004
Lomborg (statistics, U. of Aarhus) explores ten of the most serious challenges facing the world today: climate change, communicable diseases,…
conflicts and arms proliferation, access to education, financial instability, governance and corruption, malnutrition and hunger, migration, sanitation and access to clean water, and subsidies and trade barriers. He provides arguments and data for this set of problems and hopes to help in prioritizing responses. Each issue is introduced by an expert who defines the scale of the problem and describes the cost and benefits of a range of policy options. Two sets of alternative perspectives are included with the proposals, and eight economists rank the options and evaluate the the policy proposals. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)Post-Truth: Why We Have Reached Peak Bullshit and What We Can Do About It
By Evan Davis. 2017
Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting…
- from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.Making Sense of Change Management
By Mike Green, Esther Cameron. 2015
The world we live in continues to change at an intense rate. In order to succeed over the next few…
years, organizations must adapt to tough market conditions by changing their strategies, their structures, their boundaries and of course their expectations of staff and managers.Ideal reading for anyone who is currently part of or leading a change initiative, Making Sense of Change Management, 4th edition, is the definitive text in the field of change management. Aimed at students and professionals alike, it provides comprehensive coverage of the models, tools and techniques of successful change management with a focus on individual, team and organizational change to help the reader apply each concept to unique situations.Now with a new chapter exploring the integration of change management with project management, it also contains a completely revised and updated chapter on culture change that takes into account emerging thinking and practice.Global Issues: An Introduction (4th Edition)
By John L. Seitz, Kristen A. Hite. 2012
Seitz (emeritus, government, Wolford College) and Hite (climate change program, Center for International Environmental Law, and international Environmental Law, U.…
of Maryland) provide a much-updated fourth edition of their book on the most critical environmental, political, economic, and social issues facing the world today. General topics include population, wealth and poverty, food, energy, the environment, and technology. The authors also offer discussions of alternative futures. The new edition includes a new section focusing on nuclear energy. It is well-illustrated and referenced, and includes numerous suggestions for further reading. Annotation ©2012 Book News, Inc. , Portland, OR (booknews. com)Beijing Jeep: A Case Study of Western Business in China
By Jim Mann. 1997
In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and…
Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists.You'll Win Nothing With Kids: Fathers, Sons and Football
By Jim White. 2007
On Sunday mornings Jim White has the following choice: visit the supermarket, buy trellising at B'n'Q, or stand on the…
sidelines of a muddy municipal football pitch, his trouser cuffs wetter than a weekend in Llandudno, shoulder-to-shoulder with a motley crew of mums, dads, step-parents and same-sex life partners all screaming at their beleaguered offspring. You'll find Jim in the same place every week, failing to organise a bunch of lads into something resembling a team while on the far side of the park his opposite number, a wannabe Mourinho in brashly monogrammed tracksuit, struts the sidelines, shouting - always shouting. This is the hilarious story of Jim White's time as manager of his son's football team: the highs, the lows, and the dog turd in the centre circle. At this level, winning spirit is not so much about passion, pride and belief as praying that your star centre forward has remembered his boots. Most importantly, it's about the enduring relationship between fathers, sons and football. This is the story no one who has ever watched his or her child play sport will want to miss.Manchester United: The Complete Story of the World's Greatest Football Club
By Jim White. 2009
Manchester United:The Biography will do for the football team what Peter Ackroyd did for London in his huge biog of…
the same name. The book follows the club?s extraordinary journey from its birth in the railway works of Newton Heath to its current statusChanging to Win: An Incredible Story of Courage and a Template for Success
By Giles Long. 2008
In CHANGING TO WIN, Giles Long MBE, eight times Paralympic Gold medal winner, world record breaker, and cancer survivor, shares…
his revolutionary model for success. His innovative CHIMO cycle method, based on the principles he has followed throughout his life, reveals how a careful balance of motivation and inspiration can lead to extraordinary changes in performance and accomplishments, both on an individual and team level. Illustrated by the author's own incredible tale of courage, perseverance, and Paralympic glory, and drawing on his experience as a successful motivational speaker, CHANGING TO WIN provides a template for achievement in life and in the workplace.Kitchen Table Tycoon: How to Make it Work as a Mother and an Entrepreneur
By Anita Naik. 2008
Are you eager to combine the roles of mother and entrepreneur but wondering how to get started? If so, you…
are not alone. Many mothers are starting up on their own, eager to cut out the nursery fees and see more of their kids. If that sounds like your dream, this book can help make it a reality. Having worked from home for 16 successful years, Anita Naik can give you the true, nitty-gritty details on what it really means to start and run a business from your kitchen table, including:* How to find out if you're suited to working on your own * How to deal with mummy versus work guilt* How to juggle family, work and YOU time * And where to go for support, help and advice Kitchen Table Tycoon also shows you how to research a business idea, find your start-up costs, and navigate your way through the inevitable ups and downs. With inspiring stories and advice from successful entrepreneurial mothers, even the most nervous of mumpreneurs can learn how to have a great business and a great life.From Know-How to Do-How: The Short And Simple Guide To Making Change Happen
By David Corbet, Ian Roberts. 2012
The Last Lobster: Boom or Bust for Maine's Greatest Fishery?
By Christopher White. 2018
From the author of Skipjack The Melting World comes a mystery the curious boom in America …
s beloved lobster industry and its probable crashMaine lobstermen have happened upon a bonanza along their rugged picturesque coast For the past five years the lobster population along the coast of Maine has boomed resulting in a lobster harvest six times the size of the record catch from the 1980s an event unheard of in fisheries In a detective story scientists and fishermen explore various theories for the glut Leading contenders are a sudden lack of predators and a recent wedge of warming waters which may disrupt the reproductive cycle a consequence of climate change Christopher White s The Last Lobster follows three lobster captains Frank Jason and Julie one the few female skippers in Maine as they haul and set thousands of traps Unexpectedly boom may turn to bust as the captains must fight a warming ocean volatile prices and rough weather to keep their livelihood afloat The three captains work longer hours trying to make up in volume what they lack in price As a result there are 3 million lobster traps on the bottom of the Gulf of Maine while Frank Jason and others call for a reduction of traps This may in boost prices The Maine lobstering towns are among the first American communities to confront global warming and the survival of the Maine Coast depends upon their efforts It may be an uphill battle to create a sustainable catch as high temperatures are already displacing lobsters northward toward Canadian waters out of reach of American fishermen The last lobster may be just aheadMurder for hire. Drug trafficking. Embezzlement. Money laundering. These might sound like plot lines of a thriller, but they are…
true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and cryptographers that represent a completely new sort of financial transaction that could soon become mainstream. The most famous - or infamous - cryptocurrency is bitcoin. But look beyond its tarnished reputation and something much shinier emerges. The technology that underlies bitcoin and other cryptocurrencies - the blockchain - is hailed as the greatest advancement since the invention of the internet. It is now moving away from being the backbone for a digital currency and making inroads into other core concepts of society: identity, ownership and even the rule of law. The End of Money is your essential introduction to this transformative new technology that has governments, entrepreneurs and forward-thinking people from all walks of life sitting up and taking notice.The Star Principle: How it Can Make You Rich
By Richard Koch. 2008
Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of…
his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.Respect the Whole Person: Leadership with Integrity
By Stewart D. Friedman. 2008
To be whole is to live a life in which the parts are integrated in a way that makes sense…
and has coherence. Effective leaders tap into the integrity of a well-designed structure or system by recognizing and respecting all aspects of life, maintaining boundaries that enable the productive effort in each domain while taking advantage of the resources from one by applying it in others.Master Laster: What They Don't Tell You about Sachin Tendulkar
By Sumit Chakraberty. 2014
Master Laster takes you beyond Sachin Tendulkar s career aggregates and passionate assertions …
There are almost as many books about Sachin Tendulkar as there are centuries by him But just as there is only one Tendulkar century that came in a winning run chase in the last innings of a Test match rare are the books that look at his personal records through the prism of how much they mattered to the team In fact there are none because the easiest thing to do is to produce adulatory tomes for his doting fans But there are an equal number of cricket fans out there who want to know something more than gushing accolades and who don t shy away from asking difficult questions The book covers 1 a quarter of a century of Indian cricket bringing back to life many a game played during Tendulkar s time 2 it indulges fans in one of the enduring joys of cricket discussing a point threadbare from multiple angles 3 how many of his centuries made a difference to the team 4 what is his track record under pressure None of the books on Tendulkar has engaged fans in these debates There is the odd question raised here or a critical comment made there in memoirs by former cricketers but not a single book that sifts through the mountain of Tendulkar records to see what value can be attached to them from a team s point of view An exercise like that can be quite revealing even startling and certainly a lot of fun for cricket lovers It sets the Tendulkar debate against specific data taking it beyond career aggregates and passionate assertions Master Laster covers the variables in the game and its infinite possibilities It also deals with why this game is so fascinates so many of usThe Manager: The Absurd Ascent of the Most Important Man in Football
By Barney Ronay. 2010
Ever since the dawn of the professional era, the beautiful game's most intriguing individual has been inching his way from…
the boot room towards the back pages. Along the way he has shared in the preoccupations of the nation - from conflicts and economic crises, to a fascination with fashion and a wholly unhealthy interest in celebrity. This book traces the remarkable journey of the football gaffer, from his humble beginnings as club secretary, to his modern incarnation - the man we all recognise, venting his spleen at the ref, or having a huff at a post-match press conference. THE MANAGER takes the reader beyond the well-worn anecdotes, deeper into the stories of football's top men and the world they inhabit. Barney Ronay asks the important questions about these compelling characters - Where did they come from? Why are they so miserable? Where do they get their suits? Hilarious and absorbing, this book contains enough revelations to provide the most avid fan with a library of fresh tales. You'll never look at the man on the touchline in the same way again.Fields of Courage: The Bravest Chapters in Sport
By Max Davidson. 2012
The history of sport is littered with tales of exemplary courage: sportsmen and women pushing their bodies through the pain…
barrier, or defying career-threatening injuries, in quest of victory. From the goalkeeper who played in a FA Cup Final with a broken neck to the batsman who saved a Test match with his arm in plaster, their heroics have inspired generations of schoolchildren. But courage is as much a moral as a physical attribute. Some of the most inspiring chapters in sport feature men and women of principle who have challenged authority, fought prejudice or simply had the guts to confess to weaknesses that went against the grain of their profession. Ben Hogan, Jackie Robinson, Marcus Trescothick, Billie-Jean King, Eric Lidell . . . Max Davidson's cavalcade of sporting heroism celebrates virtues that transcend winning and losing -- and explains why sport at its best is so inspirational.Decisions, Uncertainty, and the Brain
By Paul W. Glimcher. 2003
Winner in the category of Medical Science in the 2003 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of…
American Publishers, Inc. In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.Planes, Trains and Automobiles: Why Men Like Things that Go
By Dan Kieran. 2009
What is it about an engine roaring into life that makes grown men go weak at the knees? This is…
a book about machines and the men who love them. Some of these men are quite odd. Having always been a mechanaphobe himself, living in the slow lane, Dan Kieran is on a mission to discover the allure of machines and man's need for speed. Follow Dan as he climbs aboard a penny-farthing for a jaunt around west London, drives a steam train through the 'alps', joins the pit lane crew of Mitsubishi for the Britcar 24-hour race at Silverstone, discovers the link between Lawrence of Arabia and the 'wall of death', meets tank (yes, tank) collectors and the men behind 'digger ballet', learns to fly in the shadow of Douglas Bader and, along the way, wrestles with Aristotle, Jeremy Clarkson, Plato, Hunter S. Thompson and, mostly, himself.Join Dan as he makes a journey of discovery into another world, the happy and quirky world of the Great British potterer and machine enthusiast. Could he even be tempted to stay there?